2025年初，当宇树科技的人形机器人穿着花棉袄登上春晚舞台扭起秧歌，一股由"猎奇效应"点燃的机器 人租赁热潮迅速席卷华强北。 相关店铺纷纷改弦更张 "最热的时候，这层楼有好几家都是机器人租赁的，现在有的要么搬走，要么就开始卖一些AI机器人、 直播设备之类的。"在华强北的赛格电子市场五楼，商户老板刘强（化名）向记者表示，2025年一季度 是机器人租赁最火的阶段，当时机器人租赁占据最显眼的铺位。"租金水涨船高，单台人形机器人日租 金被炒至1.8万元—2.5万元之间，最高峰时期更是一机难求。" 但这种新奇感支撑的行情并未持续很久。近日，记者再次走访时，发现赛格电子市场的指引虽写着五楼 主营业务有机器人，但机器人租赁的店铺已经全然"改头换面"。这种变化具体什么时候开始的，刘强也 说不清楚："就是人越来越少，慢慢地有些店铺改卖小型的AI陪伴机器人，有的店铺转租了。" 取而代之的是，数百米之外的曼哈商业广场二楼一家由汪星人（广东）供应链科技有限公司运营的全球 机器人选品中心。2025年11月19日，全球机器人选品中心在深圳华强北正式开业。与早期散点式的机器 人租赁不同，这家选品中心并未将"出租机器人"作为唯一卖点，而是将 ...

Core Viewpoint - The light industry retail beauty sector is experiencing a weak recovery since 2025, with significant differentiation among sub-sectors and companies due to varying attributes and policy sensitivities. Domestic demand remains weak, while certain segments like trendy toys and beauty products show growth. International trade policies are slowing export growth. Looking ahead to 2026, government policies are expected to support consumption stabilization, but the marginal effects may diminish, leading to differentiated growth across sub-sectors [3]. Beauty and Aesthetic Medicine - The beauty sector is projected to achieve mid-single-digit growth in 2026, driven by domestic demand recovery. Ingredient upgrades and product innovations, particularly with emerging components like collagen and PDRN, are expected to enhance consumer purchasing needs. Competition is intensifying, leading to a concentration of market share among leading brands. The industry is anticipated to exhibit three trends: 1) National brands are moving towards globalization and group development; 2) Channel efficiency and operational capabilities are becoming more critical; 3) Market share is increasingly concentrated among top-performing brands [6]. - The aesthetic medicine sector is expected to see double-digit growth in 2026, supported by increased penetration rates and continuous market education. The supply side is becoming richer, stimulating demand. Two key trends are anticipated: 1) Midstream institutions are focusing on premium products and marketing capabilities; 2) Leading institutions are expanding through enhanced user operations and solutions [7]. Personal Care - The personal care sector is expected to benefit from increased online penetration and the rise of self-care demands, leading to a restructuring of the market. Product structures are anticipated to upgrade towards efficacy and premiumization. The rise of content e-commerce platforms is reshaping consumer access and marketing, providing opportunities for domestic brands to gain market share, particularly in segments like baby care, women's hygiene, and oral care [8]. Commercial New Retail - The retail sector is expected to continue its steady recovery into 2026, characterized by three trends: 1) Consumers are increasingly valuing cost-performance ratios, prompting businesses to focus on differentiated product offerings; 2) The clearance of outdated retail formats is nearing completion, with improved operational efficiency leading to profitability; 3) New consumption trends driven by emotional value are creating demand, supported by innovative product categories and localized operations [10]. Light Industry Manufacturing - The light manufacturing sector is facing weak overall demand but presents structural opportunities. Companies that can leverage industry transformation to develop new business models are expected to thrive. Key opportunities include: 1) Industry transformation driven by technological advancements, particularly in AI applications; 2) Export opportunities as companies enhance resilience through diversified global production and capitalize on improving overseas demand [13][14].

Core Insights - The 23rd CTE China Toy Expo &潮玩展, 18th CLE China Licensing Expo, CKE China Baby Products Expo, and CPE China Early Education Expo have opened in Shanghai, showcasing a total exhibition area of 230,000 square meters with 2,629 exhibitors from 41 countries and regions, highlighting the event's role as a strategic hub for expanding into the Chinese and global markets [1] Group 1: International Participation - The number of international exhibitors at the CLE China Licensing Expo has increased significantly, with a year-on-year growth of 65%, featuring top global IPs such as Disney, Marvel, and Pokémon [3] - The CKE China Baby Products Expo has also seen a 36% increase in international exhibitors, with high-end brands like Stokke and Nuna showcasing new products [4] - The CTE China Toy Expo has experienced a steady increase of 14% in international exhibitors, with major companies like Mattel and Hasbro participating consistently [4] Group 2: Global Brand Presence - The event has attracted leading brands from North America, Europe, and Asia, indicating the appeal of the Chinese market for new product launches [6] - Notable brands from North America include Disney and Hasbro, while European brands like LEGO and HABA are also prominently featured [6] - Japanese and Korean brands such as Pokémon and Bandai are participating, showcasing their strong IPs and market presence [6] Group 3: Emerging Markets and Local Brands - Emerging market brands from Southeast Asia, such as Plan Toys and Mighty Jaxx, are actively participating, showcasing the vibrancy of these markets [7] - Chinese brands, including cultural icons like the Palace Museum and popular toy brands, are demonstrating a shift from "commercial output" to "cultural confidence," gaining recognition in the global market [7] Group 4: Industry Trends - Five key trends are shaping industry innovation: 1. IP cross-industry collaboration is creating new consumer experiences [9] 2. Smart applications in toys are becoming a highlight, with AI-driven products gaining attention [9] 3. A shift from mass-market products to niche offerings is emerging, focusing on deep market penetration [9] 4. Environmental sustainability is becoming a value proposition for leading brands [9] 5. Digital marketing is facilitating global trade, enabling Chinese brands to expand internationally [9]

Core Insights - The 23rd CTE China Toy Expo &潮玩展, 18th CLE China Licensing Expo, CKE China Baby Products Expo, and CPE China Early Education Expo opened in Shanghai, showcasing a significant international presence and innovation in the toy and baby products industry [1][4]. Group 1: Event Overview - The event spans three days and covers an exhibition area of 230,000 square meters, featuring 2,629 exhibitors from 41 countries and regions, with 5,426 brands represented [1]. - The theme of the expo is "Sharing Cross-Border Resources, Leading Innovation Trends" [1]. Group 2: International Participation - There has been a substantial increase in the number of international exhibitors, with a 65% year-on-year growth in the CLE China Licensing Expo [4]. - The number of overseas exhibition groups reached a record high, increasing by 22.2% [4]. Group 3: Product Innovations - AI smart toys, which incorporate emotional computing and large language models, emerged as a highlight of the China Toy Expo &潮玩展 [4]. - Innovations in baby products include smart child safety seats with intelligent stop and adjustment features, automatic folding strollers, and smart cribs that monitor sleep and provide soothing systems [4]. Group 4: Professional Activities - A total of 276 professional activities will be held during the expo, covering brand licensing, toys, baby products, and early education, with multiple international conferences gathering industry elites to discuss development strategies [4]. Group 5: Economic Impact - The expo is part of the "Shanghai Summer" international consumption season, enhancing the spillover effects of the exhibition economy in the Pudong area through various IP-themed events and activities [5].