25 年上半年收入/归母净利润同比+9%/+16.5%，二季度增长提速水羊股份发布2025 年半年报。公司 2025 年上半年实现营业收入25 亿元，同比增长9%，归母净利润1.2 亿元，同比增长16.5%，扣非净利润 1.2 亿元，同比增长1%，EPS（基本）为0.32 元。 分季度来看，25Q1~Q2 公司单季度收入分别同比+5.2%/+12.2%，归母净利润同比+4.7%/+23.8%，第二 季度公司收入和归母净利润增速环比一季度明显提升。 点评： 自有品牌收入占比达41.6%，主力品类水乳膏霜、面膜实现双位数收入增长分业务板块来看：25 年上半 年自有品牌（包括法国高奢护肤品牌EDB、美国奢华科学功效护肤品牌RV、法国轻奢院线修护品牌 PA、自创品牌御泥坊、英国男士理容品牌H&B 等）合计营业收入为10.4 亿元、占总收入比例为41.6% （较24 年全年的39%进一步提升），代理品牌收入为14.6 亿元。 分渠道来看：公司线上、线下渠道收入25 年上半年占比分别为90%/10%，收入分别同比+9.7%/+3%。 线上渠道按平台拆分来看，自有平台（为公司自营）、第三方平台（包含自营、经销、代销模式）上 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has faced performance pressure due to proactive strategic adjustments in 2024, but revenue and profit showed year-on-year growth in Q1 2025. The company reported a revenue of 4.237 billion yuan in 2024, down 5.7% year-on-year, and a net profit attributable to shareholders of 110 million yuan, down 62.6% year-on-year. However, Q1 2025 saw a revenue of 1.085 billion yuan, up 5.2% year-on-year, and a net profit of 42 million yuan, up 4.7% year-on-year. The company is increasing investment in high-end brands, although the conversion effect has not met expectations, leading to losses in some mass-market brands. The profit forecasts for 2025-2026 have been revised downwards, with new forecasts for 2027 introduced, expecting net profits of 260 million, 320 million, and 400 million yuan for 2025-2027, representing year-on-year growth of 139%, 21%, and 25.1% respectively. The current stock price corresponds to P/E ratios of 18.7, 15.5, and 12.4 for 2025-2027 [5][6][7]. Financial Summary - In 2024, the company achieved a gross margin of 63%, up 4.57 percentage points year-on-year, benefiting from an increase in the proportion of high-margin proprietary brands. The net profit margin for 2024 was 2.6%, down 4 percentage points year-on-year, primarily due to increased market investment in core brands [5][6]. - The company aims for overall improvement in high-end brand revenue and profitability, with mass-market brands expected to break even. The proprietary brand revenue in 2024 was 1.65 billion yuan, accounting for 39% of total revenue. The EDB segment is expected to see double-digit growth in Q1 2025, with a projected annual revenue increase of around 20% [6][7]. - The financial projections indicate a revenue of 4.417 billion yuan for 2025, with a year-on-year growth of 4.3%. The net profit attributable to shareholders is expected to be 263 million yuan, reflecting a significant recovery from the previous year [7][10].

Group 1: Company Overview - Water Sheep Co. aims for globalization, planning to expand in the top ten global cities with three store formats, focusing on the US, China, UK, and France [1] - The RV brand business is primarily in the US, with minimal short-term tariff impact, focusing on team adjustments, business operations, and brand upgrades this year [1] - EDB is expected to achieve around 20% revenue growth this year, with a focus on offline channels and reducing head sales [1] Group 2: Performance and Growth - The PA brand experienced over 300% growth last year and is expected to maintain 100% growth this year, with efforts to strengthen global channel construction and product line expansion [1] - The CP brand is showing a positive development trend, with tariff policies benefiting the company and contributing positively to profits [1] - The company aims for revenue growth and breakeven this year after resolving inventory issues with Yuni [1] Group 3: Marketing and Product Strategy - The company is reducing investment in celebrity endorsements and focusing more on offline experience stores and healthy channel development [1] - The company plans to expand into mainstream categories like creams and sunscreens, as EDB and PA have low user overlap [1] - The high-end brand's profitability is improving, while the mass brand is achieving breakeven [1] Group 4: Research and Development - The company is increasing R&D investment while adopting a steady pace for market expenses, avoiding aggressive spending [1] - The high-end brand prioritizes stable operations in daily sales channels and long-term brand building over special promotions [1]

Group 1: Shuiyang Co., Ltd. - Shuiyang Co., Ltd. aims for globalization, planning to expand three store formats in the top ten global cities, focusing on the US, China, UK, and France [1] - The RV brand business is primarily in the US, with minimal short-term impact from tariffs; the company plans to adjust its team and ensure business operations and brand upgrades in the US market this year [1] - EDB is expected to achieve around 20% revenue growth this year, with a focus on offline channels and reducing head sales [1] - The PA brand saw over 300% growth last year and is expected to maintain 100% growth this year, with efforts to strengthen global channel construction and product line expansion [1] - The company is reducing investment in celebrity endorsements and focusing more on offline experience stores and stable channel development [1] Group 2: Longci Technology - Longci Technology has a minimal direct export to the US, thus limited impact from US tariff policies [2] - The company aims for a long-term permanent magnet production capacity of 60,000 tons, with an expected capacity of 50,000 tons this year [2] - The Vietnam factory's permanent magnet capacity has expanded to 10,000 tons per year, while the Thailand soft magnet factory plans for 8,000 tons capacity [2] - The company is focusing on developing chip inductors and automotive inductors, leveraging customer synergy to penetrate the automotive inductor market [2] Group 3: Dongfang Yuhong - Dongfang Yuhong's overseas business revenue grew rapidly in Q1 2025, with the Malaysia factory completed in Q1 [3] - The company is enhancing operational efficiency through organizational restructuring, redundancy elimination, and workflow simplification [3] - The company is focusing on expanding its product categories, with non-waterproof product revenue accounting for half of total revenue this year [3] - The integration of the architectural coating business with the sand powder group aims to achieve supply chain and process synergy, enhancing cost reduction and efficiency [3]