Core Insights - The 2025 China Southern Medicine Food and Nourishment Industry Conference was successfully held in Zhaoqing, Guangdong, showcasing the rich variety of traditional Chinese medicine from Guangxi [10] - Guangxi's participation highlighted its full industrial chain development in southern medicine, from traditional cultivation to deep processing, injecting new vitality into the industry [6][7] Industry Overview - Guangxi is renowned as the "Hometown of Southern Medicine," possessing 7,542 types of medicinal resources, ranking second in the country [13] - The region produces 82% of the world's star anise and has a cinnamon planting area of 1.56 million acres, with an annual output of 36,000 tons [14] - The Yulin medicinal material market has an annual transaction volume exceeding 20 billion yuan, establishing itself as a trade hub for southern medicine towards ASEAN [15] Product Highlights - The "Gui Shi Wei" collection, which includes high-quality and well-known medicinal materials such as cinnamon, monk fruit, and star anise, was prominently featured [17][18] - Guangxi's companies showcased innovative products, including deep-processed monk fruit tea and artistic cinnamon carvings, aimed at enhancing product value and brand recognition [26][32][28] Company Innovations - Guangxi Guilan Agricultural Technology Co., Ltd. is focusing on the breeding and standardized cultivation of local medicinal materials, currently developing artistic cinnamon products [28][31] - Guangxi Yongfu Fuzhongfu Monk Fruit Co., Ltd. has established a standardized planting base of 6,600 acres, processing over 200 million monk fruits annually, with a sales revenue exceeding 220 million yuan [36][38] Additional Exhibits - The Guangxi exhibition also featured various traditional medicinal materials and innovative products from local cooperatives, including unique medicinal herbs and citrus products [41][43]

Core Viewpoint - The article discusses the rise of Chaozhou beef hotpot, particularly focusing on the brand "Baha Li" and its founder Lin Haiping, who aims to make Chaozhou beef hotpot the most popular hotpot globally, leveraging cultural events and media to expand its reach [4][55][59]. Group 1: Brand Development - "Baha Li" has grown from a small 23-square-meter shop in Shantou to over 200 locations nationwide, showcasing the rapid expansion of the Chaozhou beef hotpot industry [9][19]. - Lin Haiping emphasizes the importance of a full supply chain, from self-owned farms to restaurants, which differentiates "Baha Li" from other brands [24][25]. - The brand has established seven slaughterhouses in cities like Shenzhen and Guangzhou, ensuring quality control and freshness through a comprehensive supply chain [30][31]. Group 2: Cultural and Market Strategy - The first Guangdong Chaozhou Beef Hotpot Culture Festival aims to promote the cuisine nationally and globally, utilizing media to enhance brand visibility [73][80]. - Lin Haiping believes that the combination of platform economy and cultural events has significantly contributed to the brand's popularity and market penetration [22][70]. - The article highlights the role of media in building a quality traceability system, which benefits both consumers and brands like "Baha Li" [76][78]. Group 3: Standardization and Quality Control - Lin Haiping has introduced several groundbreaking measures, including weight-based pricing and standardized cutting techniques, to ensure quality and consistency in the beef served [40][41]. - The brand's commitment to maintaining traditional techniques while implementing modern standards has set a replicable model for the industry [42][44]. - The focus on freshness and authenticity is underscored by the slogan "freshness is just the threshold, standards are the soul" [51][68]. Group 4: Industry Insights and Future Outlook - The Chaozhou beef hotpot industry has over 40,000 restaurants nationwide, employing more than 1 million people, indicating significant market potential [62]. - Lin Haiping recognizes the need for the industry to establish comprehensive standards across the supply chain to ensure sustainable growth [53]. - The article concludes with Lin Haiping's vision of making Chaozhou beef hotpot a global favorite, aligning with trends towards healthier eating [60][61].

Core Viewpoint - The upcoming 52nd Pig Industry Conference in December 2025 in Guangzhou will feature the third "Yidun Award," which aims to honor industry pioneers who have significantly contributed to the "Linking Farmers and Agriculture" initiative, a core aspect of the agricultural and livestock enterprise development outlined in the 14th Five-Year Plan [7][31]. Group 1 - The "Linking Farmers and Agriculture" concept has historical roots dating back to the Spring and Autumn period, exemplified by the ancient figure Yidun, who transformed from a poor individual to a wealthy merchant through innovative agricultural practices [7][8][12]. - Yidun's early practices in large-scale livestock farming and his focus on breeding and technological innovation laid the groundwork for modern agricultural techniques, emphasizing the importance of species selection and practical feeding methods [17][20][22]. - The "Linking Farmers and Agriculture" model pioneered by Yidun, which involved sharing resources and reducing risks for farmers, has evolved into a precursor of contemporary agricultural business models that promote professional and large-scale farming [23][25]. Group 2 - Yidun's activities in the Jin Nan region not only enhanced local agricultural productivity but also attracted many impoverished individuals, fostering a thriving livestock community and contributing to regional economic development [26][28]. - The challenges faced in the current agricultural landscape, such as environmental concerns and disease control, highlight the relevance of Yidun's ancient wisdom in achieving sustainable development in the livestock industry [29][30]. - The third "Yidun Award" at the upcoming conference serves as a recognition of significant contributions to the industry and a commitment to the original mission of enriching farmers [31][32].

Core Viewpoint - The third Guangdong Forestry Expo, held from December 1 to 3 in Meizhou, aims to showcase the province's forestry industry and promote the "Green Guangdong" initiative through various exhibitions and activities [1][2][51]. Group 1: Event Overview - The event is co-hosted by the Guangdong Forestry Bureau and the Meizhou Municipal Government, with the Meizhou Forestry Bureau as the organizer [4][5]. - The expo will feature over 400 enterprises showcasing more than 2,000 types of forestry products across various themed areas, including a main stage, Meizhou exhibition area, product sales area, and food area [14][49]. Group 2: Attractions and Activities - The expo offers a visual feast with displays of natural beauty, including forest animals, rare plants, and flowers, creating an immersive experience of the South Guangdong forest [12][20]. - Interactive experiences are available, allowing attendees to engage with forestry technology and creative products, enhancing the appeal of the event [39][44]. Group 3: Culinary Highlights - The expo features a wide array of local delicacies, including oil tea, bamboo products, and various herbal and floral products, providing a culinary experience that highlights the region's agricultural richness [26][28][33]. - Special themed areas like "Yue Lin Tea Oil" and "Yue Lin Bamboo Products" showcase the diverse flavors and nutritional benefits of local products [31][32]. Group 4: Educational and Technological Aspects - The expo includes educational exhibits on forestry laws, wildlife protection, and forest fire prevention, laying the groundwork for the development of the forestry industry [15][16]. - Advanced forestry technologies, such as machinery and information systems, will be showcased, reflecting the industry's commitment to innovation and sustainable practices [17][18].

11月25日上午，第十五届广东省民间工艺精品展在广州人民艺术中心开幕。 广东省文联党组 成员、专职副主 席生继锋在致辞 中说，广东民间 工艺源远流长、 异彩纷呈，是中 华优秀传统文化 的璀璨明珠，更 是岭南文化的鲜 活载体。本次精 品展既是广东民 间工艺成果的一 次集中检阅，更 是文化传承创新 的生动实践。希 望各位工艺家坚 守初心、勇于创 新，积极将传统 工艺与现代设 计、市场需求相 结合，让老手艺 焕发新活力，让 民间工艺更好融 入现代生活，让 民间工艺在新时 代绽放出更加夺 目的光彩。 大饱眼福，全运 会顶流鳌鱼原 型"现身"｜第15 届广东省民间工 艺精品展启幕_ 南方+_南方plus 传承千年技艺， 绽放时代精品。 11月25日上午， 第十五届广东省 民间工艺精品展 在广州人民艺术 中心开幕，展览 时间为11月25日 至12月7日，为 期13天。该展由 广东省文学艺术 界联合会、广州 市文学艺术界联 合会、广东省民 间文艺家协会、 广东省工艺美术 协会主办，230 位艺术家参展。 舞狮下台与观众互动。 荟萃全省精品 展现时代气象 本次展览从全省 各地市文联、民 间文艺家协会及 高校艺术院系报 送的近 ...

聚焦大湾区农交 会｜"媒体+"寻 迹，农批40 年"时光记忆"征 事，将借助12月 12日至14日在广 州举办的2025大 湾区农产品交易 会暨土特产精品 博览会（以下简 称"大湾区农交 会"）"媒体+"力 量，向全社会展 现农批行业的民 生温度与时代担 当。 此次征集内容丰 富多彩，涵盖视 频素材、企业老 物件、标识变 迁、农批精神语 录等多个维度。 其中，视频征集 包括市场成就 片、从业者祝福 短视频等，将剪 辑成行业发展综 述片，在大会现 场及各大媒体平 台展播；老物件 征集则聚焦记录 市场变迁的老照 片、早期交易工 具等实物。 集启动_南方+_ 南方plus 一段记录行业四 十载辉煌历程的 征集活动正式启 动。全国城市农 贸中心联合会近 日发起"中国农 批40年"主题素 材征集，面向全 国农产品批发市 场及从业者征集 见证行业发展的 珍贵素材。 这些承载记忆的 影像、实物与故 这些珍贵史料将 在"中国农产品 批发市场行业发 展40年大会"上 精彩呈现，生动 再现从露天摊点 到智慧市场的蜕 变历程。该大会 与大湾区农交会 联动，以"四秩 芳华弦歌不 辍"为主题，于 2025年12月12日 至14日在广州 ...

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Core Viewpoint - The 2025 Pubei Chenpi Cultural Tourism Promotion Week will commence on November 28, showcasing the development of the Pubei Chenpi industry and promoting its integration with various sectors such as food, culture, tourism, and technology [5][11][58]. Group 1: Event Overview - The event will feature a high-quality development exchange conference and a series of activities themed "Pubei Chenpi · Fragrant World" [5][7]. - It aims to serve as a platform for showcasing the achievements of the Pubei Chenpi industry and promoting rural revitalization through multi-industry integration [8][9]. - Key activities include a launch ceremony, expert discussions, and investment promotion events [11][23]. Group 2: Industry Development - The Pubei Chenpi industry has seen significant growth, with a planting area of 190,500 acres and a projected fresh fruit output of 160,000 tons in 2024 [48]. - The industry value has surpassed 6 billion yuan, benefiting 100,000 people and creating multiple million-yuan households [49][51]. - The event will also include a skills competition to showcase traditional Chenpi production techniques [43]. Group 3: Activities and Engagement - A variety of engaging activities are planned, including a basketball league final, a culinary competition, and a media tour to highlight the industry [30][35][39]. - The promotion week will feature a sales event to allow visitors to experience and purchase local products [53][54]. - The integration of sports and culinary arts aims to enhance the visibility and appeal of the Pubei Chenpi brand [33][35].

Core Viewpoint - The launch of the "Le You Guangdong" series of cultural and tourism maps aims to integrate and enhance the accessibility of Guangdong's rich cultural and ecological resources through digital means, providing a comprehensive guide for both residents and tourists. Group 1: Map Features - The first batch of the map includes seven categories: museums, libraries, cultural centers, art galleries, tourist attractions, nature reserves, and botanical gardens, utilizing digital tools to enhance service accessibility [7][8]. - The map emphasizes a shift from "people finding services" to "services finding people," leveraging big data and AI technology to improve tourism services and integrate supporting services [22][23]. - The map aims to enhance brand image and stimulate new consumption in cultural tourism by connecting various cultural and ecological spaces and embedding key activities [25][26]. Group 2: Resource Integration - The map integrates resources from Guangdong's rich cultural and forestry ecological sectors, creating a scientifically categorized and clearly marked resource matrix [18][20]. - It features 61 museums, 93 first-class libraries, and 93 key cultural venues, providing real-time updates on exhibitions and activities [32][36][40]. - The map includes 100 tourist attractions rated 4A and above, covering diverse experiences such as coastal, forest, hot spring, and theme park tourism [56]. Group 3: Ecological Highlights - Guangdong is recognized for its biodiversity, being the birthplace of China's first nature reserve and home to significant wildlife and plant species [63][64]. - The map promotes 30 nature reserves and 20 botanical gardens, highlighting unique ecological landscapes and educational activities [62][75]. - Public engagement in nature conservation is encouraged through various educational programs and the use of technology for virtual experiences [76][77].

Core Points - The official announcement of the "Deqing Gonggan Image Ambassador" took place on November 23, with a national selection competition held in Deqing County [3][4][5]. - The event aimed to promote Deqing Gonggan culture and support rural revitalization through the selection of a representative ambassador [9][42]. - The competition featured 16 finalists showcasing their talents and knowledge about Deqing Gonggan, with various performances that highlighted the fruit's cultivation and cultural significance [12][14][15]. Group 1 - The final competition included self-introductions, talent displays, and a Q&A session, where contestants were evaluated on content, expression, and overall presentation [13][21]. - Contestants incorporated elements of Deqing Gonggan into their performances, such as a qipao fashion show and singing the theme song "Little Sweet Orange" [15][17]. - After intense competition, the winners included Cong Yige as the champion, Wang Qian as the runner-up, and Xie Lei as the third place [27][29][31]. Group 2 - The newly crowned ambassador expressed excitement about promoting Deqing Gonggan and plans to utilize online platforms for broader outreach [33][35]. - Deqing Gonggan, known as the "King of Oranges," has a brand value of 10.8 billion yuan, and efforts are underway to enhance its production standards and market presence [36][38]. - The event is part of the "Hundred Thousand Million Project," aimed at integrating agricultural, cultural, and tourism promotion to strengthen the brand of Deqing Gonggan [42][45].