对于to B的科技企业而言，体育赛事场景下单纯的品牌露出所面向的终端客户显然难以转化成企业的直接目标客户，转化效率将大打折扣。通 过大型赛事、体育场馆深度合作以塑造品牌专业形象、提升行业影响力才是B端科技企业参与体育营销的有效打法。 北京时间11月22日，在福地特夫摩尔球场斩获7连胜后，蓝军切尔西以一波联赛3连胜，强势进占英超积分榜次席，为迎来带队50场里程碑的主帅马雷斯卡 送上贺礼。与场上的强势表现相映成趣的，则是球队胸前广告赞助谈判的柳暗花明：《切尔西记事报》率先披露，科技巨头甲骨文公司已与切尔西达成合 作协议，蓝军有望在今年内摘掉英超唯一胸前"裸奔"球队的名号。截至发稿时，甲骨文市值高达5666亿美元，创始人拉里·埃里森（全球第二大富豪）身 价达约2749亿美元。 不过据报道，甲骨文的报价"远低于"切尔西方面期望的6000-6500万英镑。尽管BBC体育记者Nizaar Kinsella随后跟进报道，切尔西球衣的胸前"空地"归属 仍未最终确定，俱乐部仍在考虑其他选项，一份不低于5500万英镑的长期协议依然是俱乐部追求的目标。不过从切尔西新近官宣甲骨文的合作伙伴、数字 技术解决方案提供商FPT成为球队袖口 ...

Financial Data and Key Metrics Changes - Fiscal year 2025 revenue reached a record $275.6 million, a 16% increase from the previous year, despite a 16% decline in one-time product revenue [18][24][29] - Q4 revenue was a record $74.3 million, up 19.4% from $62.2 million in the prior year quarter [15][23] - Subscription revenue for Q4 was $29.8 million, growing by 42.7% year-over-year, representing 64.4% of total recurring revenue [16][26] - Full fiscal year 2025 adjusted EBITDA was $53.8 million, compared to $37.1 million in the prior year [29] Business Line Data and Key Metrics Changes - Subscription SaaS software and services had a record sales year, with PMS and related add-on modules sales up 58% compared to the previous best year [7][8] - Managed food services (FSM) sales in Q4 were the best of the year, with sales in the second half of fiscal 2025 nearly double that of the first half [9][10] - POS sales in Q4 were 27% higher than Q3 and 16% higher than the previous highest Q2 quarter [8][24] Market Data and Key Metrics Changes - International sales showed positive signs of consistent growth, although still dependent on significant wins [10] - The current global demo plus stage sales pipeline is at a record level, 18% higher than the previous year [13] Company Strategy and Development Direction - The company is focused on maintaining investments in various areas, including cybersecurity, product innovation, and customer support, to fuel future revenue growth [21] - The modernization of the POS platform has been completed, enhancing adaptability and supply chain management [20] - The company aims to achieve subscription revenue growth of 25% in fiscal year 2026, with total revenue expected to be in the range of $308 million to $312 million [31][21] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about future prospects despite macroeconomic challenges, citing a strong position in the hospitality technology market [20][35] - The company has seen significant growth in annual revenue and subscription revenue over the past three years, indicating a successful transformation [34] Other Important Information - The company has expanded its sales teams significantly, particularly in the hotels and resorts vertical, to enhance market presence [35] - The Book for Time acquisition has been successful, contributing positively to the company's product offerings and sales capabilities [96][97] Q&A Session Summary Question: What attributed to the success in POS bookings this quarter? - Management attributed the improvement to the installation of a fully modernized and unified POS platform, which has enhanced implementation ease and customer demand [39][40] Question: Can you update on the mix of customers using Agilysys implementation teams versus third-party support? - Most implementations are done by Agilysys teams due to the complexity of the software, and the growth in professional services revenue is expected to be normal [42][44] Question: What does the 2026 guidance for subscription revenue imply for organic growth? - The 25% growth includes benefits from the Book for Time acquisition, with organic growth expected to be in the 22-23% range [46] Question: Can you discuss the momentum in add-on sales? - Add-on modules are driving improvement, particularly on the PMS side, due to their value and integration into a unified ecosystem [50][52] Question: How is the beta testing with Marriott progressing? - The testing is going well, with positive feedback from property personnel, although it remains a complex transformational project [67][70] Question: What is the rationale for excluding the Marriott project from fiscal year 2026 guidance? - The project is still in the pilot phase, and its impact on the P&L is not expected to be material until mass rollout [83][84] Question: What is the outlook for international growth? - International markets present a significant growth opportunity, with current customers increasing their spending [92][93]