Investment Ratings - Kuaishou: Buy rated, share price increased by 55% YTD and 28% post 1Q result [3] - Tencent Music: Buy rated, share price increased by 80% YTD and 37% post 1Q result [5] - NetEase: Buy rated, share price increased by 52% YTD and 25% post 1Q result [11] - Focus Media: Buy rated, share price increased by 11% YTD and 8% post 1Q result [14] - Bilibili: Buy rated, share price increased by 31% YTD and 22% post 1Q result [18] Core Insights - The report highlights a strong rally in major games and entertainment names post 1Q25 results, driven by resilient growth profiles, disciplined competition, AI applications potential, and rising expectations on game pipelines [1] - Key focus areas for the upcoming earnings season include advertising outlook, game momentum into the summer peak season, AI applications monetization, and pricing strategies [2] - The report anticipates that further upside in share prices will require continued earnings delivery or new growth engines contributing to revenue growth in future years [1] Kuaishou - Kuaishou is expected to deliver in-line results for 2Q25 with a 12% year-over-year growth in ads and a 13% growth in GMV, with a 3Q25 outlook of 14% ads growth [3][4] - The company is positioned to improve sequential ads from 2Q onwards due to higher monetization efforts, despite competition from peers [4] - The revenue target for Kling AI has been raised from US$100 million to over US$140 million for FY25 [4] Tencent Music - Tencent Music is projected to achieve a 17% year-over-year growth in music revenue for 2Q25, with an ARPU increase of 9% [8] - The company is expected to maintain good momentum in ARPU due to lower discounts on SVIP subscriptions and new content initiatives [9] - Long-term growth visibility remains strong, with expectations of mid-teen year-over-year music revenue growth [10] NetEase - NetEase is expected to report a 15% year-over-year growth in game revenue for 2Q25, with operating profit increasing by 20% [11][12] - The company is focusing on updates for its 2026 game pipeline, with expectations of stable performance from legacy titles [13] - The stock is trading at 16X 2025E PE, with potential for further EPS upgrades [13] Focus Media - Focus Media's revenue is expected to increase by 1% year-over-year in 2Q25, with operating profit up by 3% [14] - The company anticipates a 6% year-over-year sales increase in 2H25 due to rising ad demand from internet and selective consumer players [15] - The collaboration with Alipay aims to target 400K devices across tier 1/2 locations [17] Bilibili - Bilibili's game sales are projected to increase by 58% year-over-year in 2Q25, with ads up by 18% [18] - The company is expected to face a high comparison in 2H24 but has reset market expectations lower, with potential catalysts from new game approvals [19] - Despite valuation concerns, Bilibili is expected to deliver faster than industry growth in ads and livestreaming [20] Price Targets and Estimates - For NetEase, revenue estimates for 2025-27E have been slightly adjusted downwards, while net profit estimates have been raised [21] - Focus Media's revenue estimates have been trimmed slightly, but the price target has been revised up to Rmb8.3 [21] - Across game coverage, price targets and estimates for XD have been raised due to solid new game releases and better profit margins [21]

Upside risks: 1) monetisations ramp up of AI and new initiatives; 2) domestic consumption recovery; 3) increased shareholder return initiatives. Downside risks: 1) regulations; 2) intensified competition; 3) slower-than- expected macro recovery; 4) ineffective strategy executions; 5) content supply and source; 6) ineffective monetisation; 7) main shareholders' divestiture. Well executed AI strategies. We see Co. is successfully executing its accelerated AI strategies , especially Kling AI in terms of i) ver ...

17 June 2025 | 11:17AM HKT Navigating China Internet: Top AI/apps tracker: steady video-generation AI monetization; solid May engagement trends China's top AI applications maintained healthy user engagement trends in May with key investor focuses around 1) Rising use cases scenario: increasing AI adoption across to-C/to-B use cases, demonstrated by continued ramp of AI app engagement led by DeepSeek and Bytedance's Doubao, improving penetration of AI functionalities into existing app portfolios of internet ...

Core Insights - The competition among major tech companies has entered a new phase, with AI technology becoming a significant driver of revenue growth in their latest financial reports for Q1 2025 [1][6] - Major players like Baidu, Tencent, and Alibaba have reported substantial increases in AI-related revenues, indicating a shift from AI as a backend efficiency tool to a front-line revenue generator [1][6] Group 1: Financial Performance - Baidu's Q1 2025 revenue reached 32.45 billion yuan, a 3% year-on-year increase, with generative AI and foundational model revenues experiencing triple-digit growth [1] - Tencent's revenue from AI-driven marketing services grew by 20% year-on-year, reaching 31.9 billion yuan [1] - Alibaba's AI-related product revenue has maintained triple-digit year-on-year growth for seven consecutive quarters [1] - Kuaishou's Kling AI generated over 150 million yuan in revenue in Q1 2025, serving over 10,000 enterprise clients [1] Group 2: AI Integration and Business Models - Major companies have transitioned from using AI primarily for efficiency improvements to integrating it into core business lines, with a focus on cloud services and advertising [2][3] - Baidu and Alibaba emphasize foundational technology output, while Tencent and Kuaishou focus on scenario-based applications [2][3] - The introduction of DeepSeek has catalyzed a shift towards more open AI integration, enhancing model capabilities and reducing costs [4][5] Group 3: Cloud Services and Advertising Growth - Cloud services have become a primary driver of AI revenue growth, with Baidu's intelligent cloud revenue surging by 42% year-on-year and Alibaba's cloud revenue increasing by 18% [6] - AI marketing and advertising have emerged as a second growth engine, with Baidu's search ads seeing 35% of mobile search results generated by AI, up from 22% in January [7][11] - Tencent's advertising click-through rates have improved significantly due to AI, with some rates increasing from 0.1% to 3.0% [7][12] Group 4: Market Response and Future Outlook - The stock market has reacted positively, with Alibaba and Kuaishou shares rising over 40% in 2025, and Tencent and Baidu also seeing gains [9] - The global AI advertising market is projected to grow significantly, with estimates suggesting a rise from $1.023 billion in 2024 to $10.32 billion by 2031, reflecting a compound annual growth rate of 39.7% [13] - Despite the promising growth in AI advertising, challenges remain, including high R&D costs and competitive pressures that may impact profitability [14]

6 June 2025 | 1:41PM HKT Key highlights: Kling 2.1 offer more price affordability: Kuaishou recently launched its Kling 2.1 version with a much lower price vs. 2.0 master, at per video cost of US$0.27-0.47 or 60-80% lower vs. 2.0 version. This will put Kling's product at more competitive position, we note global leading peers such as Google's VEO 3 is now offering the service at a bundle plan ($250/month) with limited number of video generation per day. Further Kling monetization upside on expanding use cas ...

富时罗素宣布了其全球股票指数系列（GEIS）季度回顾结果的最终修订。初步结果于 5 月 23 日发布， 随后在 6 月 6 日进行了几次修订。所有变更将于 6 月 20 日周五收盘后实施。在亚洲 / 新兴市场中，中 国（+11 亿美元）、印度和沙特阿拉伯（各 + 1 亿美元）预计将获得最高的被动资金流入，而日本（-9 亿美元）以及巴西、泰国、印度尼西亚和墨西哥（各 - 1.7 亿至 - 2.4 亿美元）预计将经历最大的资金流 出。 增持韩国：国内积极因素超过全球周期性风险，上调至增持评级，12 个月美元价格 / 总回报率预期为 13%/16%（韩国综合指数目标 3100 点）。 谨慎看待中国台湾省股市：在年初至今大幅跑输大盘且风险回报更平衡后，上调至中性评级，12 个月 美元价格回报率预期为 10%（台湾加权指数目标 23,500 点）。 东盟地区调整：因年初至今表现强劲，将新加坡评级下调至中性；因盈利预期持续下调，将印尼评级下 调至减持。维持菲律宾增持、马来西亚中性、泰国减持评级。 地区展望：中等贝塔，丰富阿尔法；预计 MSCI 亚洲除日本指数 12 个月美元价格 / 总回报率为 8%/11%，目标点位 6 ...

Core Viewpoint - Kuaishou is expected to report a decline in net profit for Q1 2025, with potential challenges in its e-commerce and advertising business due to competition and market uncertainties [1] Group 1: Financial Performance Expectations - Kuaishou's net profit for Q1 2025 is projected to decrease by 6.1% to 3.87 billion RMB [1] - Adjusted net profit is anticipated to grow by 3.2% to 4.53 billion RMB [1] - Revenue is expected to increase by 9.6% to 32.24 billion RMB [1] Group 2: Business Segment Insights - E-commerce growth is a key focus, with potential pressure from competitors like Douyin reducing merchant commission rates [1] - The outlook for e-commerce and advertising businesses is uncertain due to tariff uncertainties and increased competition [1] Group 3: AI Monetization Updates - Kuaishou's self-developed video generation tool, Kling, has generated over 100 million RMB in revenue since its commercialization as of February 2025 [1] - The launch of Kling AI 2.0 in April has improved video generation capabilities [1]

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