以下文章来源于李东阳朋友圈 ，作者李东阳 李东阳朋友圈 . 李东阳，500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌，欢迎志同道合的朋友围观。 永远思考，永远保持怀疑。+V：ldy8963 一起探讨商业，挖掘营销底层逻辑。 马斯克和特朗普的"二人传"进入全新的阶段。 还记得一个多月前，马斯克宣布从美国政坛辞职，投资者和真爱粉吃下了一颗定心丸，人们开始期待 那个无所不能的"钢铁侠"再次回归。 毕竟马斯克闯荡政坛的日子里，不但在全球范围内的声誉极速下降，连带着特斯拉等企业也沦为了众 矢之的，销量端的下滑惩戒就是最好说明。 可惜好景不长，随着特朗普"大而美"法案的通过，马斯克报复性的宣布成立"美国党"，再次高调介入 政治的特斯拉CEO马斯克让投资者们感到"疲惫"。 来源 丨 李东阳朋友圈（ID：LDYMarketing） 作者 丨 李东阳 图源 丨 Mi djourney 此时此刻，我仿佛听到了特斯拉心碎的声音，前车之鉴还摆在眼前。 毕竟当商业领袖的宏大愿景遭遇政治现实的铜墙铁壁，所谓"革命"往往沦为一场代价高昂的幻灭。 图源 ：微博@环球网 马斯克，再次化身"政治狂人" 在商业世界，企业家一旦沦为政治符 ...

再次高调介入政治的马斯克让投资者感到"疲惫"。 猛烈抨击"大而美"法案，宣布成立"美国党", 再次高调介入政治的特斯拉CEO马斯克让投资者们感到"疲惫"。 7月5日，马斯克在社交媒体上宣布成立新政党"美国党"，声称该党将代表美国社会"80%的中间选民"，瞄准明年的国会中期选举。特朗普则于 6日回应称马斯克成立新政党实属"荒谬"，并于当晚发文表示，马斯克在过去几周"完全脱轨失控"，基本上陷入"如火车事故般"灾难性局 面，"令人难过"。 投资者担心特朗普政府"报复" 艾夫斯在报告中称，由于投资者担心若特朗普和共和党将马斯克视为敌人而非朋友所产生的实际影响，特斯拉本周一（7日）股价或将承压。 今年以来，特斯拉股价已经下跌约22%，在最近的交易日中收于315.35美元/股。截止发稿，特斯拉盘前交易已下跌逾6.5%。 特斯拉上周发布的第二季度财报显示，特斯拉交付电动车38.4万辆，基本符合华尔街官方预期，但较去年同期下降13.5%。 在品牌形象上，调查机构诺瑞克等方面的数据显示，今年第二季度美国消费者对特斯拉的认可度已降至32%。摩根大通分析师布林克曼（Ryan Brinkman）3月表示，特斯拉的品牌价值跌幅"在汽车 ...

Core Viewpoint - Tesla's true value may lie in its future product platforms, such as autonomous robotaxis and humanoid robots, rather than its current electric vehicle (EV) sales [1][10] Sales Performance - Tesla delivered 1.79 million EVs in 2024, marking a 1% decline from the previous year, which is the first annual drop since 2011 [5] - In Q1 2025, Tesla delivered 336,681 EVs, reflecting a 13% year-over-year decline [6] - For Q2 2025, Tesla delivered 384,122 EVs, also down 13% year-over-year, indicating a potential sharper annual decline in sales for 2025 compared to 2024 [6] Competitive Landscape - Tesla's sales in Europe fell by 40% in May, while the overall EV market in Europe grew by 26% [7] - Chinese EV brands have doubled their market share in Europe, presenting significant competition for Tesla [7] - Tesla's pricing strategy is challenged by competitors like BYD, which offers lower-priced models, making it difficult for Tesla to compete in key markets [8] Future Product Development - Tesla is focusing on its Cybercab robotaxi, which will operate on full self-driving software, avoiding a price war with competitors [9][10] - The goal is to have millions of Cybercabs generating revenue through passenger transport and small deliveries [10] Financial Implications - Tesla's total revenue shrank by 9% in Q1 2025, with earnings plummeting by 71% to $0.12 per share [13] - The stock is down approximately 34% from its peak, but the decline in earnings is more severe, leading to a high price-to-earnings (P/E) ratio of 173.4 [14] - Comparatively, major tech companies have an average P/E ratio of 35.4, indicating Tesla's stock may be overvalued [15] Market Outlook - If Tesla's FSD and Cybercab initiatives succeed, the current stock price may appear cheap in the long term, but regulatory hurdles remain [16] - Significant declines in stock value could occur if EV sales continue to drop or if the robotaxi business fails to gain traction [18]

在特斯拉正经历销量大幅下滑之际，媒体再度爆出猛料称，马斯克不再关心汽车，关注点转向自动驾驶出租车和人形机器人。 7月2日，据华尔街日报报道，特斯拉第二季度全球汽车销量同比下降13.5%，第一季度也下降13%，陷入最严重的销售困境之一。 新车型的匮乏加剧销量压力 ，再加上内部高层动荡，外部面临诸多挑战，特斯拉似乎已经陷入了混乱。 报道称，马斯克对此却非常淡定，今年4月对投资者表示，"我鼓励人们不要只顾眼前道路上的颠簸和坑洼，而要仰望山上那座闪闪发光的城堡。"在马斯克的眼 中，那座"山上的城堡"，就是自动驾驶出租车和人形机器人的承诺。 文章指出，"尽管特斯拉2024年约1000亿美元收入中四分之三来自汽车销售， 马斯克已告诉投资者他将重心转向自动驾驶汽车和机器人业务。 " 华尔街日报指出，投资者押注马斯克的愿景，凭借其承诺支撑了特斯拉近1万亿美元的市值。许多华尔街分析师表示，特斯拉汽车业务的估值不到每股100美 元，仅为特斯拉约300美元股价的三分之一。 新车型匮乏加剧销量压力，汽车业务深陷困境 文章表示， Cybertruck销量不佳，这是特斯拉过去五年来唯一一款新车型 。 "马斯克去年暂停了一款售价25000 ...

在特斯拉正经历销量大幅下滑之际，媒体再度爆出猛料称，马斯克不再关心汽车，关注点转向自动驾驶 出租车和人形机器人。 7月2日，据华尔街日报报道，特斯拉第二季度全球汽车销量同比下降13.5%，第一季度也下降13%，陷 入最严重的销售困境之一。新车型的匮乏加剧销量压力，再加上内部高层动荡，外部面临诸多挑战，特 斯拉似乎已经陷入了混乱。 报道称，马斯克对此却非常淡定，今年4月对投资者表示，"我鼓励人们不要只顾眼前道路上的颠簸和坑 洼，而要仰望山上那座闪闪发光的城堡。"在马斯克的眼中，那座"山上的城堡"，就是自动驾驶出租车 和人形机器人的承诺。 文章指出，"尽管特斯拉2024年约1000亿美元收入中四分之三来自汽车销售，马斯克已告诉投资者他将 重心转向自动驾驶汽车和机器人业务。" 华尔街日报指出，投资者押注马斯克的愿景，凭借其承诺支撑了特斯拉近1万亿美元的市值。许多华尔 街分析师表示，特斯拉汽车业务的估值不到每股100美元，仅为特斯拉约300美元股价的三分之一。 新车型匮乏加剧销量压力，汽车业务深陷困境 文章表示，Cybertruck销量不佳，这是特斯拉过去五年来唯一一款新车型。 "马斯克去年暂停了一款售价25000美 ...

BREAKING: Tesla says "Cybercab will run on a new platform with 5.5 miles per kWh"⚡️That’s one of the most efficient EV designs ever. HUGE, https://t.co/0MLftRs9CA ...

According to most demand projections, electric vehicle (EV) stocks have a bright future. One forecast, for example, believes EV sales should comprise nearly one-third of all new car sales in the U.S. by 2030. That's up from just 3.4% in 2021. Tesla (TSLA -5.03%) in particular is in a prime position. It's better funded than the competition. Plus, the company has a bigger and more diverse lineup than other EV makers. But there's one emerging growth opportunity that could allow Tesla stock to help set you up f ...

Core Viewpoint - Elon Musk's criticism of President Trump's budget bill, which significantly increases the federal deficit, poses potential risks for Tesla, especially as the company faces declining electric vehicle sales and the loss of federal incentives [1][2][6]. Group 1: Financial Impact on Tesla - Tesla is expected to report a significant drop in electric vehicle deliveries, with estimates around 380,000 units for the second quarter, representing a 14% decline year-over-year, while some analysts predict a sharper drop to about 355,000 units, a 20% decrease [4][5]. - The elimination of $7,500 tax credits for EV buyers, likely to phase out in September, will adversely affect Tesla's sales, alongside the end of government support for a national EV charging network [2][4]. - For the full year, Tesla's vehicle sales are now expected to be around 1.6 million, down nearly 10% from 2024 [5]. Group 2: Regulatory and Political Environment - Musk's companies have received at least $30 billion in public support since 2010, making them highly reliant on federal assistance, particularly Tesla, which could face stricter regulations on autonomous vehicles and robotaxis [2][6]. - The political landscape is tense, with Musk's recent clashes with Trump potentially leading to increased scrutiny on Tesla from government agencies, including investigations into Tesla's Autopilot and Full Self-Driving features [8][9]. - Trump's comments suggest that Musk's loss of EV mandates could lead to further repercussions for Tesla, indicating a volatile relationship between the company and the current administration [9].

Tesla (NASDAQ: TSLA) shares slid again on July 1, shedding 5.45% to trade at $301.01 at market open, as tensions between President Donald Trump and Elon Musk escalated into a full-blown political spectacle. The sell-off came amid renewed criticism from the White House over Musk’s reliance on federal subsidies and speculation about regulatory crackdowns on Tesla and SpaceX.The year has already been rough for Tesla investors. Shares are down more than 25% year-to-date, driven by weakening global demand, growi ...

证券研究报告 Robotaxi的加速渗透元年！ 智联汽车系列深度之38暨机器人系列深度之29 证券分析师：洪依真 A0230519060003 戴文杰 A0230522100006 樊夏沛 A0230523080004 杨海晏 A0230518070003 黄忠煌 A0230519110001 李国盛 A0230521080003 刘菁菁 A0230522080003 刘洋 A0230513050006 研究支持： 徐平平 A0230123060004 联系人： 徐平平 A0230123060004 2025.7.1 核心观点：Robotaxi的商业化拐点 ◼ 产业阶段：2025或将成为Robotaxi加速渗透元年 ◼ 商业化分析框架：尝试使用五要素判断商业化发展轨迹 www.swsresearch.com 证券研究报告 2 注：Robotaxi为自动驾驶出租车，Robovan为自动驾驶货车 ⚫ Waymo在旧金山出圈，口碑反转、份额反转、加速扩张，Robotaxi行业实质性拐点或到来。特斯拉垂直一体化自研，2024年10月发布Robotaxi和 Robovan，渐进式Robotaxi初步验证，或成为无人驾驶 ...