马年开局，上汽将"懂车更懂你"的用户理念落到了实处。 春节期间，上汽推出暖心关怀行动，联动全国超 5000 家服务网点，为车主提供节前免费安全检测、春 节 7×24 小时救援、节后焕新养护的全周期用车保障，同步上线新春购车多重礼遇，把用户服务做深做 透。 正是以用户为中心的务实底色，让上汽在新年开局交出了分量扎实的销量答卷。 上汽2026年1月的销量数据，宣告了这家汽车行业龙头在新年伊始继续保持了领跑地位：整车批售32.7 万辆，同比增幅超23%，终端零售36.3万辆，批发、零售销量规模双双位居行业第一。 这份成绩单的价值，不在于数字多劲爆，而在于增长背后的质量与结构优化。当行业普遍面临转型攻坚 的压力时，上汽用一组实打实的销量数据，印证了其全面深化改革的阶段性成效，而这份成效，也让企 业的发展根基变得更为扎实。 销量增长背后的结构质变 如果说亮眼的销量是上汽改革的外在表现，那么"技术+用户"双轮驱动的转型路径，就是支撑这份表现 的核心支撑。 对这家深耕汽车行业的老牌企业而言，转型不是简单切换赛道——很多传统车企都栽在这一步，要么盲 目跟风造电动车，要么技术停留在实验室，上汽的不同之处，是 "务实"，不玩概念 ...

作者 | 柴旭晨 编辑 | 周智宇 在刚刚过去的2025年，中国汽车市场经历了一场惨烈的洗牌。新势力、合资、BBA们几经沉浮，各领风骚后，行业的洗牌更快更频繁了。 在自主品牌加速仰攻的环境下，对腹背受敌的合资品牌而言，活下来再谈成了当下最关键的事。泥潭中，上汽大众用成绩单回应了质疑：2025年终端累计销 售106万辆，稳住了基盘，保住了"百万俱乐部"的资格。 这位合资巨擘初步完成筑底，但后面的市场会愈加疯狂，它也顺势准备了一系列手牌。 上汽大众销售与市场执行副总经理傅强向华尔街见闻表示，"2026 年我们将正式进入战略反攻，核心是以 ID. ERA 命名的全新新能源产品序列。同时上汽奥 迪品牌将集中发力。上汽大众 2026 年将推出 7 款新能源车型"。 "3 月起，我们将进入密集的新产品发布期，基本上每季度推出一款重量级产品，每月均有新产品上市"。傅强如是说道，这也意味着上汽大众准备在2026年 与新势力们真正地"拼刺刀"了。 稳住基盘 去年，可谓是上汽大众的筑底之年。 在燃油车市场整体萎缩的背景下，上汽大众大众品牌燃油车市占率不降反升，达到8.3%。全年终端销量达到了106万辆，在燃油车式微的当下并不容易 ...

Core Insights - The Chinese automotive market is expected to face intense competition in 2026, particularly in the new energy vehicle (NEV) sector, following significant developments in 2025 [1][34] - Major automakers are planning to launch new models in response to the anticipated challenges of 2026, with a focus on advanced driving technologies and competitive pricing [1][34] Company Plans Huawei's Hongmeng Zhixing - Hongmeng Zhixing will launch multiple new models in 2026, including the Wanjie M6, a mid-large SUV priced between 250,000 to 300,000 yuan, and the Zhijie V9, Huawei's first MPV [4][37] - The Wanjie M6 is expected to fill the market gap between the Wanjie M5 and M7, with a length of around 5 meters and a wheelbase of approximately 3 meters [4][37] - The company will also introduce a revamped Wanjie M5 and potentially a new Wanjie M9 L model [4][37] Xiaomi - Xiaomi's YU9, its first range-extended model, is anticipated to be a three-row, six-seat SUV over 5.2 meters long, with an expected price around 300,000 yuan [6][40] - The YU9 is likely to feature an 80 kWh battery pack with a pure electric range exceeding 400 km, aiming to compete directly with models like the Wanjie M8 and Li Auto L9 [6][40] Li Auto - Li Auto's L9 will undergo significant upgrades in 2026, focusing on smart driving, smart cockpit, powertrain, and chassis systems [10][42] - The new model is expected to reach a length of 5.3 meters and will include a new self-developed chip and advanced battery systems [10][42] Leap Motor - Leap Motor plans to introduce five new models in 2026, including the D19, a large SUV over 5.2 meters long, and the A10, a small pure electric SUV [14][45] - The D19 will offer both pure electric and range-extended versions, with the latter featuring an 80.3 kWh battery and a pure electric range of 720 km [14][45] XPeng Motors - XPeng will launch over ten models in 2026, including three super range-extended models in the first quarter [16][47] - The highlight will be a new large SUV, G01, featuring a range-extended powertrain and a battery capacity of 63.3 kWh, with a pure electric range exceeding 400 km [16][47] NIO - NIO plans to release two SUVs, the ES9 and ES7, in 2026, with the ES9 being a flagship model larger than the ES8 [19][49] - The ES7 will be a five-seat pure electric mid-large SUV, expected to be priced around 250,000 yuan [19][49] Volkswagen - Volkswagen's ID.ERA series will debut in 2026, featuring multiple pure electric and hybrid models, including a large SUV with a range exceeding 1000 km [21][50] - The Passat ePro will also be launched, utilizing a new PHEV platform with a 30 kWh battery [21][50] Toyota - GAC Toyota's flagship model for 2026 will be the BZ7, a mid-large pure electric sedan equipped with advanced driving systems and priced around 200,000 yuan [25][52] - The BZ7 will feature a battery capacity of 88.13 kWh, offering a range of up to 710 km [26][52] Nissan - Nissan's NX8 will be a significant model in 2026, featuring an 800V high-voltage platform and a range-extended version with a 1.5T engine [28][53] - The NX8 will have dimensions of 4870 mm in length and will include advanced driving systems [28][53] Audi - Audi's E7X, a mid-large pure electric SUV, will be launched in 2026, featuring a 300 kW motor and a range exceeding 700 km [30][55] - The E7X will also include advanced driving technologies and a high-voltage battery system [30][55] Zeekr - Zeekr's 8X is set to launch in early 2026, focusing on performance with a starting price of around 350,000 yuan [32][57] - The model will feature advanced battery technology and a sophisticated suspension system [32][57] Market Outlook - The 2026 automotive market is expected to be challenging, with potential impacts on consumer purchasing behavior due to increased costs associated with new energy vehicle taxes [58] - The market is poised for significant changes as automakers adapt to evolving consumer demands and competitive pressures [58]

Core Viewpoint - The automotive industry is experiencing a surge of new vehicle releases, with many companies showcasing their latest models at the end of the year, indicating a competitive market for consumers in the upcoming year [1][39]. Group 1: New Vehicle Releases - The latest batch of vehicles from the Ministry of Industry and Information Technology (MIIT) features several notable models, suggesting that manufacturers are strategically launching new products to attract buyers [1]. - Smart's new model, the 6 EHD, is compared to the Lynk & Co 10, highlighting similarities in design and technology, indicating a trend of shared platforms among manufacturers [3][5]. - Geely's new Lotus FOR ME is positioned as a competitor to high-end models like the Lamborghini Urus, showcasing its advanced features and performance metrics [7]. Group 2: Market Positioning and Strategy - The introduction of the Geely Galaxy M7 EM-i reflects a shift in branding strategy, as the company consolidates its model lineup under new series classifications [9]. - The strategy of launching flagship models followed by more affordable variants is evident in the case of the Zhiji LS8, which aims to capture market share by offering competitive pricing [10][14]. - BYD's new Qin MAX model is positioned as a lower-cost alternative to the Han EV, indicating a focus on expanding the brand's electric vehicle offerings [16][18]. Group 3: Design and Innovation Trends - The automotive industry is criticized for a lack of originality, with many new models appearing to borrow design elements from existing vehicles, leading to a perception of "badge engineering" [39]. - The introduction of the ICAR V23 with battery swap technology represents an innovative approach to addressing consumer concerns about electric vehicle range and charging infrastructure [34]. - The trend of family design aesthetics is prevalent, with many new models resembling each other, raising questions about the uniqueness of brand identities in the market [39].