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当车企亲手杀死明星燃油车
汽车商业评论· 2025-03-27 15:42
这些车型的消逝,不仅宣告了内燃机性能车与家用轿车的黄金时代终结,更折射出市场对智能化、新能源的狂热追逐——当"冰箱彩电大沙发"成为新 宠,燃油车时代的王者,难抵时代洪流的冲刷。 奔驰A级车将停产 奔驰已经确认A级车将停产,并且未来不会推出新一代车型。 撰文 / 路 行 设计 / shelly 全球汽车业接连传出标志性车型停产消息——诞生于1964年的迈锐宝,曾以千万销量铸就传奇,却因内饰老旧、品牌式微及生产线转型电动化而无奈 退场; "东瀛战神"GT-R R35终结18年征程,母公司处于风雨飘摇之中; 曾创下月销4万辆神话的福克斯,在自主品牌崛起与电动化战略的双重夹击下 走向沉寂。 除此之外,奔驰A级车、凯迪拉克XT4亦宣布退出历史舞台。这也是全球汽车产业剧变的缩影,燃油车时代的明星,在电动化与消费需求变革的浪潮 中渐行渐远。 这些车型的谢幕,表面看是销量持续低迷的直接结果,更深层的原因直指传统轿车市场的萎缩与电动化趋势的双重挤压:一方面,SUV热潮与消费偏 好转向大空间、高实用性车型,挤压了紧凑型轿车生存空间;另一方面,全球电动化进程加速,车企研发资源向电动平台倾斜,燃油车尤其是利润微 薄的入门级车型,逐渐 ...
马自达6,卒于2025
36氪· 2025-03-12 00:12
Core Viewpoint - The automotive industry is undergoing a significant transformation driven by electrification and intelligence, leading to the discontinuation of classic models like Mazda6 and Ford Focus, which once defined the golden age of family sedans [6][5][22]. Group 1: Discontinuation of Classic Models - Mazda has officially confirmed the end of Mazda6 production globally, which had already ceased in Japan last December, with overseas production ending as parts run out [3]. - Ford also announced that its Saarlouis plant in Germany will stop producing the Focus in November, marking the end of another iconic model [4]. - The discontinuation of these models signals a shift in the automotive landscape, where traditional fuel vehicles are being phased out in favor of electric and intelligent vehicles [6]. Group 2: Historical Significance of Mazda6 - Mazda6, first launched in 2002, was a flagship model for Mazda, known for its unique design and driving dynamics, which set it apart from competitors like Honda Accord and Volkswagen Passat [8][12]. - The model achieved global sales exceeding 3 million units, with nearly one-third of those sales coming from the Chinese market [19]. - However, the decline in sales was evident, with Japanese domestic sales plummeting from 25,000 units in 2003 to just 2,000 units in 2022 [17]. Group 3: Market Challenges and Strategic Shifts - Mazda's sales in China have been declining, with a 14.71% drop in cumulative sales in 2024, highlighting the brand's struggles in a competitive market [24]. - The introduction of the electric model EZ-6, intended as a successor to Mazda6, has not performed well, with sales figures showing a significant decline [25]. - Mazda is shifting its focus towards SUVs and crossovers, which are expected to account for over 70% of its product lineup, as part of a strategy to concentrate resources on high-profit models [27]. Group 4: Broader Industry Trends - The automotive industry is witnessing a trend where many classic models are being phased out due to the need for companies to balance profitability and survival amid the electrification wave [22][31]. - Ford's experience with the Focus illustrates the challenges faced by traditional automakers, as the model's profitability has significantly declined, leading to a strategic pivot towards electric vehicles and high-margin products [30].
朱江明谈零跑被称为「半价理想」:对我们是种认可;字节曾想收购Manus团队,因出价太低被婉拒;福特福克斯与马自达6双双宣告停产
雷峰网· 2025-03-11 00:15
Key Points - ByteDance attempted to acquire the Manus team last year but was rejected due to a low offer of $30 million, and subsequent financing efforts failed as the founder was unwilling to relocate from Wuhan [3][4] - Leap Motor achieved a net profit of RMB 80 million in Q4 2024, becoming the second new car manufacturer to turn profitable, with a pre-sale of the Leap B10 exceeding 15,010 orders in just one hour [6] - Manus disclosed that its base model is based on the American Claude and Alibaba's Qwen after its code was leaked by a user [9][10] - SAIC Volkswagen's general manager stated that their automotive standards are higher than domestic brands, and there are significant cost reduction opportunities in China [11][12] - Yush Robotics is accelerating its global market expansion by entering Alibaba's cross-border platform AliExpress, supported by a substantial subsidy [14] - Reports indicate that the domestic ERP software giant Yonyou is undergoing layoffs, affecting at least 2,000 employees due to significant losses [15][16] - Ferrari's F1 aerodynamic expert has joined Xiaomi as the chief aerodynamic engineer for its automotive division [17] - Ford's Focus and Mazda 6 have both been announced for discontinuation, marking the end of an era for these iconic models [33][34] Domestic News - Leap Motor's Q4 2024 net profit marks a significant milestone, with founder Zhu Jiangming highlighting the recognition of their product quality [6] - Yush Robotics has captured 60%-70% of the global quadruped robot market, showcasing its competitive pricing against foreign counterparts [14] - Yonyou's projected losses for 2024 are between RMB 1.72 billion and RMB 1.92 billion, with a revenue decline of 6.1%-7.1% expected [15][16] International News - Ford and Mazda's decision to cease production of the Focus and Mazda 6 reflects changing consumer preferences and market dynamics [33][34] - Tesla's stock plummeted by 14% amid a significant drop in sales, with February's wholesale figures showing a 49% year-on-year decrease [35] - Apple is reportedly developing smart glasses and camera-equipped AirPods, expected to launch in 2027, indicating a focus on visual technology [36][37]