Nan Fang Nong Cun Bao
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冬种吹响冲锋号!惠城区力争冬种面积12.16万亩
Nan Fang Nong Cun Bao· 2025-11-25 03:39
Core Viewpoint - The Huicheng District aims to achieve a winter planting area of 121,600 acres, focusing on various crops to ensure food security and agricultural productivity for the upcoming year [6][7][8]. Group 1: Winter Planting Initiatives - The district is organizing a winter planting mobilization meeting to promote potato planting techniques and agricultural insurance policies [2][3]. - The winter planting area is projected to include 23,100 acres of grains, 88,500 acres of vegetables, and 10,000 acres of other crops, laying a solid foundation for next year's food production [7][8]. - The winter planting production is crucial for the overall agricultural output and stability of food supply, impacting the agricultural economy significantly [37][39]. Group 2: Agricultural Development Strategies - The district is leveraging its agricultural strengths by focusing on high-efficiency economic crops and diversifying its agricultural production [34][39]. - Specific initiatives include promoting the cultivation of specialty crops like Mei Cai and sweet corn, with plans to expand the planting area significantly [40][44]. - The district is also introducing new crop varieties and enhancing agricultural practices to improve market competitiveness and resilience [48][49]. Group 3: Support and Infrastructure - To ensure successful winter planting, the district is implementing early mobilization and resource allocation, including the provision of seeds, fertilizers, and agricultural machinery [65][67]. - There is a focus on improving agricultural infrastructure, such as irrigation systems and farmland quality, to create favorable conditions for winter planting [70][72]. - The district is also promoting deep processing of agricultural products to increase value and market competitiveness [73].
广东优质丝苗米征服国际味蕾
Nan Fang Nong Cun Bao· 2025-11-25 03:39
Core Viewpoint - The visit of international delegations from Nigeria and Indonesia to Guangdong's advanced agricultural technology showcases the potential of high-quality hybrid rice varieties and smart farming systems, highlighting opportunities for agricultural collaboration and innovation in these regions [2][3][12]. Group 1: International Delegations - A Nigerian political and business delegation, led by King Nasiru Adou Bayero, and an Indonesian delegation, led by UICI University President Laode Masihukamaluddin, visited the Wanlv Smart Agricultural Technology Company in Guangdong [2][3]. - The delegations engaged in deep exchanges with the research team and observed the technological innovations in smart agriculture and the field performance of hybrid rice varieties [3][4]. Group 2: Agricultural Innovations - The delegations were introduced to the "Hua Hang Xiang Yin Zhen" variety of high-quality hybrid rice, which is a product of collaboration between the South China Agricultural University and Guangdong Zhaohua Seed Industry Co., Ltd. [6][7]. - The rice variety was praised for its high yield, excellent quality, and strong aroma, with potential yields in Nigeria being double that of local rice varieties [7]. Group 3: Smart Farming Technology - The delegations observed the operation of unmanned harvesters and grain transport vehicles, expressing strong interest in the fully digital management system of smart agriculture [10][11]. - The core technologies, including high-precision navigation and crop growth models, were explained by the research team, receiving high praise from the attendees [11]. Group 4: Future Collaborations - King Nasiru Adou Bayero expressed admiration for the innovations and invited the Chinese research team to Nigeria for further collaboration, aiming for significant strategic partnerships during the upcoming "Belt and Road" international cooperation summit [12][13]. - The Indonesian delegation expressed a desire for comprehensive cooperation in technology talent and research development, proposing the establishment of joint laboratories to introduce high-quality hybrid rice varieties and smart equipment [13][14].
陈李济:一片陈皮背后的“老字号”战略升维
Nan Fang Nong Cun Bao· 2025-11-25 03:00
Core Viewpoint - The article discusses the strategic transformation of Chen Li Ji, a 425-year-old traditional Chinese medicine brand, focusing on its integration of Chen Pi (dried tangerine peel) into the health industry, digital transformation, and rural revitalization efforts [1][2][4]. Group 1: Strategic Initiatives - Chen Li Ji launched the Chen Pi Cultural Festival themed "Sailing Against the Wind, Living Forever," marking its 425th anniversary and announcing the "Chen Pi Health" strategic plan [3][4]. - The company aims to leverage Chen Pi as a pivotal element to drive its growth in the health industry, digital transformation, and rural revitalization [5][12][54]. Group 2: Industry Context - The Chen Pi industry is experiencing unprecedented growth opportunities, with the New Hui district reporting a planting area of approximately 143,000 acres and a fresh fruit output of 180,000 tons in 2024 [16][17]. - The total output value of the Chen Pi industry is estimated at 26.018 billion yuan, providing employment and income increases for over 70,000 people, with farmers seeing an average income increase of about 22,000 yuan [18]. Group 3: Policy Support - The Chinese government has issued policies to promote the inheritance and innovation of traditional Chinese medicine, which supports the development of the Chen Pi industry [20][21][28]. - Chen Li Ji's new Chen Pi industrialization planting base was included in the second batch of Guangdong Province's traditional Chinese medicine industrialization base list in 2021, reflecting direct benefits from these policies [28][30]. Group 4: Consumer Trends - There is a notable shift in consumer demographics towards younger generations, with individuals under 35 years old making up 35.9% of the traditional health demand group [33]. - The health service industry is projected to reach a total scale of 16 trillion yuan by 2030, with the health and wellness market already valued at 708.2 billion yuan in 2022 and continuing to grow [34][35]. Group 5: Product Development - Chen Li Ji has expanded its product line from traditional Chinese medicine to include various health products such as aged Chen Pi, Chen Pi tea, and other health foods, catering to modern consumer preferences [54][78]. - The company has established a digital platform for the Chen Pi industry, integrating blockchain technology for traceability and quality assurance, addressing long-standing trust issues in the industry [68][76]. Group 6: Cultural Integration - Chen Li Ji is promoting cultural integration through events like the Chen Pi Cultural Festival and creative cultural projects, transforming traditional Chen Pi culture into appealing elements for younger consumers [80][83]. - The company has created an immersive cultural experience at its museum in Guangzhou, allowing urban consumers to engage with Chen Pi culture in a familiar setting [86][90].
南农晨读 | 光影盛宴 点亮湾区
Nan Fang Nong Cun Bao· 2025-11-25 03:00
Group 1 - The 7th World Business Conference is being held in Meizhou, Guangdong Province, with over 1,200 attendees including leaders from national ministries, business associations, and renowned overseas Chinese business leaders [5][7]. - The conference aims to enhance cooperation and development among global business communities, focusing on opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area [6][7]. Group 2 - Various regions in Guangdong are deploying strategies to promote rural revitalization, with emphasis on agricultural product industrial parks and extending agricultural supply chains to meet Greater Bay Area demands [11][12]. - Specific initiatives include supporting revolutionary old areas, promoting new urbanization, and enhancing ecological agriculture and tourism [13][16]. Group 3 - The 2025 Gaozhou Cultural Tourism Investment Promotion Conference was held at the Guangzhou Tower, aiming to boost the quality development of the cultural tourism industry in Gaozhou [21][22]. - The event featured deep cultural tourism investment promotions and agreements for resource sharing among tourism associations in the Greater Bay Area [27][28]. Group 4 - The story of the Luo sisters from Longchuan, Heyuan, highlights their entrepreneurial journey in starting a tea oil brand and engaging in live-streaming sales, showcasing grassroots innovation and economic development [30][32].
2025丰收中国万里行圆满收官,清远“五大百亿”香传万里
Nan Fang Nong Cun Bao· 2025-11-25 03:00
Core Insights - The "2025 Harvest China Journey" successfully concluded in Yunnan Mangshi, showcasing key agricultural products from Qingyuan, including Qingyuan Chicken, which is highlighted as a leading product [3][4][5] Agricultural Industry Overview - Qingyuan Chicken, Yingde Black Tea, Xiniu Bamboo Shoots, Qingyuan Silk Rice, and Lianzhou Choy Sum are part of Qingyuan's five major billion-level modern agricultural products, which were prominently featured during the national tour [7][8] - As of 2024, Qingyuan Chicken's annual output reached 158 million, with a total industry output value exceeding 11.1 billion yuan, making it a leader among Qingyuan's five major agricultural products [18] - The combined output value of the five major industries surpassed 40 billion yuan, with growth rates exceeding 30% for two consecutive years [19][20] Economic Impact - The "Xiniu Bamboo Shoots" have been recognized as a significant source of income for farmers, with 88,000 people employed in this sector, and an average income increase of over 100,000 yuan per household [14][15] - The brand value of Yingde Black Tea has risen to the top of the national rankings for black tea, contributing to increased earnings for tea farmers [21][22] Market Expansion - Qingyuan Chicken and Yingde Black Tea are expanding into broader markets, with Qingyuan's agricultural industry poised for further growth [23] - The "Qingyuan Model" is becoming a new benchmark for agricultural brand building and the development of specialty industries in Guangdong, generating a nationwide demonstration effect [24][25]
茂名高田村钟均平:一位团支部书记的山茶油“共富经”
Nan Fang Nong Cun Bao· 2025-11-24 15:31
Core Viewpoint - The article highlights the innovative approach of Zhong Junping, a village party branch secretary and the head of Ma Zai Ling Camellia Oil Technology Co., who is utilizing technology and community engagement to drive rural revitalization through the camellia oil industry [2][3][11]. Group 1: Industry Innovation - Zhong Junping has established a "wild tea seed protection alliance" with local villagers, implementing an "order-based procurement + ecological compensation" mechanism to ensure the purity of raw materials while increasing annual income for each household [6][7]. - The camellia oil produced is described as a "drinkable cosmetic," made through 12 traditional physical pressing processes, and has become a health favorite among urban middle-class families [8][9]. Group 2: Community Engagement - Zhong Junping's dual role as a party branch secretary and business leader allows him to integrate community welfare into his business model, creating a "party building + cooperative + enterprise" three-chain integration model [11][12]. - Initiatives include setting up a camellia oil workshop in the village, training local villagers in quality inspection and packaging, and developing e-commerce skills among young returnees to promote local products [12][13]. Group 3: Sustainable Development - The company has developed a closed-loop system of "planting-processing-energy" by utilizing camellia seed shells as biomass fuel, contributing to sustainable energy solutions [14]. - Zhong Junping emphasizes the importance of quality in production, stating, "Use heart to make every drop of camellia oil," reflecting a commitment to both health and environmental sustainability [17][18]. Group 4: Personal Journey and Inspiration - Zhong Junping's journey in rural revitalization began with an article from the Southern Rural News, which inspired him to enhance the oil tea industry [21][22]. - His dedication to continuous learning and adaptation has made him a loyal reader of the Southern Rural News, which he credits for guiding his understanding of industry upgrades [23][24].
甜翻大湾区!瓜中ESTP是如何练成的? | 疆品性格图鉴
Nan Fang Nong Cun Bao· 2025-11-24 15:31
Core Viewpoint - The article highlights the success of Kashi melon, emphasizing its unique sweetness and quality, which has made it a popular product in the Greater Bay Area market. The melon is characterized as an "ESTP" personality type, representing its direct and appealing nature in both taste and market approach [3][4][5]. Group 1: Product Characteristics - Kashi melon is known for its intense sweetness and crisp texture, which captivates consumers [4][10]. - The growing conditions in Kashi County, Xinjiang, contribute to the melon’s high quality, with nearly 3000 hours of sunlight annually and fertile soil rich in potassium [13][14]. - The melon has a unique flavor experience, with a burst of juice and sweetness upon consumption, making it memorable for consumers [10][12]. Group 2: Market Development - Kashi melon has evolved from local distribution to a national market presence, driven by innovative agricultural practices and government support [22][24]. - The establishment of a cold chain logistics system with a capacity of 200,000 tons and a turnover ability exceeding 500,000 tons has facilitated the melon’s distribution across the country [26][27]. - The melon has become a "star product" in the Bay Area, with significant online and offline marketing efforts boosting its popularity [30][32][40]. Group 3: Economic Impact - Kashi melon cultivation spans 250,000 acres, yielding over 650,000 tons, making it the largest single variety melon production and sales base in China [43]. - The melon industry has significantly contributed to local economic development, enhancing farmers' incomes and breaking traditional limitations on agricultural revenue [19][20].
10个涉茶类国家地理标志保护示范区拟获批
Nan Fang Nong Cun Bao· 2025-11-24 15:31
Core Viewpoint - The establishment of 10 national geographical indication protection demonstration zones related to tea signifies a new phase in the systematic promotion of geographical indication protection in China, aiming to enhance quality control and brand reputation in the tea industry [3][4][15]. Group 1: Geographical Indication Protection Zones - The 10 selected tea-related national geographical indication protection demonstration zones include: West Lake Longjing, Yuexi Cuilan, Anxi Tieguanyin, Fuding White Tea, Gougu Brain, Anhua Black Tea, Baojing Golden Tea, Liubao Tea, Fenggang Zinc Selenium Tea, and Hanzhong Xianhao [5][9][13]. - These zones are distributed across eight provinces and autonomous regions: Zhejiang, Anhui, Fujian, Jiangxi, Hunan, Guangxi, Guizhou, and Shaanxi [11][12]. Group 2: Objectives and Benefits - The construction of these demonstration zones aims to establish high standards for protection, management, and development, creating benchmarks for geographical indication protection [14]. - This initiative will provide systematic support for the tea industry, including unified production standards, enhanced quality control, standardized mark usage, and strengthened market supervision, effectively curbing counterfeiting and protecting brand reputation and consumer rights [15][16]. Group 3: Impact on the Tea Industry - The establishment of these zones is expected to release market potential for geographical indication products by improving standard systems, quality supervision, and brand operations [22]. - The initiative not only recognizes traditional production techniques and superior quality but also promotes high-quality development in the local tea industry, providing continuous momentum for farmers' income growth and rural revitalization [23][24].
聚焦大湾区农交会|“媒体+”见证百镇百品启动,科技助农赋能产业振兴
Nan Fang Nong Cun Bao· 2025-11-24 15:31
Core Viewpoint - The "Hundred Towns, Hundred Products" initiative aims to integrate technology into agriculture, enhancing rural revitalization through a three-year action plan launched during the Greater Bay Area Agricultural Products Trade Fair [2][3][45]. Group 1: Initiative Overview - The initiative is a collaboration between the Chinese Academy of Agricultural Sciences and the China Rural Development Association, focusing on fostering agricultural development through media and technology [4][5]. - The action plan will select 100 towns across the country, providing comprehensive support for their agricultural industries [11][12]. Group 2: Implementation Strategy - The plan emphasizes a "Five Ones" approach: identifying a town, deploying an expert team, supporting an industry chain, creating a brand, and cultivating a strong agricultural town [10][11]. - Towns must have an industrial scale of over 200 million yuan and possess leading agricultural enterprises to qualify for support [12][13]. Group 3: Expert Support and Technology Integration - An "expert-led town support" mechanism will be established, involving collaboration with agricultural science and education institutions to provide targeted technical assistance [17][18]. - The initiative will leverage artificial intelligence and other technologies to facilitate the transformation of agricultural scientific achievements into practical applications [20][21]. Group 4: Brand Development and Marketing - The initiative will focus on building strong agricultural brands, enhancing product quality, and promoting certifications such as green food and organic food [32][35]. - Marketing efforts will include participation in trade fairs and leveraging live-streaming platforms to showcase local agricultural products [36][55]. Group 5: Funding and Collaboration - The action plan will utilize a diversified funding approach, involving local governments, enterprises, and financial resources to ensure effective implementation [40][41]. - The initiative aims to create a new collaborative framework for rural revitalization, emphasizing the integration of technology and innovation [39][43].
一次看遍岭南绝艺!11月25日启幕,200件工艺精品汇聚羊城
Nan Fang Nong Cun Bao· 2025-11-24 15:31
Core Viewpoint - The 15th Guangdong Folk Craft Boutique Exhibition will be held from November 25 to December 7 in Guangzhou, showcasing 200 exquisite crafts that reflect the essence of Lingnan craftsmanship and the inheritance of traditional techniques [4][6][43]. Group 1: Exhibition Overview - The exhibition is organized by multiple associations including the Guangdong Provincial Federation of Literary and Art Circles and the Guangzhou Federation of Literary and Art Circles, aiming to present a visual feast of Lingnan craftsmanship [5][6]. - A total of 200 craft pieces have been selected from nearly 400 submissions, ensuring the highest standards of Guangdong folk crafts [16][18]. - The exhibition will feature a variety of craft categories, including wood carving, pottery, embroidery, and metalwork, showcasing both traditional and innovative works [19][21]. Group 2: Featured Crafts and Artists - Notable works include those by Cheng Zhuquan, the 14th generation inheritor of Cheng's inkstone carving, who combines traditional techniques with modern aesthetics [23][26]. - The exhibition will also highlight the work of She Xunrong, a representative of the Chaozhou hand-pulled purple clay teapot-making technique, showcasing contemporary interpretations of traditional forms [27][29]. - Li Haiyan, a practitioner of traditional plant dyeing, presents a series that merges ancient techniques with modern fashion design, exemplifying the integration of tradition and contemporary life [34][36]. Group 3: Cultural Significance - The exhibition serves as a platform for the continuation and innovation of Guangdong folk crafts, reflecting the cultural heritage and aesthetic evolution of the region [38][40]. - Since its inception in 2004, the Guangdong Folk Craft Boutique Exhibition has become a significant event in the folk craft sector, contributing to the recognition and promotion of local artisans [38][40]. - The event is free to the public, allowing broader access to the rich cultural heritage of Lingnan craftsmanship [43].