Core Insights - The event held on May 25 in Deqing County focused on integrating youth social activities with the lychee industry, promoting both friendship and industry revitalization [1][3] - Interactive activities related to "Mandarin Duck Lychee" were designed to enhance understanding and cooperation among participants, culminating in a showcase at the upcoming lychee sales conference [3][5] Industry Overview - Deqing County has a favorable climate for lychee cultivation, with over 300 years of planting history, producing varieties such as Mandarin Duck Guiwei and others, which are well-received in the market [7][9] - The estimated lychee planting area in Deqing County for this year is approximately 27,300 acres, with an expected increase in yield compared to previous years [9] Development Initiatives - The county has been focusing on enhancing the lychee industry through improvements in genetic resources, product management, and sales channels, aiming for standardization and scale in production [9] - The lychee industry is seen as a "sweet" opportunity for increasing income for farmers and village collectives, contributing to high-quality development [9]

Core Viewpoint - The article highlights the innovative culinary fusion of Ma Gong Goose and Guangdong lychee, showcasing a series of new dishes that combine the unique flavors of both ingredients, aimed at promoting local food culture [2][3][4][5]. Group 1: Culinary Innovation - The new dish series includes "Lychee Double Flavor Goose," "Goose with Lychee Aroma," "Emerald Lychee Goose," "Crispy Lychee Goose Cubes," and "Drunken Lychee Goose" [3][30]. - These innovative dishes blend traditional cooking techniques with bold creativity, successfully merging the delicious characteristics of Ma Gong Goose with the sweet flavor of lychee [4][5]. Group 2: Cultural Promotion - A promotional video titled "Ma Gong Goose Meets Guangdong Lychee" has been released to further promote the culinary culture of Kaiping, featuring the traditional Cantonese melody of "Selling Lychee" [6][8]. - The video showcases the visually appealing Ma Gong Roast Goose, emphasizing the unique taste experience that can be felt even through the screen [9][10]. Group 3: Industry Development - The Ma Gong Goose industry has evolved beyond traditional practices into a full industrial chain, gaining significant recognition at the 14th Guangdong Modern Agricultural Expo [32][34]. - The establishment of the first modernized park themed around Ma Gong Goose, known as the Ma Gong Goose Prepared Dish Industrial Park, serves as a key platform for high-end and large-scale development of the "Jiangmen Quality" brand [41][42]. Group 4: Cultural Symbolism - Ma Gong Goose has transformed from a mere delicacy into a cultural symbol, with the creation of IPs like "M.Goose" and "Gong Xiao Goose," leading to a diverse range of cultural products [45]. - The presence of Ma Gong Goose in various popular venues across China signifies its growing cultural significance and its role in connecting people to the unique lifestyle of the Lingnan region [47][50].

Group 1 - Guangdong province is intensifying efforts to combat illegal wildlife trade through the "Qingfeng Action 2025" and spring bird protection initiatives, running from February 1 to March 31 [3] - The "2025 Guangdong Lychee Procurement Map" has been launched to facilitate consumer purchases and help buyers accurately grasp procurement information, integrating details from 12 major lychee production areas [7] - The "Good Products Shandong" brand export center has been officially launched in the Guangdong-Macao deep cooperation zone, aiming to promote Shandong agricultural products overseas [10][11] Group 2 - The second "Qian Niu Ben Yue" production and sales connection conference was held to enhance cooperation between Guangdong and Guizhou, promoting the high-quality development of Guizhou's beef industry [13][14] - The "Yibangfu Jiangmen Pavilion" was inaugurated to deepen East-West cooperation and promote agricultural product circulation, marking a new attempt in rural revitalization [16][17] - The "Xianpin Lychee" from Suixi County was showcased in Chongqing, highlighting its unique qualities and early market entry, filling a gap in fresh fruit availability [19][22][24] Group 3 - Maoming lychee gained over 100 million exposures on Douyin last year, with a significant increase in merchant numbers and sales, indicating strong e-commerce potential for this year's harvest [26] - A delegation from Haifeng County visited Guangzhou to explore brand upgrading strategies for the Lianhua Mountain tea brand, aiming to enhance market channels [28][29]

生态美、产业 兴、百姓富、乡 风淳，广东以文 明之美塑乡村之 魂_南方+_南方 plus 突破传统宣讲模 式，茂名根子镇 开设"柏桥讲 堂"，用小讲堂 讲活大思想；围 屋变"和屋"，干 戈化玉帛，在梅 州广福镇广育 村，客家谚语成 了调解矛盾 的"好帮手"；一 条落羽杉"网 红"村道，一片 200亩花田稻 海，一批碉楼、 地洞、古井等文 物遗迹，珠海斗 门镇上洲村这座 160余年的古老 村落，如今成了 游客观光打卡 地…… 近18万平方公里 的南粤大地上， 分布着1609个乡 镇（街道）、 2.65万个行政村 （社区）。这片 广袤的热土，乘 着"百县千镇万 村高质量发展工 程"的东风而动 力澎湃，也在文 明乡风的浸润下 生机勃发。近年 来，广东深入实 施文明乡风建设 工程，以文明村 镇创建为重要抓 手，建立完 善"11234"文明 乡风建设体系， 扎实开展思想铸 魂、新人培育、 移风易俗、家风 家教、基层治 理、美丽乡村、 文化润心、文旅 兴农、能人培 养、科教助 农"十大行动" ， 统筹推进文明培 育、文明实践、 文明创建，为乡 村文化振兴培根 铸魂，奋力打造 文明乡风建设 的"广东样本" 。 涵养文明新风 ...

宋韵茶香溢湾 区，英德红茶霸 屏广州地铁枢纽 _南方+_南方 plus 当千年茶韵邂逅 现代都市脉搏， 一场传统与创新 交融的品牌盛宴 正在大湾区上 演。 5月24日，由清 远英德市政府和 广州地铁策划的 英德红茶广州地 铁"宋韵茶事"系 列宣传活动在广 州陈家祠地铁站 全面启动，通过 城市地标场景、 地铁城际矩阵及 沉浸式文化体 验，成功打响红 茶品牌升级战， 为乡村振兴注入 强劲动能。 启动仪式现场。 走进陈家祠地铁 站内，四处弥漫 着"世界高香红 茶"英德红茶的 馥郁茶香，英德 红茶广州地 铁"宋韵茶事"宣 传活动正以一场 《宋韵迎宾》舞 蹈翩然启幕。舞 者身着宋代服 饰，将点茶技艺 融入优雅舞姿， 瞬间勾勒出千年 茶文化的诗意画 卷。9家英德红 茶龙头茶企和1 家西牛麻竹笋企 业携明星产品集 体亮相，汉服茶 娘子穿梭其间， 不仅以专业视角 推介英德红茶， 更化身"行走的 文化名片"，引 得乘客纷纷驻足 拍照。活动现 场，宋代点茶表 演、"画中仙"主 题打卡区、汉服 赠茶礼等互动环 节轮番登场，让 市民在品茗间沉 浸式感受英德红 茶的文化底蕴与 品质魅力。 启动仪式现场。 屏"。而作为日 均客流量超30 ...

Core Viewpoint - The opening of the Southern Medicine Provincial Modern Agricultural Industrial Park Exhibition Center marks a significant step in promoting the Southern Medicine industry in Guangdong, showcasing its cultural heritage and agricultural advancements [5][12][13]. Group 1: Exhibition Center Overview - The exhibition center is located in the core area of the industrial park in Zhuji Town and serves as a venue for the 2024 Guangdong Provincial High-Quality Development Engineering Exchange Conference [6][5]. - It features five main sections: Southern Medicine Product Display Area, Chinese Herbal Medicine Map, Traditional Chinese Medicine Cultural Treasures Science Popularization Area, Southern Medicine Industrial Park, and Implementation Subject Introduction [9]. - The center employs various presentation methods, including dynamic videos, physical displays, and product experiences, to showcase the development of the Southern Medicine industry over the years [10][11]. Group 2: Industry Development and Impact - Nanhua City has positioned the Southern Medicine industry as a key driver for rural revitalization, cultivating over 30 types of medicinal herbs across more than 100,000 acres [19][20]. - The Southern Medicine Provincial Modern Agricultural Industrial Park was established in 2021, focusing on a spatial development layout that includes agricultural facilities, land transfer, industry integration, and technological research [20][21]. - The park's total industrial chain output value reaches 1.359 billion yuan, integrating seedling cultivation, planting, processing, distribution, sales, and tourism [23]. Group 3: Future Prospects - In 2024, Guangdong plans to establish the third batch of provincial medicinal material industrialization bases, with a focus on nurturing high-quality seed resources for the Southern Medicine industry [25][26]. - Nanhua City, known as the "Hometown of Ginkgo," has over 100,000 ginkgo trees, with significant efforts to develop the ginkgo industry through tourism and health products, contributing approximately 100 million yuan in annual output value [28][32].

从地方名茶到湾 区爆款！海丰莲 花山茶风靡茶博 会_南方+_南方 plus 5月21日至25 日，海丰莲花山 茶展团携8家本 土茶企亮相第二 十六届广州国际 茶文化节暨春季 中国（广州）国 际茶业博览会。 展团携绿茶、红 茶、高山乌龙及 野生"海鲜茶"等 多元化产品参 展，在展会现场 引发热烈反响， 吸引众多客商驻 足品鉴、洽谈合 作，现场签约气 氛持续高涨，充 分展现了莲花山 茶的独特魅力。 此次参展不仅让 海丰莲花山茶在 大湾区舞台大放 异彩，更通过组 团参展、品牌推 介及产业调研等 系列举措，成功 打通产销对接渠 道。展团与多家 大湾区企业达成 深度合作意向， 为海丰茶产业融 入粤港澳大湾区 市场奠定了坚实 基础，展现出粤 东茶乡高质量发 展的强劲势头和 广阔前景。 市民、客商纷纷点赞莲花山茶。李艳摄 茶香四溢引客来 莲花山茶广获湾 区青睐 海丰莲花山茶产 自粤东第一高峰 莲花山脉，核心 产区海拔超千 米，常年云雾缭 绕，得天独厚的 生态条件赋予 其"金黄汤、蜜 栗香"的鲜明特 质。本次参展， 海丰县精选8家 代表性茶企组成 展团，涵盖绿 茶、红茶、高山 乌龙及野生"海 鲜茶"等多元化 产品。 其中，产 ...

Core Viewpoint - The event held at Guangzhou JD Mall focused on promoting the "God Fresh Box" feature of Casarte refrigerators, showcasing its ability to preserve lychee freshness and enhance brand awareness [6][7][39]. Group 1: Event Highlights - The event featured various activities such as a lychee eating competition, DIY lychee food, and interactive games, attracting hundreds of participants including merchants and influencers [5][6][19]. - The "God Fresh Box" is a nitrogen-oxygen controlled preservation drawer in Casarte refrigerators that maintains the nutritional quality of food, achieving over 99% retention of nutrients like vitamin C and anthocyanins for up to seven days [10][11][12]. - Participants engaged in a cycling challenge to simulate the transportation of lychees, with rewards including fresh lychees and creative products [17][18]. Group 2: Lychee Industry Insights - Guangdong is a major producer of lychees, accounting for nearly half of China's lychee production and one-third of global production, with stable planting areas around 4 million acres [40][41]. - The lychee harvest in Guangdong is expected to increase significantly this year due to favorable weather conditions [42]. - The collaboration between Casarte, Southern Rural News, and JD Logistics aims to enhance consumer awareness of both Casarte appliances and Guangdong lychees through this promotional event [38][39].

兴农评丨冒险诚 可贵，生命价更 高_南方+_南方 plus 他们试图寻求心 理慰藉与经济帮 扶的本能反应。 责任归属的探 讨，交由法律。 我想说的是"打 卡文化"与生命 冒险的问题。 近年来，"打卡 文化"掀起热 潮，到网红餐 厅、景点打卡悄 然成为市民的日 0:00 / 3:04 三农大小事，尽 在兴农评。 近日，一则令人 痛心又备受争议 的事件引发社会 关注：五一期 间，22名驴友结 伴进入广东清远 英德市"一线 天"溪谷溯溪， 事发区域属于广 东石门台国家级 自然保护区，未 经批准不得擅自 进入探险、戏 水、溯溪，却因 成为网红打卡地 吸引众多探险 者。不幸的是， 活动中一人溺 亡，事后遇难者 家属向其余21名 同行队友索赔86 万元。 从情感角度看， 家属痛失亲人， 提出补偿诉求完 全能理解，这是 常。那些曾经需 要专业训练和周 密准备的户外活 动，如今被简化 为社交媒体上的 九宫格照片。在 滤镜和美颜的加 持下，危险被美 化，难度被淡 化，剩下的只有 精心构图的画 面，在社交媒体 上引来点赞无数 ——冒险成为了 普通人获得关注 的捷径。 这次事件的刘姓 组织者或许并非 专业领队，参与 者也多是受网络 ...

Core Viewpoint - The article discusses the efforts of Haifeng County to enhance the branding and market presence of its Lianhua Mountain tea through a study visit to the Fangcun tea market in Guangzhou, aiming for high-quality development and better market integration [1][5][43]. Group 1: Market Research and Development - A delegation from Haifeng County, including representatives from eight key tea enterprises, visited the Fangcun tea market for specialized research and to learn advanced experiences [3][5]. - The research aimed to connect market resources accurately and explore new paths for the high-quality development of the tea industry [7][8]. - The Fangcun tea market is recognized as a major hub for tea distribution, gathering top industry resources and showcasing innovative practices in distribution systems, brand operation, digital marketing, and supply chain management [12][15]. Group 2: Brand Development Strategies - The visit highlighted the need for Lianhua Mountain tea to adopt a diversified development approach, emphasizing product characteristics to better target consumer groups [16][17]. - Insights from leading companies like Guizhou Duy Tea and Baijing Golden Tea emphasized the importance of government support and regional characteristics in brand expansion [21][25]. - The Haifeng tea industry faces challenges such as a single sales channel and insufficient brand recognition, which the study aimed to address by learning from Fangcun's successful brand operations [42][43]. Group 3: Recommendations and Future Directions - The Guangzhou Tea Association provided systematic recommendations for the development of Lianhua Mountain tea, including strengthening government support, integrating local cultural elements, and embracing e-commerce trends [52][54]. - The interaction between Haifeng and Guangzhou's tea industries marks a significant step towards transforming from "production advantages" to "brand value," with a focus on standardization, marketization, and digital strategies [55][57].