Core Viewpoint - The "2025 Greater Bay Area Consumption Season" and the media initiative "Foreign Trade Quality Products Reach the Bay Area" were launched in Guangzhou, highlighting the promotion of local products, particularly the Guangdong Sanbao, which has gained national attention as a regional specialty [2][5][4]. Group 1: Event Overview - The event was co-hosted by the Ministry of Commerce, the Central Radio and Television Station, and the Guangdong Provincial Government [2][5]. - The Guangdong Sanbao, a product developed by the Southern Rural News, was showcased at the consumption exhibition [3][11]. Group 2: Product Details - Guangdong Sanbao consists of three local specialties: Xinhui Chenpi (dried tangerine peel), Huaju Hong (a type of orange), and Chunsan Ren (spring sand fruit), known for their health benefits [6][7]. - The raw materials for these products are sourced from key production areas in Jiangmen Xinhui, Maoming Huazhou, and Yangjiang Yangchun, ensuring authenticity and quality [7][8][9]. Group 3: Market Performance - Since its launch in April, Guangdong Sanbao has been well-received on platforms like JD.com, Taobao, and the "Nannong Yuepin Hui" mini-program, standing out among similar products [16][17]. - The brand aims to enhance its visibility and influence through various platforms and activities, promoting Guangdong's authentic agricultural products to broader markets [18].

6村各获30万 元！广东首创公 益林生态产品价 值实现激励补偿 _南方+_南方 plus 近日，记者从广 东省林业局获 悉，今年，省财 政安排公益林补 偿资金共28.03 亿元，补偿面积 6600余万亩，其 中红树林补偿资 金约600万元， 首批6个村集体 获公益林生态产 品价值实现激励 补偿。 流溪河水源涵养林。 广东是我国红树 林分布面积最大 的省份，全省红 树林总面积达 1.14万公顷。 2024年广东创新 公益林补偿方 式，首次将红树 林作为公益林特 殊区域纳入生态 补偿范围，并根 据《广东省省级 以上公益林结合 森林质量分类差 异化补偿方 案》，给予最高 标准56元/亩补 偿。 树林保护中的激 励和导向作用， 切实调动广大群 众保护红树林的 积极性。 林下仿野生种植灵芝。 实施公益林生态 产品价值实现激 励是广东创新公 湛江红树林国家级自然保护区东部的麻章区湖光镇金牛岛红树林片区。 据统计，2024年 已纳入生态补偿 范围的红树林面 积共10.57万 亩，约占全省红 树林总面积的 62%，补偿资金 共591.92万元。 2025年，广东还 将继续加大红树 林保护力度，按 照林草湿荒普查 形成的"一张 ...

Core Viewpoint - The article highlights the expansion of "Xianpin Lychee" from Suixi County into the Beijing-Tianjin-Hebei region, showcasing its unique advantages and marketing strategies to enhance market presence and drive sales growth [1][2][3]. Group 1: Market Expansion - The promotional event for Guangdong lychee in the Beijing-Tianjin-Hebei region was held in Hebei, aiming to introduce "Xianpin Lychee" to northern consumers [2][9]. - Suixi County's Deputy Mayor, Pu Huoyuan, led the delegation to promote "Xianpin Lychee," establishing a platform for collaboration and market expansion [3][9]. - The county has signed procurement agreements with 36 domestic and international buyers, with pre-sale volumes exceeding 4,500 tons, accounting for about 30% of total production [35]. Group 2: Unique Product Advantages - "Xianpin Lychee" is cultivated in a prime agricultural zone, benefiting from volcanic soil and ample sunlight, resulting in larger fruit with a small seed, crystal-like texture, and sweet, juicy flavor [10][11]. - The product matures 15 days earlier than other regions, enhancing its market competitiveness [12]. Group 3: Marketing Strategies - Suixi County has adopted a digital marketing approach, utilizing platforms like Xiaohongshu to promote "Xianpin Lychee" through training and content optimization [14][15][17]. - The county's marketing efforts have included various promotional events across different cities, successfully integrating online and offline strategies to reach a broader audience [30][32]. Group 4: Future Plans - The county plans to continue enhancing the quality of the lychee industry by integrating online and offline resources and innovating marketing models to further expand "Xianpin Lychee" into wider markets [39][40]. - Local agricultural companies express optimism about the lychee market, with plans to increase procurement volumes compared to the previous year [36][38].

引资72万元，广 东省工商联组织 民营企业赴清远 连山考察帮扶_ 南方+_南方plus 农历四月初八是 清远市连山壮族 瑶族自治县革命 老区上帅镇传统 佳节"牛王诞" 。 5月4-5日，在广 东省工商联、中 建四局支持下， 广东省"百千万 工程"帮扶协作 驻连山工作队、 乡村振兴派驻上 帅镇帮镇扶村工 作队联合广东省 民营企业投资商 会、广东省公益 事业促进会与商 会联合党支部， 组织民营企业家 赴连山壮族瑶族 自治县开展"助 力'百千万工 程'、乡村振兴 连山学习考察帮 扶活动"。期间 开展了扶贫济困 活动、专场招商 引资推介会及捐 赠活动，合计引 资72万元。 其中，广东省总 商会名誉会长企 业玖龙纸业（控 股）有限公司、 组团帮扶单位中 建四局等共筹措 专项资金42万元 支持连山"牛王 诞"民族节庆活 动；广东省民营 企业投资商会主 席、省公益事业 促进会会长蔡文 贞向连山捐赠30 万元，将专项用 于配置急救设备 （AED机）及急 救能力培训。 项目的制作工 艺、保护发展、 文创产品研发等 情况，并现场采 购连山特色农副 产品，以实际行 动积极参与"百 会助百县 万企 兴万村"行动。 广东省工商 联"百 ...

海豚、候鸟、珍 稀植物……广东 生态圈被"野生 大佬"刷屏 | 绿美 热榜_南方+_南 方plus 广东省 国际生物多样性 日 | 绿美广东 的"家底"有多 厚？ 2025年5月22 日，第25个国际 性保护方面又采 取了哪些有力措 施？ 探秘城央绿美生 态！广州天河启 动国际生物多样 性日活动 5月22日，广州 市天河区国际生 物多样性日主题 宣传活动正式拉 开帷幕，聚 焦"万物共生 和 美永续"主题， 通过生态研学、 科普展览、专题 讲座等形式，助 力提升公众生物 多样性保护意 识，推进美丽天 河建设。 生物多样性日如 期而至，今年的 主题定为"万物 共生 和美永 续"。作为全球 生物多样性热点 地区之一，广东 的生物多样 性"家底"有多 厚？在生物多样 出动执法人员超 5万人次！广东 严打野生动植物 非法贸易 5月23日，笔者 从广东省林业局 获悉，"清风行 动2025"期间， 全省成立6个工 作小组，采 用"四不两直"方 式，对全省14个 重点地市进行明 察暗访；林业部 门会同公安、市 场监管等部门出 动执法检查人员 51718人次，检 查栖息地、人工 繁育场所、经营 利用场所等 23448处。 实时 ...

Core Viewpoint - The event promoting the Daoxiao wrapped steamed rice dumplings as a cultural heritage is successfully attracting attention and participation in Guangzhou, showcasing the unique culinary tradition and its modern adaptations [3][11][62]. Group 1: Event Overview - The Daoxiao wrapped steamed rice dumpling cultural promotion event took place from May 22 to 24, featuring a competition and product displays [11][12]. - The event included a competition where skilled artisans showcased their ability to wrap dumplings quickly, with the winner wrapping over 30 dumplings in 10 minutes [13][20]. - Various flavors of Daoxiao dumplings were presented, including traditional and innovative options, appealing to a younger audience [25][31]. Group 2: Cultural Significance - The Daoxiao dumpling tradition dates back to the 1930s, with its recipe refined by founder Ye Chao, earning the title of "the best dumpling in the world" [16][17]. - In 2012, the dumpling-making technique was included in the Guangdong provincial intangible cultural heritage list, and in 2024, it was recognized as a key product for geographical indication cultivation [18][19]. Group 3: Economic Impact - The Daoxiao dumpling industry has developed into a significant economic driver, with annual sales exceeding 20 million dumplings, contributing to local income [20][21]. - The local workforce, particularly skilled female workers, can earn over 10,000 yuan monthly during peak production seasons [21]. Group 4: Innovation and Market Strategy - Daoxiao dumpling companies are adopting innovative strategies to attract younger consumers, such as introducing new flavors and utilizing e-commerce platforms for marketing [31][32]. - The integration of traditional craftsmanship with modern marketing techniques, including live streaming, has helped expand their market reach [33][34]. Group 5: Tourism and Cultural Integration - The promotion of Daoxiao dumplings is part of a broader strategy to integrate food and cultural tourism, enhancing the region's appeal to visitors [45][46]. - The establishment of cultural landmarks and tourism projects aims to create a comprehensive tourism experience, linking local history and culinary traditions [47][48]. Group 6: Future Prospects - The event is part of a larger initiative to elevate Daoxiao dumplings from a regional specialty to a cultural icon within the Greater Bay Area, expanding its market potential [63][64]. - Ongoing promotional activities, including participation in festivals and advertising campaigns, are expected to further enhance the visibility and popularity of Daoxiao dumplings [66][69].

Core Insights - The event "All 'Lychee' Efforts, Bay Area Blooming" was held to promote the brand value of Gaozhou lychee, which is estimated at 12.22 billion yuan [2][4][50] - Gaozhou lychee accounts for one in ten lychees globally, highlighting its significance in the market [2][4] Group 1: Event Overview - The promotional event took place on May 26, featuring over 150 attendees, including wholesalers, channel merchants, and e-commerce platforms [8][9] - A tasting area was set up at the event, where attendees praised the sweet and crisp taste of Gaozhou lychee [11][12] Group 2: Quality Assurance Measures - Gaozhou has implemented several measures to ensure the quality of lychees, including packaging upgrades and a traceability system [15][19] - The lychee varieties have been classified into three grades: premium, first, and second, to guide pricing and sales [20] Group 3: Production and Sales Information - The planting area for Gaozhou lychee is projected to be 591,400 acres by 2025, with an expected production of 280,000 tons this year [29][30] - Gaozhou also cultivates longan, with a production estimate of 240,000 tons this year, complementing the lychee sales period [31] Group 4: Marketing and Promotion Strategies - The event featured a "Gaozhou Lychee Direct Line to Hong Kong and Macau" initiative, aimed at establishing direct supply chains [35][43] - Various promotional activities included live streaming by influencers and a focus on cultural experiences to enhance brand visibility [38][39]

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Core Viewpoint - The article highlights the successful marketing and sales strategies of "Xianpin Lychee," a product from Suixi County, which has gained significant traction both domestically and internationally, showcasing innovative approaches to agricultural marketing and sales [1][10][56]. Group 1: Marketing Strategies - "Xianpin Lychee" has successfully penetrated major economic regions in China, including Beijing-Tianjin-Hebei and the Yangtze River Delta, and has also begun to export internationally [8][9]. - The marketing campaign leveraged social media platforms, particularly Xiaohongshu (Little Red Book), to create a strong brand presence, resulting in over 1,000 promotional posts and 300 new accounts created in just over a month [32][33]. - The launch of a custom platform for consumers to engage in fruit picking has allowed consumers to pay 15 yuan per kilogram, significantly higher than the previous price of around 10 yuan, benefiting both farmers and consumers [44][46]. Group 2: Sales Performance - The pre-sale volume of "Xianpin Lychee" has exceeded 4,500 tons, with a total pre-sale amount reaching 160 million yuan [10][11]. - The price of "Xianpin Lychee" has increased by 20% compared to the previous year, indicating strong demand and effective marketing [10]. - The marketing activities have attracted significant media attention, with over 60 media outlets covering the events, leading to a total online traffic of over 120 million [39][41]. Group 3: Economic Impact - The new marketing strategies have expanded sales channels for farmers, significantly increasing their income and encouraging them to improve the quality and yield of lychees [51]. - The initiative has also stimulated related industries, creating numerous job opportunities and attracting talent back to the region [52]. - The transformation of "Xianpin Lychee" represents a broader trend of digitalization in the agricultural sector, showcasing a shift from traditional sales models to modern, integrated marketing approaches [56][57].

Core Viewpoint - The article highlights the successful sales campaign of Guangdong lychee through live streaming by XinXuan Group, achieving significant sales figures and promoting the lychee industry in Guangdong. Group 1: Sales Performance - XinXuan Group's live streaming event helped sell over 300,000 orders of Guangdong lychee, totaling approximately 1,184.27 million yuan (around 118.4 million) and nearly 1.4 million pounds [6][7][8]. - The event marked the beginning of the "618" sales season for Guangdong lychee, showcasing the effectiveness of live commerce in driving agricultural product sales [7][25]. Group 2: Marketing Strategy - The live stream featured hosts XinBa and DanDan, who passionately introduced the unique qualities of Guangdong lychee, emphasizing its origin, variety, and the care taken during cultivation [9][10]. - XinXuan Group established a "lychee working group" to ensure quality control and pricing, completing necessary processes within three days to facilitate the live stream sales [16][18]. Group 3: Industry Impact - The live commerce model has become a crucial channel for agricultural product sales, breaking geographical barriers and directly reaching consumers nationwide [22]. - XinXuan Group, founded in 2017, has facilitated over 2 billion yuan (around 200 million) in agricultural product sales through live streaming, contributing to the revitalization of rural areas in Guangdong [24][26]. Group 4: Future Plans - XinXuan Group plans to collaborate with local media and suppliers to further promote Guangdong lychee sales and enhance its brand image [33][35]. - The company aims to integrate local agricultural resources and cooperatives to create a sustainable development model for the lychee industry [36][37].