优化供给，需推出更多高品质住房。越来越多的高品质住房投向市场，有助于激发居民改善居住条件的 消费欲望。与此同时，住宅用地应该以需定供。土地以需定供，有助于从源头上调节住房供应量，使住 房供应与市场需求更好匹配，避免因供应过剩或不足导致房价大幅波动，有助于稳房价。核心区域优质 地块的供应，将有助于增加开发商拿地积极性，提升市场活跃度。 化解风险，需进一步改善企业资金面，强化"保交房"责任。房地产融资协调机制持续显效，"白名单"制 度为符合条件的房地产项目"应贷尽贷"，房地产项目烂尾风险持续降低。下一步还应积极采取措施，避 免房地产项目出现延期交付状况。同时，应帮助企业积极扩大销售促进回款，为企业提供更好的融资环 境。应继续推进"保交房"，更好维护购房者权益，让大家对新建商品房按时交付更有信心。 国家统计局近日公布了70个大中城市商品住宅销售价格变动情况。数据显示，5月份，房地产市场运行 总体平稳，70个大中城市房价同比降幅继续收窄，商品房库存持续减少。数据也表明，当前房地产市场 仍在调整过程中，市场信心还在修复，市场供求关系仍待改善，促进房地产止跌回稳还需继续努力。 6月13日召开的国务院常务会议指出，要对全国 ...

比如，5月1日生效的《住宅项目规范》，不管是3米层高限制，还是80米单体高度限制，也都是控制新 增商品房。 本文作者：广东省城规院住房政策研究中心首席研究员 李宇嘉 01 近期的政策，如果串起来理解，一条主线就是控制增量： 比如，5月15日的城市更新新政，主基调是"能不拆、就不拆"，本质上就是缩减未来的供给。大拆，短 期内会带动市场需求，但拆迁的成本是个无底洞，未来必然以更大的供应来买单。 比如，越来越多的城市，新增供地实施现房销售，也是控制供给。因为，从拿地到销售的周期来看，期 房需要6个月-18个月，而现房需要18个月-36个月，供给周期拉长了，供给规模也下降了。 比如，各地都在供给低密度地块。4月份，热点30城新增供地容积率为1.94，连续9个月低于2.0。 如果看4月的数据，依旧遵循着控制供给的思路。4月份，全国房屋新开工规模4840万平方米，同比下降 22%，为2019年以来单月新低。今年1-4月，房屋新开工1.8亿平方米，仅为同期新房交易量的63%。1-4 月份，全国土地成交建面1.7亿平方米，仅为同期新房交易量的62%。 事实上，从2022年开始，全国土地出让面积小于新开工面积、新开工面积小于销 ...

2025.05. 02 此外，万科地产、建发房产位于四百亿阵营，销售额分别为428.5亿元、426.7亿元，华发股份、越 秀地产、滨江集团卡位最后三个TOP10位次，销售金额分别为353.1亿元、312.4亿元、272.4亿 元。 鉴于楼市仍在恢复进程中，4月百强房企各梯队的销售门槛也出现一定分化，TOP10、TOP30和 TOP50房企的销售操盘金额门槛均有不同程度提升，而TOP20房企销售操盘金额门槛同比降低8.9% 至112.6亿元，TOP100房企门槛降低3.1%至17.9亿元。 在今年召开的业绩发布会上，房企已鲜少提及销售目标，大多判断将维持在近年平均水平。业内表 示，这说明房企不再唯"销售金额"论，将聚焦高质量发展部分，提升签约回款率，以优质项目修复毛 利率。 在销售策略上，房企多实施"一城一策、因城施策"营销策略，以加快应对市场的反应速度，确保每个 项目都有合理流速，持续去化的同时优化区域土储结构。同时，加强自有渠道的建设力度，通过数字 化营销降本增效。 本文字数：1230，阅读时长大约2分钟 作者 | 第一财经 孙梦凡 楼市传统"金三银四"时期，房企销售业绩如何？ 克而瑞发布的最新数据显示，4 ...

Investment Rating - The report maintains a "Positive" investment rating for the real estate industry [13]. Core Insights - Increasing the supply of high-quality housing is expected to positively impact consumer demand and stabilize land finance. Housing serves as both an investment and a consumer good, with high-quality housing representing a new consumption category that can alleviate pressures from oversupply and income expectations [2][10]. - The policy goal of stabilizing the market is becoming more proactive, with improved market expectations. The rapid decline in industry volume and price may have passed, highlighting structural opportunities in core areas and quality properties [6][10]. - The report emphasizes the importance of high-quality housing supply in opening up new market space amid weak overall supply-demand dynamics, which is crucial for boosting consumer demand and stabilizing land finance [10]. Market Performance - The Yangtze River Real Estate Index decreased by 1.13% this week, underperforming the CSI 300 by 1.51%, ranking 30 out of 32 industries. Year-to-date, the index is down 3.74%, with a slight outperformance of 0.02% relative to the CSI 300 [7][16]. - The performance of the development sector was primarily negative, while property management and rental sectors saw some gains [7]. Policy Developments - The Central Political Bureau meeting highlighted the need to increase the supply of high-quality housing and optimize existing property acquisition policies. Local policies, such as Xiamen's new housing voucher initiative, aim to enhance flexibility and efficiency in housing choices [8][18]. - The report notes that the focus on urban renewal and the construction of a new real estate development model is crucial for maintaining market stability [10][18]. Sales Data - In sample cities, new home sales showed a year-on-year decline of 6.8%, while second-hand home sales increased by 20.1%. Year-to-date, new home sales are up 1.0%, and second-hand sales are up 29.3% [9][19]. - The report indicates that the sales performance of new homes is under pressure, while second-hand homes are performing relatively well [9][19].

很多人都在期待昨天的政治局会议，而我也是在会议通稿出来之后第一时间详细查看。 今年的开会时间比以往早了几天，开的出来上面已经很着急了。 经过一天的沉淀，今天我们就好好聊一聊这次会议对未来楼市的影响。 昨天高层会议对房地产的最新定调，既没有"大水漫灌"的刺激，也未释放"房价暴涨"的信号，反而透露 出更务实的逻辑：用结构性手段稳住大盘，而非全面点火。 房票2.0：旧改背后的库存攻坚战 城中村改造的"货币化安置"早已不是新鲜词，但今年的玩法升级了——房票安置正从"区域限定版"升级 为"全城通兑"。 厦门是典型案例：自2024年底推行房票政策以来，4个月内撬动购房资金超100亿元，消化新房31.7万平 方米，占同期新房成交量的40%。 品质突围：好房子能拯救楼市吗？ 更关键的是，房票从"只能买新房"扩展到"可购二手房"，甚至允许跨区域使用，这种"以旧换新+去库 存"的组合拳，直接激活了存量市场流动性。 "加大高品质住房供给"被写入政策，背后是赤裸裸的市场现实：刚需萎缩，改善接棒。2025年一季度， 一线城市改善型住房成交占比达58%，而刚需仅占32%。 为迎合这一趋势，政策从土地端发力——北京、杭州等地核心地块容积率 ...

Investment Rating - The investment rating for the real estate industry is "Outperform the Market" (maintained) [2][32]. Core Insights - The recent statements from the Central Political Bureau emphasize the need to continuously consolidate the stability of the real estate market, affirming the effectiveness of previous policies [4][5]. - The trend of urban renewal is becoming clearer, with the transformation of urban villages identified as the most explicit policy direction for real estate in 2025 [12]. - Increasing the supply of high-quality housing is aimed at meeting the residential needs of the population and avoiding homogenization between new and second-hand housing [16][17]. Summary by Sections Policy Direction - The Central Political Bureau meeting highlighted the importance of preventing and resolving risks in key areas, implementing a comprehensive debt policy for local governments, and accelerating the resolution of overdue payments to enterprises [3]. - The meeting also called for the implementation of urban renewal actions and the promotion of the transformation of urban villages and dilapidated housing [3][12]. Market Stability - The updated statement regarding the real estate market reflects a commitment to maintaining stability, recognizing the positive effects of prior policies such as relaxed down payment ratios and reduced mortgage rates [5][12]. - Since October 2024, indicators of real estate sales have shown a significant recovery, with both the sales area of commercial housing and the sales revenue of the top 100 real estate companies improving year-on-year [5][8]. Investment Recommendations - The report suggests that the ongoing urban village transformation will stimulate housing demand, while the focus on high-quality housing will enhance the supply of new homes [32]. - Specific stock recommendations include Beike W, I Love My Home, Greentown China, and China Overseas Grand Oceans Group, indicating potential opportunities in the real estate sector [32].

Investment Rating - The report rates the real estate industry as "Outperforming the Market" [1] Core Insights - The central political bureau meeting on April 25, 2025, emphasized the importance of "urban renewal" as a significant factor for the real estate market, indicating that stabilizing the real estate market is crucial for expanding domestic demand [1][5] - The meeting highlighted the need to accelerate the implementation of urban renewal actions, effectively and orderly promote the renovation of urban villages and dilapidated housing, and increase the supply of high-quality housing [5][8] - The report anticipates that the demand for "good houses" will drive sustainable development in the industry, with a focus on safety, comfort, and green living standards [5][8] Summary by Sections Policy and Market Dynamics - The report discusses the implementation of more proactive macro policies, including the issuance of local government special bonds and the potential for interest rate cuts to maintain liquidity [5][8] - It notes that as of April 10, 2025, approximately 850 projects for acquiring idle land have been proposed, covering over 40 million square meters and amounting to 128.2 billion yuan [5] Urban Renewal and Housing Quality - The report emphasizes that urban renewal will be a key policy focus for the year, with a significant portion of the existing housing stock eligible for renovation [5][8] - It states that about 31.9% of the existing urban residential stock was built before 2000, indicating substantial potential for urban renewal projects [5] Market Stability and Investment Opportunities - The report indicates that the real estate market has shown signs of stabilization, with average sales prices for commercial housing increasing by 0.7% and 0.9% year-on-year in Q4 2024 and Q1 2025, respectively [5][8] - It suggests that the market's stability will depend on the effective implementation of supportive policies in the second quarter of 2025 [5][8] - The report identifies four main investment lines: companies with strong fundamentals in core cities, smaller firms with significant breakthroughs, companies with strategic changes, and real estate brokerage firms benefiting from the recovery of the second-hand housing market [5]

Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [5] Core Viewpoints - The report emphasizes the need for continuous efforts to prevent and resolve risks in key areas, with a focus on implementing a comprehensive debt policy for local governments and accelerating the resolution of overdue payments to enterprises [6] - The report highlights the acceleration of urban renewal initiatives and the optimization of existing housing acquisition policies, indicating a significant expansion in the scope of urban renewal projects [6] - The report notes the clear objectives of stabilizing the real estate market and capital markets, with expectations for further supportive policies if market conditions weaken [6] - There is a strong emphasis on increasing the supply of high-quality housing, with the potential for significant growth in this new development track [6] Summary by Sections Urban Renewal and Housing Policies - The report discusses the government's commitment to urban renewal, particularly in transforming urban villages and dilapidated housing, with expectations for accelerated progress in these areas [6] - It mentions the government's intention to provide local governments with greater autonomy regarding the acquisition of existing housing, which is expected to lead to more flexible compensation methods [6] Market Stability and Future Policies - The report indicates that the central government has consistently emphasized the importance of maintaining stability in the real estate market since September 2024, with a focus on timely implementation of policies to support employment and economic stability [6] - It anticipates that if real estate market indicators continue to decline, additional supportive measures will be introduced [6] High-Quality Housing Supply - The report highlights the government's push for the construction of safe, comfortable, green, and smart housing, indicating a shift in market demand towards high-quality housing [6] - It suggests that the current housing demand is at a low point, but the structural demand is diversifying, creating opportunities for companies that can deliver high-quality housing [6] Investment Recommendations - The report recommends focusing on real estate companies with strong land acquisition capabilities and product quality, such as Binjiang Group, Jianfa Co., and Greentown China [6] - It also suggests monitoring second-hand housing intermediaries and property management companies as potential investment opportunities [6]

4月25日，中共中央政治局召开会议，分析研究当前经济形势和经济工作。记者注意到，房地产是此次政治局会议 的重点关注领域。在"平稳"基调不变的背景下，政治局会议指出，加力实施城市更新行动，加快构建房地产发展 新模式，并首次提出加大高品质住房供给。 此次有关房地产的内容依旧是在"防范重点领域风险"的部分被提出。具体来看，政治局会议指出，要持续用力防 范化解重点领域风险。继续实施地方政府一揽子化债政策，加快解决地方政府拖欠企业账款问题。加力实施城市 更新行动，有力有序推进城中村和危旧房改造。加快构建房地产发展新模式，加大高品质住房供给，优化存量商 品房收购政策，持续巩固房地产市场稳定态势。 58安居客研究院院长张波对《华夏时报》记者表示，此次政治局会议延续了"止跌回稳"的总基调。落实"一揽子化 债政策"将有利于直接改善房企现金流，并对其参与城市更新、基建配套形成实质利好。 张波表示，地方政府化债、城市更新与住房供给改革的协同推进，既可以避免系统性风险，也可以为市场注入新 动能，预计后续政策也会加快落地。其中，包括北京、上海在内的一线城市有望加快存量住房改造、优化限售限 购政策，二、三线城市则可能通过降低购房门槛、加 ...

Core Viewpoint - The inclusion of "investment in people" in the government work report signifies a significant shift in investment philosophy and financing policy direction in the process of advancing Chinese-style modernization [1] Group 1: Relationship Between "Investment in People" and "Investment in Material" - "Investment in people" requires substantial "hard investment," similar to "investment in material," as the ultimate goal of any investment activity is to serve human needs and development [2] - Investments aimed at meeting production needs generally fall under "investment in material," while those focused on promoting high-quality population development and meeting life needs, especially in terms of spiritual products and services, are categorized as "investment in people" [2] - Both "investment in people" and "investment in material" necessitate significant "hard investment" to enhance the supply capacity for human needs and development [2] Group 2: Focus Areas for "Investment in People" - "Investment in people" should strengthen demand-side management and policy support, increasing fiscal, financial, employment, and income distribution policies to enable more people to access spiritual products and services [3] - Key areas for "investment in people" include high-quality housing supply, reliable food and drug safety, improved living conditions, healthcare services, education and training, cultural and sports services, tourism, and emergency response systems [6] - Regions should focus on the needs of the people, aligning government investment directions with societal expectations, optimizing resource allocation, and enhancing both the quantity and quality of "hard investment" [6] Group 3: Impact on "Investment in Material" - "Investment in people" and "investment in material" should be coordinated in resource allocation, as both types of capital are complementary and mutually reinforcing [4] - It is essential not to view "investment in material" as ineffective or low-level, nor to assume that "investment in people" projects are inherently beneficial; all investments with real or potential demand contribute to economic and social development [4] - The current investment strategy should shift from primarily new construction to a balance of renovation and new investment, focusing on modern industrial systems and addressing key areas and weaknesses [5]