【今日焦点】 哔哩哔哩-W(09626.HK)第二季度经调整净利润达5.61亿元 毛利率上升至36.5% 哔哩哔哩-W(09626.HK)公告，2025年第二季度，净营业额总额达人民币73.4亿元（1,024.3百万美元）， 同比增加20%。广告营业额为人民币24.5亿元（341.9百万美元），同比增加20%。移动游戏营业额为人 民币16.1亿元（225.1百万美元），同比增加60%。 毛利润为人民币26.8亿元（373.5百万美元），同比增加46%。毛利率达36.5%，较2024年同期的29.9%有 所增加。净利润为人民币218.3百万元（30.5百万美元），2024年同期则录得净亏损人民币608.1百万 元。经调整净利润为人民币561.3百万元（78.4百万美元），2024年同期则录得经调整净亏损人民币 271.0百万元。 日均活跃用户（日活用户）达109.4百万，同比增加7%。 "我们在第二季度延续了健康的增长势头，取得了稳健的财务业绩并保持了强劲的社区参与度"。哔哩哔 哩董事长兼首席执行官陈睿先生表示。"第二季度，我们的日均活跃用户同比增长7%，月均活跃用户同 比增长8%，而月均付费用户同比增长9%。 ...

Core Insights - The competition between Xiaohongshu and Bilibili in the ACG (Anime, Comic, Game) sector is intensifying, with both platforms hosting large-scale events in Shanghai during the summer of 2025, highlighting their rivalry for young users' attention and spending power [2][20][26] Group 1: Event Comparisons - Bilibili World (BW) attracted over 400,000 participants and covered 250,000 square meters, making it the largest ACG event globally [2] - Xiaohongshu's RED LAND event, held on an 80,000 square meter outdoor site, drew approximately 100,000 attendees, emphasizing a different approach by focusing on immersive experiences rather than traditional exhibition formats [6][9] - BW featured a more extensive lineup with 167 exhibitors and over 30,000 cosplayers, while RED LAND emphasized a theme park-like experience with three main exhibition areas [4][10] Group 2: Market Dynamics - The ACG content release on both platforms saw significant growth, with a 175% increase in ACG content and a 168% increase in game content on Xiaohongshu, indicating a shift in user engagement [2][3] - Bilibili reported a net revenue of 7.003 billion yuan in Q1 2025, a 24% year-on-year increase, with mobile game revenue surging by 76% [2][17] Group 3: User Demographics and Engagement - Xiaohongshu's user base is predominantly young, with 50% aged 95 and 35% aged 00, and a significant female user demographic, aligning well with the ACG audience [11][12] - Bilibili has a daily active user count of 106.7 million and a monthly active user count of 368 million, while Xiaohongshu's monthly active users reached 350 million by the end of 2024 [13][15] Group 4: Strategic Implications - Xiaohongshu's entry into the ACG space represents a strategic shift from a lifestyle platform to an interest-based community, aiming to redefine its user value and business model [21][23] - The competition for advertising revenue from game developers is a critical driver for both platforms, with Xiaohongshu seeking to capture a larger share of this market [23][24] Group 5: Future Outlook - The ongoing rivalry between Xiaohongshu and Bilibili will significantly influence the future landscape of China's ACG industry, as both platforms strive to enhance their offerings and user engagement [25][26]

Core Insights - The article highlights the emergence of Xiaohongshu's RED LAND event as a significant competitor to Bilibili World, marking Xiaohongshu's entry into the ACG (Anime, Comic, and Games) sector [2][3] - Both events are positioned in Shanghai, showcasing the city's vibrant ACG culture and the growing demand for such activities [6][10] Group 1: Event Comparisons - RED LAND attracted 70,000 ticket holders and featured an 80,000 square meter venue, indicating strong interest and attendance [1] - The two events are compared in terms of their branding and audience engagement, with RED LAND focusing on immersive experiences while Bilibili World emphasizes community culture [4][5] Group 2: Market Dynamics - Xiaohongshu reported a 175% increase in ACG-related content and a 168% increase in gaming-related posts over the past year, making it the fastest-growing content category on the platform [2] - The Shanghai market is large enough to support multiple major ACG events, as evidenced by the simultaneous hosting of CCG EXPO, Bilibili World, ChinaJoy, and RED LAND [6] Group 3: Youth Engagement - The events cater to a young demographic, with a focus on integrating ACG content into daily life, thus appealing to the interests of the youth [4][10] - The presence of numerous universities in Shanghai contributes to the city's vibrant ACG culture, highlighting the importance of youth engagement in driving innovation [9][10]