Core Insights - The event hosted by QuestMobile on January 30, 2026, focused on industry transformation in the AI era, unveiling the "China Mobile Internet 2025 Value List" and awarding 20 annual prizes, with Jinghong Momentum recognized as a top advertising platform [1] Group 1: Advertising Value Rankings - The top three apps in the 2025 advertising marketing comprehensive value index are Douyin (871.20), Taobao (675.97), and WeChat (670.01) [4] - Huawei's applications, including Huawei Weather (17th), Huawei App Market (19th), and Huawei Browser (21st), have made significant entries into the rankings, indicating a structural change in the app landscape [3][4] Group 2: Marketing Trends - As mobile internet traffic peaks and user attention diversifies, traditional in-app advertising is becoming insufficient for brands seeking precise targeting and effective conversion [9] - A new marketing model is emerging that integrates cross-device and cross-application strategies, leveraging a holistic ecosystem for user engagement [9] Group 3: Jinghong Momentum's Ecosystem - Jinghong Momentum is positioned as a smart marketing platform that connects various content traffic forms, covering user life scenarios comprehensively [11] - The platform utilizes HarmonyOS's distributed capabilities to integrate Huawei's media platforms and mainstream advertising resources, creating a multi-dimensional media matrix [11] Group 4: User Engagement and Value - Huawei's media ecosystem has over 400 million monthly active users (MAU), showing a year-on-year growth of 5.5%, which provides a solid foundation for traffic [14] - The ecosystem's internal synergy enhances user engagement, allowing for efficient flow of traffic among applications [14] Group 5: Target User Segments - The report identifies four key user groups within Huawei's ecosystem that are crucial for brands: high-engagement users, value advocates, stable luxury consumers, and trend-seeking young users [16] - These segments present fertile ground for brands aiming to achieve effective marketing conversions in 2026 [16] Group 6: AI-Driven Marketing Evolution - The rise of intelligent agents marks a new era for marketing, with HarmonyOS enabling a unified open platform for smart applications [19] - Jinghong Momentum offers a comprehensive AI marketing service, helping brands leverage AI for competitive advantage [19] Group 7: Data Science and AI Capabilities - Jinghong Momentum is enhancing its data science and AI capabilities, transitioning from a "data tool" to a "marketing brain" for intelligent decision-making [20] - The platform's product matrix includes tools like Jinghong Index and Petal Agent, which facilitate automated marketing processes and user insights [21]

Core Insights - The digital marketing industry in China is experiencing significant growth, with the market size expected to reach approximately 1.2 trillion RMB by 2025 and 4.8 trillion RMB by 2030, despite challenges faced by brands due to intense competition for traffic [3][4] - The rise of the HarmonyOS ecosystem, which has captured an 18% market share in the smartphone operating system market, presents a new opportunity for brands to escape the cycle of traffic competition and regain growth [4][9] - The gaming industry is facing increasing user acquisition costs, with a reported 86.6% year-on-year increase in spending on user acquisition for the top 100 mobile games in the first half of 2025, while user retention and conversion rates have not kept pace [6][14] Industry Challenges - Brands are struggling with resource misallocation and declining conversion efficiency due to a focus on traffic competition, leading to a paradox where market growth does not translate to individual brand growth [3][4] - The e-commerce sector is experiencing a disconnect between traffic costs and profits, with high public traffic costs eroding already thin margins, while private traffic engagement is hindered by platform barriers and user attention fragmentation [6][14] - Various industries, including finance, tourism, and lifestyle services, are in need of innovative solutions to address unique user value challenges and break free from traditional traffic-driven models [6][14] Solutions and Strategies - The "Whale Harmony Dynamics" initiative aims to provide tailored solutions for five key industries: gaming, e-commerce, finance, tourism, and lifestyle services, enhancing commercial growth logic within the HarmonyOS ecosystem [8][17] - The transition from a "traffic mindset" to a "value mindset" is emphasized, with a focus on understanding user intent and leveraging data science to create a comprehensive digital life map for brands [10][11] - The implementation of AI-driven insights and decision-making processes is set to transform marketing strategies, allowing for real-time data feedback and a shift from traditional advertising to contextually relevant service delivery [11][12] Growth Methodology - A replicable growth methodology is proposed, focusing on deep user insights, precise scene engagement, and long-term asset management, aiming for continuous user interaction throughout their lifecycle [14][15] - Case studies demonstrate the effectiveness of this methodology, such as the gaming industry example where targeted strategies led to a 48% increase in conversion rates and significant user engagement [14][15] - The Whale Harmony Dynamics initiative is positioned as a bridge between developers, users, and the commercial value ecosystem, leveraging AI and data science to build sustainable competitive advantages for partners [16][17]

Core Insights - The marketing landscape is undergoing significant adjustments due to a slowing macro environment and increasing pressure on corporate growth, with traditional digital marketing models facing bottlenecks as customer acquisition costs rise and traffic dividends diminish [1][2] Group 1: New Marketing Concepts - Huawei's "Whale Hong Energy" platform introduces a new marketing concept called "data-driven all-scenario marketing" to help brands regain market control in a complex market environment [2] Group 2: Four Levels of the New Marketing System - **Data-Driven Insights**: The platform aims to provide a comprehensive understanding of user behavior across multiple devices, moving beyond fragmented data from single platforms to create a holistic user profile [3] - **AI-Driven Execution**: The introduction of an AI Agent allows brands to automate decision-making processes, enhancing execution efficiency and reducing reliance on human experience [4] - **Immersive Scenario Engagement**: The focus is on identifying high-concentration scenarios for brand engagement, such as pre-loading content in airport lounges for frequent business travelers [5] - **User-Centric Journey**: The goal is to reshape the relationship between brands and users, ensuring continuous brand presence across different devices and stages of the user journey, rather than just at the point of purchase [6]

Core Insights - The rapid development of the Harmony ecosystem is leading a transformation in the financial sector, with major banks and brokerage firms sharing advancements in financial applications and user experiences at the Harmony Financial Industry Forum [1][8] - Over a thousand financial applications have been launched on the Huawei App Market, deeply adapting to Harmony's all-scenario connectivity and AI capabilities, while addressing user feedback to enhance usability [1][10] Multi-Device Coverage - Financial applications are accelerating their adaptation to the Harmony ecosystem across multiple devices, including computers, foldable screens, tablets, and wearables, facilitating seamless service delivery [3] - Major financial applications like Tongdaxin, Dazhihui, and others have achieved "one-time development, multi-device adaptation," ensuring consistent user experiences across different platforms [3] Enhanced User Experience - Foldable smartphones are enhancing financial management experiences, with applications like Dongfang Caifu and Wind Financial Terminal providing professional-grade productivity and integrating large screen and AI features [4] - Harmony's computer applications are expanding, with several financial software now available, and banks adapting their online banking services to ensure data security [4] AI Empowerment - Harmony's AI capabilities are reshaping financial interactions, with the Xiao Yi intelligent assistant providing a natural entry point for financial services [5] - Financial partners are utilizing various development modes to create efficient applications, enabling seamless service delivery through natural language interactions [5] Innovative Experiences - The integration of Harmony's smart payment features allows for quick transactions without opening applications, enhancing user convenience [6] - Financial institutions are implementing advanced security measures, including end-to-end protection for large transactions and AI-driven privacy safeguards [6] Data-Driven Marketing - The "Whale Harmony Power" platform offers data-driven growth solutions for financial institutions, leveraging extensive terminal data to enhance risk control and customer acquisition [7] Industry Consensus - Representatives from leading institutions discussed the importance of collaboration within the Harmony ecosystem, emphasizing the technological and experiential upgrades it brings to the financial sector [8] Future Directions - The Harmony ecosystem will continue to focus on "all-scenario" and "intelligent" financial innovations, promoting multi-device adaptation and accelerating the deployment of AI in the financial sector [10]

Group 1: Core Insights - The HarmonyOS 6 system release marks a significant milestone for the Harmony ecosystem, with over 27 million users on HarmonyOS 5 and above, providing a unique all-scenario experience through "one account, one system, one ecosystem" [3] - The open ecosystem built by Harmony users and developers creates a positive feedback loop of technology, scenarios, and data, leading to unprecedented growth opportunities for ecosystem partners [3] Group 2: Whale Hong Dynamics - Whale Hong Dynamics plays a crucial role in the ecosystem by integrating cross-screen, cross-domain, and cross-scenario traffic resources, enabling timely and relevant information delivery for effective conversion [4] - The platform offers three main service areas: data science services, all-domain delivery services, and digital innovation services, providing brands with comprehensive all-scenario intelligent solutions [4] Group 3: Integrated Ecosystem - The Harmony "1+8+N" ecosystem includes smartphones as "1", eight core devices such as large screens, tablets, PCs, and wearables as "8", and open ecosystem devices as "N", facilitating seamless connectivity and smart experiences [6] - Huawei's App Market supports new partners with comprehensive assistance from innovation to operation, enhancing application growth through targeted promotion and digital product management [6] Group 4: Push Technology - Push technology serves as an information bridge, connecting users and developers by shortening conversion paths and providing targeted content based on user intent [7] - The system-level Push enhances user understanding through user profiling and interest insights, transforming the communication channel into a growth assistant [7] Group 5: Meta Services - Meta services drive the "service direct access" experience by utilizing native traffic entry points, creating a "public + private" traffic matrix for efficient service distribution [8] - The lightweight and convenient nature of meta services allows for intelligent matching based on AI intent frameworks, significantly lowering the barriers for developers to access the ecosystem [8] Group 6: Huawei Browser - The Huawei browser evolves from a traditional search tool to a comprehensive content aggregation platform, supporting diverse content formats to meet varying user consumption needs [9] - The integration of AI enhances content experience, driving demand for high-quality content across various sectors [9] Group 7: Developer Support - Harmony creates new platforms for ecosystem partners, enabling innovative services that drive significant business growth [10] - Huawei's App Market continues to iterate on comprehensive developer services, ensuring support throughout the development and operational phases [10] Group 8: Future Growth - Whale Hong Dynamics aims to build a full-chain growth solution for partners through "aggregated distribution + professional services," focusing on data science, all-domain delivery, and digital innovation [12] - The platform is committed to deepening collaborative networks to empower ecosystem partners for efficient growth and sustainable monetization [12]

Core Insights - The HarmonyOS Open Capability Innovation Forum in Jinan, held on November 21, focused on the core advantages of HarmonyOS, industry innovation solutions, and local application cases in Shandong, attracting over 100 developers from more than 50 enterprises across various sectors [1][7] - The forum emphasized the transformative potential of HarmonyOS in the digital economy, highlighting its cross-platform capabilities and the integration of local applications into the HarmonyOS ecosystem [1][3] Group 1: HarmonyOS Advantages - HarmonyOS features a distributed architecture that breaks down device barriers, enabling seamless collaboration across multiple terminals [3] - The system's self-developed security architecture enhances user privacy and security, while its AI capabilities allow for intelligent resource allocation based on scene demands [3] - The "one-time development, multi-end deployment" approach reduces costs and increases efficiency, applicable in various scenarios such as smart governance and public services [3] Group 2: Local Application Development - Over 800 applications have joined the HarmonyOS ecosystem, with 400 already launched, integrating HarmonyOS capabilities to enhance user experiences in areas like government services and daily consumption [1][3] - Local applications such as "Love Shandong" and "Haier Smart Home" leverage HarmonyOS SDK to provide convenient user experiences [3][6] Group 3: Industry Solutions and Digital Marketing - The forum presented solutions for 11 vertical industries, showcasing how HarmonyOS can help developers quickly adapt technologies and enhance user experiences [4] - The service distribution capabilities allow users to access services without downloading apps, improving user experience and creating new service channels for developers [5] - The "Whale Hong Energy" initiative utilizes HarmonyOS's open capabilities to enhance brand engagement and drive business innovation through data-driven marketing strategies [5] Group 4: User Experience and Business Practices - The Shandong Digital Culture Group shared how its applications utilize HarmonyOS to provide innovative user experiences, including secure login and interactive features [6] - The BoSai Digital Technology Group has focused on developing educational tools and applications based on HarmonyOS, emphasizing lightweight development and quick integration [6] Group 5: Future Prospects - The forum established a communication bridge for Shandong enterprises and developers, indicating that ongoing advancements in HarmonyOS will lead to more cross-industry and all-scenario innovative applications [7] - The integration of HarmonyOS with Shandong's digital economy is expected to contribute significantly to the province's digital transformation efforts [7]

Core Insights - The HarmonyOS Connect Summit highlighted the achievements and latest developments of the HarmonyOS ecosystem, emphasizing the launch of new products and the upgraded "Harmony Smart Selection" model [1][2] - The ecosystem has seen significant growth, with over 3,100 partners, more than 8,100 SKUs, and a total of 740 million devices, generating a cumulative GMV of over 180 billion [2] - The newly upgraded "Whale Hong Momentum" service aims to provide a comprehensive marketing solution for partners, leveraging data science and intelligent technology [1][3] Group 1: Ecosystem Growth - The HarmonyOS ecosystem has expanded rapidly, with a notable increase in partner numbers and product offerings, leading to a doubling of sales during the 618 shopping festival, achieving a 36% year-on-year growth [2] - The "Harmony Smart Selection" model focuses on collaborating with capable partners to create high-quality products, enhancing consumer satisfaction [2] Group 2: Whale Hong Momentum - Whale Hong Momentum serves as a key marketing engine for the "Harmony Smart Selection" model, utilizing AI capabilities and a robust data science platform to drive brand growth [3][4] - The platform has generated over 1 billion quality exposure for partner brands, significantly increasing brand visibility and recognition [3] Group 3: Marketing Strategy - The upgraded "All-Domain Delivery Service" integrates various marketing capabilities, including market insights, creative production, media placement, and performance tracking [4][5][7] - The service utilizes data science to analyze user behavior and optimize marketing strategies, ensuring effective budget allocation and maximizing ROI [4][7] Group 4: Future Outlook - The continuous growth of the Harmony ecosystem and the deepening of the "Harmony Smart Selection" model will further enhance Whale Hong Momentum's investment in data science and AI technology [7] - The platform aims to explore new marketing paradigms in the era of intelligent connectivity, transforming the ecosystem's potential into tangible business success for brands [7]

Core Viewpoint - The article discusses the emergence of the "superlink era" driven by the integration of various digital devices and the development of the HarmonyOS ecosystem, emphasizing the need for businesses to adapt to this new paradigm for growth and user engagement [3][40]. Group 1: HarmonyOS Ecosystem Development - The HarmonyOS ecosystem has rapidly evolved since its inception in 2019, with over 1 billion devices connected and more than 8 million registered developers, covering the top 5000 applications and meeting 99.9% of user usage time [6]. - Huawei's "1+8+N" strategy aims to create a seamless smart experience across multiple devices, integrating smartphones, large screens, tablets, PCs, and other smart devices [5]. Group 2: Business Transformation in the Superlink Era - The shift to the superlink era will transform business models, requiring companies to utilize a unified platform for advertising and service distribution, enhancing collaboration and efficiency [7]. - The "Whale Hong Dynamics" initiative integrates advertising within the ecosystem rather than reinventing it, allowing for a more comprehensive user experience across various applications and devices [12][11]. Group 3: Advantages of Whale Hong Dynamics - Whale Hong Dynamics offers a more holistic user experience by enabling cross-device interactions, allowing brands to connect with users in diverse contexts [13]. - It provides complete value insights by linking a single account to all-scene data, enabling brands to track user behavior across multiple applications and devices [15][16]. - The initiative introduces innovative growth services, where interactive terminals can suggest relevant advertisements based on user behavior, enhancing user engagement [18][20]. Group 4: Developer Challenges and Solutions - Developers face challenges such as scarce traffic entry points and a lack of diversified monetization models, with only 28.7 apps opened monthly by average internet users [31]. - Whale Hong Dynamics addresses these issues by providing a unified advertising and monetization platform, optimizing algorithms to ensure stable and effective ad displays [35][44]. Group 5: Case Study - Tongcheng Travel - Tongcheng Travel collaborates with the HarmonyOS ecosystem to enhance user engagement through pre-installed applications and intelligent push notifications, resulting in a 30% increase in new customer conversion rates [28]. - The integration of AI capabilities allows for personalized user experiences, significantly improving conversion paths and overall user satisfaction [27][21].

Core Insights - The article discusses the evolution of the internet traffic ecosystem and the development trends of the HarmonyOS ecosystem, highlighting the challenges faced by the mobile internet and the transformative potential of HarmonyOS as a key player in the next-generation traffic ecosystem [5][7][19]. Internet Traffic Ecosystem - The mobile internet is experiencing a growth bottleneck, with a compound annual growth rate of only 0.08% in the number of independent devices over the past five years, indicating a saturation of the market and a decline in user dividends [7]. - The current traffic distribution model is limited by ecological fragmentation and technological bottlenecks, necessitating a shift towards a more integrated and efficient traffic ecosystem [10][11]. HarmonyOS Development Trends - HarmonyOS is positioned as a major builder of the next-generation traffic ecosystem, leveraging its distributed architecture to connect multiple devices and provide seamless user experiences across various scenarios [19][22]. - The ecosystem's core capabilities include full-scene coverage across multiple devices and AI-driven efficiency improvements, which enhance user experience and operational efficiency [25][30]. Advantages of HarmonyOS Ecosystem - HarmonyOS has become the third-largest mobile operating system globally, creating a competitive landscape alongside Android and iOS [28]. - The ecosystem serves as a core entry point for the Internet of Things (IoT), facilitating commercial monetization and forming a complete business loop [30]. - The system's lightweight application model and high-level security certifications enhance user trust and experience [34][37]. User Insights - The typical Huawei user is predominantly male, aged 25-45, with a high income and education level, primarily located in tier-one and new tier-one cities [60][62]. - Users exhibit a strong preference for Huawei's own applications, showing higher acceptance of online advertisements and a significant potential for consumption in categories such as automobiles, luxury goods, and 3C products [75][81][87]. Marketing Solutions - The "Whale Harmony Dynamics" platform integrates HarmonyOS resources to enhance marketing effectiveness across various industries, including automotive, luxury goods, and health [96][99][103]. - The platform utilizes AI and big data to create personalized marketing strategies, ensuring efficient customer engagement and conversion [103][105].

Core Insights - The article discusses the evolution of the internet traffic ecosystem and the development trends of the HarmonyOS ecosystem, highlighting the challenges faced by the mobile internet and the transformative potential of HarmonyOS in creating a new traffic ecosystem [1][5][7]. Internet Traffic Ecosystem - The mobile internet is experiencing a growth bottleneck, with a compound growth rate of only 0.08% in the number of independent devices over the past five years, indicating a saturation of the market and a decline in user dividends [7]. - The current traffic distribution model is limited by ecological fragmentation and technical bottlenecks, necessitating a shift towards a more integrated and efficient traffic ecosystem [10][11]. HarmonyOS Development Trends - HarmonyOS is positioned as a key player in the next-generation traffic ecosystem, leveraging its distributed architecture to facilitate seamless communication across multiple devices and enhance user experience [19][22]. - The ecosystem's core capabilities include full-scene coverage across multiple devices and AI-driven efficiency improvements, which are essential for creating a smart and interconnected user experience [25][30]. Advantages of HarmonyOS Ecosystem - HarmonyOS has emerged as the third-largest mobile operating system globally, providing a competitive alternative to Android and iOS, and is recognized for its unique technological advantages [28]. - The ecosystem's distributed architecture allows for the integration of various traffic sources, creating a comprehensive commercial monetization loop [30]. - HarmonyOS emphasizes security with the highest industry standards, enhancing user trust and experience [37]. User Insights - The user base of HarmonyOS primarily consists of young to middle-aged professionals, predominantly male, with a high level of education and income, indicating strong purchasing power and a preference for high-quality products [60][62]. - Users exhibit a high acceptance of online advertising, with nearly 70% open to it, and a significant portion likely to make purchases after viewing ads [75][76]. Marketing Solutions - The article outlines various marketing solutions tailored for different industries, including automotive, luxury goods, health, and food and beverage, leveraging the capabilities of the HarmonyOS ecosystem to enhance brand visibility and consumer engagement [95][99][103][105].