1月26日消息，据彭博社报道，TikTok选择了一位内部人士来领导其新成立的美国业务，这位高管与娱 乐界有着深厚的联系，并且曾向字节跳动的高层汇报工作。 TikTok 全球领导人周受资的长期得力助手亚当·普雷瑟被选中领导这家新实体，正式名称为 TikTok 美国 数据安全合资企业。 份最高职位让普雷瑟掌管着一个价值至少140亿美元的社交媒体现象级平台，该平台在美国拥有超过半 数的用户。 美国总统唐纳德·特朗普曾表示，TikTok帮助他赢得了2024年入主白宫的机会。 尽管普雷瑟在许多科技圈内相对默默无闻，但他多年来一直担任公司高层领导职务，并被广泛认为是 TikTok在美国最具影响力的领导人。 据一位熟悉公司情况的人士透露，他长期以来被视为首席执行官的有力竞争者，内部人士认为他是常驻 新加坡的周受资在美国的延伸。 这位人士还表示，普雷瑟直接向周汇报工作，而周则向字节跳动联合创始人兼首席执行官梁汝波汇报。 普雷瑟与娱乐界关系密切，并拥有在中国的工作经验。 他曾就读于洛杉矶最负盛名的高中之一——哈佛西湖中学，之后在耶鲁大学获得本科和研究生学位，主 修中国语言文学和东亚研究。 在Ticketmaster Enter ...

拉扯了整整6年，TikTok在美国，终于"有了个说法"。 北京时间1月23日，TikTok官方发布声明称，已成立TikTok美国数据安全合资有限责任公司（TikTok USDS Joint Venture LLC，简称TikTok USDS）。 该合资公司将全面负责TikTok美国的数据保护、算法安全、内容审核及软件保障，且字节跳动会继续拥有TikTok算法的知识产权，并以授权方式向该合 资公司开放使用。 换句话说，美国要"安全"，字节要"算法"，双方各退一步，各自拿走最想要的东西。 这场始于2019年的跨国科技与政治博弈，至少在眼下，算是暂时告一段落。 算法在字节，安全在美国 从披露的信息看，TikTok USDS的架构设计，并不陌生，甚至可以说相当"克制"。 该合资企业将由首席执行官亚当·普雷瑟 (Adam Presser) 和首席安全官威尔·法雷尔 (Will Farrell) 共同领导。普雷瑟此前曾领导TikTok在美国保护美国用户数 据的工作，而法雷尔则领导了这项工作的隐私和安全工作，属于"自己人管自己事"，而非外来接管。 c TikTok Below is today's official ann ...

Core Insights - TikTok has finalized a historic deal to establish a majority American-owned joint venture to avoid a potential U.S. ban, marking a significant milestone after years of legal and political challenges since 2020 [1][4] Group 1: Joint Venture Structure - The new entity, TikTok USDS Joint Venture LLC, is built on the TikTok U.S. Data Security organization and aims to meet U.S. regulatory requirements set by a previous executive order [2][6] - American entities will hold an 80.1% stake in the joint venture, while ByteDance retains a 19.9% stake [7] - The joint venture will be managed by three companies: Oracle, Silver Lake, and MGX, each holding a 15% stake [7] Group 2: Governance and Management - The joint venture will have a seven-member board of directors, predominantly American, including representatives from major investment firms and technology companies [12] - Adam Presser has been appointed as the CEO of the new joint venture, with other board members including TikTok CEO Shou Chew and executives from Oracle, Silver Lake, and MGX [12] Group 3: Data Security and User Experience - The venture will create a domestic cloud environment under Oracle to enhance data privacy and cybersecurity for U.S. user data, apps, and algorithms [10] - The content recommendation algorithm will be secured within Oracle's U.S. cloud environment [10] - The joint venture aims to ensure that U.S. users maintain a "global TikTok experience," allowing for worldwide creator discovery while managing commercial activities like e-commerce and advertising [13]

Core Viewpoint - Australia has implemented a ban on social media access for individuals under 16, aiming to protect teens from the negative impacts of social media, while some teens have adapted positively, and others are finding ways to bypass the restrictions [3][4]. Regulatory Framework - The Online Safety Amendment Act mandates major social media platforms, including Meta's Instagram, ByteDance's TikTok, Alphabet's YouTube, and others, to enforce age verification methods, with penalties for non-compliance reaching up to 49.5 million Australian dollars (approximately $32 million) [2]. Teen Reactions - Some teens, like a 14-year-old named Amy, report feeling liberated from social media pressures, while others are attempting to circumvent the ban by using alternative apps and VPNs [4][5]. Impact on App Usage - Following the ban, downloads of non-restricted apps such as Lemon8 and Discord surged, while VPN downloads initially increased but have since returned to normal levels as social media platforms are expected to detect and block them [5][6]. Industry Response - Tech companies are complying with the new regulations but are advocating for broader age verification measures, arguing that teens use multiple apps outside the ban's scope, which still exposes them to harmful content [7]. Legal Challenges - Reddit has initiated a legal challenge against the Australian government, claiming the ban is ineffective and infringes on young people's freedom of speech [8][10]. Global Implications - Australia’s ban may set a precedent for other countries, with interest from U.K. politicians and a significant portion of U.S. voters supporting similar restrictions on social media for teens [11][12].

Core Viewpoint - Australia has enacted the world's first social media age restriction law, aiming to prevent users under 16 from accessing major social media platforms, with penalties for non-compliance [4][12]. Group 1: Legislation and Implementation - The law, known as the 2024 Online Safety (Minimum Age for Social Media) Amendment, was passed on November 28, 2024, and will take effect on December 10, 2025 [4]. - Social media companies are required to take reasonable measures to prevent users under 16 from accessing their platforms, facing fines up to AUD 49.5 million for violations [4][5]. - Ten platforms, including Facebook, Instagram, YouTube, and TikTok, are included in the restriction list [5]. Group 2: Compliance and Challenges - Prior to the law's enactment, some platforms began closing accounts of Australian minors, but many users found ways to bypass age verification [6][7]. - Most platforms use identification, facial, or voice recognition for age verification, but loopholes exist, allowing minors to create accounts by misreporting their age [6][8]. - Reports indicate that many minors have successfully "unlocked" their accounts, with some using creative methods to pass age verification [7]. Group 3: Reactions and Alternatives - The Australian government remains committed to the law despite criticisms and challenges from social media companies, including Reddit's lawsuit against the ban [10]. - New social media applications have emerged, gaining popularity among minors, with some explicitly stating they will enforce age restrictions [10][11]. - Gaming platforms are becoming alternative social spaces for minors who cannot access social media, raising concerns about the intertwining of gaming and social media interactions [11]. Group 4: Global Context and Future Considerations - Other countries are considering similar measures, with some U.S. states implementing their own age restrictions for social media use [13][14]. - The ongoing debate highlights the challenges of regulating social media while ensuring minors are protected from harmful content [12][14].

Core Insights - Australia has implemented a social media ban for users under 16, marking a significant regulatory move aimed at protecting minors from harmful online content and cyberbullying [1][2] Regulatory Changes - The law, enacted last year, requires platforms like TikTok and Instagram to prevent under-16s from accessing their services, with non-compliance resulting in fines up to A$49.5 million (approximately $33 million) [2] - Australia is the first democratic nation to impose such restrictions, prompting other countries like Indonesia, Denmark, and Brazil to consider similar regulations [3][12] Industry Response - Major social media platforms, including TikTok, Instagram, and X (formerly Twitter), have stated they will comply with the new law, although some have expressed concerns about the rushed nature of the regulations [4][6] - Reddit announced the launch of new safety features for users under 18, while Discord, not subject to the ban, is enhancing its safety measures [4][7] Market Impact - Following the ban, alternative platforms like ByteDance's Lemon8 and Yepo have seen a surge in popularity among young users in Australia, indicating a shift in user behavior [7][8] - The demand for virtual private networks (VPNs) has increased by 103% as users seek ways to bypass the restrictions [9] Global Trends - Other countries are closely monitoring Australia's approach, with various nations considering or already implementing age restrictions for social media access [9][12] - The European Union has proposed a minimum age of 16 for social media accounts, while Brazil and Denmark are also moving towards similar regulations [9]

字节跳动又一个"王炸"浮出水面。 不到两年，业内见证一个短剧APP横空崛起——字节旗下红果短剧目前月活超2亿，单月播放量高峰时 更是逼近百亿。今年9月的MAU（月活跃用户）达2.36亿——这一体量不仅超越优酷视频的1.74亿，也 已略高于小红书的2.34亿。 不久前，投资界参加首届红果创作者大会，现场上红果创作者运营负责人杨杰把2025年称为短剧的"爆 发之年"。如果把视野放到全球，你会看到短剧正从中国走向海外，即便你可能有所不屑。 至此，无论是移动互联网时代的今日头条、抖音、TikTok，还是到如今的豆包、番茄小说、红果短剧、 汽水音乐……字节跳动还是那个"爆款制造机"。 巨大流量慢慢带来变现。据东方证券测算，2024年红果短剧DAU的纯广告月ARPU（每月用户平均收 入）已达29元，超过了爱奇艺会员ARPU，预计在不久的几个月内，这个指标甚至可能超过爱奇艺会员 +广告ARPU总值。 投资界了解到，2025年红果短剧剧本总分账突破7300万元，两家工作室单月分账破千万，五名个人编剧 月入百万，超150部剧本分账过十万。这样的收益规模，放在三年前的短剧行业几乎不敢想象。 当中一部爆红的《东北爱情往事》，出自东 ...

Core Viewpoint - The article highlights the rapid rise of the short drama app "Hongguo" under ByteDance, which has achieved significant user engagement and viewership metrics, indicating a strong potential for growth and monetization in the short drama industry [2][3][5]. Group 1: User Engagement and Growth - Hongguo short drama has reached over 200 million monthly active users (MAU) and peaked at nearly 10 billion views in a month, surpassing platforms like Youku and Xiaohongshu [2][3]. - The platform has seen a total viewing volume exceeding 30 billion during the summer season, with 131 trending topics and 920 million total views [3]. - The MAU of Hongguo has grown from several million to 236 million in less than two years, making it one of the fastest-growing platforms in ByteDance's portfolio [6]. Group 2: Monetization and Revenue - In 2024, the average revenue per user (ARPU) from advertisements for Hongguo is projected to reach 29 yuan, surpassing iQIYI's membership ARPU [5]. - By 2025, the total revenue from script distribution on Hongguo is expected to exceed 73 million yuan, with some studios earning over 10 million yuan monthly and individual writers making over 1 million yuan [5]. - The success of specific dramas, such as "Northeast Love Story" with 1.5 billion views, illustrates the platform's ability to generate substantial revenue from grassroots content [5]. Group 3: International Expansion - The short drama format is beginning to penetrate international markets, with the overseas short drama market projected to exceed 2.1 billion yuan in 2025, growing at a rate of 145.7% [7]. - ByteDance has launched the overseas short drama platform "Melolo," which has seen significant growth in downloads, particularly in Southeast Asia [8]. - The application of AI technology has reduced production costs by 80%, facilitating the global spread of short dramas and proving that lightweight content can successfully cross cultural boundaries [8]. Group 4: Industry Context and Competitors - The article also mentions other successful products from ByteDance, such as "Soda Music" and "Lemon8," which have disrupted their respective markets and contributed to ByteDance's reputation as a "hit-making machine" [9][10][11]. - The competitive landscape includes various applications that have gained significant user bases, with "Soda Music" reaching 120 million monthly active users, marking a 90.7% year-on-year growth [10].

Regulatory Landscape - U S law mandates a ban on ByteDance-owned apps including CapCut, Gauth, Lemon8, and Coze [1] - The ban is contingent on ByteDance not selling these apps as part of the TikTok deal announced by President Trump [1]

Core Viewpoint - The U.S. government has approved a new operational structure for TikTok in the U.S., involving a joint venture for data security and a separate entity for business operations, with ByteDance retaining significant control [3][4][5]. Group 1: Operational Structure - The new operational model includes two main entities: BD TikTok US, fully owned by ByteDance, responsible for commercial operations, and TikTok USDS Joint Venture, which will handle data security and local business operations, with ByteDance holding a 19.9% stake [3][4]. - The TikTok USDS Joint Venture is valued at $14 billion, while the overall TikTok U.S. business is valued at nearly $40 billion [4]. Group 2: Algorithm Control and Compliance - The agreement mandates the introduction of "trusted U.S. security partners" to monitor software updates, algorithms, and data flows, ensuring that U.S. user data is managed securely [5]. - ByteDance will retain intellectual property rights to TikTok's algorithms, allowing the joint venture to use them under a licensing agreement, pending approval from Chinese authorities [5]. Group 3: Regulatory Context - The executive order is part of a broader legislative framework aimed at protecting U.S. interests against foreign control of applications, with TikTok being classified as a "foreign adversary" under the Protecting Americans from Foreign Adversaries Act [5]. - The order reflects ongoing negotiations between the U.S. and China regarding TikTok, with both sides expressing a desire for a solution that respects market rules and legal frameworks [6]. Group 4: Financial Performance - TikTok is a key growth driver for ByteDance, with overseas revenue expected to grow by 63% in 2024, accounting for about one-quarter of the company's total revenue [7]. - TikTok's revenue for 2024 is projected to be $23 billion, representing a year-on-year growth of approximately 43% [7].