位于上海南京路步行街的百联ZX创趣场内人头攒动，不少消费者正在选购"谷子"。王 初摄（人民视 觉） "Meet China"入境旅游数字消费大屏具备商品导购、故事化解说、多语种交互与境外银行卡便捷支付等 功能。图为用户展示"Meet China"入境旅游数字消费大屏打印的购物核销单。新华社记者 陈浩明摄 参观者在第八届中国国际进口博览会现场，试戴一款AI眼镜。新华社记者 樊雨晴摄 消费者在位于广东深圳龙岗区的全球首家机器人6S店参观。新华社记者 周 科摄 在第五届中国国际消费品博览会全球特色消费展区，消费者在体验干眼症治疗医疗设备，感受沉浸式按 摩。张 茂摄（人民视觉） 近日，中国互联网络信息中心政策与国际合作所发布《数字消费发展报告（2025）》（以下简称《报 告》）。《报告》显示，2025年上半年我国数字消费总额达9.37万亿元，数字消费用户规模突破9.58亿 人，数字消费正成为消费的重要动能。 数字消费包括数字产品消费、数字服务消费、数字内容消费以及通过数字渠道实现的消费。下单即时配 送、选购智能家居、在智慧商圈购物、跟着"AI导游"参观博物馆……多样化的数字消费场景，越来越高 频地出现在人们的日常生活 ...

（原标题：AI突围战，盯上数字文娱风口） 南方财经记者谭砚文 张雅婷 魏彤 广州报道 "一首快节奏歌曲，由钢琴、吉他、架子鼓伴奏，适合短视频BGM（背景音乐）。"输入一句描述，点 击"Create"（创建）按钮，Suno AI就可以生成一首风格独特的BGM。 这正是AI技术瞄准数字文娱赛道的一个缩影。党的二十届四中全会提出"推进文化和科技融合，推动文 化建设数智化赋能、信息化转型，发展新型文化业态"，为"十五五"时期文化产业指明方向。 数字文娱站上风口。12月18日，2025年中国数字文娱大会落地广州，见证产业变局与发展。 从行业格局来看，1.75万亿元市场规模正托举"浪大"风口，微短剧、游戏、潮玩等赛道"鱼多"齐跃，而 AI正以"织网者"姿态，重构生产方式与消费体验。 需求升级与技术赋能之下，一场围绕数字文娱风口的AI突围战已全面开启，产业变革正全面提速。 作为文化产业的重要组成部分，数字文娱可以说正迎来最好的发展时期。 《中国文娱产业AI应用发展报告》显示，2024年我国数字文娱市场规模已攀升至1.75万亿元，市场规模 持续扩容。日前发布的"十五五"规划更提出大力繁荣文化事业，数字文娱"浪大"的行业趋势愈 ...

Core Insights - The tourism industry in China has experienced a significant surge during the National Day and Mid-Autumn Festival holiday, with record highs in domestic travel, spending, and the number of travelers, reflecting a vibrant consumer market and the innovative development of the tourism sector [4][5][6] Group 1: Travel Trends - A notable trend during the holiday was the shift away from popular tourist destinations to lesser-known cities, leading to a rise in unique small towns like Jingdezhen, which saw a 15% increase in cultural tourism bookings compared to the previous year [5] - The demographic of travelers has shifted, with 50% of bookings in Jingdezhen made by individuals aged 20-30, indicating a younger audience's growing interest in cultural experiences [5] - Data from Douyin shows that accommodation orders in cities like Kaifeng, Tangshan, and Chengde increased by 157%, 147%, and 145% respectively during the holiday, highlighting the popularity of local experiences [5] Group 2: Service Enhancements - Shandong's Weihai has implemented a "Good Guest Weihai" initiative to enhance tourism services, which included over 50 staff members providing assistance and maintaining order during the holiday [6] - The integration of transportation infrastructure and social media platforms has contributed to the rise of tourism in smaller cities and county centers, marking a new highlight in the overall development of mass tourism [6] Group 3: Innovative Tourist Experiences - The emergence of immersive experiences in service areas, such as the Baiyin Naohai volcanic-themed service area, which offers educational and interactive activities related to geology and space exploration, is becoming a new attraction for travelers [7][8] - Service areas are evolving from mere rest stops to leisure destinations, featuring diverse offerings such as cultural performances, local cuisine, and unique shopping experiences [8] - In places like Linyi's Langya Ancient City, over 200 performances of traditional culture were held daily during the holiday, showcasing the growing demand for cultural engagement among tourists [9] Group 4: Diverse Offerings - The trend of deep participation and immersive experiences is revitalizing traditional tourist spots and fostering the development of new destination products, with examples including coffee tasting on cliffs and interactive exhibits in science museums [10] - The innovation in cultural tourism is leading to the emergence of new consumption scenarios that provide unique experiences for visitors, making each visit distinct and engaging [10]

Core Viewpoint - The introduction of the "Meet China" digital consumption screens in Shanghai's Yuyuan Garden aims to enhance the experience of foreign tourists by addressing their key consumption needs: understanding, selection, visibility, and payment. Group 1: Digital Consumption Screens - Two large digital screens have been installed, one focusing on dining options and the other on entertainment and shopping [1][4] - The screens provide multi-language support and allow for seamless payment using foreign bank cards, enhancing convenience for international visitors [2][6] Group 2: User Experience - The dining screen recommends local restaurants and offers special packages tailored to foreign tourists' preferences, addressing language barriers and payment difficulties [1][5] - The screens include detailed descriptions of menu items, ingredient lists, and allergy information, making it easier for foreign visitors to understand [4][5] Group 3: Technology and Development - The project is a collaboration between China Digital Culture Group, Shanghai Normal University, and UnionPay Business, focusing on creating a user-friendly interface for foreign tourists [4][6] - Future plans include expanding the number of screens to 500 in Shanghai and 10,000 nationwide, targeting areas frequented by foreign tourists [6][7] Group 4: Broader Impact - The initiative is part of a broader effort to improve the travel experience for foreign visitors in China, addressing challenges related to mobile payments and digital services [6][7] - Local businesses in the Yuyuan area are also enhancing their services with bilingual menus and signage to better accommodate international tourists [6][7]

Core Insights - The "Meet China" project aims to enhance inbound tourism by providing a digital consumption platform for foreign tourists, addressing their core needs for quick understanding, selection, visibility, and payment [1] - The project is launched in Shanghai's Yuyuan Garden, marking the first step in a nationwide rollout of a self-service system for cultural and tourism consumption [1] Group 1: Project Overview - The "Meet China" digital screen project integrates product guidance, storytelling, multilingual interaction, and international payment to facilitate a seamless purchasing process for foreign tourists [1] - The system features ten languages for visual and audio introductions, employing "instant understanding" and "storytelling" methods to convey the cultural value of products [1] Group 2: Initial Implementation - The first two digital screens focus on "What to Eat" and "What to Play/Buy," with the "What to Eat" screen showcasing special meal packages from four renowned local restaurants [1] - The "What to Play/Buy" screen emphasizes experiences and souvenirs, with plans to install 20 additional screens in Yuyuan Garden to enhance the digital consumption experience for inbound tourists [1] Group 3: Payment Mechanism - The project introduces an international small payment terminal developed by China Digital Culture Group and UnionPay Business, enabling a smooth payment experience for foreign tourists [2] - The payment system allows for "one-swipe payment with international bank cards" and offers a "no-password payment" option for transactions under 1,000 yuan, enhancing convenience similar to subway card usage [2]