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东瑞股份袁建康:“媒体+”助力河源畜牧业向“消费驱动”转型
Nan Fang Nong Cun Bao· 2025-11-24 09:03
Core Viewpoint - The article discusses how Dongrui Food Group is leveraging the "media+" initiative to transform the livestock industry in Heyuan from a "production-driven" model to a "consumption-driven" one, aiming for high-quality development and market expansion [5][16][96]. Group 1: Company Initiatives - Dongrui Food Group is focusing on a "full industry chain" layout for pig farming, planning to establish its first deep processing production line in Heyuan by 2026, targeting an output value of 100 million yuan within 2-3 years [6][64]. - The company is developing an ecological "air pig farm" model, which has the potential to generate over 10 million yuan in circular economy revenue annually through waste recycling and energy production [22][30]. - Dongrui is also exploring a "company + family farm" model to increase pig output by 500,000 heads annually, benefiting local farmers by sharing resources and reducing risks [44][50]. Group 2: Industry Development - Heyuan City has set a goal of achieving over 10 billion yuan in agricultural output value, with 14 national-level standardized breeding farms and 8 provincial-level modern beautiful pastures established to support this initiative [71]. - The "media+" initiative aims to enhance the sales channels for agricultural products, addressing the current challenge of insufficient consumer demand in the livestock sector [76][78]. - The action plan includes eight key tasks such as channel expansion, value creation, and cultural promotion to strengthen the market position of Heyuan's agricultural products [80][82]. Group 3: Market Strategy - Dongrui Food Group is collaborating with local agricultural institutions to develop processed meat products, achieving sales of over 60 tons through cold chain distribution in the Greater Bay Area [62][64]. - The company plans to participate actively in the "media+" initiative to enhance the branding and sales channels for Heyuan's livestock products, aiming to facilitate a smoother connection between production and consumption [94][96].
小花生大变革,广东花生如何破局实现产量与效率双提升?
Nan Fang Nong Cun Bao· 2025-11-24 09:03
Core Viewpoint - The article discusses the transformation of the peanut industry in Guangdong, focusing on how technology and innovative practices can enhance both yield and efficiency in peanut production [4][6]. Group 1: Industry Challenges - Guangdong is a major peanut-producing province, accounting for over 90% of the province's oilseed output, with a planting area ranking third nationally and the highest consumption volume in the country [7][12]. - Despite its large scale, the industry faces challenges such as fragmented land, low mechanization rates, traditional fertilization methods, and relatively low yields [8][9]. - The mechanization rate in Guangdong is below 30%, with harvesting mechanization at less than 5%, significantly lagging behind northern regions where rates exceed 80% [17][18]. Group 2: Technological Solutions - The research team in Guangdong is developing localized solutions rather than copying northern models, focusing on mechanical improvements and precision fertilization [31][32]. - A new "high ridge deep ditch" seeder has been developed, increasing ridge height from 10 cm to over 25 cm to improve drainage and prevent soil compaction [33][34]. - Precision fertilization techniques are being promoted, including the use of high nitrogen and potassium fertilizers while supplementing with calcium and trace elements to optimize plant growth and yield [42][45]. Group 3: Future Directions - The integration of technology into farming practices is crucial for enhancing productivity, with a focus on making these technologies accessible to smallholder farmers [53][58]. - Building strong brands and efficient sales channels is essential to ensure that farmers can realize higher profits from quality peanuts produced through scientific methods [61][62]. - The ongoing changes in farming practices, such as adjusting planting machinery and monitoring fertilizer compositions, signify a profound transformation in Guangdong's peanut industry [64][65].
广州塔下,邂逅荔乡!2025年高州市文旅(广州)招商推介会举行
Nan Fang Nong Cun Bao· 2025-11-24 09:03
一国字号荔枝主 题博览馆,有机 会要去打卡一 下!"……市民 游客的赞叹声在 广州塔下此起彼 伏。华灯初上, 广州塔西广场流 光溢彩、人头攒 动。为进一步推 动茂名高州市文 化旅游产业高质 量发展、深化区 域文旅合作,11 月22日,由高州 市文化广电旅游 体育局主办 的"2025年高州 市文旅(广州) 招商推介会"在 这里举行。此次 推介会以"千年 古郡,中国荔 乡"为主题,全 方位展示高州丰 富的文化旅游资 源与投资机遇。 广州塔下,邂逅荔乡。 "2025年高州市文旅(广州)招商推介会"在广州市广州塔西广场举行。 活动现场,文旅 推荐官登台进行 深度文旅招商推 介,描绘高州文 旅发展新蓝图; 柏桥服务区负责 人介绍"柏桥经 广州塔下,邂逅 荔乡!2025年高 州市文旅(广 州)招商推介会 举行_南方+_南 方plus "仙人洞太美 了,明年一定要 去看看!""没想 到高州除了荔 枝,还有这么多 宝藏景点!""原 来高州有全国唯 验",解码"交农 文旅商"融合消 费新场景;高州 市旅游协会、旅 行社分别与大湾 区旅游协会、旅 行社共同签署旅 游资源共享、客 源互送协议,并 为来自文化、旅 游、媒体等领域 的 ...
崇左产品进湾区,粤桂协作促消费
Nan Fang Nong Cun Bao· 2025-11-24 09:03
Core Points - The event "桂品入湾・崇左臻选" was held in Guangzhou on November 23, 2025, focusing on promoting products from Chongzuo to the Guangdong-Hong Kong-Macao Greater Bay Area [2][3] - The event attracted over 400 representatives from government, enterprises, and media, highlighting the collaboration between Guangdong and Guangxi [3][12] - The initiative aims to enhance the integration of Chongzuo's agricultural products and cultural tourism with the Greater Bay Area's market demands [6][17] Group 1 - The Greater Bay Area has a large consumer market and a complete industrial chain, while Chongzuo offers green ecological agricultural resources and unique cultural tourism [6][7] - The event serves as a new starting point for upgrading cooperation from "product exchange" to "industry integration" [7][8] - Continuous support from Jiangmen will include opening supermarket channels, e-commerce platforms, and wholesale market resources to establish long-term cooperation mechanisms [8][9] Group 2 - The event emphasized "quality, characteristics, and ecology," promoting Chongzuo's best agricultural and cultural products, as well as premium tourism routes to the Greater Bay Area [16][17] - The goal is to deepen the precise matching of "Greater Bay Area demand + Chongzuo supply," making more "Chongzuo selections" popular in the Bay Area [18] - Various local enterprises presented their unique agricultural products and cultural tourism routes, showcasing Chongzuo's industrial characteristics and development potential [20][22] Group 3 - During the event, Chongzuo enterprises signed contracts with Bay Area buyers, including an annual supply agreement worth 8 million yuan between Guangxi Tiantian Dairy Co., Ltd. and Hunan Aidi Trading Co., Ltd. [24][25] - The cooperation agreements covered agricultural product supply, cultural tourism project development, and laid a foundation for long-term collaboration [25] - A live streaming session was set up to promote Chongzuo's agricultural products, allowing real-time interaction with potential buyers [30][32] Group 4 - The exhibition featured over a hundred agricultural specialty products, including nuts, star oil tea, and cultural handicrafts, with tasting areas for public sampling [34][35] - Many buyers expressed interest in collaboration, highlighting the appeal of Chongzuo's unique cultural products [36][37]
赋能种养产业!广东省农业科学院动物科学研究所下沉服务乡村
Nan Fang Nong Cun Bao· 2025-11-24 09:03
赋能种养产业! 广东省农业科学 院动物科学研究 所下沉服务乡村 _南方+_南方 plus 11月18日,为深 入实施乡村振兴 战略,积极响应 省委省政府 的"百千万工 程"部署,广东 省农业科学院动 物科学研究所驻 西河镇科技特派 员彭广辉团队联 合广东省农业科 学院韶关分院与 广东省乡村振兴 驻西河镇帮镇扶 村工作队,在韶 关市西河镇山蕉 村举办农业技术 培训活动,约80 名农业从业者参 加。 西河镇位于韶关 市武江区中心, 辖区有16个村 (居)委,分为 两大片区:即为 北片和南片。北 片村农业资源丰 富,拥有基本农 田面积1万1千多 亩,不仅是韶 关"菜篮子工 程"主要基地之 一,也被列为广 东省无公害蔬菜 基地之一。西河 镇目前生态养殖 大户27户,种植 大户 25户,北 片村以"一村一 特色"为建设角 度,紧紧抓住城 乡融合的镇域特 点,着重弘扬北 片7个村的乡村 特色。 活动以"优质丰 产、生态高 效"为主题,特 邀广东省农业科 学院动物科学研 究所崔艺燕副研 究员与广东省农 业科学院农业资 源与环境研究所 李国良研究员进 行授课。崔艺燕 聚焦"林下三黄 土鸡生态养殖技 术",深入阐述 养殖品种的 ...
机械赋能广东花生产业,千亩粮田奏响现代农业“奋进曲”
Nan Fang Nong Cun Bao· 2025-11-24 08:56
华南农业大学农学院张雷研究团队为实现花生生产全程机械化,多年来针对花生耕、种、管、收等不同 环节,与多家单位合作研发出适合广东省花生播种和收获的相关机械,集成了适合广东省花生生产全程 机械化农机农艺融合的种植模式,有效的改善传统种植方法的不足,带动农民增收,助力乡村振兴。 忠信镇"千亩方"花生全程机械化种植栽培示范基地总面积达580亩,采用华南农业大学农学院研究的"花 生窄幅高垄单粒精播高产栽培模式"及相配套的花生播种和收获机械,实现全程机械化。该基地品种选 用当地品种,于8月9日播种,11月19日收获,全生育期102天。出苗整齐,长势强,株型紧凑直立,果 大饱满。专家组按照部、省的花生测产验收办法,在两块田随机选取3个点,每个点实测面积为6.67 m2,测得每亩花生荚果鲜重713.33 kg,按折干系数0.55计算,最终示范基地的花生亩产达到392.33 kg。 省农业技术推广中心副主任罗国武在观摩时表示,忠信镇的花生生产机械化模式为全省经济作物生产提 供了可复制、可推广的经验。华南农业大学乡村振兴与社会服务处副处长汪路勇表示,高校将继续提供 技术支持,助力忠信花生产业做大做强。 河源市农业农村局副局长杨建 ...
河源龙川骆姓姊妹花:从零开始创业十六年载,铺就长洲村“绿色共富”产业路
Nan Fang Nong Cun Bao· 2025-11-24 08:30
Core Viewpoint - The article highlights the entrepreneurial journey of the Luo sisters in Longchuan, Heyuan, who transitioned from various backgrounds to establish a successful tea oil business, emphasizing their commitment to agricultural innovation and community development [1][2][3]. Group 1: Entrepreneurial Journey - The Luo sisters, including Luo Biqun, Luo Bina, and Luo Su'e, have been in the tea oil industry for 16 years, starting from scratch and overcoming challenges to create a thriving business [1][4][5]. - Luo Biqun, initially a factory owner in Shenzhen, decided to return to her hometown to cultivate tea oil after a family crisis prompted her to reassess her life choices [13][14][28]. - In 2008, Luo Biqun sold her factory and property, returning to Longzhou Village to lease 3,000 acres of land for tea oil cultivation, despite skepticism from local villagers [30][31]. Group 2: Community Impact - The sisters aimed to uplift their community by sharing their knowledge and experiences in tea oil cultivation, leading to the establishment of a cooperative that unites local farmers [44][56]. - Their efforts have resulted in the cultivation of over 20,000 acres of tea oil in Huangshi Town, significantly increasing the collective economic income of Longzhou Village from 19,000 yuan in 2016 to several hundred thousand yuan [59][60]. Group 3: Product Innovation and Market Expansion - The company has collaborated with universities and research institutions to innovate and develop various products from tea oil, including food, cosmetics, and skincare items, holding over 50 patents [64][66]. - The sisters have actively engaged in online and offline marketing strategies, including live streaming and participating in agricultural expos, to enhance brand visibility and sales [68][90]. Group 4: Challenges and Adaptations - Despite the quality of their products, the company faced challenges in brand recognition and sales, prompting them to adapt their marketing strategies through e-commerce training and targeted customer engagement [70][73][78]. - Luo Su'e has taken on the role of a live-streaming host, effectively utilizing her previous work experience to connect with audiences and share the sisters' story, which has helped increase order volumes [81][87].
第七届世界客商大会今日在梅州举行
Nan Fang Nong Cun Bao· 2025-11-24 07:05
Core Viewpoint - The 7th World Business Conference is being held in Meizhou, Guangdong Province, focusing on enhancing cooperation and development among global business leaders and promoting investment in Guangdong [2][38]. Group 1: Event Overview - The conference opened on November 24, 2023, at the World Business Center in Meizhou, with over 1,200 attendees, including leaders from national ministries and business associations, renowned overseas Chinese leaders, and university presidents [2][4][3]. - The opening ceremony featured a cultural performance and a symbolic torch-lighting ceremony, representing unity and collaboration among global business leaders [5][6][7]. Group 2: Activities and Initiatives - A torch relay activity was innovatively introduced for the first time, involving 22 torchbearers from home and abroad, aimed at promoting the spirit of business continuity and inspiring new and old business leaders [9][12][11]. - The conference included promotional activities for investment in Guangdong's Hakka regions, showcasing 100 major projects that are either under construction or have been launched [13][16][17]. Group 3: Strategic Goals - The conference emphasizes the principles of openness, innovation, cooperation, and win-win outcomes, aiming to enhance the willingness of enterprises to invest in Guangdong and strengthen their confidence in deepening operations in the region [15][16]. - Various promotional events, including the "Invest in Guangdong" series and a tourism promotion meeting, were organized to strengthen connections and cooperation among overseas Chinese business leaders and associations [21][23][24]. Group 4: Historical Context - Meizhou is known as a significant hometown for overseas Chinese, with over 5 million overseas Chinese distributed across more than 80 countries and regions [32]. - The World Business Conference was initiated by the Meizhou municipal government in 2009 and has been held biennially since 2011, becoming a key platform for fostering patriotism and deepening economic cooperation among global business leaders [33][34][35][37].
三省区畜牧兽医学会携手,联合发布团体标准签约仪式在粤举行
Nan Fang Nong Cun Bao· 2025-11-24 07:05
Core Viewpoint - The signing ceremony for the joint release of group standards by the livestock veterinary associations from three provinces aims to promote standardization in the livestock veterinary industry in South China and surrounding areas, enhancing regional industry collaboration and providing a solid technical foundation for high-quality development in the livestock sector [7][8][42]. Group 1: Event Overview - The signing ceremony took place at the Animal Health Research Institute of the Guangdong Academy of Agricultural Sciences [6][12]. - Representatives from the Guangdong, Jiangxi, and Guangxi livestock veterinary associations attended the event, signing a cooperation agreement for the joint release of group standards [11][12]. Group 2: Focus Areas of the Standards - The joint group standards focus on key technical areas in the livestock veterinary industry, including animal disease prevention, breeding environment management, and the safety of livestock products [14][15]. - The standards are developed based on principles of scientific validity, practicality, and innovation, integrating research resources and industry practices from the three provinces [15][16]. Group 3: Benefits and Future Directions - The unified technical standards are expected to reduce collaboration costs within the region, enhance overall epidemic prevention levels, and improve product competitiveness, thereby ensuring the safety of the supply chain for livestock products in the Guangdong-Hong Kong-Macao Greater Bay Area [22][23]. - The associations agreed to establish a dynamic updating mechanism for the group standards, ensuring timely revisions based on industry developments and technological advancements [34][39]. - A platform for promoting and applying the standards will be created, including technical training and on-site guidance to facilitate effective implementation [39][40]. Group 4: Industry Impact - The successful signing of the agreement marks a new stage in the standardization and technical cooperation within the livestock veterinary industry in the three provinces [42]. - The regional collaboration in releasing and implementing group standards is expected to consolidate industry development efforts, standardize production and operational behaviors, and enhance the overall quality of the livestock veterinary industry in South China [43][44].
梅州五华华京勇夺2025年“客家杯”国际足球赛冠军
Nan Fang Nong Cun Bao· 2025-11-24 02:33
功会师决赛。最 终,梅州五华华 京以2:1力克对 手,捧起冠军奖 杯,为这场海内 外8支球队齐聚 梅州五华华京勇 夺2025年"客家 杯"国际足球赛 冠军_南方+_南 方plus 11月23日晚,梅 州市梅县区曾宪 梓体育场人声鼎 沸、锣鼓震天, 加油呐喊声此起 彼伏。2025 年"客家杯"国际 足球超级挑战赛 在此迎来决赛并 举行颁奖仪式。 经过前期两个阶 段的激烈角逐, 梅州五华华京与 深圳琴江青年成 的绿茵盛宴画上 圆满句号。 "我们团队今天 全力以赴,很开 心能为球迷们奉 上一场精彩的比 赛!"五华华京 队的杨文杰来自 辽宁,来到"足 球之乡"梅州参 加青训已经四年 了,"梅州的足 球氛围浓厚、底 蕴深厚,特别是 球迷们的热情, 很有感染 力。"他表示, 下次有机会一定 还会参加"客家 杯",并希望接 下来能和俱乐部 续约,为球队继 续效力。 决赛现场,双方 球员们奋力拼 抢、配合默契, 开场约7分钟, 五华华京率先打 进第一粒进球, 瞬间点燃全场气 氛。第35分钟, 五华华京边路传 中,门前队员包 抄破门,但裁判 吹罚越位在先, 进球无效。紧接 着,深圳琴江青 年吹响反攻号 角,踢进一粒技 惊四座的 ...