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Coca-Cola Pushes for Premiumization: Is This Strategy Working?
ZACKS· 2025-06-26 17:55
Core Insights - The Coca-Cola Company is implementing a premiumization strategy to enhance growth in global markets, focusing on brand innovation and a diverse pricing spectrum [1][3] - Despite macroeconomic challenges, Coca-Cola achieved strong organic revenue growth and expanded margins, demonstrating resilience in adapting to market dynamics [1][3] Product Innovation and Marketing - Coca-Cola's premiumization strategy is highlighted by successful higher-end products like Fairlife and Coca-Cola Zero Sugar, with Fairlife being the top dollar-contributing brand in U.S. retail [2][8] - The return of the "Share a Coke" campaign and digital customization efforts aim to elevate brand engagement and perceived value, supporting the premiumization strategy [2][8] Competitive Landscape - Competitors like PepsiCo and Keurig Dr Pepper are also focusing on premiumization to capture a larger share of the high-margin beverage market [4][5][6] - PepsiCo is transforming its portfolio with premium offerings and strategic acquisitions, while Keurig is expanding its premium coffee segment [5][6] Financial Performance - Coca-Cola's shares have increased by approximately 11.8% year to date, outperforming the industry's growth of 5.8% [7] - The company trades at a forward price-to-earnings ratio of 22.58X, significantly higher than the industry average of 17.59X [9] - The Zacks Consensus Estimate for Coca-Cola's EPS indicates year-over-year growth of 3.1% for 2025 and 8.2% for 2026, with recent estimates showing slight upward movement [10]
KO vs. KDP: Which Beverage Player is More Refreshing for Investors?
ZACKS· 2025-05-21 15:30
The global beverage industry is undergoing transformation. At the center of this stands a compelling showdown between two very different giants: The Coca-Cola Company (KO) and Keurig Dr Pepper Inc. (KDP) . This industry, once dominated by legacy carbonated soft drinks, now spans a wide range of categories, including premium waters, ready-to-drink coffees, low- or no-sugar beverages, and functional drinks. KO and KDP each bring distinct strengths and strategies to the table as they compete for market share i ...
ESG年报解读|百胜中国股权激励挂钩ESG目标;仍需平衡门店规模扩张与减碳目标的压力
Sou Hu Cai Jing· 2025-04-22 03:29
图源:百胜中国官网 【编者按:ESG年报解读是搜狐财经及价值公司100联合发起的针对各公司ESG报告披露情况的解读专栏。参考上交所《上市公司治理准则》、港交所《环 境、社会及管治守则》等文件,迭代完善各行业ESG星级测评体系标准,并以最新标准为依托,以2024年公司ESG报告为主要数据来源,对公司2024年环境 资源、社会责任及公司管治进行评价】 ——本文为"百胜中国"篇。 出品 | 搜狐财经 研究员 | 王晓潇 MSCI评级领跑行业 日前,百胜中国发布了2024年可持续发展报告,百胜是国内最大的餐饮企业,餐饮网络包括旗舰品牌肯德基及必胜客,以及黄记煌、小肥羊、塔可贝尔、 Lavazza咖啡等新兴品牌。 外部评价方面,以国际上的MSCI(明晟)ESG评级为例,百胜中国已经连续三年保持AA级,在纳入MSCI全球指数的餐饮业公司里居于领先地位。 图:百胜中国MSCI ESG评级 具体到餐饮业关键议题,百胜中国在"公司治理""包材与废弃物"等议题表现优异,在"企业行为""原材料采购"议题上处于平均水平,而在"劳动力管理"议题 落后于同业。 图:百胜中国ESG关键议题表现 当前来看,公司在"劳动力管理"议题上相对同业 ...