Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1]. Core Insights - The company is positioned as a leading player in the marketing and sales SaaS sector in China, with significant growth potential driven by AI and platform transformation [8][24]. - The marketing and sales SaaS market in China is expected to grow rapidly, with a projected market size of RMB 745 billion by 2027, reflecting a compound annual growth rate (CAGR) of approximately 29.3% from 2022 to 2027 [8][45]. - The company aims to leverage its unique position in the industry, combining vertical depth with platform capabilities, to capitalize on the growth opportunities in the SaaS market [8][24]. Summary by Sections Company Overview - The company, established in 2009, focuses on AI-driven digital marketing and sales transformation, offering a comprehensive suite of services across various industries [14]. - It has developed a robust product matrix, including key SaaS products like T Cloud and Zhenke, which cater to marketing and sales processes [17][18]. Market Potential - The Chinese marketing and sales SaaS market is characterized by low penetration rates, with only 1.3% in 2022, indicating substantial room for growth [8][47]. - The overall SaaS market in China is projected to reach RMB 1,556 billion by 2027, with a CAGR of 28.6% from 2022 to 2027 [38][45]. Financial Performance - The company is expected to achieve significant revenue growth, with projected total revenues of RMB 2.328 billion, RMB 3.053 billion, and RMB 3.926 billion for 2025, 2026, and 2027 respectively [1]. - The company is forecasted to turn profitable by 2025, with a net profit of RMB 646 million, marking a significant turnaround from previous losses [24]. AI and Platform Transformation - The integration of AI into the company's platform strategy is expected to enhance its service offerings and operational efficiency, driving customer retention and revenue growth [8][54]. - The company is transitioning from a product-centric approach to a platform and ecosystem model, which is anticipated to redefine its growth trajectory [54][58].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [3][8]. Core Insights - The company is positioned as a local marketing SaaS expert with a strong execution capability, focusing on AI-driven marketing solutions. It has a dual-track strategy targeting both SMBs and key accounts, which is expected to drive significant revenue growth [2][7][8]. Financial Data and Profit Forecast - Revenue is projected to grow from 12.32 billion RMB in 2024 to 38.2 billion RMB by 2027, with year-on-year growth rates of 48%, 29%, and 29% respectively. The net profit attributable to ordinary shareholders is expected to turn positive in 2025, reaching 0.92 billion RMB, and further increasing to 3.20 billion RMB by 2027 [6][8][22]. Business Model and Market Position - The company operates in three main segments: marketing and sales SaaS, precision marketing, and the newly introduced Agent all-in-one machine business. The SaaS business has shown robust growth, with a projected revenue of 8.4 billion RMB in 2024, surpassing precision marketing revenue [20][33][36]. AI Integration and Product Differentiation - The launch of AI-AgentForce2.0 is expected to enhance product capabilities significantly, allowing for improved customer interaction, content generation, and data analysis. This positions the company favorably against competitors in the marketing software space [7][44][63]. Market Dynamics and Competitive Landscape - The marketing SaaS market in China is projected to grow significantly, with the company holding a market share of 2.4%. The competitive landscape is characterized by a fragmented market, but the company’s focus on AI integration and a comprehensive service offering is expected to provide a competitive edge [58][59]. Revenue Growth Drivers - Key growth drivers include the increasing adoption of AI in marketing, a growing customer base in both SMB and key account segments, and the expansion of the Agent all-in-one machine business, which is expected to generate additional revenue starting in 2025 [9][11][36].

Macro Strategy - Public fiscal expenditure in June showed a year-on-year growth rate of 0.38%, with a cumulative growth rate of 3.4% for the first half of the year, maintaining around 4% overall. However, the fiscal revenue and expenditure gap for the first half of the year was -25,705 billion, higher than the -20,658 billion in the same period of 2024, indicating no improvement in fiscal conditions [2][3] - The LPR remained unchanged in July, with the one-year LPR at 3.00% and the five-year LPR at 3.50%. This stability aligns with market expectations, reflecting the positive effects of the LPR adjustment made in May [2][3] Stock Market Overview - A-share indices showed a fluctuating upward trend from July 21 to July 25, with the Shanghai Composite Index rising by 1.67%, the Shenzhen Component Index by 2.33%, and the ChiNext Index by 2.76%. The STAR Market Index saw the highest weekly fluctuation at 4.36% [3][5] - The market's upward momentum is primarily driven by the commencement of the Yarlung Tsangpo River downstream hydropower project, boosting infrastructure-related sectors, and the continued strength of the technology sector. The GDP growth for the first half of the year was 5.3% year-on-year, laying a foundation for the market's upward trend [5][6] Investment Recommendations - The A-share market is expected to operate in a "slow bull" manner in 2025, supported by policies aimed at stabilizing the stock market and overlapping trends from the new "National Nine Articles" and similar to the "Four Trillion" investment [7] - Key sectors to focus on in 2025 include technology, green energy, consumption, and infrastructure, as highlighted in the government work report [7] - In the short term, the market may experience downward adjustments in August due to uncertainties surrounding US-China tariff negotiations, despite the overall positive economic performance in the first half of the year [7] North Exchange Overview - As of July 25, 2025, the North Exchange had 268 listed stocks, with an average total market value of 8,520.87 billion, an increase of 2.36% from the previous week [9][10] - The liquidity of the North Exchange improved significantly, with an average trading volume of 1.427 billion shares, up 39.13%, and an average trading value of 31.082 billion, up 42.36% [10] Industry Insights Semiconductor Industry - The company Micron is leveraging an AI+SaaS strategy to enhance its platform and integrated development path, significantly improving its competitive advantage. In 2024, the AI+SaaS business revenue reached 842 million, accounting for 54% of total revenue [32][33] - The marketing SaaS market in China is projected to grow from 35.6 billion in 2024 to 74.5 billion by 2027, with a CAGR of 29.3%, indicating substantial growth potential [33] Pharmaceutical Industry - The ADC (Antibody-Drug Conjugate) market is experiencing explosive growth, with the global market size expected to rise from 7.9 billion in 2022 to 14.1 billion in 2024, and projected to exceed 68.5 billion by 2030, reflecting a CAGR of 30.1% [26][27] - The CDMO (Contract Development and Manufacturing Organization) sector is becoming increasingly essential due to the high technical barriers of ADC drugs, with the market size expected to grow from 0.1 billion in 2018 to 2.1 billion in 2022, and projected to reach 2.45 billion by 2030 [27][28] Investment Suggestions - The semiconductor sector is expected to benefit from the growth of KA clients and the rapid deployment of AI applications, leading to a high growth period for the company's SaaS business [36] - In the pharmaceutical sector, companies with ADC-related technology reserves, such as WuXi AppTec and Haoyuan Pharmaceutical, are recommended for investment due to their significant growth potential in the CDMO space [30][31]

Summary of the Conference Call for 麦富时 Company Overview - 麦富时 operates in the SaaS and precision marketing services industry, with a current market capitalization of 15.4 billion HKD [2][4] - The company’s revenue structure consists of approximately 54% from SaaS and 46% from precision marketing services [6][15] Key Points and Arguments Revenue Growth Expectations - 麦富时 anticipates over 50% revenue growth in 2025, reaching approximately 2.3 to 2.4 billion CNY, driven by the introduction of AI modules and the launch of smart integrated machines [3][4] - The smart integrated machines are expected to contribute an additional 250 to 300 million CNY in revenue [3] Valuation Metrics - The current PS (Price to Sales) ratio is approximately 4.4x for 2026, with a PSG (Price to Sales Growth) of 0.1x [4] - The SaaS business has a PS ratio of about 8x, indicating a better value proposition compared to peers [4][18] Business Model and Product Offerings - The SaaS segment includes "真客" for large clients and "T 云" for SMEs, covering over 200,000 enterprises [2][6] - Precision marketing services have a lower gross margin of around 10% and include online advertising solutions [6] Competitive Advantages in AI SaaS - 麦富时 has established three competitive barriers: technology, ecosystem, and service [7][8] - The t force marketing model is specifically trained for marketing scenarios, enhancing customer engagement and reducing costs [8][9] Financial Performance and Future Outlook - From 2021 to 2024, total revenue grew from 880 million CNY to 1.56 billion CNY, with a stable CAGR [15] - Despite a slight decline in 2023 due to macroeconomic headwinds, the company expects a recovery with a projected 26.5% growth for the year [15][16] Profitability and Margin Improvement - 麦富时 achieved profitability in 2024, with expectations for net margins to improve to 6-7% in the coming years [16] - The shift in focus towards AI and SaaS is expected to enhance overall gross margins as the contribution from lower-margin precision marketing decreases [16] Market Positioning and Comparison with Competitors - 麦富时's products are positioned against international giants like Salesforce and Hubspot, with a focus on local market needs [10] - The company plans to expand into emerging markets in Southeast Asia, the Middle East, and Latin America, leveraging its cost-effective solutions [10] Valuation Considerations - Different valuation methods are suggested for various business segments, with the AI SaaS part expected to grow over 45% and warrant a PS of around 10x [17] - The precision marketing and smart integrated machine segments are suggested to be valued at PE ratios of 20x and 25x, respectively [17] Future Development in AI - 麦富时 is expected to benefit from advancements in AI technology and market expansion, with a potential for significant growth as the industry matures [21][22] - The company is recommended for continuous monitoring due to its promising position in the AI application sector [22] Additional Important Insights - The introduction of AI products has led to a 54.6% increase in monthly revenue per SaaS user by 2024 [8] - The smart integrated machine is designed for government and enterprise markets, enhancing operational efficiency significantly [9]