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2025广东乡村歌手大赛云浮-江门海选落幕!30强晋级备战下一轮角逐
Nan Fang Nong Cun Bao· 2025-09-01 13:02
Group 1 - The 2025 Guangdong Rural Singer Competition's Yunfu-Jiangmen selection round was successfully held from August 27 to 31, showcasing the vibrant rural culture through music [2][4][6] - A total of 30 outstanding contestants advanced to the next round, which will take place on September 12, continuing the competition's exciting journey [4][31] - The competition aims to empower rural revitalization and support the "Hundred Thousand Project," highlighting the integration of music and rural development [11][12] Group 2 - The event attracted a diverse range of participants, reflecting the enthusiasm of the public for rural music, with performances including classic Cantonese songs and patriotic anthems [7][8][10] - The competition is part of a broader initiative to promote cultural and industrial development in Newxing County, which is recognized as a model for rural modernization [15][20][23] - Wens Food Group, a key sponsor, has established itself as a leading enterprise in the region, contributing to the local economy and supporting the "Hundred Thousand Project" through collaborative models [27][29][30]
“媒体+”赋能,玩转短视频、小红书!清远丝苗米区域公用品牌宣传推广培训班即将开讲
Nan Fang Nong Cun Bao· 2025-09-01 08:06
Core Viewpoint - The training program for promoting the Qingyuan Si Miao rice brand aims to leverage new media platforms like short videos and Xiaohongshu to enhance brand visibility and market reach in the context of rural revitalization and increasing competition in agricultural branding [4][5][6]. Group 1: Training Program Overview - The Qingyuan Si Miao rice regional public brand promotion training class will officially start on September 2, focusing on empowering modern agricultural industry development through media [12][13]. - The training will address industry pain points by offering practical courses on short video production and Xiaohongshu operations, combining theoretical knowledge with hands-on practice [14][15][16]. Group 2: Industry Context - Qingyuan Si Miao rice is one of the five hundred billion-level modern agricultural industries in Qingyuan, transitioning from a "quality product" to a "well-known brand" [4][5]. - New media platforms have become crucial channels for agricultural brands to reach consumers and open up markets [6]. Group 3: Challenges Faced - Many agricultural processing enterprises, including those in Qingyuan, face challenges such as lacking promotional strategies and the inability to generate traffic despite having quality content [8][9][10]. Group 4: Expert Involvement - The training will feature industry experts who will provide insights on short video shooting techniques and Xiaohongshu operational strategies, helping participants create engaging content that resonates with consumers [25][32][38]. - The training will be held at the intelligent processing base of Guangdong Suiyuan New Agricultural Technology Co., Ltd., a benchmark enterprise in the Qingyuan Si Miao rice industry [19][20].
赋能乡村振兴新路径,暨南大学智库赴贵州平塘县开展过渡期帮扶评估总结
Nan Fang Nong Cun Bao· 2025-09-01 05:43
Core Viewpoint - The article discusses the efforts of the National Development Investment Corporation (国投) in supporting poverty alleviation and rural revitalization in Pingtang County, Guizhou Province, emphasizing the importance of effective transition and collaboration between various stakeholders [3][4]. Group 1: Company Overview - National Development Investment Corporation (国投) was established in 1995 and is a key state-owned enterprise directly managed by the central government, with total assets of 876 billion yuan and over 50,000 employees as of the end of 2024 [3]. - The company has received an A-grade in performance assessments from the State-owned Assets Supervision and Administration Commission for 21 consecutive years and has been recognized as an "excellent performance enterprise" for seven consecutive terms [3]. Group 2: Poverty Alleviation and Rural Revitalization - Since 2021, 国投 has prioritized targeted assistance to Pingtang County as a significant political and social responsibility, utilizing the "Ten Thousand Project" experience to enhance local development [3][4]. - The company aims to consolidate and expand the achievements of poverty alleviation, facilitating a smooth transition to rural revitalization and promoting high-quality economic and social development in Pingtang County [3][4]. Group 3: Industrial Development - 国投 leverages its advantages in industry, finance, and technology to promote high-quality industrial development in Pingtang County, focusing on renewable energy projects such as solar and wind power [4]. - The company supports the cultivation and development of local特色产业 (characteristic industries) and assists in establishing employment support workshops to enhance the economic self-sufficiency of the region [4]. Group 4: Improvement of Living Standards - The company increases investments in education and healthcare to improve local living conditions, including projects like "New Great Wall" and "Caring for Her" to support education and teacher development [4][5]. - In healthcare, 国投 supports the construction of medical infrastructure and talent training, aiming to ensure that minor illnesses are treated locally and major illnesses are managed within the county [5]. Group 5: Talent Development and Regional Coordination - Various talent training programs are conducted to enhance the skills of local officials and community leaders, providing essential support for local development [7]. - Through targeted assistance, 国投 aims to reduce the development gap between Pingtang County and surrounding areas, promoting coordinated regional development and contributing to the national strategy for common prosperity [7].
海上新广东·新生态图集
Nan Fang Nong Cun Bao· 2025-09-01 02:30
Core Viewpoint - Guangdong is actively promoting marine ecological civilization, focusing on harmonious coexistence between humans and the ocean, with significant advancements in ecological restoration and green economic development [4][6][35]. Group 1: Ecological Restoration - The area of mangrove forests in Guangdong has reached 11,400 hectares, ranking first in the country, contributing to coastal protection and biodiversity [14][15]. - The restoration efforts have transformed previously barren tidal flats into lush green areas, enhancing the habitat for various species [12][13][17]. - The population of the Chinese white dolphin in the Pearl River Estuary exceeds 2,000, with six natural reserves established for their protection [20][21]. Group 2: Biodiversity and Wildlife - The number of wintering waterbirds in Guangdong is projected to reach 129,000 by 2025, reflecting a growth of over 15% [24][25]. - Shenzhen Bay has become the third-largest habitat for the black-faced spoonbill globally, showcasing the success of ecological restoration [25][26]. - Rare bird species, such as the black-faced spoonbill and the spoon-billed sandpiper, are thriving in the restored mangrove and tidal flat areas [23][26]. Group 3: Economic Development - The "mangrove aquaculture coupling" model in the Leizhou Peninsula has increased per-acre income to 7,600 yuan [27]. - The first national transaction of mangrove carbon credit development rights was successfully auctioned for over 4 million yuan [28]. - The Nansha area in Guangzhou has seen nearly 60 million annual visitors due to ecological restoration efforts, promoting "blue tourism" [29].
构建海洋新生态,奏响蓝绿交响曲 | 海上新广东系列报道③
Nan Fang Nong Cun Bao· 2025-09-01 02:30
Core Viewpoint - The article emphasizes the importance of marine ecological restoration in Guangdong, highlighting the successful integration of ecological protection with economic development, particularly through the restoration of mangroves and the protection of marine biodiversity [1][7][10]. Group 1: Marine Ecological Restoration - Guangdong has the largest area of mangroves in China, with a total area of 1.14 million hectares, which is the highest in the country [5][44]. - The province has implemented comprehensive measures for ecological restoration, including the establishment of demonstration zones for mangrove restoration, which has led to a significant increase in mangrove areas [32][44]. - The restoration efforts have resulted in the recovery of mangrove areas to approximately 1.1 million hectares, up from just over 1,000 hectares a decade ago [30][31]. Group 2: Biodiversity Protection - The article highlights the presence of the Chinese white dolphin, a key indicator species for marine ecosystems, with the population in the Leizhou Bay area showing stable growth [50][54]. - Guangdong has established six nature reserves for the Chinese white dolphin, making it the region with the highest concentration of this species in China [55][56]. - The province has seen a significant increase in wintering waterbirds, with approximately 129,000 birds recorded in 2025, representing a year-on-year growth of over 15% [67][115]. Group 3: Economic Development through Ecological Integration - The article discusses the innovative coupling of mangrove protection with aquaculture, leading to improved economic benefits from sustainable practices [88][92]. - The successful carbon trading of mangrove carbon credits has generated over 4 million yuan, setting records for both volume and value in China [100][101]. - The tourism sector in areas like Nansha has benefited from ecological restoration, with visitor numbers reaching nearly 60 million in 2024, a 105% increase year-on-year, showcasing the economic potential of "blue tourism" [106][107].
兴农评丨从中大抗战史看乡村对教育的守护
Nan Fang Nong Cun Bao· 2025-08-31 13:00
Core Viewpoint - The article emphasizes the deep-rooted relationship between rural areas and education, highlighting how rural communities have historically supported educational institutions during challenging times, such as the Anti-Japanese War, and continue to play a vital role in the educational ecosystem today [5][8][30]. Group 1 - The recent exhibition "Ruins of Guangzhou: Zhongda during the Anti-Japanese War" commemorates the 80th anniversary of the victory in the Anti-Japanese War [5]. - During the war, Sun Yat-sen University faced significant challenges, relocating multiple times over seven years, yet managed to continue its educational mission with the help of local communities [6][7]. - Rural areas provided essential support, utilizing local temples and makeshift classrooms to ensure the continuity of education amidst the turmoil [7][11]. Group 2 - The historical context reveals a symbiotic relationship between rural communities and education, where rural areas acted as a "Noah's Ark" for cultural preservation during wartime and serve as a "balancer" against the commercialization of education in peacetime [16][18]. - In the context of the rural revitalization strategy, education is identified as a catalyst for rural development, showcasing the interdependence of education and rural growth [18][20]. - The article advocates for breaking the urban-centric educational paradigm, promoting a new framework of mutual learning and coexistence between urban and rural areas [20][28]. Group 3 - The historical migration of Sun Yat-sen University illustrates that the vitality of education is not solely rooted in modern campuses but also deeply embedded in rural environments [27][30]. - The article calls for a renewed recognition of the educational value of rural areas, emphasizing their natural environments as ideal settings for quality education and their cultural traditions as repositories of authentic Chinese civilization [24][25]. - It suggests that rural communities can help correct the excesses of urban-centric education, fostering the development of well-rounded individuals with both global perspectives and local ties [26][30].
南农晨读丨盛夏烟火 练江夜市
Nan Fang Nong Cun Bao· 2025-08-31 03:30
Group 1 - Guangdong Province has issued the first river chief order of 2025, aiming to construct over 100 "Happy Rivers and Lakes" [3][4][5] - The implementation plan for the "Happy Rivers and Lakes" initiative spans from 2025 to 2030, focusing on comprehensive promotion across the province [10][11] Group 2 - The "Happy Rivers and Lakes" initiative is part of a broader strategy to enhance environmental quality and promote sustainable development in Guangdong [6][8] - The initiative is expected to foster collaboration among various stakeholders, including local governments and communities, to achieve its goals [7][9] Group 3 - The value of the Kashi New Mei brand has surpassed 3.8 billion yuan, ranking 40th among China's regional public fruit brands, with a significant increase of 861 million yuan compared to 2024 [40][41] - The brand's rise in value indicates a successful transition and the impact of the "Xinpin Nansha" initiative, which aims to boost regional agricultural products [42]
我要飞!“媒体+”广东畜牧业高质量发展第一课周一开讲!干货满满!
Nan Fang Nong Cun Bao· 2025-08-31 03:30
Core Viewpoint - The article discusses the launch of a training program titled "Media + Livestock" aimed at promoting high-quality development in the livestock industry in Guangdong, featuring various expert speakers and topics related to media integration and industry innovation [12][30]. Group 1: Training Program Overview - The training program is designed for industry associations, livestock enterprises, and academic scholars [4]. - The first session features five industry experts sharing insights on topics such as AI, international expansion, and brand building [6][11]. - The training adopts a hybrid format of offline classes and online live broadcasts, allowing participants to engage in real-time [24]. Group 2: Key Topics and Speakers - The first session includes the following topics and speakers: - "What is Media +" by Zhang Lu, General Manager of Southern Rural Newspaper [12]. - "The Role of 'Annual Fish Economy' in the Livestock Industry" by Su Ruojing, Director of the Livestock and Aquaculture Division [16]. - "Golden Nai Li from Lechang to the Paris Olympics" by Zhang Jie, Deputy Mayor of Lechang City [17]. - "Media +: AI + Integration with Xiaohongshu" by Li Liaoyuan, CEO of Future Island AI [18]. - "The Story of Xingning Pigeon Flying to the World" by Chen Yayong, Head of Central Radio and Television Guangdong [21] [28]. Group 3: Future Sessions and Themes - The training program consists of four sessions with a total of 20 class hours, focusing on themes such as innovative topics, cross-industry learning, and media integration [30][32]. - Subsequent sessions will cover various aspects of the livestock industry, including international market strategies and product development [34].
贵品出山·风行云间:贵州农业品牌推介暨招商洽谈会举行
Nan Fang Nong Cun Bao· 2025-08-31 03:30
Core Viewpoint - The event "Guizhou Agricultural Brand Promotion and Investment Negotiation Conference" was held in Shanghai, focusing on the branding development of Guizhou's specialty agricultural products [1][4]. Group 1: Event Overview - The conference gathered experts, scholars, and representatives from various sectors including finance, catering, and e-commerce to discuss the branding of Guizhou's agricultural products [2][3]. - A photo exhibition showcasing the changes in Guizhou's agriculture over the past five years was also part of the event, highlighting rural revitalization and advantageous industries [8][9]. Group 2: Agricultural Development Focus - Guizhou has concentrated on three key industries: beef cattle, tea, and chili, along with five advantageous industries including medicinal materials and edible fungi [10][11]. - The number of premium agricultural brands in Guizhou has increased from 3 to 10 since the release of the "Guizhou Agricultural Brand Catalog" in 2023 [13]. Group 3: Stakeholder Insights - Guizhou's agricultural authorities expressed the desire to leverage the expertise of attendees to clarify branding development and enhance consumer awareness in Shanghai's quality-focused market [15][18]. - Shanghai's government representatives noted the high demand and quality expectations for agricultural products, emphasizing the potential for collaboration between Shanghai and Guizhou [21][22]. Group 4: Investment and Collaboration Opportunities - The Guizhou Agricultural Development Group presented five key products for investment promotion, seeking collaboration in technology, capital, and brand development [26][27]. - Experts from various institutions discussed strategies for promoting Guizhou's high-quality agricultural products to broader markets, particularly in the Yangtze River Delta region [31][34].
第二届新疆全民阅读大会暨“南国书香节”在三师图市举办
Nan Fang Nong Cun Bao· 2025-08-30 15:34
Core Points - The second Xinjiang National Reading Conference and "Southern Book Fragrance Festival" was held in the city of Tumushuke, focusing on promoting reading and cultural exchange [2][4][24] - The event aimed to strengthen the sense of community among the Chinese nation and enhance cultural awareness through various reading activities and lectures [4][24][28] Group 1: Event Overview - The event was themed "Book Fragrance City, Wisdom for the Future," featuring diverse reading sharing and interactive experiences [3][4] - It was organized by the Guangdong Aid Xinjiang Work Team as part of the cultural enrichment initiative in Xinjiang [6][24] Group 2: Educational Activities - Multiple practical lectures were conducted, addressing topics such as new planting techniques, pest control, and efficient irrigation, aimed at local farmers [7][8] - Experts provided detailed explanations using images and videos, distributing agricultural technology promotional materials to assist farmers [8][9] Group 3: Cultural and Health Promotion - Local cultural history was shared through storytelling by Liu Weilin, enhancing the community's sense of identity and pride [10][12] - Health knowledge was disseminated through a lecture on coronary heart disease prevention by an aid doctor, promoting scientific health concepts among the community [17][18] Group 4: Community Engagement - The event fostered a consensus on cultural construction among various ethnic groups, allowing participants to draw nourishment from reading [25][26] - The Guangdong Aid Xinjiang Work Team plans to continue organizing reading activities to strengthen cultural ties between Guangdong and Xinjiang [27][28]