12月17日，世界品牌实验室(World Brand Lab)揭晓了2025年度(第二十二届)《世界品牌500强》榜单，在 这份汇聚全球顶尖品牌的权威榜单中，中国上榜品牌数量已达50个，稳居全球第三。其中，长虹位列第 279位，较2024年跃升4位。 据悉，世界品牌实验室编制世界品牌报告已连续发布22年，长虹作为中国科技制造行业代表品牌，凭借 卓越的AI家电体验、领先的技术创新和强大的品牌影响力，在全球品牌中的位次不断提升。 今年6月，在世界品牌实验室发布的"2025年中国500最具价值品牌"榜单显示，长虹品牌价值达2521.39 亿元，在9月发布的"2025年亚洲品牌500强"榜单中，长虹位列第51位，再创历史新高，这些都为长虹在 世界品牌阵营中的位次提升奠定了坚实基础。 体育为媒：让全球冰雪赛场成为长虹"主场" 在市场竞争日益激烈的今天，品牌影响力已成为企业竞争力的重要组成部分。日前，在由长虹冠名的 2025-2026赛季国际雪联滑雪大跳台世界杯上，随着苏翊鸣夺得金牌，冬日激情再次被点燃。当全球观 众将目光聚焦在这场冰雪盛宴的同时，作为冠名赞助商的长虹，也受到海量用户的关注。 同时，经过多年发展，长虹的体 ...

Core Viewpoint - Sichuan Changhong is leveraging digital transformation to redefine its position in the traditional manufacturing sector, achieving significant revenue growth and aiming to become a leader in global consumer electronics and smart manufacturing during the "14th Five-Year Plan" and beyond [1][2]. Group 1: Financial Performance - Sichuan Changhong's revenue surpassed 100 billion yuan, with a net profit of 5.01 billion yuan in the first half of 2025, marking a year-on-year increase of 78.6%, the highest in nearly four years [2]. - The company has achieved a commercial inventory turnover rate improvement of 145%, saving nearly 100 million yuan in annual inventory costs [2]. Group 2: Technological Advancements - The company has integrated AI technology across its entire value chain, establishing a comprehensive innovation system that includes R&D, production, and products [1]. - The "Changhong Yunfan AI Model Platform" became the first AI model platform in Sichuan Province to be registered with the National Cyberspace Administration, enhancing the AI capabilities of its home appliances [1]. Group 3: Smart Manufacturing - Sichuan Changhong's smart display factory was selected as one of the first batch of excellent smart factories in the country, featuring 18 smart production lines that fully automate key processes [2]. - The factory can handle 6 million personalized orders annually, showcasing its advanced manufacturing capabilities [2]. Group 4: Global Expansion - The company has adopted a localization strategy for its products, focusing on high-end design and energy efficiency for the European market, while emphasizing cost-effectiveness in Southeast Asia [2]. - Sichuan Changhong's products are now available in over 160 countries and regions, reflecting its successful internationalization efforts [2]. Group 5: Future Outlook - For the "15th Five-Year Plan," Sichuan Changhong aims to achieve an 80% coverage rate of advanced smart factories and enhance its integrated manufacturing capabilities [3]. - The company plans to deepen its presence in key international markets, including Europe, Australia, and Indonesia, to increase market share [3].

Core Viewpoint - Sichuan Changhong is leveraging digital transformation to break through as a traditional manufacturing enterprise, achieving significant revenue growth and aiming to become a leader in global consumer electronics and smart manufacturing during the "14th Five-Year Plan" and beyond [1] Group 1: AI and Digital Transformation - Over the past five years, Sichuan Changhong has positioned AI technology as the core engine for transformation, establishing a comprehensive innovation system covering R&D, production, and products [1] - The "Changhong Yunfan AI Model Platform," developed by the company, became the first AI model platform in Sichuan Province to be filed with the National Cyberspace Administration, laying a solid technological foundation for the comprehensive AI integration of home appliances [1] - The AI TV voice interaction system achieves millisecond-level response times with a multi-turn interaction understanding accuracy of 91%, receiving widespread acclaim for its AI home appliance solutions both domestically and internationally [1] Group 2: Smart Manufacturing Upgrade - The smart manufacturing upgrade is another key strategy for Sichuan Changhong, with its smart display factory recognized as one of the first batch of excellent smart factories in the country [2] - The factory integrates industrial robots, 5G, and industrial internet technologies across 18 smart production lines, achieving full automation of key processes and the ability to handle 6 million personalized orders annually [2] - The commercial inventory turnover rate has improved by 145%, resulting in nearly 100 million yuan in annual inventory cost savings [2] Group 3: Globalization and Market Strategy - Sichuan Changhong's globalization efforts have significantly supported its revenue growth, focusing on a "localization" strategy for product offerings tailored to different markets [2] - The company emphasizes high-end design and energy efficiency for the European market, while targeting cost-effective solutions for Southeast Asia [2] - The brand strategy incorporates "sports IP + panda IP" dual-driven marketing and a "online + offline" dual-channel approach to further expand international presence, with products now covering over 160 countries and regions [2] Group 4: Future Outlook - Looking ahead to the "15th Five-Year Plan," Sichuan Changhong aims to deepen its smart transformation, targeting an 80% coverage rate of advanced-level smart factories to solidify high-quality integrated manufacturing capabilities [2] - The company plans to enhance data value extraction and strengthen data analysis applications in decision-making and early warning systems to improve quality, reduce costs, and increase efficiency [2] - On the global market front, Sichuan Changhong will focus on deepening its presence in flagship markets such as Europe, Australia, and Indonesia to increase market share [2]

Core Viewpoint - The 2025-2026 season Longhong International Ski Federation Snowboard and Freestyle Skiing Big Air World Cup serves as a key event for qualification points for the 2026 Milan Winter Olympics, showcasing the integration of Chinese technology and international sports [2][10]. Group 1: Event Overview - The event features top athletes from China and abroad, including Su Yiming and Liu Mengting, and is held at Beijing Shougang Park [2]. - Longhong serves as the exclusive title sponsor, highlighting the company's commitment to the ice and snow economy and its innovative capabilities in smart home appliances [2][10]. Group 2: Longhong's Strategic Positioning - Longhong's partnership with the Snowboard World Cup has evolved from being an official partner in 2023 to the title sponsor in 2025, aligning with China's national strategy of promoting ice and snow sports [4]. - The ice and snow industry in China is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan this year, indicating significant market potential [4]. Group 3: Product Showcase - Longhong showcased its AI home appliances, including AI TVs and air conditioners, at the event, creating an immersive experience for attendees [5]. - The presence of other brands like Meiling with their fresh kitchen series further emphasizes the innovation and competitive spirit in the home appliance sector [5]. Group 4: Brand Expansion and Recognition - Longhong has accelerated its international presence through sponsorship of global sports events, enhancing brand recognition and consumer affinity [8]. - The company has established a footprint in over 160 countries, with manufacturing bases in Indonesia and the Czech Republic, covering a full range of home appliances [8]. Group 5: Financial Performance - In Q3 2023, Longhong reported revenue of 81.889 billion yuan, a year-on-year increase of 5.94%, and a net profit of 1.008 billion yuan, up 192.49% [9]. - Longhong ranked 51st in the 2025 Asia Brand 500 list, improving by two positions from the previous year, and holds a brand value of 252.139 billion yuan, ranking 35th in the 2025 China 500 Most Valuable Brands [9].

Core Viewpoint - The 8th China International Import Expo (CIIE) showcases innovative products, with Changhong's panda-themed AI home appliances standing out, highlighting the integration of technology and culture [1][3]. Group 1: Product Innovation - Changhong's panda-themed AI appliances include an AI TV with a smart assistant, an AI refrigerator that simulates panda habitats, and an AI air conditioner that adjusts based on environmental data [3]. - The AI washing and drying set features enhanced cleaning technology inspired by panda behaviors, transforming appliance functionality into emotional value for users [3]. Group 2: Technological Advancements - In recent years, Changhong has made significant strides in AI appliance technology, launching a large model in TVs in 2023 and becoming the first in Sichuan to have its AI platform approved by the National Cyberspace Administration [5]. - The company plans to introduce the first healing AI TV integrated with panda IP by 2025, emphasizing a shift from practical tools to lifestyle companions [5]. Group 3: Market Positioning and Cultural Significance - Changhong's approach combines AI technology with cultural elements, creating a unique competitive advantage in the global market [5]. - The participation in international exhibitions like CIIE serves as a vital platform for Chinese manufacturing to connect with global markets, promoting the narrative of Chinese innovation [5].

Core Insights - The 8th China International Import Expo (CIIE) commenced in Shanghai, showcasing global products, with a notable highlight being Changhong's panda-themed AI home appliances [1][3] - Changhong's AI appliances integrate technology and culture, featuring products like AI TVs, refrigerators, and air conditioners that enhance user experience through emotional engagement [3][5] Group 1: Product Features - The AI TV features "Panda Xiaobai," an intelligent entity that interacts with users continuously, providing engaging content [3] - The AI refrigerator utilizes AI cloud moisturizing technology to simulate the panda's natural habitat, ensuring food freshness [3] - The AI air conditioner adjusts home comfort based on environmental data from the Wolong Nature Reserve [3] - The AI washing and drying set incorporates a unique cleaning technology inspired by panda cubs, enhancing its effectiveness [3] Group 2: Technological Advancements - In 2023, Changhong integrated large models into its TVs, and by early 2024, it became the first in Sichuan to have its "Changhong Yunfan AI platform" approved by the National Cyberspace Administration [5] - The company plans to launch the industry's first "healing" AI TV in 2025, further incorporating panda IP into its products [5] - Changhong's approach focuses on transforming home appliances from mere tools to lifestyle companions, leveraging AI technology and cultural elements for differentiation [5] Group 3: Market Strategy and Cultural Impact - International exhibitions like CIIE serve as crucial platforms for Chinese manufacturing to connect with global markets [5] - Changhong aims to deepen AI technology research and expand its presence in international markets, promoting Chinese manufacturing stories [5] - The integration of technology and culture reflects a profound cultural confidence that empowers technological innovation, enhancing competitiveness in the global market [5]

Core Viewpoint - The 138th Canton Fair showcases the integration of advanced manufacturing, quality home furnishings, and the concept of a better life, with a focus on AI-driven home appliances from Chinese brand Changhong, highlighting the emotional connection technology can create for users [1][4]. Group 1: Changhong's AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from product output to technology leadership and emotional empowerment in the home appliance industry [4][12]. - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [4][10]. - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with features like AI wall art and conversational capabilities in their TV products [6][10]. Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances are designed to meet user demands for functionality, aesthetics, and emotional value, gaining recognition globally [14][17]. - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship, while the refrigerator and air conditioner utilize AI technology to create optimal living environments [14][17]. - The interactive experience with Panda-themed appliances adds a playful and engaging element to daily life, enhancing the emotional connection users have with technology [17]. Group 3: Sports Marketing and Global Engagement - Changhong has partnered with top-tier sports events, enhancing its global reputation and aligning with the theme of "better life" at the Canton Fair [18][21]. - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences and promote its brand [21][23]. - By addressing quality upgrades through AI technology and emotional connections through Panda culture, Changhong effectively communicates its brand identity and lifestyle offerings to a global audience [23].

Core Insights - Changhong ranked 51st in the "Asia Brand 500" list, marking a two-position increase from the previous year, showcasing its strong brand resilience driven by the integration of technology, sports, and culture [1] - Since 2012, China has maintained the highest number of brands in the Asia Brand rankings for 14 consecutive years, indicating a transformation from "Made in China" to "Influencing the World" [1] Group 1: Brand Performance - In December 2024, Changhong ascended to 283rd in the World Brand 500, and in June 2024, it achieved a brand value of 252.139 billion yuan, ranking 35th in the "China's 500 Most Valuable Brands" [2] - The continuous improvement in Changhong's ranking within the Asia Brand list reflects recognition of its deep engagement in artificial intelligence and international development [2] Group 2: Product Innovation - Changhong has focused on AI-driven product innovation, launching the world's first AI TV based on its "Cloud Sail AI" platform, which is the first large model in Sichuan province to pass national certification [2] - The company has integrated AI technology into various home appliances, including AI refrigerators, washing machines, air conditioners, and cooking devices, creating a competitive edge in brand value [2] Group 3: Global Marketing Strategy - Changhong has implemented a global marketing strategy that combines technology innovation with sports and culture, exemplified by the debut of panda-themed appliances at the IFA exhibition in Berlin [3] - The integration of Chinese panda culture with advanced AI technology has resonated with consumers globally, enhancing emotional connections [3] Group 4: Cultural Engagement - Changhong has engaged in various sponsorships, including partnerships with international sports events, to align its products with the spirit of sports and deepen its global brand presence [3][4] - The launch of a themed subway train in major cities reflects Changhong's efforts to connect with younger consumers through innovative marketing [4] Group 5: AI Empowerment - Changhong is digitizing its entire manufacturing and supply chain processes through AI technology, creating an "AI closed loop" that enhances product lifecycle management [5] - The establishment of 65 smart factories worldwide allows Changhong to implement flexible production and rapid response capabilities, bolstering its influence in the global market [6] - The integration of AI technology with cultural values is seen as a new paradigm for Chinese brands, enabling them to build differentiated competitive advantages in a complex global environment [6]

Core Insights - Sichuan Changhong Electric Co., Ltd. is experiencing significant growth, with projected revenue exceeding 100 billion yuan in 2024 and a 10.28% year-on-year increase in revenue for the first half of 2025, alongside a net profit of 5.01 billion yuan, marking a 78.60% increase compared to the previous year [1][2] Group 1: AI Integration and Manufacturing Upgrades - The company has established an AI application innovation center, with its AI layout covering the entire chain from technology research and development to production and product iteration [2][3] - The "Changhong Yunfan AI Model Platform" is the first AI model platform approved in Sichuan, serving as the core technology base for the company's comprehensive AI integration [2][3] - AI technology has significantly enhanced product functionality, with the smart home business generating 25.12 billion yuan in revenue, a growth of over 12%, and the air conditioning segment achieving 11.60 billion yuan, up 35.49% [3][5] Group 2: Smart Manufacturing and Efficiency - The smart display factory has been recognized as a "Top-Level Intelligent Factory" by the Ministry of Industry and Information Technology, utilizing industrial robots and 5G technology to automate key processes [5][6] - The factory can handle 6 million personalized orders annually, with a 145% increase in inventory turnover rate and nearly 100 million yuan saved in inventory costs compared to the previous year [5][6] - AI integration in lithium battery production has reduced waste rates by 30% to 50%, aligning with green energy demands [5][6] Group 3: Global Expansion and Localization Strategy - Changhong has established 17 R&D centers and 22 manufacturing bases globally, with products and services available in over 160 countries and regions [6][7] - The company emphasizes localization in its global strategy, adapting products to meet regional market demands, such as energy-efficient air conditioners in Southeast Asia [7][9] - Changhong's dual strategy of leveraging "sports IP + panda IP" aims to enhance brand recognition and cultural resonance in international markets [7][9] Group 4: Future Outlook and Challenges - The company plans to enhance its smart manufacturing capabilities, aiming for 80% of its factories to achieve advanced levels of smart integration [10] - Key challenges include addressing data privacy concerns, managing production costs, and improving user experience in AI-enabled products [10]

Core Insights - Sichuan Changhong Electric Co., Ltd. is experiencing significant growth, with projected revenue exceeding 100 billion yuan in 2024 and a 10.28% year-on-year increase in revenue for the first half of 2025, alongside a net profit of 5.01 billion yuan, marking a 78.60% increase compared to the previous year [2][4] AI Integration and Manufacturing Upgrades - The company has established an AI application innovation center, integrating AI across the entire production and product development chain, enhancing operational efficiency and product capabilities [3][4] - The "Changhong Yunfan AI Model Platform" has been recognized as the first approved AI model platform in Sichuan, serving as the core technology for the company's AI transformation [3] - AI technology has improved product functionality, with the smart home business generating 25.124 billion yuan in revenue, a growth of over 12%, and the air conditioning segment achieving 11.603 billion yuan, a 35.49% increase [4][6] Smart Manufacturing Achievements - The smart display factory has been recognized as an "Excellent Intelligent Factory" by the Ministry of Industry and Information Technology, utilizing advanced technologies such as industrial robots and 5G [5][6] - The factory can handle 6 million personalized orders annually, with a 145% increase in inventory turnover rate and a cost savings of nearly 100 million yuan compared to the previous year [6] Global Expansion Strategy - Changhong has established a global presence with 17 R&D centers and 22 manufacturing bases, covering over 160 countries and regions [7][8] - The company emphasizes localization in its global strategy, adapting products to meet regional market demands, such as energy-efficient air conditioning units in Southeast Asia [8] - Changhong is leveraging sports partnerships and cultural elements, such as the panda-themed appliances, to enhance brand recognition and consumer engagement [7][8] Future Outlook and Challenges - The company aims to enhance its smart manufacturing capabilities, targeting 80% coverage of advanced intelligent factories, while addressing challenges such as data privacy, cost barriers, and user experience [9][10] - Future initiatives will focus on leveraging industrial internet platforms to empower smart enterprises and improve operational efficiencies [10]