Group 1 - The core viewpoint is that Shenzhen's first-store economy is thriving, with innovative brands increasingly choosing Shenzhen as their offline consumption testing ground [1][2] - MINISO FRIENDS has opened its first store in South China, positioned as a "mini IP park," aiming to create a new landmark for youth culture in Shenzhen [1] - The store's unique positioning and immersive IP experience are attracting young consumers, demonstrating the effectiveness of first-store strategies in driving foot traffic to shopping centers [1] Group 2 - The brand is strategically entering high-quality commercial projects, acting as a lightweight pioneer in urban trend centers [2] - MINISO plans to continue expanding innovative store formats like MINISO FRIENDS in major cities, driven by an "interest consumption" strategy [2] - Shenzhen's government has launched a consumption boost initiative, introducing measures to enhance diverse consumer offerings and establish brand launch centers in key commercial areas [2]