Core Viewpoint - The RGB Mini LED technology is gaining traction in the television market, with major players like TCL, Hisense, and Samsung actively launching products, indicating a significant shift towards mass production and a pivotal year in 2025 for this technology [2][3]. Company Summaries TCL - TCL launched the Q10M Ultra and Q9M series of RGB Mini LED TVs in September, featuring advanced color technologies and aiming to make RGB Mini LED more accessible to consumers [4][5]. - The Q10M Ultra boasts 100% BT.2020 color gamut, 91.3% color volume, and 120 bits of color control precision, addressing issues like color bleeding and fading with its "RGB万象分区" technology [5][7]. - The Q9M series is positioned as the most affordable RGB Mini LED TV on the market, with prices ranging from 79,999 to 199,900 yuan and peak brightness of 2000 nits [7]. Hisense - Hisense has introduced three models featuring RGB Mini LED technology, including the E8S Pro and U7S Pro, which focus on high refresh rates and advanced color management [9][10]. - The E8S Pro supports a refresh rate of up to 330Hz and includes 9360 local dimming zones, while the U7S Pro was showcased at the IFA [9][10]. - Hisense plans to launch the U9 series in 2026, covering sizes from 55 to 100 inches, which may accelerate the adoption of RGB Mini LED technology in the consumer market [10]. Sony - Sony presented a prototype of its RGB Mini LED TV at the IFA, featuring a peak brightness of 4000 nits and high color accuracy, with plans to release a commercial product in January 2026 [11][13]. - The prototype achieves over 99% DCI-P3 color coverage and approximately 90% BT.2020, showcasing Sony's commitment to high-end display technology [11]. Samsung - Samsung launched a 115-inch Micro RGB TV in August, priced at approximately 232,700 yuan, utilizing its proprietary Micro RGB technology for enhanced backlight control [14]. - The TV features 4K resolution and a variable refresh rate of 144Hz, with around 15,000 dimming zones for improved picture quality [14]. Industry Insights - The global TV market is projected to see a shipment of 92.5 million units in the first half of 2025, with a year-on-year growth of 2%, although challenges may arise in the second half due to high panel costs and consumer behavior [18][19]. - Major brands are focusing on technological upgrades to differentiate themselves in the high-end market, with RGB Mini LED technology emerging as a key feature for flagship models [20]. - The shift towards RGB Mini LED is seen as a response to the saturation of white Mini LED technology, providing a significant competitive edge in terms of color accuracy and overall viewing experience [20].

Group 1 - The report from China Galaxy Securities indicates that overseas television demand is expected to peak in the second half of the year, which may mitigate some impacts from domestic subsidy reductions [1] - Panel procurement is showing positive signals as global television brands prepare for the upcoming promotional seasons, with global TV panel shipments expected to reach 22.3 million units in August 2025, reflecting a year-on-year increase of 7.6% and a quarter-on-quarter increase of 4.9% [1] - The shift towards Mini LED technology is anticipated to drive global television upgrades, with a projected penetration rate of 6.6% by 2025 [2] Group 2 - Chinese brands are leading the global market in Mini LED television, with significant increases in market share; Hisense's share rose from 6.2% in 2016 to 14.4% in 2025, while TCL's share increased from 5.8% to 14.8% [2] - The competitive landscape is shifting as Chinese companies gain ground in the high-end market, causing Samsung and LG to reassess their strategies for the first time since 2015 [2][3] - The technology upgrade in the television industry has shifted from being dominated by Japanese and Korean companies to Chinese firms, with advancements in RGB Mini LED technology being led by Hisense and TCL [3] Group 3 - Retail sales of televisions in China have begun to decline due to the reduction of government subsidies, with online retail sales dropping by 34.7% and 30.5% year-on-year in the first two weeks of September [4] - The overall retail growth rates for televisions have slowed down, with online retail growth at 3.4% and 8.5%, and offline retail growth at 13.6% and 25.7% in July and August respectively [4]

Core Viewpoint - The article discusses the advancements in RGB Mini LED backlight technology, highlighting its superiority over traditional backlight solutions in terms of color purity, saturation, contrast, brightness control precision, and energy consumption. It emphasizes the competitive advantage this technology provides to TV brands, particularly TCL, which has launched new products featuring this technology in 2023, setting the stage for rapid growth in the RGB Mini LED TV market by 2025 [2][20]. Summary by Sections RGB Mini LED Technology - RGB Mini LED technology allows for independent control of light and color using three color sources, resulting in enhanced display quality compared to traditional backlighting [2]. - TCL has introduced the "RGB万象分区" technology to address common issues such as color bleeding and distortion, utilizing a comprehensive system that integrates hardware and software for improved light and color control [6][8]. TCL Product Launches - TCL's Q10M Ultra TV features the latest RGB Mini LED technology, achieving 100% BT.2020 high color gamut and 91.3% ultra-high color volume, with 120 bits of color control precision for natural and accurate color transitions [3]. - The Q10M Ultra supports up to 16,848 RGB万象分区, delivering a peak brightness of 9,000 nits, with pricing for 85, 98, and 115-inch models set at 27,999 yuan, 49,999 yuan, and 99,999 yuan respectively [8]. - The Q9M model aims to penetrate the mid-range market, being the first RGB Mini LED TV priced under 10,000 yuan, featuring 100% BT.2020 high color gamut and 87% color volume, with a brightness of 2,000 nits [9][12]. SQD-Mini LED Technology - TCL's X11L series utilizes SQD-Mini LED technology, which offers advantages over traditional quantum dot technology, including a 69% reduction in color point deviation and 10.7 billion color levels [15]. - The X11L series boasts a peak brightness of 10,000 nits and features advanced technologies such as无影均光塔 and dynamic light domain reconstruction, with pricing for 75, 85, and 98-inch models at 19,999 yuan, 34,999 yuan, and 59,999 yuan respectively [17]. Market Trends - As of September 2023, five RGB Mini LED backlight TVs have been launched, with Sony also announcing new products utilizing next-generation RGB LED backlight technology [18]. - Despite the advantages of RGB Mini LED, the white light Mini LED market remains robust and continues to grow, with 43 new white light Mini LED TV models launched by early September 2023 [20].

Core Viewpoint - The RGB-Mini LED technology is gaining traction among major display manufacturers, with Hisense leading the way in mass production and product offerings, indicating a significant shift in the display technology landscape [1][3][11]. Group 1: Hisense's Leadership - Hisense is the first global manufacturer to achieve mass production of RGB-Mini LED TVs, showcasing its 116-inch RGB-Mini LED TV UX at the IFA 2025 [1][5]. - The company plans to launch the new RGB-Mini LED TV U7S Pro by the end of September, available in sizes of 75, 85, and 100 inches [5][6]. - Hisense's RGB-Mini LED TV UX has received recognition from users and professional organizations in 20 countries within six months of its launch [5]. Group 2: Technological Advancements - The U7S Pro features advanced specifications, including 100% BT2020 color gamut, 108 bits color precision, and low blue light protection, while significantly reducing the price to 20,000-30,000 yuan [6][10]. - Hisense's self-developed AI picture quality chip, the XinXin H7, supports the highest industry partition control and addresses traditional RGB LED limitations [7][10]. - The upgraded RGB-Mini LED chip has improved brightness by 120% and energy efficiency, while also enhancing picture uniformity by 30% [10]. Group 3: Market Position and Future Outlook - Hisense anticipates that 2025 will be a pivotal year for the promotion of RGB-Mini LED technology, with expectations of a 10%-20% price reduction annually as technology matures [5][10][11]. - The company is expanding its global production capacity, with stable mass production in its Vietnam factory and plans for further expansion in regions like South America, the Middle East, and Africa [11]. - Despite competition from global giants like Samsung and Sony, Hisense maintains a leading position in the high-end display market due to its first-mover advantage and patent strategy [10][11].