Core Insights - Alibaba Cloud has launched Qwen3-Omni, the industry's first native end-to-end multimodal AI model, ahead of the Yunqi Conference [2] - Zhaima Zhixing will be the first to integrate this technology, showcasing the Auto Omni solution at the conference [2] - The Auto Omni solution features an end-to-end architecture, leveraging Alibaba Cloud's Qwen Omni and Qualcomm's Snapdragon 8397 chip, promising significant advancements in product experience [2] Industry Developments - The Snapdragon 8397 platform, Qualcomm's fifth-generation smart cockpit chip, offers a substantial computational boost to 320 TOPS, making it a preferred choice for high-end smart vehicles [2] - The year 2025 is anticipated to be the "year of end models on vehicles," as mainstream cockpit SoC chip capabilities increase, allowing 7B parameter multimodal models to operate smoothly on-device [2] - The first vehicles equipped with the Snapdragon 8397 chip are expected to enter mass production in 2026, marking the debut of the next-generation AI smart cockpit utilizing the Auto Omni solution [3]

9月23日云栖大会前夕，阿里云发布全新 Qwen3-Omni，业界首个原生端到端全模态 AI大模型，斑马智 行宣布率先融合接入。 在云栖大会前沿应用馆特展区斑马智行展台，全球首个、行业唯一智能座舱全模态端侧大模型解决方案Auto Omni，将开放实车体验。 云栖大会官网日程及展台信息显示，9月26日斑马智行将联合阿里云及高通正式发布Auto Omni，该方案在业 内率先采用端到端技术架构，基于阿里云Qwen Omni及高通骁龙8397芯片平台打造，具有主动智能、断网可用、 隐私无忧三大特点，将带来产品体验代际式的提升与变革。 斑马智行第一家在云侧及端侧采用，端侧独家合作，打造专属汽车智能座舱场景的解决方案。骁龙8397平台 是高通第五代智能座舱芯片，算力大幅提升至320 TOPS，成为高端智能汽车首选，也是端侧大模型上车的最佳平 台之一。 2025年被行业称为端模型上车元年。伴随主流座舱SoC芯片算力大幅提升，让7B参数规模的多模态大模型能 够在端侧流畅运行。多模态端侧大模型尚未上车，全模态技术方案已经到来，给行业及用户带来更好的选择。 据了解，首批搭载高通8397芯片的车型将在2026年量产。届时，首批采用 ...

Core Insights - Qualcomm's historical performance in specific sectors often depends on external factors, as seen in the smartphone and PC markets, where partners like Samsung and Xiaomi played crucial roles in establishing Snapdragon's dominance [1][2] - In the smart automotive sector, the decision-making power has shifted to numerous Chinese players in the intelligent driving space, indicating a change in the dynamics of industry leadership [2][4] Qualcomm's Position in the Automotive Industry - Qualcomm's recent Automotive Technology and Cooperation Summit showcased a comprehensive map of the Chinese smart automotive industry, highlighting the involvement of various key players from OEMs to software partners [4] - Unlike its previous role in the smartphone era, Qualcomm now finds itself propelled by the strength of its Chinese partners, who are becoming the main drivers of the ecosystem [4] Chip Development and Market Dynamics - The newly released Snapdragon 8797 chip represents a shift from Qualcomm's traditional product positioning, serving as a flexible "integrated central computing platform" rather than a dedicated driving chip [7] - The Snapdragon 8797 boasts an estimated sparse equivalent computing power exceeding 700 TOPS, meeting the performance needs for both cockpit and driving functions [7] - Chinese partners are pushing for stronger AI performance, leading some to adopt the more powerful 8797 chip for cockpit solutions instead of the previously announced 8397 [7][10] Competitive Landscape - The competitive landscape is characterized by a mix of Qualcomm's and Nvidia's offerings, with Qualcomm's 8620 and 8650 chips becoming popular choices among traditional automakers seeking cost-effective solutions [12][14] - Despite Qualcomm's slower product rollout compared to competitors, its mid-tier advantages in cost and energy efficiency are notable, especially in the 100-250 TOPS range [14][15] Innovation and Market Strategy - The intense competition in the Chinese market is driving a global automotive revolution, with local companies rapidly advancing in areas like urban navigation assistance [18][19] - Major global players are increasingly focusing on the Chinese market, with strategies that involve local partnerships and independent operations to enhance competitiveness [20][21]

Core Insights - Qualcomm's historical performance in specific sectors often depends on external players, as seen in the smartphone era where companies like Samsung and Xiaomi propelled Snapdragon's dominance [1] - In the smart automotive sector, the decision-making power has shifted to numerous Chinese automotive participants, indicating a change in the ecosystem dynamics [2][8] Group 1: Qualcomm's Position in the Automotive Industry - Qualcomm hosted an "Automotive Technology and Cooperation Summit" in Suzhou, showcasing a comprehensive map of the Chinese smart automotive industry with key players from various segments [6][7] - Unlike the smartphone era where Qualcomm defined industry standards, in the smart driving era, Chinese partners have become the main drivers of the ecosystem, leading in the development of practical solutions [8] - The recent Snapdragon 8797 chip represents a shift from Qualcomm's previous product positioning, serving as a flexible "integrated central computing platform" rather than a purely smart driving chip [12] Group 2: Competitive Landscape and Market Dynamics - The Snapdragon 8797 chip boasts an estimated sparse equivalent computing power exceeding 700 TOPS, meeting the performance needs for both cockpit and smart driving applications [13] - Chinese partners are pushing for stronger AI performance, with some opting to use the more powerful 8797 chip for cockpit solutions instead of the newly released 8397 [14][15] - Xiaomi's approach is notably radical, integrating the consumer-grade Snapdragon 8 Gen 3 chip into the cockpit and deeply combining it with NVIDIA's Thor chip, highlighting a trend towards cross-brand chip integration [17][22] Group 3: Market Challenges and Opportunities - Qualcomm's product rollout speed is not industry-leading, with the Snapdragon 8797 expected to enter mass production in early 2026, lagging behind competitors [23] - Despite challenges in software support compared to NVIDIA, Qualcomm's partners can leverage their capabilities to fill gaps, allowing Qualcomm to focus on chip design and production [25] - The current market landscape shows that Qualcomm's mid-tier products, such as the 8620 and 8650, are gaining traction as mainstream options, driven by the cost-effectiveness of combining Qualcomm hardware with Chinese partners' software [26][28] Group 4: Innovation and Strategic Shifts - The intense competitive environment in China is fostering innovation, compelling all participants, including chip giants, to adopt more agile and market-responsive development models [34] - Major global players are increasingly focusing on the Chinese market, with strategies evolving to operate independently within China while developing competitive products for the global market [36] - The collaboration between companies like GAC Toyota and local partners such as Huawei and Xiaomi signifies a broader trend of integrating local resources to enhance competitiveness in the automotive sector [35]