分析师：聂博雅（执业证书编号：S0930522030003） 要点 【特别提示】本订阅号中所涉及的证券研究信息，均取自于光大证券已正式外发研究报告，由光大证券海外研 究团队(TMT/消费/医药/制造等)编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究动态的宣传。研 究报告有时效性，任何研究报告内容仅代表报告外发时特定时点的研究信息汇总，任何关于研究报告、研究观 点的解读，请联系对口销售或具体研究员。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的 任何信息。本订阅号难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅 读本订阅号推送内容而视相关人员为光大证券的客户。 报告发布信息 报告标题：《25Q4 业绩超预期，26 年同店收入及利润率预计继续改善——百胜中国（9987.HK）25Q4 业绩点 评》 报告发布日期：2026年2月5日 分析师：陈彦彤（执业证书编号：S0930518070002） 分析师：汪航宇（执业证书编号：S0930523070002） 公司肯悦咖啡门店总数已达 2200 家,为其所属的肯德基门店带来了中个位数的销 售额增长。2) KPRO:主打 ...

2026 年 2 月 5 日 公司研究 25Q4 业绩超预期，26 年同店收入及利润率预计继续改善 ——百胜中国（9987.HK）25Q4 业绩点评 买入（维持） 当前价：392.40 港元 作者 分析师：陈彦彤 执业证书编号：S0930518070002 021-52523689 chenyt@ebscn.com 分析师：汪航宇 执业证书编号：S0930523070002 021-52523174 wanghangyu@ebscn.com 分析师：聂博雅 执业证书编号：S0930522030003 021-52523808 nieboya@ebscn.com | 市场数据 | | | --- | --- | | 总股本(亿股) | 3.54 | | 总市值(亿港元)： | 1,390.36 | | 一年最低/最高(港元)： | 318.86/414.71 | | 近 3 月换手率： | 11.722% | 股价相对走势 | 收益表现 | | | | | --- | --- | --- | --- | | % | 1M | 3M | 1Y | | 相对 | 1.70 | 7.83 | -16.14 | | 绝 ...

公司2025年全年总收入同比增长 4%至 118 亿美元。系统销售额同比增长 4%，不计及外币换算影响。同店销售额同比增长 1%。净新增门店 1706 家，其中净新增加盟店占比为 31%。截至去年年底，门店总数达到 18,101 家。 经营利润同比增长 11%至13 亿美元。核心经营利润同样增长 11%。经营利润率为 10.9%，同比增长 60 个基点。餐厅利润率为 16.3%，同比增长 60 个基点。 外卖销售同比增长 25%。外卖销售约占公司餐厅收入的 48%，较去年的 39%有所提升。肯德基及必胜客的会员数合计超过 5.90亿，同比增长 13%。活跃会员数，即过去 12个月 内在肯德基或必胜客有过交易的会员数量，超过 2.65 亿，同比增长 13%。 百胜中国首席执行官屈翠容表示："我们第四季度的业绩表现为 2025 年画上了圆满句号。衷心感谢团队的付出与努力，公司同店销售额连续第三个季度实现增长，同店交易量也 连续第十二个季度实现增长。第四季度系统销售额进一步提升至 7%，经营利润同比增长 25%。肯德基通过肯悦咖啡和 KPRO 肩并肩模式，解锁了新消费场景。必胜客也增强了 其性价比，并通过 WOW ...

2月5日早盘，中国领先餐饮企业百胜中国控股有限公司（9987.HK/YUMC.US）股价表现强劲，盘中涨 幅一度超过8%。市场对其昨日公布的2025 财年第四季度及全年财务业绩报告报以积极反应。在"创新 与提效"双轮战略驱动下，公司延续营收与利润稳健增长的经营节奏，并通过聚焦系统销售额与同店销 售额双增长策略加速释放增长动能，盈利能力稳定向上。 财报显示，2025年公司实现总营收118亿美元，同比增长4%；经营利润率同比增长60个基点至10.9%， 剔除特殊项目后，创下公司美国上市以来最高水平。 同店销售额连续第三个季度实现增长，同店交易量连续第12个季度实现增长；全年系统销售额同比增长 4%，第四季度同比增长7%，增长质量持续边际改善。 在消费环境尚处修复通道、餐饮业竞争加剧的背景下，百胜中国仍然实现了兼顾规模和盈利的有效增 长，稳健发展穿越周期。与此同时，公司坚守高股东回报战略——2025年向股东回馈15亿美元，计划 2026年继续回馈15亿美元，普通股每股现金股息增加21%至0.29美元，并计划于 2026年上半年通过公开 市场交易在美国及香港进行总计约4.6亿美元的股票回购。自2027年起，公司计划将 ...

冷知识：新奥尔良并没有新奥尔良烤翅。 尽管新奥尔良烤翅上市已经20多年，许多人仍然不知道这个真相。 作为中国最流行的小吃之一，许多人把新奥尔良烤翅与美国南部港口城市新奥尔良划上等号，当一些 中国留学生或游客带着朝圣般的心情专门赶赴这座"新月之城"，希望尝到最正宗的本地烤翅时，却发 现，新奥尔良根本没有新奥尔良烤翅。 这让中国人震惊不说，外国人也很惊讶：为什么只有在中国，才能吃到新奥尔良烤翅？ 这一切都源于， 新奥尔良烤翅，是肯德基专门为中国顾客量身打造的一款翅 。 不过，这并不妨碍它俘获大批食客的心。甜味适宜、中高辣度、气味鲜香，再经过高温蒸烤，口感鲜 嫩多汁，顶着异域风情的名字，拿捏住了中国胃。自从2003年上市后，新奥尔良烤翅就成为了许多 人的童年白月光，不仅始终位列肯德基长线菜单，甚至让"新奥尔良口味"在中华美食界闯出了一片天 地。 定位"烹鸡专家"肯德基，旗下除了新奥尔良烤翅，还有香辣鸡翅、薄脆金沙鸡翅以及全鸡系列等产 品，可谓真正把吃鸡这件事做出了新花样和新高度。 在百胜中国新公布的第四季度及全年的财报中，2025年，包括香辣鸡翅和新奥尔良烤翅在内的六大 明星单品销量占肯德基总销售额的三分之一。 全 ...

2026年2月4日，百胜中国控股有限公司(纽交所代码：YUMC，港交所代码：9987)发布了截至2025年12月31日的第四季度及全年财报。第四季 度，百胜中国经营利润同比大幅提升25%，同店销售额连续第三个季度增长。 全年来看，公司经营利润达到13亿美元，同比实现11%的强劲增长，2025年新增1,706家新店，门店网络扩展至18,101家，覆盖中国2500余座城 镇。 百胜中国首席执行官屈翠容(Joey Wat)在财报电话会上感谢了员工的辛勤努力(2026年初，百胜中国连续第八年被评为中国杰出雇主，并连续第 五年在餐饮行业排名第一)，她表示："我们在第四季度的表现为2025年画上了圆满的句号。展望未来，我们将通过自营与加盟相结合的经营模 式，稳步迈向2026年门店总数超两万家的目标，并计划在2030年门店数量超三万家。在深入布局低线城市的同时，我们也通过前端分层，后端 聚合，有效扩大了可覆盖的潜在市场。我们将继续坚定执行RGM3.0战略，聚焦创新和提效双轮驱动。" 持续创新的长期主义 前端分层和后端聚合 创新是百胜中国的长期主义，公司于2025年推出约600款新品或升级产品。 作为公司规模最大的品牌，肯德 ...

Core Insights - The article emphasizes the importance of maximizing the value of every part of a chicken in the restaurant industry, particularly for companies like Yum China, which operates KFC and Pizza Hut [3][20][43] - Yum China's strategy focuses on maintaining competitive pricing while enhancing supply chain efficiency and product innovation, allowing the company to thrive in a competitive market [8][10][18] Group 1: Company Strategy - Yum China's CEO, Joey Wat, highlighted that since 2016, the Consumer Price Index (CPI) in China has risen by 13%, yet the company has not passed these costs onto consumers, focusing instead on value for money [8] - The company employs a strategy called "拼出一只鸡" (拼出一只鸡), which emphasizes flexible procurement and a diverse supplier base to enhance supply chain efficiency [10] - Yum China has introduced over 1,600 innovative or upgraded products in the past three years, with more than 100 products generating annual sales exceeding 100 million [24] Group 2: Market Potential - The article notes that China's restaurant chain penetration is only about 20%, significantly lower than over 50% in mature markets, indicating substantial growth potential [16] - By 2030, the frequency of dining out in China is expected to increase from 3.5 times to 5.5 times per week, suggesting a rising consumer demand [16] - Yum China's growth strategy includes expanding its brand portfolio to cover a larger portion of the population, aiming to increase its customer base from one-third to one-half of China's population [34][42] Group 3: Operational Efficiency - The company has streamlined its supply chain by eliminating unnecessary complexities, allowing for a more efficient use of resources and better product innovation [23][26] - The role of Restaurant General Managers (RGM) is crucial in connecting the operational front with the underlying supply chain and innovation processes, ensuring effective execution of strategies [30][31] - Yum China's focus on digital infrastructure and AI technologies has reduced trial and error costs, enabling more efficient store operations and better inventory management [26] Group 4: Future Goals - Yum China aims to have over 17,000 KFC outlets by 2028, with a projected operating profit exceeding 10 billion yuan [37][43] - The company plans to double the operating profit of Pizza Hut by 2029 compared to 2024, with a target of over 6,000 Pizza Hut locations by 2028 [39][43] - The multi-brand strategy is designed to create layered offerings that cater to different consumer needs, enhancing market penetration and brand reach [42]

Core Insights - Yum China reported a 4% year-on-year increase in system sales for Q3 2025, driven by a 4% net new store contribution and a 1% same-store sales growth [1] Group 1: Financial Performance - Q3 same-store sales and transactions increased by 1% and 4%, marking the eleventh consecutive quarter of growth [1] - KFC's system sales, same-store sales, and same-store transactions grew by 5%, 2%, and 3% respectively, with a 1% decline in average ticket size attributed to a rise in small orders [1] - Pizza Hut's system sales, same-store sales, and same-store transactions increased by 4%, 1%, and 17% respectively, also achieving eleven consecutive quarters of growth [1] - Q3 operating profit and core operating profit both saw an 8% year-on-year increase, with operating profit margin and restaurant profit margin rising by 0.4 and 0.3 percentage points to 12.5% and 17.3% respectively [2] Group 2: Store Expansion - As of September 2025, Yum China had a total of 17,514 stores, with KFC and Pizza Hut having 12,640 and 4,022 stores respectively [1] - In Q3, the company added 536 new stores, with KFC contributing 402 and Pizza Hut adding 158, marking a historical high for Q3 store openings [1] - The company plans to add 1,600 to 1,800 new stores in 2025, with franchise stores making up 40-50% of KFC's and 20-30% of Pizza Hut's new openings [2] Group 3: Product Innovation and Brand Development - KFC introduced new products like the Crispy Golden Chicken Wings, which saw significant sales during promotions, while Pizza Hut's new handmade thin-crust pizza also performed well [2] - The KPRO brand, focusing on energy bowls and super milkshakes, has opened over 100 locations in high-density cities [2] Group 4: Future Outlook - The company plans to return $3 billion to shareholders between 2025 and 2026 [2] - Revenue forecasts for 2025-2027 have been adjusted to $11.7 billion, $12.4 billion, and $13.1 billion respectively, with net profit estimates revised to $918 million, $989 million, and $1.059 billion [3]

Core Insights - The company achieved revenue of $3.21 billion in Q3 2025, a year-on-year increase of 4% [4] - Adjusted net profit for Q3 2025 was $282 million, a decrease of 5% year-on-year [7] - Core operating profit reached $399 million, reflecting an 8% increase year-on-year, with a core operating profit margin of 12.5%, up 0.4 percentage points [4][6] Store Performance - System sales increased by 4% year-on-year in Q3 2025, with KFC and Pizza Hut growing by 5% and 4% respectively [5] - Same-store sales rose by 1% year-on-year, with KFC and Pizza Hut showing increases of 2% and 1% respectively [5] - KFC's same-store transaction volume increased by 3%, while the average transaction value decreased by 1% due to a rise in small orders [5] - The company opened 536 new stores in Q3 2025, with a total of 17,514 restaurants at the end of the quarter [5] Operational Efficiency - The proportion of food and packaging costs to restaurant revenue was 31.3%, down 0.4 percentage points, benefiting from supply chain efficiency and lower raw material prices [6] - Labor costs accounted for 26.2% of restaurant revenue, up 1.1 percentage points, primarily due to increased delivery service costs [6] - Overall restaurant profit margin improved to 17.3%, an increase of 0.3 percentage points year-on-year [6] New Business Initiatives - The company has expanded its new business lines significantly, with over 1,800 KFC coffee stores and more than 100 KPRO stores in high-tier cities [8] - The WOW concept for Pizza Hut has reached 250 locations, entering 40 new cities [8] - Focus on core, limited-time, and entry-level products has driven sales growth, with KFC's new offerings and Pizza Hut's innovative pizzas performing well [8]

Core Viewpoint - The restaurant industry in China is facing significant challenges due to economic slowdown and rising cost pressures, yet Yum China is demonstrating resilience and growth through its innovative and efficiency-driven strategies [1][6]. Group 1: Financial Performance - In Q3 2025, Yum China reported a total revenue increase of 4% year-on-year to $3.2 billion, with operating profit rising by 8% to $400 million and operating margin improving by 40 basis points to 12.5% [1]. - The company added 536 new stores during the reporting period, bringing the total number of stores to 17,514, moving towards its goal of 20,000 stores by 2026 [1]. Group 2: Sales and Expansion - System sales increased by 4% year-on-year in Q3, with same-store transaction volume also growing by 4%, marking the eleventh consecutive quarter of growth [2]. - KFC and Pizza Hut remain the core growth drivers, with KFC achieving a 2% increase in same-store sales and a restaurant profit margin of 18.5%, while Pizza Hut's same-store transaction volume grew by 17% [2]. Group 3: Innovation and Efficiency - Yum China is activating consumer potential through product innovation, focusing on "product strength, price strength, and emotional strength," which has led to significant sales increases [3]. - New product launches, such as KFC's "Crispy Golden Chicken Wings" and Pizza Hut's "Handmade Thin Crust Pizza," have driven double-digit sales growth in their respective categories [3]. - The company is also exploring new pricing strategies to attract price-sensitive consumers, with KFC maintaining stable prices and Pizza Hut lowering prices to reach a broader customer base [4]. Group 4: Strategic Initiatives - KFC is testing a new line of "low-carb" products priced below 20 yuan to attract budget-conscious customers, enhancing its appeal in lower-tier markets [4]. - Collaborations with popular IPs in anime, gaming, and sports are being pursued to strengthen brand connection with younger consumers [4]. - The introduction of KFC's coffee brand and KPRO is creating synergies that enhance sales and customer engagement, with KFC's coffee expanding to 1,800 locations [5]. Group 5: Shareholder Returns - Yum China returned $414 million to shareholders in Q3 2025, with a total of $950 million returned in the first three quarters, aiming for an annual target of approximately $1.5 billion [6].