长城汽车方面表示，欧拉品牌将从单一纯电品牌向多动力全球化方向拓展，后续将推出覆盖SUV、轿车 及多品类产品，以提升平台通用化效率和产品覆盖度。 欧拉5基于长城汽车全新平台打造，是该平台下的首款量产车型，该平台强调"一车多动力、一车多品 类、一车多姿态"，以适配不同市场与使用场景。产品层面，欧拉5搭载Coffee Pilot Ultra辅助驾驶系 统，支持不依赖高精地图的城市NOA功能，并具备记忆泊车等能力；智能座舱采用Coffee OS 3系统， 配备4纳米车规级芯片，融合多模态AI大模型。安全方面，新车搭载二代短刀电池，并配备多项被动与 健康安全配置。 北京商报讯（记者 刘晓梦）12月16日，长城汽车旗下欧拉品牌全新A级纯电SUV—长城欧拉5正式上 市。据了解，该车型共推出5款配置车型，建议零售价为9.98万—13.38万元，限时换新价9.18万元起 （含以旧换新补贴）。 ...

Core Viewpoint - Longhua Automotive's Hi4 technology is recognized as a significant innovation in the global off-road vehicle electrification transition, filling multiple technological gaps and representing a key case of innovation in the Chinese automotive industry [3]. Summary by Sections Hi4 Technology Overview - As of the end of 2024, a total of 410,000 vehicles equipped with the Hi4 technology have been sold since its launch [2][6]. - The Hi4 technology family includes various models tailored for different vehicle categories, such as Hi4 for family cars, Hi4 performance version for mid-to-large vehicles, Hi4-Z for general off-road vehicles, Hi4-T for strong off-road vehicles, and Hi4-G for heavy trucks [3]. Technical Innovations - The Hi4 technology employs a power distribution approach that allows for electric hybrid four-wheel drive and intelligent energy management, differing from traditional dual-motor hybrid systems [5]. - The upcoming Hi4-Z technology will introduce a three-speed power distribution system, enhancing energy allocation and efficiency [5]. Market Positioning and Strategy - Longhua Automotive has firmly stated its position against range-extended vehicles, focusing instead on its hybrid technology [6]. - The company emphasizes a platform-based approach, allowing for diverse solutions from a single architecture, which reduces R&D costs and enables quick responses to market demands [7]. Financial Performance - Longhua Automotive reported a 20.51% year-on-year revenue increase to 61.247 billion yuan in Q3, driven by the launch of several new models [9]. - The sales of the new high-end MPV model, which features advanced driving assistance and hybrid technology, have significantly contributed to the company's growth, with a 96% increase in new vehicle sales in the first three quarters [10]. Off-Road Market Dynamics - Longhua Automotive has successfully expanded its market presence in the off-road vehicle segment, with the Tank brand achieving a 42% year-on-year sales increase, totaling 231,000 units last year [11]. - The Tank 300 model has lowered the entry price for hard-core off-road vehicles, making them more accessible to a broader audience [13]. Global Expansion and Market Strategy - Longhua Automotive's overseas sales reached 454,000 units last year, marking a 44.6% increase, with strategic positioning in markets like Dubai and Australia [14]. - The company aims to achieve quality market share rather than engage in price wars, leveraging its technological advantages to establish long-term barriers against competition [14].

Core Insights - The 23rd Guangzhou International Auto Show officially opened on November 21, 2025, featuring the launch of the Ora 5 under Great Wall Motors' Ora brand, themed as "Ora 5 - The Selected Partner for Young People" [2] - The Ora 5 began pre-sales on November 12, and this event marks its first public appearance post-pre-sale [2] Group 1 - The Ora brand showcased user experience videos during the launch event, highlighting the vehicle's performance in urban commuting and weekend camping scenarios [4] - The Ora 5 is equipped with Great Wall Motors' self-developed Coffee Pilot Ultra driver assistance system, capable of achieving full-scene NOA functionality without relying on high-precision maps [4] - The vehicle features a "second-generation short-blade battery" that meets safety standards, with an energy consumption of 11.6 kWh per 100 kilometers [4] Group 2 - The design of the Ora 5 is based on the "natural aesthetics" concept, offering color options such as "Aurora Green" liquid metal paint [6] - The brand aims to transition from being a "product definer" to a "companion" for users, focusing on the needs of young consumers regarding self-expression, practicality, and quality in their mobility solutions [6]

Core Insights - Great Wall Motors' Ora brand has officially launched the pre-sale of its new A-class pure electric SUV, Ora 5, with five models available [1][2] - The Ora 5 is designed to meet the expectations of young consumers, emphasizing aesthetics, intelligence, and global quality [1][2] Design and Technology - The Ora 5 features a natural aesthetic design with a "Aurora Green" liquid metal paint and interior inspired by Eastern "white space" art, showcasing extreme visual beauty [1] - It is equipped with Great Wall's self-developed Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA (Navigation Assisted Driving) without relying on high-precision maps [1] - The vehicle supports over 200 parking scenarios, including cross-floor memory parking, providing a top-tier driving experience [1] Quality and Performance - The Ora 5 is built to high global standards, featuring a second-generation short-blade battery that exceeds new national standards for safety [1] - It has a carefully tuned chassis and an energy consumption rate of 11.6 kWh/100 km under CLTC conditions, emphasizing its commitment to quality [1] Brand Strategy and Market Positioning - The collaboration with brand ambassador Hou Minghao reflects a strategic focus on resonating with Generation Z, aiming to transform the brand's role from "definer" to "witness" and "companion" [2] - The launch of the Ora 5 marks a significant step in the brand's renewal and highlights its ambition in the global product strategy [2] - Ora has expanded into over 50 countries and regions, gaining the trust of nearly 600,000 users, positioning itself as a model for "Chinese global cars" [2]

以"活出光芒 共赴热爱"为主题，11月12日，长城汽车旗下欧拉品牌正式宣布其全新A级纯电SUV——欧拉5开启预售，五款车型的预售价区间为 10.98万-14.28万元。 这款以"极美""极智""全球品质"为三大卖点的新车，目标瞄准要做一辆"Z世代严选车"。 在年轻用户普遍关注的智能化方面，欧拉5搭载长城汽车全栈自研的Coffee Pilot Ultra辅助驾驶系统，凭借激光雷达等27个感知硬件，实现了不依 赖高精地图的全场景NOA，同时支持跨楼层记忆泊车等200多种泊车场景。 品质上，从远超新国标的二代短刀电池，到长城宝马原班人马打造的"大师级底盘调校"，再到CLTC工况11.6kWh/100km的同级最低能耗，都在回 应着Z世代对"严选车"的期待。 欧拉5的预售发布，既是过去那个"只爱女人"的欧拉进行品牌焕新的关键一步，也释放出加强全球产品战略的雄心。据介绍，依托长城汽车全球化 体系与技术底蕴，欧拉品牌已走向全球50多个国家和地区拥有近60万用户。 发布会现场，欧拉品牌代言人侯明昊亮相，他在与欧拉品牌总经理吕文斌互动时表示，将和欧拉一起共创一款专属车色，以回应大家的热情。外 界分析，选择侯明昊作为品牌代言人 ...

Core Viewpoint - Great Wall Motors' Ora brand has officially launched the pre-sale of its new A-class pure electric SUV, Ora 5, with a competitive starting price of 109,800 yuan, targeting the "Z generation" youth market [1] Group 1: Product Launch and Features - The Ora 5 has been well-received since its debut in late September, featuring a unique "natural aesthetics" design and advanced driving assistance capabilities [1] - The pre-sale includes five models with a price range from 109,800 to 142,800 yuan [1] - The vehicle is equipped with Great Wall Motors' self-developed Coffee Pilot Ultra driving assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without relying on high-precision maps [1] Group 2: Technological and Quality Standards - The Ora 5 boasts a second-generation short-blade battery that exceeds new national standards for safety, ensuring it does not catch fire or explode [1] - The vehicle features a "master-level" chassis tuning developed by the same team that works with BMW, ensuring high-quality performance [1] - It achieves a competitive energy consumption rate of 11.6 kWh/100 km under CLTC conditions, the lowest in its class [1]

Core Insights - The Ora brand is transitioning from a focus on the female segment to targeting Generation Z, marking a significant strategic shift with the launch of the Ora 5 [1][3] Group 1: Product Launch - The Ora 5, a new A-class pure electric SUV, has officially started pre-sales with a price range of 109,800 to 142,800 yuan, emphasizing its appeal to young consumers [3] - The Ora 5 addresses the market demand for high-quality electric products aimed at younger demographics, featuring a unique "natural aesthetics" design and advanced technology [5] Group 2: Technological Features - The Ora 5 is equipped with the Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without high-precision maps, covering over 200 parking scenarios [5] - The vehicle boasts a second-generation short-blade battery and a master-level chassis tuning, achieving an energy consumption of 11.6 kWh/100 km under CLTC conditions, aligning with industry energy-saving trends [5] Group 3: Brand Strategy and Marketing - The brand's core message, "Live Out Your Brilliance, Embrace Your Passion," aims to create a deep dialogue with users, transforming the brand's role from a product "definer" to a "witness" and "companion" in the growth of its users [6] - The Ora brand has entered over 50 countries and regions, accumulating nearly 600,000 global users, positioning the Ora 5 as a key step in the brand's renewal and a significant move for Chinese electric vehicles on the international stage [6] Group 4: Consumer Incentives - The first batch of Ora 5 users will receive exclusive "Brilliance Passion" purchase benefits, including deposit deductions, trade-in subsidies, and exclusive color upgrades, aimed at lowering the purchase threshold for young consumers [6]

Core Insights - Great Wall Motors' Ora brand has launched the pre-sale of its new A-class pure electric SUV, Ora 5, starting at a competitive price of 109,800 yuan, targeting Generation Z consumers [2][3] - The Ora 5 features a unique design, advanced technology, and global quality, aiming to meet the expectations of young consumers for a "selected car" [3][5] Product Details - The Ora 5 is available in five models with a price range of 109,800 to 142,800 yuan, and offers multiple purchasing benefits for early buyers, including limited-time gifts [2] - The vehicle incorporates a "natural aesthetics" design and features the Coffee Pilot Ultra driver assistance system, which includes 27 perception hardware components and supports over 200 parking scenarios [3] Brand Strategy - The collaboration with celebrity Hou Minghao aims to resonate with Generation Z, reflecting the brand's commitment to connecting deeply with young consumers [4][5] - The partnership emphasizes a shift in the brand's role from "definer" to "witness" and "companion," enhancing emotional connections with users [5] Global Ambitions - The Ora brand has expanded into over 50 countries and regions, gaining the trust of nearly 600,000 users, marking a significant step in its global product strategy [5] - The launch of the Ora 5 is seen as a key milestone in the brand's transformation and ambition to represent "China's strongest voice" in the global automotive market [5]

Core Viewpoint - Great Wall Motors' Ora brand has launched the pre-sale of its new A-class pure electric SUV, Ora 5, targeting young users and family car scenarios with a price range of 109,800 to 142,800 yuan [1] Group 1: Product Features - The Ora 5 focuses on design experience, intelligent configuration, and product quality, catering to the high cost-performance and personalized travel needs of contemporary young consumers [4] - The design of the Ora 5 is based on the "natural aesthetics" concept, featuring multiple color options including "Aurora Green" and an interior design that incorporates Eastern "white space" aesthetics for a minimalist and comfortable cabin atmosphere [5] - The vehicle is equipped with Great Wall's self-developed Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components to achieve full-scene NOA without relying on high-precision maps, and supports over 200 parking scenarios [6] Group 2: Brand Strategy - The collaboration with brand ambassador Hou Minghao reflects a strong alignment of values, embodying the youthful, vibrant spirit that resonates with the Z generation, and aims to establish a deeper emotional connection with young consumers [7] - The launch of the Ora 5 marks a significant step in the brand's transformation into a "fashionable boutique car brand," emphasizing a commitment to accompany users in expressing their individuality [7] Group 3: Market Positioning - The Ora brand has expanded into over 50 countries and regions globally, gaining the trust of nearly 600,000 users, with the pre-sale of the Ora 5 signaling a key milestone in the brand's global product strategy [9]

Core Viewpoint - Great Wall Motors' Ora brand has officially launched the pre-sale of its new A-class pure electric SUV, Ora 5, with a price range of 109,800 to 142,800 yuan, marking a significant step in its global product strategy [1][4]. Design and Features - The Ora 5 features a "natural aesthetics" design and is available in a unique "Aurora Green" liquid metal paint [1]. - It is equipped with the Coffee Pilot Ultra autonomous driving system, which includes 27 perception hardware components, enabling full-scene NOA without relying on high-precision maps, and supports over 200 parking scenarios, including cross-floor memory parking [1][3]. Battery and Efficiency - The vehicle is fitted with a "second-generation short blade battery" and has been tuned by the Great Wall BMW team for its chassis [3]. - The Ora 5 boasts an impressive energy consumption rate of 11.6 kWh/100 km under CLTC conditions [3]. Brand and Market Presence - The Ora brand has expanded its reach to over 50 countries and regions globally, gaining the trust of nearly 600,000 users [4]. - The launch of the Ora 5 signifies a rejuvenation for the Ora brand and highlights its ambitious global product strategy [4].