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1分钟卖23万单!辛选直播助广东荔枝成夏季爆品
Nan Fang Nong Cun Bao· 2025-05-26 15:34
Core Viewpoint - The article highlights the successful sales campaign of Guangdong lychee through live streaming by XinXuan Group, achieving significant sales figures and promoting the lychee industry in Guangdong. Group 1: Sales Performance - XinXuan Group's live streaming event helped sell over 300,000 orders of Guangdong lychee, totaling approximately 1,184.27 million yuan (around 118.4 million) and nearly 1.4 million pounds [6][7][8]. - The event marked the beginning of the "618" sales season for Guangdong lychee, showcasing the effectiveness of live commerce in driving agricultural product sales [7][25]. Group 2: Marketing Strategy - The live stream featured hosts XinBa and DanDan, who passionately introduced the unique qualities of Guangdong lychee, emphasizing its origin, variety, and the care taken during cultivation [9][10]. - XinXuan Group established a "lychee working group" to ensure quality control and pricing, completing necessary processes within three days to facilitate the live stream sales [16][18]. Group 3: Industry Impact - The live commerce model has become a crucial channel for agricultural product sales, breaking geographical barriers and directly reaching consumers nationwide [22]. - XinXuan Group, founded in 2017, has facilitated over 2 billion yuan (around 200 million) in agricultural product sales through live streaming, contributing to the revitalization of rural areas in Guangdong [24][26]. Group 4: Future Plans - XinXuan Group plans to collaborate with local media and suppliers to further promote Guangdong lychee sales and enhance its brand image [33][35]. - The company aims to integrate local agricultural resources and cooperatives to create a sustainable development model for the lychee industry [36][37].
“兵支书”带货青红脆李 肇庆供销 “千村千社千主播” 在行动
Nan Fang Nong Cun Bao· 2025-05-26 15:34
Core Viewpoint - The article highlights the initiative of village leaders in Zhaoqing to leverage live streaming for promoting local agricultural products, specifically the Qinghong plums, to boost economic development in rural areas [1][21]. Group 1: Village Leader's Role - Village Party Secretary Zhao Niudi has embraced the role of a live streamer to promote local agricultural products, showcasing the abundant Qinghong plums in his village [3][5]. - Zhao Niudi's background as a soldier and his leadership in the village have motivated him to take the lead in this initiative, reflecting his commitment to community development [6][9]. Group 2: Agricultural Development - The plum cultivation in Shanshe Village began in 2018, with the introduction of Qinghong plums and other varieties after learning from other regions [10][11]. - Initial challenges included lack of experience and funding, but through continuous learning and the establishment of a cooperative, the village has seen economic benefits, with the cooperative generating an annual income of 12,000 yuan for the community [12][14]. Group 3: Digital Marketing Initiative - The "Thousand Villages, Thousand Societies, Thousand Broadcasters" initiative aims to enhance the digital marketing capabilities of village leaders, promoting local products through social media platforms [16][21]. - The Zhaoqing Supply and Marketing Cooperative is actively involved in organizing live streaming events to facilitate the sale of local agricultural products, particularly during the plum harvest season [18][20]. Group 4: Future Development Plans - A recent event marked the launch of a collaborative framework involving government, enterprises, and educational institutions to foster talent in rural digital economy [21][22]. - The initiative includes systematic training in AI technology, content production, and data operations to cultivate skilled personnel for rural revitalization, aiming to enhance the quality of agricultural development in Zhaoqing [23][25].
开启“桂字号”品牌建设新征程!广西农业品牌促进会换届
Nan Fang Nong Cun Bao· 2025-05-26 15:34
Core Viewpoint - The Guangxi Agricultural Brand Promotion Association held its re-election meeting, focusing on the "Guizihou" brand strategy to enhance agricultural branding and competitiveness in Guangxi [2][4][22]. Group 1: Meeting Overview - The re-election meeting took place on May 26 at the Guangxi Agricultural and Rural Affairs Department, summarizing the previous council's achievements and electing a new leadership team [2][4][18]. - The new president, Guo Xuqian, emphasized a mission to serve national strategies and empower rural revitalization, aiming to expand membership to over 300 in five years [22][24]. Group 2: Achievements and Goals - The previous council, under the guidance of the Agricultural and Rural Affairs Department, achieved significant progress, including the establishment of 54 members and the cultivation of 666 brand products in Guangxi [15][16]. - Guangxi ranked first in the number of brands in the China Brand Value Regional Brand (Geographical Indication) Top 100 list in 2022, and second in 2023 and 2024, showcasing the strength of the "Guizihou" agricultural brand [17]. Group 3: Future Directions - The association will focus on five key work systems: party leadership, service upgrades, value enhancement, industry integration, and self-strengthening [22]. - The vice director of the Agricultural and Rural Affairs Department, Tang Xianlai, highlighted the importance of brand building for rural revitalization and agricultural development, urging the association to enhance brand responsibility and leverage policy opportunities [27][28][30].
江川协作促振兴!湛江国联水产“粤桂协作帮扶车间”在吴川揭牌
Nan Fang Nong Cun Bao· 2025-05-26 15:34
Core Viewpoint - The establishment of the "Yuegui Cooperation Support Workshop" by Zhanjiang Guolian Aquatic Products Co., Ltd. in Wuchuan City represents a significant step in promoting regional collaboration and enhancing employment opportunities in the Guangxi region [2][4][21]. Group 1: Workshop Establishment and Purpose - The "Yuegui Cooperation Support Workshop" aims to implement the East-West cooperation strategy, deepen industrial collaboration, and consolidate poverty alleviation achievements [5][21]. - The workshop connects Guangdong's industrial advantages with the employment needs of the people in Sanjiang, marking a shift from "blood transfusion" to "blood production" in regional cooperation [6][21]. Group 2: Economic Impact and Employment - The workshop is expected to directly drive stable employment for the labor force in Sanjiang, paving the way for income generation for the local community [7][21]. - Guolian Aquatic Products plans to prioritize the procurement of high-quality local agricultural products from Sanjiang for deep processing, creating a virtuous cycle of "industry driving employment, and employment promoting industry" [15][16]. Group 3: Training and Development - Since the partnership between Wuchuan and Sanjiang began, Guolian Aquatic Products has organized recruitment events, resulting in nearly 100 Sanjiang workers employed by the company [18][20]. - The company will continue to offer around 100 job positions for Sanjiang workers this year, utilizing a "skills training + job practice" model to cultivate a new generation of skilled workers [19][20]. Group 4: Future Collaboration - The launch of the workshop signifies a transition from "government-led" to "market-driven" cooperation between the two regions [22][21]. - Future plans include expanding cooperation in industrial connections, talent exchange, and consumer support, transforming more "support workshops" into "revitalization workshops" and "wealth workshops" to boost rural revitalization in Sanjiang [23][24].
一造鱼可实现利润率近50%?低碳脱氮技术或解决工厂化养殖核心难题
Nan Fang Nong Cun Bao· 2025-05-26 15:34
一造鱼可实现利 润率近50%?低 碳脱氮技术或解 决工厂化养殖核 心难题_南方+_ 南方plus "有讲解、有分 享、有交流才能 推动设施渔业创 新升级。"近 日,广东省渔业 协会(下称"省 渔协")常务副 会长邓家焯在广 州中洲农会举办 的设施渔业创新 发展交流会上提 到。活动吸引来 自省内科研机 构、地方协会和 渔业企业的专家 及代表50余人参 会,相关低碳脱 氮技术成为本次 交流焦点。 广东省渔业协会常务副会长、法人代表邓家焯在现场发言 广东省农村科技 特派员、珠江水 产研究所助理研 究员陈总会认 为,目前工厂化 养殖正面临技术 缺乏、硬件不 足、低效空转等 各种现状,其中 核心问题在于水 质净化调控技术 的应用水平低, 无法有效减少资 源消耗、排放和 污染。 活动现场 "同步硝化反硝 化低碳脱氮核心 水质调控技术完 美解决处理能力 品质商品鱼80- 100斤。 以某300㎡循环 水养殖饲料鳜鱼 项目为例,养殖 数据分外亮眼。 该项目以养殖密 度为33公斤-40 公斤,养殖一造 周期约5个月, 一造销售收入为 64万元,扣除养 殖支出42.6812 万元,一造养殖 周期盈利约21万 元,利润率达 49. ...
智造领航!珠海白蕉海鲈冲刺500亿全产业链生态圈
Nan Fang Nong Cun Bao· 2025-05-26 13:06
Core Viewpoint - The article discusses the launch of a new production facility by Zhuhai Jiyuan Aquatic Technology Co., Ltd., aimed at creating a comprehensive ecosystem for the production of white grouper, with a target of achieving a total industry value of 50 billion yuan in the next five to ten years [2][30]. Group 1: New Production Facility - The new factory has an annual processing capacity of 20,000 tons and an annual output value exceeding 500 million yuan, producing over 30 product categories including ready-to-eat grouper and pre-prepared meal kits [9][10]. - The factory integrates production and management processes, significantly reducing labor costs and improving the processing conversion rate of fresh aquatic products [11][10]. - The production line features advanced automation and digital management systems, achieving a daily sorting and packaging volume of over 20,000 pieces, which is a 300% efficiency increase compared to traditional manual methods [17][18]. Group 2: Product Innovation - The company has introduced new products under its own brand, including grouper meatballs and fish noodles, which have received positive feedback for their texture and quality [22][23]. - The production line employs leading rapid freezing technology to maintain the freshness and nutritional value of the grouper [24][25]. Group 3: Industry Ecosystem Development - The "Blue Industry Ecosystem Partner Plan" was launched to create a closed-loop ecosystem for the entire industry chain, collaborating with various partners including marine groups and e-commerce platforms [35][38]. - The company is establishing a standardized ecological breeding base to ensure quality control from the source, impacting 40,000 acres of surrounding aquaculture [43][49]. - The facility aims to transform the grouper industry from traditional processing to a full value chain upgrade, enhancing its market presence and brand recognition across the country [54][66].
从乡音到强音:解码广东乡村歌手大赛的振兴“三重奏”
Nan Fang Nong Cun Bao· 2025-05-26 13:06
Core Viewpoint - The Guangdong Rural Singer Competition has become a significant cultural event that revitalizes rural areas through music, attracting widespread participation and enhancing local tourism and cultural industries [3][5][66]. Group 1: Event Overview - The Guangdong Rural Singer Competition has been held for three consecutive years, serving as a cultural IP that energizes rural communities and showcases their stories through music [3][4][66]. - The event has garnered over 100 million views online and attracted tens of thousands of music enthusiasts, significantly boosting rural tourism and cultural revenue [5][66]. - The upcoming competition on May 28 will take place at the cultural landmark Bai'e Tan in Guangzhou, continuing to resonate with the "Hundred Million Project" initiative [6][10][107]. Group 2: Cultural Significance - Rural music serves as a natural carrier of cultural memory, reflecting emotions of nostalgia and a search for roots [15][14]. - The competition has highlighted original singers who express their love for their hometowns, inspiring younger generations to cherish their cultural heritage [16][17][18]. - The event has produced numerous original songs that resonate with the experiences of rural life, such as "Waterway Fields" and "Lychee Red," which reflect the changes in rural revitalization [28][30][35]. Group 3: Impact on Rural Revitalization - The competition is part of a broader cultural revitalization strategy, emphasizing the importance of cultural industries in rural development [40][41]. - The event has led to increased local engagement, with villagers becoming active participants rather than mere spectators, enhancing community cohesion [50][54]. - The integration of music with local tourism has created new economic opportunities, with significant increases in accommodation occupancy rates and agricultural product sales during the competition [61][99]. Group 4: Innovative Competition Structure - The competition has introduced innovative formats, such as "representing villages," which encourages community participation and enhances the event's appeal [68][76]. - The 2024 competition will cover ten regions and host 33 offline events, ensuring broad participation across Guangdong [71][72]. - The event has attracted over 10.32 billion online views and 667,500 attendees, making it one of the most popular rural music events in 2024 [78][79]. Group 5: Brand Development and Cross-Industry Collaboration - The competition has established itself as a cultural brand, leveraging policy support and resource integration to promote rural music [93][95]. - By collaborating with mainstream music platforms and hosting landmark concerts, the event has successfully brought rural music to urban audiences, enhancing its visibility [94][96]. - The competition has also fostered a "music economy," integrating various local industries and promoting regional specialties through music [98][102].
踏青赏万亩荔林!“生态荔乡·和美平山”环库walk活动成功举办
Nan Fang Nong Cun Bao· 2025-05-26 13:06
"生态荔乡·和美平山"环库walk活动现场。 "我到达终点 了,太开心了, 通过这次徒步活 动,我觉得平山 的风光非常美 好,环境特别美 丽,希望大家多 多来平山 玩。"徒步爱好 者向记者表达心 中兴奋。 5月25日,高州 市平山镇举 办"生态荔乡·和 美平山"环库 walk活动,旨在 展示平山优美环 境,推介平山生 态荔枝,倡导绿 色健康生活方 式,展现乡村振 兴成果。活动 上,300多名徒 踏青赏万亩荔 林!"生态荔乡· 和美平山"环库 walk活动成功举 办_南方+_南方 plus 传递"绿水青山 就是金山银 山"的生态发展 理念,提升平山 生态荔枝的品 牌;同时,搭建 产销对接的桥 梁,让平山生态 荔枝走向全省、 全国。 步爱好者迈开矫 健的步伐,从仁 耀垌村委会出 发,沿着5公里 环库绿道,一路 感受库区的生态 之美,最终到达 木禾塘村委会柴 坡村。途经荔枝 林步道、库边草 甸、荔海亭等打 卡点,沿途水波 粼粼、绿意盎 然,碧水与群山 相映成趣,错落 有致的荔枝林点 缀其中,让徒步 者流连忘返,纷 纷留下自己的倩 影。 这次环库徒步活 动是平山镇2025 年荔枝品牌(白 糖罂)嘉年华系 列活动的其中 ...
促进荔枝增产又增收丨市委书记抓乡村振兴(2025.05.19-05.25)
Nan Fang Nong Cun Bao· 2025-05-26 13:06
Group 1 - The article emphasizes the importance of promoting the production and income of lychee in Guangzhou, with a focus on high-quality development in rural areas [16][21] - Various cities are implementing strategies to enhance agricultural productivity and improve rural living standards, such as introducing quality industries and revitalizing land resources [5][23][24] - The article highlights the collaboration between cities like Foshan and Maoming to strengthen agricultural product sales and enhance market access in the Greater Bay Area [28][32] Group 2 - The article discusses the focus on developing green industries in Heyuan, particularly in oil tea, bamboo, and traditional Chinese medicine [36][38] - Shantou is working on integrating quality industries to boost local economies and enhance community participation in governance [25][26] - The article mentions the efforts of various cities to improve rural aesthetics and living conditions through infrastructure development and environmental beautification projects [72][108]
“中国西部牛仔城”纺织服装产业暨十五届“喀交会”专题推介会在穗举办
Nan Fang Nong Cun Bao· 2025-05-26 11:03
"中国西部牛仔 城"纺织服装产 业暨十五届"喀 交会"专题推介 会在穗举办_南 方+_南方plus 5月25日,在广 东省对口支援新 疆工作前方指挥 部的支持下,由 喀什地区招商局 主办,喀什地区 驻珠三角片区招 商分局承办 的"中国西部牛 仔城"纺织服装 产业暨十五 届"喀交会"专题 推介会在广州新 疆大厦举行,来 自新疆维吾尔自 治区驻广州办事 处、喀什经济开 发区、喀什市、 英吉沙县、疏附 县、伽师县、巴 楚县相关部门代 表以及纺织服装 等领域的企业代 表近150人齐聚 一堂,共同探讨 喀什纺织服装产 业的发展机遇与 合作前景。 喀什作为"一带 一路"倡议的重 要节点,拥有得 天独厚的区位优 势和政策支持, 是纺织服装企业 拓展中亚、南亚 市场的战略要 地。目前,喀什 依托丰富的棉花 资源、劳动力优 势和政策红利, 正全力打造"中 国西部牛仔 城",推动产业 从传统加工向全 链条、高附加值 方向升级。 喀什地区驻珠三 角招商分局、喀 什经济开发区、 喀什市、英吉沙 县、疏附县、巴 楚县、伽师县等 代表分别从区位 优势、产业基 础、政策扶持、 市场潜力等方面 进行推介,全面 展现了喀什纺织 服装产业的合作 ...