解锁新蓝海：抢占TikTok日本增量市场 TikTok for Business出海电商行业客户经理王宁作《出海掘金指南：高潜市场增长密码》主题分享。他分享了日本 市场增长新范式，解析平台流量分发机制、高潜品类趋势及本土化运营策略，为企业提供"从0到1"的掘金路线 图。 随着TikTok电商全球化进程加速，日本市场凭借其高消费力与严苛合规环境，成为品牌出海"增量与风险并存"的 战略高地。 为助力中国企业破解日本市场增长密码、构筑全球化品牌护城河，8月14日，安盾网携手TikTok、日本买手联盟、 UNI-C优尼可咨询，联合跨境雅舍、出海匠、智炜出海、PingPong、华派新媒集团等跨境电商生态伙伴，于深圳 举办 "TikTok日本掘金：抢占「市场增量+品牌保护」新风口"品牌出海闭门私享会，为出海企业提供"攻守兼备"的 深度战略赋能。 ▲来自燕之屋、大笑科技、OOU健康家居、优乐生活、夏谷奈、SAKA盲盒等品牌的企业高管、电商、法务负责 人齐聚安盾网总部，共话出海业务新路径，探寻品牌全球化发展的新思路。 双循环战略下的出海新命题 安盾网创始合伙人、总裁江巾平在开场致辞中指出双循环战略下，中国企业全球化需以国内大 ...

Group 1 - The core idea is that Chinese companies are increasingly targeting Brazil as a new market for expansion due to the diminishing growth opportunities in Europe and the US, alongside rising trade barriers [1][3]. - Major Chinese brands are making significant investments in Brazil, with Meituan committing $1 billion to expand its food delivery services, TikTok launching its e-commerce platform, and OPPO aiming to become the second-largest Android player in the market [1][3]. - Brazil's e-commerce market is projected to reach approximately $50.15 billion in 2024 and exceed $92.53 billion by 2029, with a compound annual growth rate of over 10% [3]. Group 2 - The favorable conditions for Chinese companies in Brazil include a high urbanization rate of over 87%, increasing smartphone penetration, and flexible online payment options, which facilitate the adaptation of Chinese business models [3]. - The Chinese government has announced a $4.7 billion investment in Brazil, focusing on sectors like mining, automotive manufacturing, and renewable energy, while the Brazilian government is also creating a more welcoming environment for foreign brands [3][4]. - Challenges such as fluctuating tax rates, stricter customs inspections, and local trade protectionism will need to be addressed by brands entering the Brazilian market [4]. Group 3 - Cultural differences pose a significant challenge for brands, necessitating a deeper understanding of local consumer behavior rather than merely replicating strategies from China [4]. - The transition of Brazil from a "potential market" to a "certain outpost" will depend on brands making informed choices and investing time and resources to establish a strong presence [4][5].

TikTok 美国电商增速目标接近 200%。 据我们先前的独家信息，2024 年 TikTok 全球销售额突破 400 亿美元，但美国市场未达预期。今 年，TikTok 电商的目标增速是 100%，美国市场增速被设定为近 200% —— 前提是 TikTok 能继续 在美运营。若被迫退出，业务重心将转向东南亚，并加速开拓欧洲（德、法、意）、巴西及日本市 场。 美国对 TikTok 电商至关重要：其广告与零售市场规模全球第一，2024 年日均销售额达 2000 万美 元，客单价接近 30 美元，远超东南亚。然而，美国直播生态薄弱，本土主播数量与投入不足，直 播销售额占比不足 20%，远低于抖音电商的 70%。为此，TikTok 调整算法降低直播时长门槛，并 引入中国 MCN 机构搭建本地直播基地以提升效率。 蔡崇信确认阿里与苹果合作。 阿里巴巴联合创始人、董事局主席蔡崇信日前回应阿里与苹果合作传闻，他表示，苹果在中国需要 一个本地化的合作伙伴，为他们的手机服务。苹果一直非常挑剔，他们与中国的多家公司进行了交 谈。最终，他们选择与我们做生意。我们非常幸运，也非常荣幸能够与苹果这样的伟大公司做生 意。 日产、本田 ...