图片来源：X 如果只看发布会，2025 年的折叠屏手机几乎延续了前几年的关键词：轻薄化。 先是 OPPO Find N5 把折叠屏手机的折叠厚度做到了全球最薄的 8.93mm，然后 vivo X Fold5 又把重量压到 217g，再是荣耀 Magic V5 进一步做到了 8.8mm 厚、217g 重。这个规格，毫无疑问已经完全进入了直板机的上限以内。 放在两三年前，这些数字本身就足以引发一轮又一轮行业震动，但放在 2025 年，已经有些难以刺激折叠屏市场。 IDC 上月公布了一份耐人寻味的报告，在第二季度同比下滑 14% 后，今年第三季度国内折叠屏手机市场恢复到了同比增长 17.8%。然而，华为仅一家就占 据了整个市场的 68.9%，其主力销售机型则是去年底发布的 Mate X6 和年初发布的 Pura X。 图片来源：IDC 不是说轻薄化没有价值，但今天轻薄化的另一面是在影像等方面的相对「弱化」，考虑到各家折叠旗舰都要比直板旗舰贵上好几千，消费者对于折叠旗舰在 影像方面的期待不能说不合理。但影像的增强离不开一定的「堆料」，尤其是最近两年最受关注的长焦端，而这又与轻薄化的大方向背道而驰。 正是在这种矛盾之下 ...

Core Viewpoint - The company reported significant growth in Q3 2025, with revenue reaching 494 million yuan, a year-over-year increase of 120.94%, and a net profit of 79.44 million yuan, reflecting a year-over-year increase of 447.30% [1][2]. Financial Performance - In Q3 2025, the company's revenue grew by 120.94% year-over-year, while net profit increased by 447.30%. This growth is attributed to the expansion into new application areas and increased efforts in the civilian market, particularly in 3D printing customized products [2]. - For the first three quarters of 2025, the company achieved revenue of 1.16 billion yuan, a year-over-year increase of 46.47%, and a net profit of 156 million yuan, reflecting a year-over-year increase of 234.83% [1]. Profitability Improvement - The gross margin for Q3 2025 was 45.24%, up by 12.15 percentage points year-over-year, and the net profit margin was 16.09%, an increase of 26.32 percentage points year-over-year [2]. - The company is experiencing scale effects as military and civilian products gradually enter mass production [2]. Inventory and Capacity Expansion - As of Q3 2025, the company's inventory, prepayments, and contract liabilities were 1.45 billion yuan, 88 million yuan, and 153 million yuan, respectively, representing increases of 75.30%, 94.76%, and 125.30% compared to the beginning of the year. This indicates strong downstream demand and proactive inventory buildup [2]. - The company is actively expanding production capacity, with a new facility expected to be completed by December 2024, which will enhance its mass production capabilities in aerospace and industrial applications [2]. New Market Developments - The company has made significant breakthroughs in emerging fields, including humanoid robots, 3C products, and commercial aerospace. Notable developments include the introduction of advanced sensors at the World Robot Conference and participation in the development of a liquid oxygen-methane engine [3]. Profit Forecast and Valuation - The company maintains its profit forecast, expecting net profits of 281 million yuan, 374 million yuan, and 506 million yuan for 2025-2027, with a compound annual growth rate of 69.25%. Corresponding EPS is projected at 1.02 yuan, 1.36 yuan, and 1.85 yuan [4]. - The company is assigned a valuation of 65 times PE for 2026, with a target price adjusted to 88.40 yuan, reflecting a discount compared to comparable companies due to its established position in the military 3D printing sector [4].

Core Insights - The 2025 China Mobile Global Partner Conference was held in Guangzhou, showcasing OPPO's innovative technologies and products, including the OPPO Find X9 series and various smart devices [1][4] - OPPO received the "Most Popular Smart Terminal Brand" award from China Mobile, highlighting its strong market presence and consumer appeal [1] Group 1: Communication Technology - OPPO introduced the industry-first underwater communication experience with the A6 Pro, demonstrating its advanced "Mountain-Sea Communication" technology that maintains stable voice calls and data transmission even underwater [2] - The "Mountain-Sea Communication" technology features a dual-side low-frequency enhancement antenna architecture and self-developed enhancement chips, enabling efficient network switching in weak signal environments [2][4] - This technology aims to provide seamless communication across various challenging scenarios, including elevators, subways, and remote areas, ensuring connectivity without traditional network signals [2][4] Group 2: Imaging and AI Innovations - OPPO showcased its LUMO imaging technology, which enhances traditional imaging processes to accurately reproduce light and color, appealing to users interested in photography [4] - The OPPO AI section highlighted practical AI applications, such as dual-screen translation and AI note-taking features, aimed at improving user experience and efficiency [4] - Upcoming enhancements in OPPO AI, including AI portrait lighting and voice enhancement, are set to expand its applications in creative and everyday scenarios [4] Group 3: Smart Mobility and Health - OPPO's smart mobility solutions include features like digital car keys and integrated services with automotive partners, enhancing user convenience in vehicle management [7] - The new Watch X2 series was presented, offering comprehensive health monitoring and promoting a healthier lifestyle through its advanced features [7] - In the enterprise sector, OPPO provides integrated mobile office solutions, showcasing its versatility across different market segments [7] Group 4: Strategic Collaboration - OPPO and China Mobile maintain a close partnership, focusing on 5G terminal development, ecosystem collaboration, and digital upgrades, which positions them as leaders in the AI smartphone market [8][11] - The collaboration emphasizes resource integration and value co-creation, aiming to enhance user experiences through advanced connectivity solutions [11] - Both companies are committed to deepening their cooperation in new technology trials and network optimization, ensuring a robust foundation for future advancements in communication technology [11]

Product Comparison - OPPO Find N5's parameters comprehensively outperform the Pixel Fold, suggesting a superior hardware configuration [1] - System experience is likely better on OPPO Find N5 compared to Pixel Fold [1] Consumer Preference - Some users prioritize privacy and prefer switching to Pixel devices [1] - There is anticipation and interest in the upcoming Google Pixel 10 Pro Fold [1]

Core Insights - The central government emphasizes boosting consumption and developing service-oriented consumption, with home appliances being a significant part of this trend [1] - Suning.com is accelerating its retail innovation and scene upgrades through the "818 Fueling Life Festival," with new store openings and celebrations across the country [1][5] Group 1: Store Developments - Suning's first Max store in Shanxi will open on August 15, covering over 40,000 square meters and featuring over 200 home appliance and 3C brands, making it the largest and most comprehensive "home consumption" experience center in the area [1][3] - The overall layout of the stores focuses on three main areas: Suning Tech, Suning Private Home, and Suning Friend, integrating technology displays, immersive experiences, and social interactions [3] Group 2: Product Offerings and Promotions - The store will showcase high-end brands like Hisense, Samsung, Toshiba, and Little Swan, providing customers with high-quality and cost-effective renewal experiences through bundled offers and customized models [3][5] - During the "818 Fueling Life Festival," Suning will promote new technology products and host over a thousand interactive experiences, brand tasting events, and night markets to enhance customer engagement [5] Group 3: Strategic Expansion - Suning is accelerating the expansion of its Home stores, which range from 1,000 to 2,000 square meters, focusing on quality-price ratio and customized products to meet diverse needs in lower-tier markets [5][7] - The company aims to implement a "big and small" development strategy, with large stores serving as flagship locations and small stores focusing on community and county-level markets, enhancing the overall retail network [7]

Product Preference - The market shows a strong preference for OPPO Find N5, exceeding that of iPhone X and approaching the level of iPhone 4 [1]

Group 1 - The article discusses the selection of foldable smartphones within a budget of 10,000 yuan, highlighting options such as Huawei Mate X6, OPPO Find N5, vivo X Fold5, and Honor Magic V5 [2]

Core Insights - Apple has decided to abandon its self-developed solution for its first foldable iPhone, opting instead to use Samsung Display's technology, with plans for mass production in the second half of 2026 [1][14] - The move to collaborate with Samsung's suppliers, particularly for the hinge technology, is likely aimed at shortening development time and avoiding further delays in product launch [1][14] - The foldable iPhone's anticipated release has prompted domestic competitors like Xiaomi, Vivo, and Honor to accelerate their own product launches in the foldable segment [1][4] Group 1: Market Dynamics - From June 24 to July 2, Xiaomi, Vivo, and Honor launched new foldable models, indicating a strategic push against Apple's market position [2][5] - Apple's market share in China has declined from 21% to 15% between Q4 2023 and Q1 2025, attributed to the rise of domestic brands and slow advancements in AI and foldable technology [12][14] - IDC data predicts that Apple will hold an 18.7% market share in 2024, surpassing Samsung for two consecutive years, despite recent challenges [2] Group 2: Competitive Landscape - The introduction of the foldable iPhone is expected to intensify competition in the foldable smartphone market, which is currently considered a niche segment [9][11] - Domestic brands are focusing on breaking Apple's ecosystem barriers, with features that enhance compatibility with Apple devices [10][11] - The foldable iPhone's launch could significantly elevate the overall market perception and acceptance of foldable smartphones, potentially expanding the market size [9][12] Group 3: Product Features and Innovations - The new foldable models from Xiaomi, Vivo, and Honor emphasize lightweight design, battery capacity, and AI capabilities, with Honor's Magic V5 being the thinnest at 8.8mm and featuring a 6100mAh battery [5][10] - The competitive edge of these brands lies in their ability to offer differentiated features while targeting high-value users who may be considering a switch from Apple [8][11] - The foldable iPhone's collaboration with Samsung is seen as a strategic move to leverage Samsung's advanced technology while maintaining Apple's brand strength [14][15] Group 4: Future Outlook - The foldable smartphone market is entering a phase of heightened competition, with Apple’s entry marking a significant shift [11][22] - As the market evolves, companies will need to focus on software integration and user experience to differentiate themselves beyond hardware specifications [22] - The anticipated release of the foldable iPhone presents both opportunities and challenges for existing players in the market, necessitating innovative strategies to maintain relevance [11][22]

User Preference Shift - A user with over a decade of iPhone experience switched to Android, specifically the OPPO Find X8s [1] - The user found the transition to Android easier than expected and is now using it as their primary phone [1] - The user's previous Android phone was a moto defy, indicating a return to the Android platform after 14 years [1] Device Choice - The user selected the OPPO Find X8s as their Android device of choice [1] - The OPPO Find N5 is mentioned as the Android phone that brought the user back to the Android platform [1]

Group 1 - Samsung launched three foldable smartphones: Galaxy Z Fold7 starting at 13,999 yuan, Galaxy Z Flip7 at 7,999 yuan, and Galaxy Z Flip7 FE at 6,499 yuan [1] - Galaxy Z Fold7 features an 8.9mm thickness when folded and 4.2mm when unfolded, weighing 215 grams, with an external screen of 6.5 inches and an internal screen of 8 inches [1] - The battery capacity of Galaxy Z Fold7 is 4,400mAh, which is significantly lower than competitors like Honor Magic V5 (6,100mAh) and vivo X Fold5 (6,000mAh) [1] Group 2 - Galaxy Z Flip7 is thinner than its predecessor, with a thickness of 6.5mm when unfolded and 13.7mm when folded, weighing 188 grams, featuring a 4.1-inch external screen and a 6.9-inch main display [2] - The camera system of Galaxy Z Flip7 includes a 50MP main camera and a 12MP ultra-wide dual camera, with a battery capacity of 4,300mAh [2] - Samsung's foldable devices utilize AI features supported by Google's Gemini model, with Galaxy Z Fold7 powered by a custom Snapdragon 8 Elite chip for enhanced on-device AI processing [2] Group 3 - The Exynos 2500 chip is expected to be used in the Galaxy Z Flip7, marking Samsung's return to using its own chips in flagship models after nearly a decade [4] - The Exynos 2500 chip features a ten-core architecture with a maximum frequency of 3.3GHz for the super core, which is lower than Xiaomi's equivalent chip [5] - Samsung faces increasing competition in the foldable smartphone market, with foldable phones accounting for less than 2% of the overall smartphone market according to Counterpoint Research [5] Group 4 - IDC forecasts that China's foldable smartphone shipments will reach approximately 9.17 million units in 2024, representing a year-on-year growth of 30.8% [7] - Huawei leads the Chinese foldable smartphone market with a 48.6% share, followed by Honor at 20.6% and vivo at 11.1%, while Samsung has been pushed out of the top five with a 7.0% market share [7] - Analysts suggest that the expected price reduction for foldable phones has not materialized, as manufacturers continue to earn substantial profits despite low shipment volumes [6]