Nan Fang Nong Cun Bao

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南农晨读 | 鹰嘴桃熟了
Nan Fang Nong Cun Bao· 2025-07-12 05:07
Group 1 - The National Bureau of Statistics announced that summer grain production in 2025 is stable, with a total output of 2994.8 billion jin, a decrease of 3.1 billion jin or 0.1% compared to 2024 [4][5] - The area planted for summer grain is 39867.6 million mu, down by 52.0 million mu, also a decrease of 0.1% [5] - The yield per mu is 375.6 kg, which is an increase of 0.1 kg per mu [6] Group 2 - In Guangdong, the local government is promoting the "cloud" sales of lychee through live streaming, enhancing market access for local farmers [21][24] - The establishment of cold chain processing centers is being implemented to improve the quality and marketability of lychee, utilizing AI sorting technology [22] - The integration of agriculture, culture, and tourism is being explored to boost the sales of lychee and promote local brands [24] Group 3 - A live broadcast event will be held by South China Agricultural University to address the issue of invasive species in agriculture, providing scientific guidance for public participation in control measures [17][18] - Guangdong is identified as a region with a high number of invasive species, posing threats to local ecology and agricultural safety [15][16]
共22个产品入围!2025首期“深汕友农”产品遴选结果公示
Nan Fang Nong Cun Bao· 2025-07-12 05:07
品入围,涵盖腊 味、酒水、茶 叶、菌菇、海鲜 干货等品类。 据悉,此次入围 的5家企业中有3 家是首次入选, 共22个产品入 围!2025首 期"深汕友农"产 品遴选结果公示 _南方+_南方 plus 日前,深圳市深 汕特别合作区官 方门户网站公示 了2025年首 期"深汕友农"产 品遴选结果,5 家企业共22个产 "深汕友农"是深 汕特别合作区精 心谋划、重点打 造的区域公用品 牌。2024年通过 举办两期产品遴 选会,遴选出38 款产品,利用线 上、线下渠道实 现销售300余万 进一步丰富 了"深汕友农"的 企业及产品矩 阵。 | 序号 | 申报单位 | 产品名称 | | --- | --- | --- | | 1 2 | | 广式冬菇瑶柱腊肠 广式原味腊肠 | | 3 | 深圳市凤来仪实业有限公司 | 广式黑椒腊肠 | | 4 | | 川味腊肠 | | 5 | | 广式原味新品腊肠 | | 6 | 深汕特别合作区谷丰酒业有 限公司 | 深汕情·谷兴德珍醇(酱香 型) 深圳醇分兴德珍醇(清香 | | 7 | | 型) | | 8 | 深圳市深汕特别合作区金竹 源种养专业合作社 | 金竹源-红茶 | | 9 ...
从“脱离巫医”到“出山入湾”,三江侗医药借力粤桂协作走出侗寨
Nan Fang Nong Cun Bao· 2025-07-12 05:07
7月14日17:00- 21:00,粤桂协 作•2025年侗医 药健康行活动将 从"脱离巫 医"到"出山入 湾",三江侗医 药借力粤桂协作 走出侗寨_南方 +_南方plus 在吴川市金沙广 场举行,我们将 有机会在中华博 大的医学史中, 能看到侗医药的 历史起源与现代 发展,感受它深 厚的文化底蕴与 独特的魅力。 广西三江侗族自 治县的侗医药, 其起源与发展, 是一部充满历史 韵味的篇章。从 远古的传说到今 天的医学,侗医 药的每一步发展 都凝结着侗寨先 人的智慧与汗 水。 如今在吴川-三 江粤桂协作工作 组的推动下,医 教合作在山海之 间频繁进行,侗 医药也逐渐从服 务侗寨百姓走向 服务有健康需求 的人们。 脱离巫医 发展成为我国传 统医药的一部分 三江,古属夷蛮 之地,秦汉 为"古夜郎之 域",县始建于 宋崇宁四年 (1105),称怀 远县,1955年9 月改为侗族自治 县。人口35万 多,有侗、壮、 苗、瑶、汉等民 族,其中侗族人 口占全县总人口 的57%。 从古老的传说到 如今的繁荣,关 于三江侗医药的 起源,一直存在 在三江侗族自治县,侗族人口占全县人口的57%。 一些争议。有人 试图将侗医药归 为 ...
龙眼初上市,高州市召开龙眼营销座谈会
Nan Fang Nong Cun Bao· 2025-07-12 05:07
Core Viewpoint - The article discusses the launch of early-ripening longan in Gaozhou, marking the beginning of the longan season in Lingnan, and highlights the efforts of local government and stakeholders to enhance the quality and marketing of the longan industry [2][6][8]. Group 1: Industry Development - Gaozhou has experienced a bumper harvest for both lychee and longan this year, with lychee sales concluding successfully, prompting a focus on longan marketing [6][7]. - A marketing seminar was held to discuss high-quality development in the longan industry, emphasizing the need to leverage successful lychee marketing strategies for longan [3][8]. Group 2: Government Initiatives - Gaozhou's government is prioritizing longan sales, with a meeting led by local officials to outline strategies for enhancing the longan industry's quality and market presence [15][19]. - Six key requirements were proposed by local officials to improve the longan industry, including enhancing production quality, increasing processing value, expanding sales channels, and strengthening brand recognition [16][19]. Group 3: Stakeholder Engagement - Representatives from major longan-producing towns reported on planting scales, processing status, and past marketing strategies, while also proposing innovative ideas for the industry's development [11][12]. - Discussions among longan enterprises focused on challenges in market expansion, brand building, and price enhancement within the production and sales chain [13].
小红书如何讲好预制菜“销字经”?佛山这场产业盛会有答案
Nan Fang Nong Cun Bao· 2025-07-12 05:07
Core Insights - The article discusses the upcoming third China International (Foshan) Prepared Food Industry Conference, focusing on how Xiaohongshu (Little Red Book) can enhance marketing strategies for the prepared food sector [4][5][6]. Group 1: Xiaohongshu's Role in Marketing - Xiaohongshu, with 300 million monthly active users, is becoming a crucial platform for food and beverage brand marketing, acting as a "living encyclopedia" and "consumer decision-making arena" [7][8]. - The platform provides in-depth reading experiences through authentic content sharing, helping consumers make informed choices among various products [8]. - Xiaohongshu's refined analysis capabilities allow brands to identify target audiences, product selling points, and incremental market opportunities, offering comprehensive and long-term marketing support [9][10]. Group 2: Industry Conference Highlights - The conference will feature a theme on "New Trends in Business Growth for Xiaohongshu's 'Specialty Foods'," covering traffic trends, latest strategies, and effective use of Xiaohongshu's commercial products [12][13]. - Important industry guides, including the "2025 China Prepared Food Industry Development Blue Book" and the "Top 100 Prepared Food Companies in China," will be released, providing insights into industry indices and urban case studies [16][17]. - The event will also host experts and industry leaders to discuss cutting-edge technologies and development trends in the prepared food industry, aiming for high-quality growth [18][19].
惠州学院“筑梦‘贷’言人”突击队深入博罗长宁大洞水库开展资助政策宣传
Nan Fang Nong Cun Bao· 2025-07-11 11:25
此次活动不仅是政策宣讲,更是一次服务能力的淬炼,队员们深刻认识到"主动走出去"和营造自然轻松 环境的重要性。密集咨询显示,"还款压力"与"手续复杂"是居民主要顾虑。未来工作将聚焦于此,通过 为加大学生资助及助学贷款政策的宣传力度,根据《广东省教育厅关于开展2025年"国家资助和助学贷 款政策下乡行"活动的通知》精神,2025年7月3日,惠州学院马克思主义学院"筑梦'贷'言人"突击队创新 宣传阵地,将国家资助与助学贷款政策的"流动课堂"搬进博罗县长宁镇大洞水库景区,以精准服务打通 政策惠民的"最后一公里"。 本次活动为省教育厅"国家资助和助学贷款政策下乡行"专项工作组成部分,聚焦提升政策知晓度与触达 率。在指导老师黄兰兰和邹伟杰的指导下,突击队深入景区腹地,通过"定点咨询+流动宣讲"双轨模 式,为往来游客与周边村民提供面对面的政策解读与个性化答疑,力求让国家资助的关怀如春风化雨, 精准滴灌至每一位有需要的学子家庭。 景区设点宣传,政策精准答疑 惠州学院筑梦"贷"言人突击队在景区入口设立"资助护航行动"政策咨询点,热情向游客和居民发放宣传 资料。队员们化身"政策翻译官",针对国家资助体系、助学贷款申请资格、手续及 ...
20人!广东“百千万工程”农技达人短视频活动评选结果出炉
Nan Fang Nong Cun Bao· 2025-07-11 11:01
Core Viewpoint - The results of the 2024 Guangdong "Hundred Million Project" Agricultural Technology Influencer Short Video Activity have been officially announced, highlighting the contributions of agricultural experts in promoting agricultural technology through social media platforms [2][3][14]. Group 1: Event Overview - The event was launched on November 25, 2024, focusing on agricultural industry development and technology needs, encouraging participants to create content around key seasons, industries, and regions [8][10]. - The activity received over 3,500 submissions, with total views exceeding 100 million, establishing a "technology bridge" connecting the field and the cloud [13][14]. Group 2: Award Winners - Ten individuals were awarded the title of "Top Influencers," including Hu Zhulin, Liang Weizhao, and Lin Jinjie, while another ten were recognized as "Outstanding Influencers" [3][4]. - The winners represent various agricultural sectors, including fruit trees, traditional Chinese medicine, and aquaculture, showcasing their expertise through engaging short videos [5][6]. Group 3: Impact on Agriculture - The activity has fostered a vibrant online community for agricultural knowledge sharing, creating a "cloud-based agricultural academy" atmosphere on platforms like Douyin [12][18]. - Participants, including agricultural technology specialists and local experts, have effectively translated practical agricultural techniques into easily understandable content for farmers [11][19].
茶啤热席卷市场,新老企业逐鹿“混搭”赛道
Nan Fang Nong Cun Bao· 2025-07-11 11:00
茶啤热席卷市 场,新老企业逐 鹿"混搭"赛道_ 南方+_南方plus 激烈的市场竞争 之下,新茶饮的 跨界融合从未停 止。今夏,融合 传统茶文化与现 代精酿工艺的创 新饮品——茶 啤,正悄然走 红,成为茶饮与 酒饮行业共同瞩 目的热点。 茶啤混搭成行业 新风口 从 文 人 墨 客 的"茶酒同席" , 到 民 间 节 庆 的"以茶代酒" , 茶与酒自古便在 中国人的社交、 礼仪等多个方面 发 挥 着 重 要 作 用。 在《本草 纲目》里,也提 到过一种将茶叶 与酒曲等混合发 酵 制 成 的 " 茶 酒" ,可见二者 交融早已有之。 2008年,娃哈哈 推出的"啤儿茶 爽"曾是中国市 场对茶酒混搭的 早期探索。这款 无酒精饮料试图 融合啤酒的麦芽 香气与茉莉绿茶 的清爽,却因定 位模糊陷入尴尬 ——既非啤酒也 非纯茶饮,而是 碳酸饮料,最终 因消费群体不明 确、容易误导消 费者等原因一度 停产。 可见,缺乏文化 根基和工艺支撑 的简单混搭难以 打动市场。如今 的茶啤,被现代 精酿啤酒工艺赋 予了全新的表达 形式,其本质是 精酿啤酒的细分 品类,通过冷萃 萃取、慢工发酵 等技术,将茶 叶、水果等风味 物质融入其中。 ...
茂名市委书记庄悦群:树文明新风,“好心文化”浸润“好心之城”
Nan Fang Nong Cun Bao· 2025-07-11 11:00
茂名市委书记庄 悦群:树文明新 风,"好心文 化"浸润"好心之 城"_南方+_南方 plus 勤俭节约等文明 风尚屡见不鲜, 大操大办等陈规 陋习渐成历史, 扶危助困的凡人 善举常在身边, 16个村镇成为全 国文明村镇…… 在茂名,文明新 风徐徐吹来,浸 润心田、润泽城 乡。在5月召开 的全国精神文明 建设表彰大会 上,茂名被授 予"全国文明城 市"称号。 创文如何能真 正"创"到群众心 坎上?7月11 日,全省精神文 生态美、产业兴、百姓富、乡风淳,茂名以文明之美塑乡村之魂。 明建设工作会议 在广州召开。茂 名市委书记庄悦 群在会上发 言,"揭秘"了茂 名实现从"面 子"到"里子"转 变的关键。 强阵地,文明实 践"走心"又"走 新" 。茂名创 设"柏桥讲堂" , 创建"理响荔 乡"等百姓宣讲 品牌,引领干部 群众深刻体悟习 近平总书记真挚 的人民情怀,推 动党的创新理 论"飞入寻常百 姓家" 。 树新风,"小行 动"撬动文明"大 转型" 。通过倡 树"红包撕角返 还""有喜事来种 树""植树过年 例"等文明新 风,茂名改变了 重宴席轻文化的 铺张浪费之风, 全市5个移风易 俗典型案例被中 央文明办在全国 ...
泰国三巨头注资1.42亿泰铢,获霸王茶姬子公司51%股权
Nan Fang Nong Cun Bao· 2025-07-11 11:00
Group 1 - The Thai beverage market is undergoing significant changes with the investment of 142 million THB by Thai President Beverage Co., Ltd. and local logistics and real estate giants, acquiring a 51% stake in Chagee, a subsidiary of Bawang Chaji [2][3][5] - The transaction was completed through a combination of "old share transfer + new share subscription," increasing Bawang Chaji Thailand's registered capital from 5 million THB to 279.25 million THB, and expanding the total number of common shares from 50,000 to 2,792,500 [6][10] - The investment involves three leading Thai companies from food production, logistics, and real estate sectors, providing essential resources for the tea beverage brand's overseas expansion [10][12] Group 2 - Bawang Chaji has established a presence in the Thai market, with its first store opening in December 2023 at Central World Shopping Center, and plans for brand revitalization after temporarily closing all Thai stores in April 2025 [21][22] - The joint venture strategy of Bawang Chaji emphasizes deep integration with local resources, forming a tight-knit community of interests, which helps the brand adapt to local market demands and cultural characteristics [28][30] - With the entry of capital-rich Thai giants into the tea beverage market, Bawang Chaji is expected to receive comprehensive support for faster development in Thailand and further expansion in Southeast Asia [32][33]