证券研究报告·海外公司深度·软件服务(HS) 迈富时（02556.HK） 营销 SaaS 龙头，AI 加速平台化转型 2025 年 08 月 25 日 买入（首次） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 1,232 | 1,559 | 2,328 | 3,053 | 3,926 | | 同比(%) | 7.80 | 26.49 | 49.36 | 31.16 | 28.59 | | 归母净利润（百万元） | (169.48) | (876.67) | 64.60 | 192.93 | 429.76 | | 同比(%) | 21.70 | (417.28) | 107.37 | 198.64 | 122.75 | | EPS-最新摊薄（元/股） | (0.66) | (3.42) | 0.25 | 0.75 | 1.68 | | P/E（现价&最新摊薄） | (83.44) | (16.13) | 218.90 | 7 ...

Investment Rating - The report initiates coverage with a "Buy" rating for the company [8]. Core Insights - The company is positioned as a local marketing SaaS expert with a strong execution capability, focusing on AI-driven marketing solutions. It has a dual-track strategy targeting both SMBs and key accounts, which is expected to drive significant revenue growth in the coming years [2][7][8]. Financial Data and Profit Forecast - The company is projected to achieve revenues of 2,308.7 million RMB in 2025, with a growth rate of 48.1%. By 2027, revenues are expected to reach 3,816.4 million RMB, maintaining a growth rate of 28.6% [6][8]. - The net profit attributable to ordinary shareholders is forecasted to turn positive in 2025, reaching 91.7 million RMB, with subsequent growth rates of 162.3% in 2026 and 32.9% in 2027 [6][8]. - The average price-to-sales (P/S) ratio for comparable companies is estimated at 8.1x for 2025, leading to a target market capitalization of 186.5 billion RMB, indicating a potential upside of 50% from the current valuation [8]. Business Model and Market Position - The company operates in the marketing SaaS sector, focusing on three main areas: marketing and sales SaaS, precision marketing, and the newly introduced Agent all-in-one machine business. This diversified approach is expected to enhance its market competitiveness [30][32]. - The company has a strong focus on mid to large enterprises, which enhances its survival rate and bargaining power. Its product offerings cover the entire marketing and management spectrum, integrating front-end marketing with back-end management [13][30]. Growth Drivers - The introduction of AI-driven products, particularly the Al-AgentForce2.0, is anticipated to catalyze growth by increasing the number of key account clients and order sizes. The rapid commercialization of AI solutions is seen as a significant growth driver [7][11][52]. - The company’s dual-track strategy, targeting both SMBs and key accounts, is expected to yield a robust customer base and high average revenue per user (ARPU) [7][8]. Market Dynamics - The marketing software market is perceived as fragmented and competitive; however, the company differentiates itself through precise customer targeting, a comprehensive marketing ecosystem, and a strong execution capability [10][12][30]. - The overall marketing and sales SaaS market in China is projected to grow significantly, with the company holding a market share of 2.4%, positioning it as a leading player in the sector [53][54].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [3][8]. Core Insights - The company is positioned as a local marketing SaaS expert with a strong execution capability, focusing on AI-driven marketing solutions. It has a dual-track strategy targeting both SMBs and key accounts, which is expected to drive significant revenue growth [2][7][8]. Financial Data and Profit Forecast - Revenue is projected to grow from 12.32 billion RMB in 2024 to 38.2 billion RMB by 2027, with year-on-year growth rates of 48%, 29%, and 29% respectively. The net profit attributable to ordinary shareholders is expected to turn positive in 2025, reaching 0.92 billion RMB, and further increasing to 3.20 billion RMB by 2027 [6][8][22]. Business Model and Market Position - The company operates in three main segments: marketing and sales SaaS, precision marketing, and the newly introduced Agent all-in-one machine business. The SaaS business has shown robust growth, with a projected revenue of 8.4 billion RMB in 2024, surpassing precision marketing revenue [20][33][36]. AI Integration and Product Differentiation - The launch of AI-AgentForce2.0 is expected to enhance product capabilities significantly, allowing for improved customer interaction, content generation, and data analysis. This positions the company favorably against competitors in the marketing software space [7][44][63]. Market Dynamics and Competitive Landscape - The marketing SaaS market in China is projected to grow significantly, with the company holding a market share of 2.4%. The competitive landscape is characterized by a fragmented market, but the company’s focus on AI integration and a comprehensive service offering is expected to provide a competitive edge [58][59]. Revenue Growth Drivers - Key growth drivers include the increasing adoption of AI in marketing, a growing customer base in both SMB and key account segments, and the expansion of the Agent all-in-one machine business, which is expected to generate additional revenue starting in 2025 [9][11][36].

Group 1 - The company is a leading AI SaaS marketing cloud platform established in 2009, focusing on digital and intelligent marketing and sales for various industries including retail, automotive, finance, healthcare, and cross-border e-commerce [1] - The company aims to accelerate business growth through three strategic developments by 2025: building an AI-Agentforce intelligent platform, expanding product ecosystem through acquisitions, and global market expansion [1] - The generative AI market in marketing and sales is projected to reach 463 billion yuan by 2025, with expected growth rates of 29% and 25% in 2026 and 2027 respectively, indicating a fragmented domestic market where the company holds a leading share [1] Group 2 - The T Cloud modular marketing SaaS product is expected to grow its customer base to nearly 26,000 by 2024, with subscription retention rates of 73% and revenue retention rates of 88% [2] - The Zhenke product, which provides CRM and data analysis for large enterprises, is projected to grow to nearly 783 customers by 2024, achieving high customer stickiness with retention rates of 95% and revenue retention rates of 124% [2] - The company is expanding from SMBs to key accounts (KA) and leveraging the Agent product to enhance customer penetration and increase average transaction value, with revenue forecasts of 2.355 billion, 3.085 billion, and 4.062 billion yuan from 2025 to 2027 [2]

Investment Rating - The report assigns a "Buy" rating for the company for the first time [2]. Core Insights - The company is a leading AI SaaS marketing and sales platform, focusing on digital and intelligent marketing solutions for various industries, including retail, automotive, finance, healthcare, and cross-border e-commerce [8][13]. - The company aims to accelerate business growth through three strategic initiatives: building an AI-Agentforce platform, pursuing acquisitions to enhance its product ecosystem, and expanding into global markets [8]. - The report forecasts significant revenue growth, with expected revenues of 2.355 billion RMB in 2025, 3.085 billion RMB in 2026, and 4.062 billion RMB in 2027, alongside a return to profitability with net profits of 96 million RMB in 2025, 207 million RMB in 2026, and 354 million RMB in 2027 [7][8]. Summary by Sections Company Overview - Established in 2009, the company has evolved into a global leader in AI SaaS marketing solutions, with a focus on digital transformation for enterprises [8][13]. - The company has developed a comprehensive product matrix, including T Cloud for SMBs and Zhenke for large enterprises, and is enhancing its offerings with AI capabilities [17][19]. Market Performance - The company has experienced a significant revenue increase from 2.7 billion RMB in 2019 to 15.6 billion RMB in 2024, with a CAGR of 42% [19][20]. - The SaaS business is projected to account for approximately 54% of total revenue in 2024, with a recurring revenue model showing strong retention rates [17][19]. Financial Projections - Revenue is expected to grow at a compound annual growth rate (CAGR) of 51.09% from 2024 to 2025, with net profit margins improving significantly [7][19]. - The report anticipates a stable gross margin for SaaS services, close to 90%, while the precision marketing service is expected to maintain a gross margin of around 15% [17][19]. Strategic Initiatives - The company plans to leverage AI technology to enhance customer engagement and operational efficiency, with a focus on expanding its customer base from SMBs to larger enterprises [8][19]. - The report highlights the potential of the marketing and sales SaaS market in China, projected to reach 46.3 billion RMB by 2025, with significant growth opportunities in the Agent market [41][44]. Competitive Position - The company is recognized as the largest provider of marketing and sales SaaS solutions in China, holding a market share of 2.6% as of 2022 [44][45]. - The competitive landscape is characterized by a fragmented market, with the company positioned to benefit from its established customer base and technological advantages [44][45].

Macro Strategy - Public fiscal expenditure in June showed a year-on-year growth rate of 0.38%, with a cumulative growth rate of 3.4% for the first half of the year, maintaining around 4% overall. However, the fiscal revenue and expenditure gap for the first half of the year was -25,705 billion, higher than the -20,658 billion in the same period of 2024, indicating no improvement in fiscal conditions [2][3] - The LPR remained unchanged in July, with the one-year LPR at 3.00% and the five-year LPR at 3.50%. This stability aligns with market expectations, reflecting the positive effects of the LPR adjustment made in May [2][3] Stock Market Overview - A-share indices showed a fluctuating upward trend from July 21 to July 25, with the Shanghai Composite Index rising by 1.67%, the Shenzhen Component Index by 2.33%, and the ChiNext Index by 2.76%. The STAR Market Index saw the highest weekly fluctuation at 4.36% [3][5] - The market's upward momentum is primarily driven by the commencement of the Yarlung Tsangpo River downstream hydropower project, boosting infrastructure-related sectors, and the continued strength of the technology sector. The GDP growth for the first half of the year was 5.3% year-on-year, laying a foundation for the market's upward trend [5][6] Investment Recommendations - The A-share market is expected to operate in a "slow bull" manner in 2025, supported by policies aimed at stabilizing the stock market and overlapping trends from the new "National Nine Articles" and similar to the "Four Trillion" investment [7] - Key sectors to focus on in 2025 include technology, green energy, consumption, and infrastructure, as highlighted in the government work report [7] - In the short term, the market may experience downward adjustments in August due to uncertainties surrounding US-China tariff negotiations, despite the overall positive economic performance in the first half of the year [7] North Exchange Overview - As of July 25, 2025, the North Exchange had 268 listed stocks, with an average total market value of 8,520.87 billion, an increase of 2.36% from the previous week [9][10] - The liquidity of the North Exchange improved significantly, with an average trading volume of 1.427 billion shares, up 39.13%, and an average trading value of 31.082 billion, up 42.36% [10] Industry Insights Semiconductor Industry - The company Micron is leveraging an AI+SaaS strategy to enhance its platform and integrated development path, significantly improving its competitive advantage. In 2024, the AI+SaaS business revenue reached 842 million, accounting for 54% of total revenue [32][33] - The marketing SaaS market in China is projected to grow from 35.6 billion in 2024 to 74.5 billion by 2027, with a CAGR of 29.3%, indicating substantial growth potential [33] Pharmaceutical Industry - The ADC (Antibody-Drug Conjugate) market is experiencing explosive growth, with the global market size expected to rise from 7.9 billion in 2022 to 14.1 billion in 2024, and projected to exceed 68.5 billion by 2030, reflecting a CAGR of 30.1% [26][27] - The CDMO (Contract Development and Manufacturing Organization) sector is becoming increasingly essential due to the high technical barriers of ADC drugs, with the market size expected to grow from 0.1 billion in 2018 to 2.1 billion in 2022, and projected to reach 2.45 billion by 2030 [27][28] Investment Suggestions - The semiconductor sector is expected to benefit from the growth of KA clients and the rapid deployment of AI applications, leading to a high growth period for the company's SaaS business [36] - In the pharmaceutical sector, companies with ADC-related technology reserves, such as WuXi AppTec and Haoyuan Pharmaceutical, are recommended for investment due to their significant growth potential in the CDMO space [30][31]

Group 1 - The core viewpoint is that the integration of AI and SaaS strategies is driving the platformization and integration development path of MaiFushi, enhancing its competitive advantage in the market [1] - MaiFushi is a leading marketing and sales SaaS service provider in China, with projected AI+SaaS business revenue reaching 842 million yuan in 2024, accounting for 54% of total revenue, serving over 26,600 clients, and an ARPU of 3,848 yuan per month [1] - The company has developed the Marketingforce platform with 311 modular functions, creating two flagship products, T Cloud and Zhenke, which cover both small and medium enterprises and large clients, establishing an intelligent closed loop from marketing acquisition to sales conversion [1] Group 2 - The precision marketing business relies on high-quality media resource integration, strong advertising creativity, and data optimization capabilities, forming a comprehensive, intelligent, and platform-based one-stop precision marketing service system [2] - The revenue from the precision marketing business is expected to reach 716 million yuan in 2024, accounting for 46% of total revenue, and aims to improve the efficiency of the entire process from traffic acquisition to conversion for advertisers [2] - MaiFushi differentiates itself from traditional advertising agencies through its data-centric technological barriers, platform product capabilities, and strong customer service loops, which enhances its competitive advantage in a fragmented market [2] Group 3 - The company is expected to benefit from the continuous growth of KA clients, the rapid implementation of AI applications, and the increased shipment of AI integrated machines, leading to a high growth period for its SaaS business from 2025 to 2027 [2] - The projected net profit for the company from 2025 to 2027 is 2.05 million yuan, 113.42 million yuan, and 325.35 million yuan, with net profit growth rates of 100.23%, 5445.3%, and 186.85% respectively [2] - The company has initiated coverage with a "buy" rating based on its growth potential and market positioning [2]

Investment Rating - The report assigns a "Buy" rating for the company, MaiFushi (2556.HK), marking its first coverage [1]. Core Insights - The AI + SaaS strategy drives MaiFushi's platform and integrated development path, significantly enhancing its competitive advantage [3][4]. - The company is positioned as a leading marketing and sales SaaS provider in China, with a projected revenue of 842 million yuan from AI + SaaS business in 2024, accounting for 54% of total revenue [3][4]. - The marketing SaaS market in China is expected to grow from 35.6 billion yuan in 2024 to 74.5 billion yuan by 2027, with a CAGR of 29.3% from 2022 to 2027, indicating substantial growth potential [4][28]. Summary by Sections Company Overview - MaiFushi, established in 2009, is a leading AI + SaaS intelligent marketing and sales cloud platform provider in China, headquartered in Shanghai with over 20 branches globally [13][14]. - The company has developed a "Six Cloud System" encompassing various services, integrating advanced multimodal large model technology to support businesses in achieving efficient customer acquisition and marketing automation [13][14]. Business Performance - The company has shown consistent revenue growth from 2021 to 2024, with 2024 revenue reaching 1.559 billion yuan, a year-on-year increase of 26.5% [49]. - The SaaS business has been a major driver of overall performance improvement, with user numbers and average monthly revenue per user increasing significantly [50][54]. Financial Projections - The projected net profit for the company from 2025 to 2027 is 2.05 million yuan, 113.42 million yuan, and 325.35 million yuan, respectively, with corresponding EPS of 0.01 yuan, 0.44 yuan, and 1.27 yuan [6]. - The company’s PE ratios for 2025, 2026, and 2027 are projected to be 7417.46, 133.76, and 46.63, respectively [6]. Market Dynamics - The marketing SaaS market is characterized by low penetration rates compared to the average for enterprise-level SaaS, indicating significant room for growth [28][29]. - The company has a strong customer base, with 80.9% of recurring revenue coming from large clients in 2024, showcasing its robust market presence [4][35]. Competitive Advantages - MaiFushi's integrated marketing services leverage high-quality media resources, strong advertising creativity, and data optimization capabilities, creating a comprehensive and intelligent marketing service system [5][37]. - The company differentiates itself from traditional advertising agencies through its data-driven technology barriers and strong customer retention [5][47].

Company Overview - The company operates with a dual-driven model of AI SaaS and precision marketing, with SaaS products including T Cloud for large clients and Zhenke for SMEs, primarily based on a subscription model [4] - AI Agent and intelligent all-in-one machines are expected to become a second growth curve, with the company launching products like Tforce marketing model and AIAgentforce intelligent platform, integrating AI functions deeply into business operations and marketing scenarios [4] - By 2024, the AI module is projected to cover over 90% of client products, leveraging advanced AI technology and a rich marketing ecosystem to unlock new growth opportunities [4] Financial Analysis - Revenue growth is driven by robust expansion in SaaS business and optimized client structure, leading to accelerated growth in precision marketing service revenue, with projected revenue of 1.56 billion yuan in 2024 [5] - The profit release is influenced by short-term pressure on gross margin, with a decrease in expense ratio driving profit release; the company aims to reduce the proportion of low-margin precision marketing service revenue while enhancing operational efficiency [5] Industry Analysis - The domestic SaaS market is rapidly growing, with increasing total addressable market (TAM) and penetration rates for marketing SaaS; key drivers include the emergence of the B2B market, vast penetration space for SMEs, AI technology innovation, and digital policy support [6] - The competitive landscape in the domestic CRM market is fragmented, with the company expected to consolidate its competitive advantage through its AI Agent strategy, facing competitors like SalesEase and Kingdee [6] - The overseas CRM market is more mature, with the company's business model benchmarking against Salesforce and HubSpot, while optimizing for domestic market characteristics [6]

Group 1: Non-ferrous Metals Industry - In Q2 2025, the holdings of heavy stocks in the non-ferrous metals sector by actively managed equity funds increased significantly, with notable increases in rare earth and small metal stocks [4] Group 2: Petrochemical Industry - The Ministry of Industry and Information Technology is expected to introduce a growth stabilization plan for the petrochemical industry, which aims to eliminate outdated production capacity and optimize the industry structure [4] - The current phase of eliminating outdated capacity in the chemical industry is in the assessment stage, and its implementation is expected to enhance the overall competitiveness of chemical facilities [4] Group 3: Construction and Building Materials - The Yarlung Zangbo River downstream hydropower station has officially commenced construction, with a total investment of approximately 1.2 trillion yuan, expected to generate substantial construction and material orders [4] - The project, which is six times the investment of the Three Gorges Project, is anticipated to effectively boost infrastructure investment growth in China [4] Group 4: Renewable Energy - The Yarlung Zangbo River downstream hydropower project has a total investment scale of about 1.2 trillion yuan, with an installed capacity of 60 million to 81 million kilowatts, benefiting the "duopoly" in hydropower equipment [5] - The construction of the hydropower project is expected to contribute to incremental orders for the leading companies in the sector, providing strong support for their performance in 2025 [5] Group 5: Textile and Apparel - Lin Qingxuan, a high-end skincare brand, has maintained its position as the top-selling facial oil product in China for 11 consecutive years since its launch in 2014, focusing on natural camellia oil-based skincare solutions [4] - According to a report, Lin Qingxuan ranks first among all high-end domestic skincare brands in China by retail sales in 2024, being the only domestic brand among the top 15 high-end skincare brands [4] Group 6: Banking Sector - Changshu Bank reported a revenue of 6.06 billion yuan for the first half of 2025, representing a year-on-year growth of 10.1%, with a net profit of 1.97 billion yuan, up 13.5% year-on-year [6] - The bank's return on average equity (ROAE) stands at 13.3%, reflecting a slight increase, and it maintains a low non-performing loan ratio with a high provision coverage ratio [6]