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泡泡玛特上半年赚翻了!营收利润均赶超2024全年
Guan Cha Zhe Wang· 2025-08-19 15:10
LABUBU的现象级爆火,让"中国潮玩第一股"的赚钱能力又上了一个新台阶。 8月19日,泡泡玛特国际集团(股票代码:09992.HK)披露了2025年中期业绩报告,多项指标再创新高。财报显示,泡泡玛特于上半年实现营收138.8亿元, 同比增长204.4%;经调整净利润47.1亿元,同比增长362.8%。 具体来看,泡泡玛特旗下THE MONSTERS、MOLLY、SKULLPANDA、CRYBABY和DIMOO等五大IP的营收均突破了10亿元。此外,HIRONO、星星人、 Zsiga、PUCKY、HACIPUPU等艺术家IP也实现过亿营收,整体IP矩阵更加健康多元。 | 中期業績摘要 | | | | | --- | --- | --- | --- | | | 截至6月30日止六個月 | | | | | (未經審核) | (未經審核) | | | | 2025年 | 2024年 | 同比變動 | | | 人民幣千元 | 人民幣千元 | (%) | | 收益 | 13,876,276 | 4.557.831 | 204.4% | | 毛利 | 9,761,064 | 2,919,105 | 234.4% | | ...
泡泡玛特股价下跌,业绩暴增难掩LABUBU热度退潮隐忧
Nan Fang Du Shi Bao· 2025-07-16 09:13
Group 1 - The stock price of Pop Mart (09992.HK) fell by 3.57% to 253.8 HKD despite a strong earnings forecast, with a market capitalization of 340.8 billion HKD [1] - Pop Mart expects its revenue for the six months ending June 30, 2025, to increase by no less than 200% compared to the same period in 2024, and profits to grow by no less than 350% [3] - For the first half of 2024, Pop Mart's revenue is projected to be approximately 45.6 billion RMB, a year-on-year increase of 62.0%, potentially exceeding 136 billion RMB [3] Group 2 - The significant revenue growth is attributed to the global recognition of Pop Mart's brand and IP, diverse product categories, and continuous high growth in all regional markets [3] - The overseas revenue proportion is increasing, positively impacting gross profit and net profit, alongside scale effects and improved cost management [3] - The LABUBU IP from the THE MONSTERS series generated 30.4 billion RMB in revenue in 2024, a remarkable year-on-year increase of 726.6% [5] Group 3 - Following a large-scale restock of the LABUBU 3.0 series, the secondary market prices for LABUBU products dropped significantly, leading to a sell-off by scalpers [6] - Pop Mart's stock price reached a historical high of 283.4 HKD on June 12, but subsequently fell by 17.7% over six trading days, resulting in a market value loss of nearly 40 billion HKD [6] - JPMorgan raised its net profit forecast for Pop Mart to 9.4 billion RMB, reaffirming its position as a preferred choice in the Chinese consumer sector with a target price of 340 HKD [6]
Labubu爆火背后的商业密码:泡泡玛特全球化突围与未来想象
Sou Hu Cai Jing· 2025-06-16 18:08
Core Insights - The recent news of the wealth transition in Henan province highlights Wang Ning, the founder of Pop Mart, becoming the new wealth leader with a net worth of $20.3 billion, ranking 10th on the Forbes China Rich List [1] - The phenomenon of Labubu, a character created by Hong Kong artist Long Jia Sheng, showcases a significant transformation in the cultural toy market, with its unique design and marketing strategies driving substantial sales growth [2][4] Group 1: Labubu's Market Impact - Labubu's innovative design, featuring a plush and rubber material that enhances facial expression detail by 300%, has led to over 10,000 customizable combinations, contributing to a revenue of 3.04 billion yuan for the THE MONSTERS series in 2024, a 726.6% year-on-year increase, with Labubu accounting for over 80% of this revenue [2] - The influence of celebrities, such as BLACKPINK's Lisa, who posted about Labubu on Instagram, resulted in a 478% increase in daily sales in Southeast Asia, demonstrating the power of social media in driving sales [2][3] - In the luxury market, Labubu plush bags have gained popularity, with resale prices on StockX reaching a 300% premium, indicating a strong demand among younger consumers [3] Group 2: Globalization and Localization Strategy - Pop Mart's overseas revenue reached 38.9% of total revenue in 2024, with Southeast Asia and North America experiencing year-on-year growth of 619.1% and 556.9%, respectively, showcasing the effectiveness of its global expansion strategy [4] - The company's success in cross-cultural marketing is evident through collaborations with local artists in Thailand and Mexico, creating products that resonate with local cultural aesthetics and achieving record sales [4] Group 3: Challenges and Future Directions - Despite impressive growth, Pop Mart faces challenges in managing the lifecycle of its IPs, with past hits like Dimoo experiencing sales declines. The company is addressing this through the "IP Universe" plan, including a Netflix collaboration to extend the lifespan of its IPs [5] - As the cultural toy market shifts from subculture to mainstream, maintaining a balance between niche appeal and mass acceptance is crucial. Pop Mart's strategy includes collaborations with cultural institutions and brands to enhance its cultural depth [5] - The company aims to establish a "Chinese cultural toy aesthetic" standard, reflecting cultural confidence and global cultural integration, as seen in its marketing efforts that combine traditional elements with modern designs [5][6]
财政发力支撑社融平稳增长;LABUBU火爆全球
第一财经· 2025-06-16 08:51
Core Viewpoint - The article highlights the stable growth of social financing supported by fiscal efforts and the global popularity of the LABUBU cultural IP, indicating potential investment opportunities in the banking sector and the cultural industry [4][10]. Group 1: Social Financing and Banking Sector - As of May 2023, the narrow money (M1) balance reached 108.91 trillion yuan, with a year-on-year growth of 2.3%, an increase of 0.8 percentage points from the previous month [4]. - In the first five months of 2023, the increase in RMB deposits was 14.73 trillion yuan, while RMB loans increased by 10.68 trillion yuan, and the cumulative increase in social financing was 18.63 trillion yuan [4]. - East Asia Securities reports that while fiscal efforts support social financing growth, credit demand still needs to be further stimulated. Currently, bank credit growth is slightly slowing, but deposit growth is recovering [4][5]. - The report suggests a favorable outlook for the banking sector due to the downward trend in interest rates, which may improve net interest income margins and attract long-term capital into the market [5][6]. Group 2: LABUBU Cultural IP - The LABUBU IP from Pop Mart has gained significant global traction, with Morgan Stanley projecting sales from the THE MONSTERS series to grow from 3 billion yuan in 2024 to 14 billion yuan by 2027, with overseas sales expected to increase by 152% in 2025 [10]. - The growth of LABUBU is seen as a reflection of the global recognition of Chinese creativity and innovation, with long-term optimism for the development of China's IP industry and cultural exports [12]. - The new retail sector is expected to continue performing beyond expectations, driven by consumers' willingness to pay for emotional value [11].
80元租一天LABUBU,LABUBU租赁成新生意
Di Yi Cai Jing· 2025-06-13 03:54
Core Insights - The LABUBU craze has led to a surge in the rental market for LABUBU products, indicating a new business opportunity in the leasing sector [1][6] - The demand for LABUBU collectibles has skyrocketed, with significant increases in search volume and transaction volume on platforms like Xianyu [6] - Morgan Stanley projects substantial growth for the LABUBU brand, with sales expected to rise from 3 billion RMB in 2024 to 14 billion RMB by 2027 [7] Group 1: Rental Market Growth - LABUBU's popularity has resulted in a growing rental business, with sellers on Xianyu offering various LABUBU figures for rent at daily rates ranging from 30 to 80 RMB [1][6] - The rental model allows consumers to experience LABUBU products at a lower cost compared to purchasing, appealing to those preparing for events or social media content creation [6] Group 2: Market Demand and Trends - The search volume for LABUBU-related products on Xianyu increased tenfold in June compared to May, with rental transaction volume also doubling [6] - The LABUBU collectibles are in high demand both domestically and internationally, with consumers needing to actively monitor restock times on platforms like AliExpress and the official Pop Mart app [6] Group 3: Sales Projections - Morgan Stanley forecasts that the sales of the THE MONSTERS series, which includes LABUBU, will grow significantly, with overseas sales expected to increase by 152% year-on-year in 2025 [7] - The compound annual growth rate (CAGR) for LABUBU's overseas sales from 2025 to 2027 is projected at 42%, with international sales expected to account for 65% of total sales by 2027 [7]
初代Labubu被108万拍卖成交,终的成交价格达到124.2万元
3 6 Ke· 2025-06-11 02:04
【#初代Labubu被108万拍卖成交#,终的成交价格达到124.2万元】 据贝壳财经消息,6月10日下午的凤凰中心,随着拍卖师最终落槌,一只131厘米高、全球仅此一只的薄 荷绿色LABUBU玩偶拍出了108万元的落槌价。算上买家佣金,这只薄荷绿色LABUBU最终的成交价格 达到124.2万元。 这一价格也刷新了几分钟前拍卖会上另一只160厘米高、全球限量15只的LABUBU玩偶刚创下的拍卖记 录:82万元。 此次拍卖会为永乐2025春季拍卖的初代藏品级LABUBU艺术专场,号称全球首场LABUBU专场拍卖。 历时两小时后,48套拍品最终100%成交,总成交额达到了372.54万元。除了前述两只"巨型"玩偶外,多 只限定款LABUBU玩偶均拍出了万元高价。 记者在现场看到,这场LABUBU拍卖的现场参与者偏年轻化,且女性占比较高,不少参与者的包包上 还挂着LABUBU挂件。现场最年轻的买家是一名年仅9个月的幼儿,家人以其名义最终以3.2万元的落槌 价拍下了一款联名版LABUBU。 引发狂热的LABUBU最初是由艺术家Kasing Lung于2015年创作的儿童书角色,2019年泡泡玛特与 Kasing Lun ...
最高增长900%!TA在国外火了!新品被疯抢,最高叫价10万人民币
第一财经· 2025-04-29 11:54
2025.04. 29 作者 | 第一财经 揭书宜 近日,随着旗下LABUBU3.0系列的发售,泡泡玛特在全球持续引起抢购热潮。在海外的许多国家和地 区,泡泡玛特线下门店出现了排队长龙,在美国洛杉矶,排队购买LABUBU的队伍被消费者称"找不到 队头也看不到队尾";在英国伦敦,牛津街门店的队伍排到了"转角再转角"。 近期,泡泡玛特APP还首次登顶美国APP STORE购物榜。 LABUBU为THE MONSTERS系列旗下IP,由中国香港艺术家、泡泡玛特签约艺术家龙家升创作,灵 感来自北欧森林精灵。随着THE MONSTERS在全球迅速走红,赢得了全球粉丝的喜爱,相关收入在 去年实现了726.6%的同比大幅增长。 本文字数:1287,阅读时长大约2分钟 导读 :今年一季度,泡泡玛特海外业务收益同比增长475%-480%。其中美洲市场收入同比增长达到895%-900%,欧 洲市场增长600%-605%,亚太地区增长345%-350%。 LABUBU"前方高能"系列每个售价为99元人民币,上线即被抢购,国内二手交易平台显示,新品最高 叫价10万元人民币,但不排除只是故意标价吸睛或者有价无市的情况。当然,大部分的二 ...