Nan Fang Nong Cun Bao
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南农晨读丨南雄收稻啦!
Nan Fang Nong Cun Bao· 2025-10-27 00:32
Group 1 - Guangdong Province reported 868 new local cases of Chikungunya fever from October 19 to October 25, 2025, with no severe cases or deaths reported [5][6][8] - The distribution of cases includes 199 in Jiangmen, 130 in Foshan, 124 in Guangzhou, and 102 in Shenzhen, among others [6][7][8] Group 2 - The "Eat Hard Kindergarten" in Henan has gained popularity for its unique approach to labor education, where children engage in hands-on activities like cooking and farming instead of traditional learning [9][10][12] - Videos of children participating in these activities have gone viral, highlighting the charm and value of labor education [11][12] Group 3 - The second Chaozhou Food Culture Week and 2025 Chaozhou Olive Culture Week have been launched, featuring popular products like dried scallops and squid, which are well-received by consumers [13][14][19] - The event has seen strong sales, with new products like olive fruit vinegar and sugar-free concentrated olive juice gaining popularity among Hong Kong customers [18][19][20] Group 4 - Zhanjiang is recognized as a major fishing area in South China, with a significant aquaculture area of 1.162 million acres, accounting for 16% of the province's total [40] - The city is pushing for modern marine ranching development, achieving notable progress in aquaculture breeding, deep-sea farming, and seafood processing [41] Group 5 - The Guangdong pig industry faces challenges with a "volume increase and price drop" scenario, leading to declining breeding profits amid a supply-demand imbalance [44][45] - The industry is experiencing structural contradictions, with a strong primary sector but weak secondary and tertiary sectors, complicating the transition [44][45] - Consumer changes are driving industry upgrades, with the pre-made food sector growing over 20% annually, while traditional pork products struggle to meet the evolving demands of younger consumers [46][47][48]
龙门农民画:泥土里生长出的岭南文化名片
Nan Fang Nong Cun Bao· 2025-10-27 00:00
Core Viewpoint - Longmen Farmer Painting, rooted in the soil of Guangdong, represents a unique cultural identity and artistic expression, showcasing bold colors and exaggerated forms that reflect the local lifestyle and traditions [8][9][12]. Group 1: Historical Background - Longmen Farmer Painting originated in the 1970s, driven by the need for promotion and emotional expression, with its first training class established in April 1972 [15][16]. - The style evolved in the 1980s, incorporating elements from various Lingnan cultures, leading to a distinctive approach characterized by exaggerated shapes and bold colors [18][22]. - In 1988, Longmen was recognized as "China's Modern Folk Painting Hometown," further solidifying its cultural significance [23]. Group 2: Artistic Characteristics - The paintings are known for their "exaggerated shapes and bold colors," differing from other regional styles by offering a more delicate and abstract approach [20][21]. - Each color in the artwork serves as a direct expression of emotion, reflecting the artists' connection to their rural roots and daily life [21][45]. Group 3: Contemporary Development - The integration of modern themes and techniques, such as digital tools and social media, has revitalized Longmen Farmer Painting, making it relevant in contemporary society [66][71]. - The local government supports the development of this art form through funding and initiatives that promote its integration into tourism and cultural industries [90][92]. Group 4: Cultural Impact - Longmen Farmer Painting serves as a cultural ambassador, telling stories of land, life, and beauty, and has gained international recognition, with plans for exhibitions abroad [102][99]. - The art form has evolved into a cultural IP, merging traditional art with modern lifestyle elements, thus appealing to a broader audience [88][94].
订单总额超3000万元!汕尾展团何以“领鲜”食博会?
Nan Fang Nong Cun Bao· 2025-10-26 13:02
Core Insights - The Shantou exhibition group achieved impressive results at the 2025 Shenzhen Food Expo, with total transaction amounts exceeding 3,025 million yuan and 2,228 intention orders [7][8]. Group 1: Exhibition Performance - The Shantou exhibition group has participated in the Shenzhen Food Expo for three consecutive years, evolving from merely showcasing local products to actively promoting agricultural brands [3][4]. - During the expo, Shantou's sales reached over 231 million yuan, with a daily average sales exceeding 40,000 yuan for certain products [6][32]. - The exhibition area was expanded to 540 square meters, showcasing a variety of high-quality agricultural products, including seafood, sweet potatoes, and specialty teas [12][13]. Group 2: Product Highlights - Shantou introduced live seafood, such as grouper and sea urchins, which attracted significant attention from attendees [15][16]. - The "丸管家" brand's fish balls received positive feedback, with daily sales averaging over 10,000 yuan during the expo [34]. - Unique products like the "汕汕金" oil citrus juice and yellow skin juice also gained popularity, achieving daily sales of 5,000 yuan [38][40]. Group 3: Marketing Strategies - The exhibition group adopted a "media+" strategy to enhance brand visibility, incorporating creative marketing and cultural performances [77][81]. - Live streaming was utilized to promote Shantou's agricultural products, allowing real-time interaction with consumers nationwide [86][89]. - The government emphasized the importance of the expo as a platform for connecting Shantou's products with broader markets, particularly in the Greater Bay Area [94][96].
南农晨读丨静守畲风
Nan Fang Nong Cun Bao· 2025-10-26 11:32
Group 1 - The 2026 National Civil Service Examination in Guangdong has attracted nearly 330,000 applicants, with a total of 3310 positions available [4][5] - As of the deadline for registration, 289,616 candidates have passed the initial qualification review, while 39,971 are still pending [6] Group 2 - Guangdong Province has released 16 measures to support the high-quality development of the low-altitude economy, aiming to establish itself as a leading hub for this industry [9][10][11] Group 3 - The "Xinjiang Products Southward, Guangdong Products Northward" red date ordering event resulted in contracts for a total of 25,000 tons, marking a significant connection between local red date production and market demand [14][18] Group 4 - At the 138th Canton Fair, 76 quality enterprises from Xinjiang showcased their products, promoting the "Xinjiang Products Southward" initiative and expanding economic ties between Guangdong and Xinjiang [20][23] Group 5 - The 2025 Global High-end Food and Quality Agricultural Products Expo concluded successfully, with over 50 enterprises from Shanwei participating and achieving significant sales [26][28] Group 6 - The second spring sowing grain competition in Longchuan County recognized outstanding contributions, with awards for best yield and contributions to fallow land recovery [32][35][36] Group 7 - Longchuan County has implemented a "Media+" initiative with 12 measures to promote the high-quality development of its camellia oil industry [46][48] Group 8 - Shenzhen-based Yuanju Food Company has gained over 3 million online followers, successfully marketing its frozen food products across multiple provinces and major retail chains [50][52]
“媒体+”助力湛江海鲜热销贵州市场,粤黔合作再谱新篇
Nan Fang Nong Cun Bao· 2025-10-26 11:32
Core Viewpoint - The event in Guizhou showcased seafood from Zhanjiang, highlighting the collaboration between Guangdong and Guizhou provinces, and the growing demand for high-quality seafood in the region [3][4][6]. Group 1: Event Overview - The seafood promotion and tasting event took place in Guiyang, Guizhou, featuring premium seafood products such as golden pomfret, shrimp, and oysters from Zhanjiang [3][4]. - The event aimed to enhance cooperation between Guangdong and Guizhou, presenting new ideas and outcomes for both provinces [4][6]. Group 2: Market Demand and Supply - There is a continuous increase in local consumption and a rising demand for high-quality seafood in Guizhou, which is seen as a growth hub for domestic consumption [6][21]. - Zhanjiang is recognized as a major fishing city in Guangdong, contributing 13% of the province's marine industry output and over 40% of deep-sea aquaculture capacity [9][10][11]. Group 3: Seafood Industry Position - Zhanjiang's seafood, particularly golden pomfret and shrimp, has gained national acclaim and is popular both domestically and internationally [11][12]. - The region's aquaculture area covers 1.162 million acres, accounting for 16% of the province's total, with Zhanjiang leading in fishery production and output for 30 consecutive years [9][10]. Group 4: Strategic Initiatives - The Guangdong government has launched initiatives to develop a "media+" model to enhance agricultural product marketing, integrating various societal forces to improve market effectiveness [49][51]. - Zhanjiang's seafood enterprises are actively engaging in market research and promotion in Guizhou, aiming to boost sales of key products like golden pomfret and shrimp [53][55]. Group 5: Business Collaborations - A procurement signing ceremony was held during the event, with 12 companies, including Guangdong Haiwei Agricultural Group and Guizhou Western Wharf Catering Management, signing contracts worth over 30 million yuan for seafood sales in Guizhou [61][66]. - The establishment of a food safety liability insurance specifically for Zhanjiang seafood products aims to enhance quality assurance and market confidence [58][60].
打造工会消费帮扶新桥梁!化橘红广州印象馆迎首批工会会员
Nan Fang Nong Cun Bao· 2025-10-26 11:32
Core Viewpoint - The initiative aims to connect the Huazhong red industry with the consumption market in the Guangdong-Hong Kong-Macao Greater Bay Area through union organizations, thereby promoting the revitalization of local特色产业 and rural development [6][34]. Group 1 - The Guangdong "Hundred Million Project" work team successfully connected with the Guangdong Provincial Agricultural and Rural Affairs Union to organize the first batch of members to visit the "Huazhong Red Impression Hall" in Guangzhou [2][3]. - The work team serves as a bridge for grassroots support, focusing on industrial assistance and consumption promotion as key tasks [8][9]. - Huazhong red, known as "Southern Ginseng," is a representative geographical indication product of Huazhou City and a significant industry for local economic development [10][12]. Group 2 - The work team identified the need to facilitate the last mile connection to the vast market of the Greater Bay Area to convert the industrial advantages of Huazhong red into actual economic benefits [15]. - The establishment of the "Huazhong Red Impression Hall" in Guangzhou serves as the first showcase for Huazhong red in the Greater Bay Area, with active collaboration from the Guangdong Provincial Agricultural and Rural Affairs Union [16][18]. - The union members experienced the cultural atmosphere of the hall and learned about the historical significance and health benefits of Huazhong red products [21][22]. Group 3 - The exhibition featured a variety of Huazhong red products, including raw fruits, slices, and processed goods, which generated significant interest among visitors [25][26]. - The ongoing activities are part of the 2025 China Farmers' Harvest Festival and aim to enhance the understanding of特色农业产业 while leveraging collective union power to support farmers' income and rural revitalization [28][30]. - Future plans include expanding promotional channels and sales paths for Huazhong red products, targeting more union systems and online platforms for special promotions [33][34].
第四届渔菁英挑战赛在湛江举办,吸引全国41家科研院校93支团队同台PK
Nan Fang Nong Cun Bao· 2025-10-26 11:32
Core Viewpoint - The Fourth "Fishing Elite Challenge" competition is being held in Zhanjiang, attracting 93 teams from 41 research institutions across the country, highlighting its significance in promoting agricultural education and innovation [1][2][6]. Group 1: Event Overview - The event is organized by the Ministry of Education and various educational and scientific organizations, aiming to enhance the quality and capabilities of graduate students in agricultural fields [4][5][6]. - This year's competition has nearly doubled the number of participating teams compared to the first event in 2019, which had 48 teams from 27 institutions [17][19]. Group 2: Competition Structure - The competition consists of three main parts: professional knowledge competition, professional skills competition, and innovation and entrepreneurship ability competition, ensuring a balance between scientific rigor and practical application [24][25]. - The competition addresses real industry needs, such as aquaculture wastewater treatment and intelligent breeding, reflecting the practical challenges faced in the field [26][34]. Group 3: Educational Impact - The event serves as a platform for graduate students to validate their professional knowledge and skills, fostering a competitive environment for mutual learning and improvement [20][22]. - It aligns with national educational goals, promoting the integration of research and practical application to support rural revitalization and economic development [15][34]. Group 4: Industry Perspective - The event is seen as a critical initiative for cultivating high-quality professional talent in the marine economy, which is essential for the sustainable development of the industry [35][38]. - Companies like Wang Hai Group view the competition as a strategic opportunity for talent development, aiming to contribute to technological advancements in the aquaculture sector [40][41].
选好品种来这里!广东种博会粤北(翁源)分会场持续至月底
Nan Fang Nong Cun Bao· 2025-10-25 14:31
Group 1 - The 24th Guangdong Seed Industry Expo's Northern Guangdong (Wengyuan) sub-venue opened on October 24, 2025, showcasing over 600 new and superior varieties of grain, oil crops, and vegetables, aimed at promoting agricultural high-quality development in Northern Guangdong [4][9][10] - The event features a variety of activities including an opening ceremony, exhibitions, and hands-on experiences, highlighting the innovation strength of the seed industry and the vitality of rural revitalization in Northern Guangdong [9][12] - The expo has evolved from a display window to a regional innovation hub for the seed industry over the past four years, emphasizing the importance of seed safety, promotion systems, and talent development [11][12] Group 2 - The exhibition includes a wide range of crops such as bitter melon, winter melon, and various vegetables, with a focus on high-yield and quality rice, soybeans, and peanuts suitable for Northern Guangdong [22][30] - The event aims to enhance food security and expand the display scale of staple crops, while also responding to urban agricultural trends by showcasing varieties suitable for balcony planting [22][30] - The expo has successfully promoted over 60 specialty varieties in Northern Guangdong over the past three years, contributing to local agricultural innovation [22] Group 3 - The Green Treasure Agricultural Technology Development Co., Ltd. serves as a modern seedling center with an annual production capacity exceeding 60 million seedlings, connecting farmers to markets [29][30] - The company employs advanced technologies such as water and fertilizer integration systems, reducing seedling costs by approximately 20% and improving seedling quality by 15% [31] - The innovative "reverse flying land" model connects market demand in the Guangdong-Hong Kong-Macao Greater Bay Area directly to production bases, ensuring farmers' income while providing quality products to urban consumers [31][32] Group 4 - Local farmers are transitioning from traditional farming to modern agricultural practices, with over 200 farmers employed locally through the integration of labor resources and idle land [32] - The expo not only promotes agricultural revitalization but also serves as a replicable model for agricultural development, transforming seeds into products and farmers into experts [33]
从地方特产到美食符号,湛江海鲜为何全国知名,未来将有多大潜力?
Nan Fang Nong Cun Bao· 2025-10-25 14:31
Core Viewpoint - Zhanjiang seafood has gained national recognition due to its quality and variety, with significant potential for future growth in the seafood industry [1][6][7]. Group 1: Industry Overview - Zhanjiang is a major fishing area in South China, with aquaculture covering 1.162 million acres, accounting for 16% of the province's total [4]. - The city has maintained the highest fishery output in Guangdong for 30 consecutive years, with a projected total fishery output of approximately 1.316 million tons and a fishery output value of about 29.4 billion yuan in 2024 [8][13]. - Zhanjiang's shrimp production has established a complete industrial chain, generating an annual output value exceeding 50 billion yuan, earning it the title of "China's Shrimp Capital" [15][16]. Group 2: Aquaculture Development - The cultivation of golden pomfret in Zhanjiang has rapidly expanded, with an annual output exceeding 300,000 tons, making it the largest in China [20][21]. - By 2024, the total output value of the golden pomfret industry is expected to exceed 10 billion yuan, with around 100,000 people involved in the entire industrial chain [23][24]. - The modern deep-sea aquaculture platforms have been established, significantly enhancing production efficiency and product quality [30][44][47]. Group 3: Processed Food Industry - Zhanjiang is developing a pre-prepared food industry, with a production value of 10.2 billion yuan in 2024, reflecting a year-on-year growth of 14.6% [60][62]. - The city has launched initiatives to promote the "Zhanpin" brand, enhancing the value of local seafood products and contributing to the economic growth of local farmers [73][76]. - The establishment of a brand innovation platform aims to integrate resources and promote Zhanjiang seafood products nationally [65][72]. Group 4: Future Prospects - The modern marine ranching construction plan outlines a three-step approach to achieve a total aquaculture product volume of 1.47 million tons by 2035 [36][38]. - The upcoming seafood promotion event in Guizhou aims to showcase Zhanjiang's seafood products and further enhance its market presence [78].
“疆品南下”再添新动力!45团前海镇“叶河明珠”品牌助力产业提质升级
Nan Fang Nong Cun Bao· 2025-10-25 14:31
Core Viewpoint - The "Leaf River Pearl" brand initiative aims to enhance the quality and upgrade the agricultural industry in the 45th Group's Qianhai Town, facilitating the two-way circulation of agricultural products between Xinjiang and Guangdong [3][5][46]. Group 1: Brand Development - The "Leaf River Pearl" brand was officially launched to promote local agricultural products, including 12 varieties such as red dates, ice sugar heart apples, and fragrant pears [20][24]. - The brand aims to transition from raw material sales to brand operation, enhancing the added value of agricultural products and supporting the construction of a national date town [18][26]. Group 2: Agricultural Production - Qianhai Town has 420,000 acres of arable land and 100,000 acres of fruit trees, producing 55,000 tons of red dates and 50,000 tons of ice sugar heart apples annually, with red dates accounting for 75% of the specialty crop output [9][10]. - The town has established a red date deep processing industrial park and introduced advanced processing equipment, promoting standardized cultivation across 70,000 acres of red dates [15][17]. Group 3: Market Integration - The "Xinjiang Products Southbound, Guangdong Products Northbound" initiative has created a platform for agricultural product sales between the two regions, facilitating long-term cooperation agreements [31][33]. - Four companies from Guangzhou signed procurement agreements for "Leaf River Pearl" products, marking the brand's entry into the Greater Bay Area market [34][36]. Group 4: Event and Promotion - A promotional event for the "Leaf River Pearl" brand was held, showcasing local products and enhancing community engagement through food and cultural displays [39][41]. - The event serves as a critical opportunity for the brand to reach a broader audience and strengthen the collaboration between Xinjiang and Guangdong [45][48].