涨价策略

Search documents
涨价推动宝洁Q4业绩超预期,下财年预计面临10亿美元关税冲击
Hua Er Jie Jian Wen· 2025-07-29 13:21
Group 1 - The core viewpoint of the article highlights Procter & Gamble's (P&G) Q4 fiscal year 2025 performance exceeding expectations, but warns of significant profit impacts due to tariffs in fiscal year 2026, with an estimated additional cost of $1 billion [2][4]. - P&G reported a 2% increase in net sales to $20.89 billion, surpassing market expectations, with earnings per share at $1.48, also above the anticipated $1.42 [2][3]. - The sales growth was primarily driven by price increases and product mix optimization, particularly in the personal care segment, which saw a 4% price rise [3][4]. Group 2 - The company anticipates that tariffs will result in approximately $1 billion in cost impacts for fiscal year 2026, with a post-tax effect of around $800 million, exceeding 1% of P&G's net sales of $84.3 billion for the fiscal year ending in June [4]. - P&G's CFO previously indicated that tariffs could impact the company's growth by $1 billion to $1.5 billion annually, with increased costs for imported goods and raw materials due to tariffs [4]. - In response to rising costs, P&G is focusing on improving productivity, shifting sourcing, and enhancing formulations, while also raising prices on products that contain locally unavailable raw materials [4]. Group 3 - The CEO emphasized the importance of providing higher value to consumers, who are becoming more discerning and opting for larger packages, seeking promotions, and in some cases, reducing spending [5]. - In pre-market trading, P&G's stock rose nearly 1%, although the company has seen a decline of about 6% year-to-date [6]. - Recent downgrades from Morgan Stanley and Evercore reflect concerns over organic sales weakness and P&G's market share loss on platforms like Amazon [6].
终于,连爱马仕也涨不动了
创业邦· 2025-05-22 10:06
来源丨 深响 (ID: deep-echo ) 深响 . 挖掘增长密码,探解生意本质。 以下文章来源于深响 ,作者深响 作者丨 林之柏 图源丨 midjourney 最近的奢侈品行业波诡云谲,几个顶尖奢侈品集团的高层更迭尤为频繁。 LVMH集团内部进行了一场"乾坤大挪移",顶奢羊绒品牌诺悠翩雅的CEO调任路易威登副CEO,钟表 部门CEO接任诺悠翩雅CEO,芬迪CEO改任迪奥副CEO;开云集团在今年年初分别为圣罗兰和巴黎 世家找来了新CEO。 高层频繁调整,固然体现了企业主动求变的决心。但这背后,或许还有不得不变的压力与焦虑——从 近期业绩来看,大家的处境都不容乐观: 爱马仕增速较去年同期下滑10个百分点; 开云集团录得双位数跌幅,Gucci销售额已连跌五个季度; LVMH集团的销售额远不及市场预期,其中酒水业务收入大跌; 利润暴跌94%的Burberry则在发财报当天宣布裁掉全球约五分之一的员工,希望能在2027财年 节省6000万英镑开销。 据麦肯锡统计,从2019年至2024年期间,奢侈品行业的经济利润增长了近三倍。这主要由于多数品 牌执行了提价策略——在经历了数年仅1%-2%的涨价后,从2019-20 ...