Core Concept - The application of information technology in digital marketing focuses on utilizing modern tech methods to conduct efficient, precise, and targeted marketing activities [1] Group 1: Social Media Marketing - Social media serves as the core platform for digital marketing, allowing companies to build official accounts and share valuable information to promote their brands [2] - Companies can leverage precise targeting capabilities based on demographics and interests to enhance marketing effectiveness [2] Group 2: Search Engine Optimization (SEO) - SEO has become increasingly important as users frequently rely on search engines for information, necessitating careful adjustments to keywords and website layout to improve search rankings [3] - A small travel company successfully increased website traffic and sales by analyzing popular travel keywords and optimizing their content and link structure [3] - SEO requires ongoing maintenance and adaptation to search engine algorithm changes for sustained performance [3] Group 3: Content Marketing - Creating valuable content can attract potential customers and build trust, as seen with tech blogs that analyze industry trends [4] - Various content formats, such as text, images, and videos, can cater to different user preferences, effectively driving consumer interest and purchase intent [4] Group 4: Email Marketing - Email marketing is a direct and effective promotional method widely used in e-commerce, allowing companies to communicate key information like promotions and new product launches [7] - Personalized emails based on user shopping history can significantly enhance customer retention and brand loyalty [7] Group 5: Big Data Analytics - Big data analytics plays a crucial role in digital marketing by helping companies understand consumer behavior and preferences for more precise marketing strategies [8] - E-commerce platforms can improve conversion rates by recommending products based on user data analysis [8] Group 6: Marketing Automation - Marketing automation enhances effectiveness while reducing time and labor costs, allowing for automatic email sending based on user behavior [9] - Continuous engagement with potential customers through automated marketing activities can increase sales success rates [9]

Group 1 - The core idea of the report is to provide a practical handbook for omnichannel automation, aimed at helping marketing departments achieve growth certainty in digital marketing [1][5][6] - Marketing automation (MA) integrates various marketing functions into a digital marketing system, enhancing operational efficiency and promoting marketing growth [1][11][12] - MA is distinct from CRM and SCRM, focusing on full-link operations, user interactions, and nurturing [1][15][16] Group 2 - MA enables strategic growth by amplifying and accelerating marketing strategies through multi-touch data acquisition, leading to intelligent and automated operations [2][61] - The report emphasizes the importance of developing a go-to-market (GTM) strategy that aligns with MA for customer insights and marketing growth [2][3] - Companies should select MA products based on their specific needs, considering management strategies, growth goals, and lead operations [2][4] Group 3 - Focussend's advantages include strong delivery technology, content production capabilities, and a modular pricing system that reduces costs [2][5] - The report highlights the challenges faced by marketing departments in a down economy, including reduced budgets and personnel, while still being expected to drive growth [5][6] - The need for a gradual digital marketing development path is emphasized for companies lagging in digital transformation [6][29] Group 4 - The future of marketing automation is expected to integrate natural language generation AI (AIGC), enhancing creativity and reducing production barriers [29][30] - Cross-departmental collaboration between sales and marketing teams is anticipated to improve customer journey management [30][32] - The increasing importance of private domain operations aligns with marketing automation solutions, especially in the context of growing social media usage [31][32] Group 5 - MA is seen as a critical tool for enhancing organizational efficiency, transforming marketing departments from cost centers to customer growth centers [68][69] - The report indicates that effective collaboration between marketing and sales can significantly boost marketing revenue [68][69] - The focus on precision marketing through data-driven strategies is highlighted as a key competitive advantage for businesses [66][67]

Core Viewpoint - The "2025 Omnichannel Automation Practical Handbook" published by Focussend aims to provide comprehensive guidance for enterprises in the field of marketing automation, helping them achieve marketing growth in a complex and changing market environment [1]. Group 1: Overview of Marketing Automation - Marketing automation is a digital system that integrates various marketing modules, optimizing operational management and distinguishing itself from CRM and SCRM [1][11]. - The future of marketing automation will involve integration with AIGC (Artificial Intelligence Generated Content), enabling cross-departmental collaboration and meeting private domain operation needs [1][27]. - Different types of enterprises have varying compatibility with marketing automation products, with B2B companies focusing on lead nurturing and B2C companies emphasizing consumer reach [1][35]. Group 2: Marketing Value and Strategic Significance - Marketing automation can achieve strategic growth in marketing, empowering refined operations and revitalizing existing users in the private domain [1][54]. - It amplifies and accelerates marketing strategies through multi-touchpoint data acquisition, leading to intelligent and automated operations [1][60]. - The system enhances marketing competitiveness, aids in precise marketing, and improves retention rates and return on investment (ROI) [1][62][66]. Group 3: Achieving Marketing Growth - Companies should align their marketing automation strategies with their Go-To-Market (GTM) strategies, focusing on customer insights, efficiency improvements, and marketing growth [2][72]. - Establishing a customer acquisition channel analysis model and matrix is essential for expanding both online and offline customer acquisition channels [2][88]. - Continuous testing and optimization of nurturing strategies are necessary, along with improving overall marketing collaboration between market and sales departments [2][30]. Group 4: Selection of Marketing Automation Products - Enterprises should assess their needs for marketing automation products based on digital transformation requirements, growth objectives, and lead operations [2][34]. - When selecting MA service providers, attention should be paid to product functionality, pricing, service quality, and the provider's reputation [2][34]. - A demand matching checklist should be established to clarify procurement and usage costs, avoiding common pitfalls [2][34].