Core Insights - The tourism industry in China has experienced a significant surge during the National Day and Mid-Autumn Festival holiday, with record highs in domestic travel, spending, and the number of travelers, reflecting a vibrant consumer market and the innovative development of the tourism sector [4][5][6] Group 1: Travel Trends - A notable trend during the holiday was the shift away from popular tourist destinations to lesser-known cities, leading to a rise in unique small towns like Jingdezhen, which saw a 15% increase in cultural tourism bookings compared to the previous year [5] - The demographic of travelers has shifted, with 50% of bookings in Jingdezhen made by individuals aged 20-30, indicating a younger audience's growing interest in cultural experiences [5] - Data from Douyin shows that accommodation orders in cities like Kaifeng, Tangshan, and Chengde increased by 157%, 147%, and 145% respectively during the holiday, highlighting the popularity of local experiences [5] Group 2: Service Enhancements - Shandong's Weihai has implemented a "Good Guest Weihai" initiative to enhance tourism services, which included over 50 staff members providing assistance and maintaining order during the holiday [6] - The integration of transportation infrastructure and social media platforms has contributed to the rise of tourism in smaller cities and county centers, marking a new highlight in the overall development of mass tourism [6] Group 3: Innovative Tourist Experiences - The emergence of immersive experiences in service areas, such as the Baiyin Naohai volcanic-themed service area, which offers educational and interactive activities related to geology and space exploration, is becoming a new attraction for travelers [7][8] - Service areas are evolving from mere rest stops to leisure destinations, featuring diverse offerings such as cultural performances, local cuisine, and unique shopping experiences [8] - In places like Linyi's Langya Ancient City, over 200 performances of traditional culture were held daily during the holiday, showcasing the growing demand for cultural engagement among tourists [9] Group 4: Diverse Offerings - The trend of deep participation and immersive experiences is revitalizing traditional tourist spots and fostering the development of new destination products, with examples including coffee tasting on cliffs and interactive exhibits in science museums [10] - The innovation in cultural tourism is leading to the emergence of new consumption scenarios that provide unique experiences for visitors, making each visit distinct and engaging [10]

Core Viewpoint - The introduction of the "Meet China" digital consumption screens in Shanghai's Yuyuan Garden aims to enhance the experience of foreign tourists by addressing their key consumption needs: understanding, selection, visibility, and payment. Group 1: Digital Consumption Screens - Two large digital screens have been installed, one focusing on dining options and the other on entertainment and shopping [1][4] - The screens provide multi-language support and allow for seamless payment using foreign bank cards, enhancing convenience for international visitors [2][6] Group 2: User Experience - The dining screen recommends local restaurants and offers special packages tailored to foreign tourists' preferences, addressing language barriers and payment difficulties [1][5] - The screens include detailed descriptions of menu items, ingredient lists, and allergy information, making it easier for foreign visitors to understand [4][5] Group 3: Technology and Development - The project is a collaboration between China Digital Culture Group, Shanghai Normal University, and UnionPay Business, focusing on creating a user-friendly interface for foreign tourists [4][6] - Future plans include expanding the number of screens to 500 in Shanghai and 10,000 nationwide, targeting areas frequented by foreign tourists [6][7] Group 4: Broader Impact - The initiative is part of a broader effort to improve the travel experience for foreign visitors in China, addressing challenges related to mobile payments and digital services [6][7] - Local businesses in the Yuyuan area are also enhancing their services with bilingual menus and signage to better accommodate international tourists [6][7]

Core Insights - The "Meet China" project aims to enhance inbound tourism by providing a digital consumption platform for foreign tourists, addressing their core needs for quick understanding, selection, visibility, and payment [1] - The project is launched in Shanghai's Yuyuan Garden, marking the first step in a nationwide rollout of a self-service system for cultural and tourism consumption [1] Group 1: Project Overview - The "Meet China" digital screen project integrates product guidance, storytelling, multilingual interaction, and international payment to facilitate a seamless purchasing process for foreign tourists [1] - The system features ten languages for visual and audio introductions, employing "instant understanding" and "storytelling" methods to convey the cultural value of products [1] Group 2: Initial Implementation - The first two digital screens focus on "What to Eat" and "What to Play/Buy," with the "What to Eat" screen showcasing special meal packages from four renowned local restaurants [1] - The "What to Play/Buy" screen emphasizes experiences and souvenirs, with plans to install 20 additional screens in Yuyuan Garden to enhance the digital consumption experience for inbound tourists [1] Group 3: Payment Mechanism - The project introduces an international small payment terminal developed by China Digital Culture Group and UnionPay Business, enabling a smooth payment experience for foreign tourists [2] - The payment system allows for "one-swipe payment with international bank cards" and offers a "no-password payment" option for transactions under 1,000 yuan, enhancing convenience similar to subway card usage [2]