8月8日至10日，小红书在上海举办了首届漫展RED LAND；而在今年五一，微博也在北京推出了微博游戏动漫展。一时间，"漫展"这个原本属于二次元核 心圈层的线下聚会，也成了社交平台们争相追逐的新舞台。 相较于深耕二次元市场、打造出成熟漫展IP的B站，微博与小红书的登场显得格外新鲜。暂且不谈"抢B站饭碗"、"分市场蛋糕"，眼下更值得追问的是：微 博和小红书为什么要下场"卷"漫展？他们图的究竟是什么？ 漫展不再是B站的"独角戏" 如果说过去的线下漫展是B站的主场，那么今年微博和小红书的加入，的确让这块阵地更热闹了。 8月初，小红书在上海举办了首场漫展RED LAND。与传统展览型布局不同，RED LAND更像一个"开放世界冒险岛"，突出沉浸式体验。观众既能参观动 漫、游戏厂商的展台，也能通过互动装置、主题场景完成打卡任务，晚上甚至还有动漫音乐节Echo Project。小红书试图把漫展过成一场"生活方式节 日"。 这一定位并不难理解。小红书并非只想办一场二次元同好聚会，而是要打造符合平台用户气质的"2.5次元体验"。官方透露，本次RED LAND活动的免费 票比例高达80%，意图很明显：降低门槛，让二次元文化走向 ...

Core Insights - The article highlights the emergence of Xiaohongshu's RED LAND event as a significant competitor to Bilibili World, marking Xiaohongshu's entry into the ACG (Anime, Comic, and Games) sector [2][3] - Both events are positioned in Shanghai, showcasing the city's vibrant ACG culture and the growing demand for such activities [6][10] Group 1: Event Comparisons - RED LAND attracted 70,000 ticket holders and featured an 80,000 square meter venue, indicating strong interest and attendance [1] - The two events are compared in terms of their branding and audience engagement, with RED LAND focusing on immersive experiences while Bilibili World emphasizes community culture [4][5] Group 2: Market Dynamics - Xiaohongshu reported a 175% increase in ACG-related content and a 168% increase in gaming-related posts over the past year, making it the fastest-growing content category on the platform [2] - The Shanghai market is large enough to support multiple major ACG events, as evidenced by the simultaneous hosting of CCG EXPO, Bilibili World, ChinaJoy, and RED LAND [6] Group 3: Youth Engagement - The events cater to a young demographic, with a focus on integrating ACG content into daily life, thus appealing to the interests of the youth [4][10] - The presence of numerous universities in Shanghai contributes to the city's vibrant ACG culture, highlighting the importance of youth engagement in driving innovation [9][10]

Group 1 - The core viewpoint is that the rise of domestic IPs is redefining the valuation of China's cultural industry, with companies focusing on multi-faceted operational strategies around IPs [1][2] - Shunwang Technology (300113.SZ) aims to leverage the ChinaJoy brand to enhance IP influence and promote collaborations with leading IPs in cultural, gaming, and animation sectors [1] - ChinaJoy has become one of the largest digital entertainment exhibitions globally, significantly contributing to the healthy and sustainable development of China's digital entertainment industry since its inception in 2003 [1] Group 2 - ChinaJoy has accumulated nearly 10 million Gen Z users over 20 years, reaching hundreds of millions of users and hosting over a thousand participating companies, including industry leaders and Fortune 500 firms [2] - The Chinese trendy toy market is projected to grow from 60 billion yuan in 2023 to 110.1 billion yuan by 2026, indicating explosive growth in domestic IPs and the importance of building an "IP ecosystem" [2] - Recent government policies encourage the integration of traditional Chinese culture into product design and support the development of original IP brands, particularly in the fields of animation, gaming, and esports [3] Group 3 - Shunwang Technology is embracing a new era driven by artificial intelligence, focusing on new technologies and applications in digital entertainment, including AIGC, AIPC, mixed reality, 5G, and cloud computing [3] - The company has been recognized as a leading enterprise in the "2024 Guzi Economy" awards, highlighting its significant contributions to the industry [3] - With the proliferation of AI applications, Shunwang Technology's self-developed Lingxi Engine and Shunwang Intelligent Computing Platform are expected to enhance efficiency and reduce costs for enterprises [3]