Zhong Guo Zhi Liang Xin Wen Wang
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以质为基 以心为桥 牛栏山深化营销变革让“民酒”品质直抵民心
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-11 07:06
Core Viewpoint - The future of "people's liquor" is evolving beyond mere cost-performance metrics to focus on emotional resonance, cultural depth, and connection with consumers, as exemplified by Niulanshan's marketing transformation [1] Group 1: Quality Foundation - Niulanshan has sold 6 billion bottles of its aged liquor over the past decade, reflecting its commitment to quality and the principle of "brewing for the people" [2] - The company has invested in modern scientific research and collaborated with top institutions to enhance its traditional brewing techniques, integrating modern microbiological technology with classic craftsmanship [2] - The successful launch of various products, such as "Beijing Tequ" in 1984 and "Niulanshan Chen Nian" in 2002, showcases the brand's ability to innovate while maintaining its core values [2] Group 2: Emotional Resonance - Niulanshan's marketing strategy this year focuses on emotional engagement, transforming the quality of "people's liquor" into an emotional experience through relatable narratives [4] - The brand's campaigns, including the "Fireworks in the World" series and collaborations with popular media, have achieved over 300 million views, effectively resonating with consumers [4] - By targeting younger demographics with trendy products and social media engagement, Niulanshan has successfully redefined the perception of white liquor among younger consumers [4] Group 3: Cultural Depth - Niulanshan aims to integrate cultural heritage into modern life by promoting traditional brewing techniques and engaging consumers through interactive experiences [6] - The brand's participation in cultural events and its inclusion in the "Beijing Intangible Cultural Heritage Tour" project highlight its commitment to cultural transmission and community engagement [6] - By leveraging social media to share traditional brewing experiences, Niulanshan is revitalizing its cultural narrative and connecting with a younger audience [6] Group 4: Systematic Upgrade - The company's innovations represent a comprehensive upgrade around the positioning of "people's liquor," emphasizing emotional connection, enjoyment, and cultural sharing [7] - Niulanshan's transformation reflects a deep interpretation of quality, encompassing not just taste but also emotional comfort and cultural identity [7] - The brand's approach serves as a model for traditional companies seeking to transition towards high-quality, emotionally resonant products [7]
我国有色金属行业QC小组质量改进成果首获ICQCC金奖
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-11 06:59
Group 1 - The core achievement of the Northern Copper Mining Group's QC team is the significant reduction of the fault rate in the 410-level rail transport system from 4.36% to 1.83%, enhancing both economic and safety benefits [1][2] - This award marks the first time that grassroots quality improvement results from China's non-ferrous metal industry have received the highest award at the ICQCC, indicating a historic breakthrough [1] - The innovative measures implemented include shortening the power supply radius and adding buffer springs, which have extended the lifespan of key equipment and improved maintenance efficiency [1] Group 2 - The ICQCC, initiated in 1976, is the largest and most influential international conference in the field of quality management, involving 14 countries and regions [2] - The achievement signifies that the Northern Copper Mining Group has reached an internationally advanced level in mass quality innovation activities, refined production management, and intelligent manufacturing [2] - The company has integrated comprehensive quality management into its overall strategy, fostering grassroots innovation to continuously address production bottlenecks and drive high-quality development [2]
构网型技术标准助力光伏名企提升质量管理水平打开国际市场
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-11 06:55
Core Viewpoint - The China Quality Certification Center (CQC) is enhancing quality management standards for photovoltaic companies, facilitating their entry into international markets through the development of a network-based certification model and international standards [1][2]. Group 1: Introduction - CQC, established in 1984, is the largest national certification body in China, with a presence in over 60 countries and a significant role in developing national and international standards in the renewable energy sector [1]. Group 2: Background - Chinese renewable energy companies face two main challenges in international competition: fragmented international standards increasing compliance costs and insufficient alignment between domestic certification systems and international rules, leading to trust barriers [2]. Group 3: Main Practices - CQC has developed quality certification standards that align with international requirements, creating the Grid Network Capability Index (GNI) model and the first global technical specification for grid-connected energy storage systems, which has been adopted by the UK National Grid [3]. - A closed-loop certification model has been established, integrating research, testing, certification, and production, which has led to significant improvements in technology and reduced testing costs by 65% [4]. - CQC has created a compliance toolkit for overseas expansion, which has reduced certification cycles by 40%, exemplified by a project that took only 11 days to complete [5]. Group 4: Results and Impact - The four-in-one service model has led to the establishment of a comprehensive standard system that enhances the quality of the energy storage industry, with a 15%-20% increase in product premium capabilities for domestic storage products [6]. - CQC's standards have facilitated entry into high-end European markets, generating over $200 million in initial export revenue and laying the groundwork for expansion into emerging markets along the Belt and Road Initiative [6]. Group 5: Lessons Learned - CQC's innovative service model addresses the challenges faced by the photovoltaic storage industry, breaking the monopoly of Western standards and creating a framework for international market entry [7]. - A three-phase approach to international expansion has been identified, emphasizing the collaboration between government, certification bodies, and leading enterprises to effectively navigate international standards and compliance [8].
四川省南充市市场监督管理局关于食品安全监督抽检情况的通告(2025年第10号)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-11 06:44
对抽检中发现的不合格食品,省市场监管局已要求属地市场监管部门开展核查处置。消费者如在市场上发现或购买到本次公布信息中所涉不合格产品,请拨 打政务服务便民热线12345反映。 本次食品安全监督抽检情况详见附件。 特此通告。 2.食品安全监督抽检产品合格信息(2025年第10号) 3.食品安全监督抽检产品不合格信息(2025年第10号) 4.不合格项目解读(2025年第10号) | 索引号 | 11511100MB189937XU/2025-00173 | 公文种类 | 公告 | | --- | --- | --- | --- | | 发布机构 | 市市场监督管理局 | 主题分类 | 市场监管、安全生产监管 | | 成文日期 | 2025-12-10 | 发布日期 | 2025-12-10 | | 文号 | (2025年第10号) | 有效性 | 有效 | 近期,南充市市场监督管理局组织开展食品安全监督抽检,抽取了酒类、餐饮食品、调味品、肉制品、食用农产品、蔬菜制品、水果制品等7类食品255批次 样品,检出30批次样品不合格,发现的主要问题是超限量超范围使用食品添加剂、农药残留超标等。 | 13(购 | 品药品检 ...
破壁建生态 标准立根基 2025机器人和智能制造技术与标准创新发展大会在四川成都举办
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-11 06:33
转自:中国质量报 开幕式现场亮点纷呈,多项重磅成果落地。成都高新区联合北京、上海、广州、深圳、重庆、苏州、杭 州7市市场监管局及企业代表,共同发起"人形机器人训练场数据集标准生态建设(成都)倡议",倡导 全行业遵循数据集系列国家标准,打破数据壁垒,构建"可采、可管、可用、可共享"的高质量数据生 态。 全国机器人标准化技术委员会机器人算力系统标准工作组落地成都高新区,该工作组将致力于制定机器 人算力系统技术标准,推动产业技术路线统一,减少行业技术冗余,从源头降低产品质量差异,提升产 品兼容性与互操作性。成都高新区成为全国机器人与算力融合发展的技术高地,形成"标准+产业"双轮 驱动的发展模式。 会上,成都市市场监管局、成都高新区管委会与国际仿生学标准化技术委员会等机构签署《成都机器人 产业创新发展标准战略合作框架协议》,合作方将围绕标准制修订、宣贯实施、资源共享、国际化等八 大领域深化合作。"四川省大模型训练场&四川省人形机器人训练场"同步揭牌,作为核心基础设施,将 突破人形机器人关键核心技术,构建完整的研发、测试、训练、产业化应用链条。 在主题报告环节,业内专家带来前沿洞见。丁汉分享"机器人未来技术展望",于海 ...
2025年上海市可燃气体探测器产品质量监督抽查结果公布
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-10 09:13
Core Insights - The recent quality supervision sampling results for combustible gas detectors in Shanghai revealed that out of 40 batches tested, 2 batches were found to be non-compliant, with one batch suspected of using another company's name and address [1][4]. Group 1: Sampling Results - A total of 40 batches of combustible gas detectors were sampled, with 2 batches failing quality standards [1][4]. - The non-compliant products included 1 batch from a manufacturer suspected of name and address misuse [1][4]. - The sampling covered products from 10 provinces, with 10 batches produced in Shanghai and 30 from other provinces, where 2 batches were found non-compliant [1][2]. Group 2: Non-compliance Details - The non-compliant products failed on the following tests: alarm action value, orientation test, and drop test [5][6]. - The alarm action value deviation must be within 3%, but 2 batches exceeded this limit, posing safety risks [5][6]. - The orientation test requires the alarm action value difference to be within 3% LEL, with 1 batch failing this requirement [6]. - The drop test mandates no mechanical damage post-test, but 1 batch showed a significant deviation in alarm action value [6]. Group 3: Consumer Guidance - Consumers are advised to select gas detectors compatible with their gas source and ensure proper installation by qualified personnel [7][8]. - Regular maintenance and checks are recommended to ensure the detectors remain in good working condition [7]. - It is suggested to purchase detectors with built-in filters to prolong their lifespan and to avoid "three no" products (no manufacturer name, no quality certificate, no production date) [8].
2025年上海市家用燃气灶产品质量监督抽查结果公布
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-10 09:10
中国质量新闻网讯 近日,2025年上海市家用燃气灶产品质量监督抽查结果公布。 附原文: 2025年上海市家用燃气灶产品质量监督抽查结果 近期,上海市市场监督管理局对本市生产、销售的家用燃气灶具产品质量进行了监督抽查。本次抽查了40批次产品。经检验,不合格4批次。其中生产领域5 批次,未发现不合格;实体销售24批次,未发现不合格;电商销售11批次,发现不合格4批次。 本次抽查所抽样品产地涉及上海市、广东省、江苏省、浙江省等5个省市。其中抽查到标称上海市生产企业共9批次,未发现不合格;抽查到标称外省市 生产企业共31批次,发现不合格4批次。 本次监督抽查依据SHSSXZ0048-2025《家用燃气灶上海市产品质量监督抽查实施细则》组织实施。 本次抽查发现的不合格产品已移交被抽样生产者、销售者所在地市场监管部门依法进行处理。具体抽查结果如下: 2025年上海市家用燃气灶产品质量监督抽查所检项目符合相关标准的产品 | 样品标称名称 | 标称商标 | 标称规格型号 | 标称生产日 | 标称生产者名称 | 被抽样生产者、销售者 | 被抽样销售者所在 | 认证机构 | | | | --- | --- | --- | --- ...
黑龙江省绥化市推进部门联合“双随机、一公开”监管向纵深发展
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-10 09:06
Core Insights - The article discusses the regulatory reforms implemented by the Market Supervision Administration of Suihua City, Heilongjiang Province, focusing on the modernization of governance systems and capabilities through a "double random, one open" regulatory approach [1][2][3] Group 1: Regulatory Framework - The initiative aims to enhance regulatory efficiency and optimize the business environment by 2025 through coordinated "double random, one open" inspections [1] - A credit-based system is established to guide joint inspection plans, with 377 batches of inspections planned for the year, focusing on high-risk enterprises while minimizing disruptions to low-risk ones [1][2] Group 2: Collaborative Mechanisms - A top-level coordination mechanism is created to address issues of multiple inspections and redundant enforcement, integrating functions from nearly 30 departments to streamline processes [2] - The initiative is expected to reduce the number of inspections faced by enterprises by over 600, significantly lowering institutional transaction costs [2] Group 3: Digital Transformation - The use of a comprehensive regulatory system allows for the online management of joint inspection plans, enhancing efficiency and enabling real-time tracking of tasks and results [2] - The digital framework supports cross-departmental data sharing, which aids in risk warning and effectiveness evaluation [2] Group 4: Accountability and Transparency - A responsibility mechanism is established to ensure effective implementation of regulatory measures, with clear roles assigned to leading and participating departments [3] - All inspection results are to be publicly disclosed within 20 working days, with over 1,800 results published in the year, enhancing regulatory credibility and improving enterprise satisfaction [3]
广州市越秀区市场监督管理局2025年第6期食品安全监督抽检信息公示
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-10 09:01
Summary of Key Points Core Viewpoint - The food safety inspection report from the Yuexiu District Market Supervision Administration in Guangzhou for the 6th period of 2025 indicates that out of 88 batches of food tested, 85 were compliant while 3 were not, highlighting a high compliance rate in food safety standards in the region [2][3]. Group 1: Inspection Results - Total batches inspected: 88 - Compliant batches: 85 (96.6% compliance rate) - Non-compliant batches: 3 (3.4% non-compliance rate) [2][3] - Breakdown by sales and dining sectors: - Sales sector: 50 batches inspected, 48 compliant, 2 non-compliant - Dining sector: 38 batches inspected, 37 compliant, 1 non-compliant [2][3] Group 2: Specific Findings - The report includes detailed information on specific food items tested, including their production dates and compliance status [3][4]. - Notable non-compliant items include various mooncakes and frozen dumplings, which were flagged during the inspection [3][4][5]. Group 3: Regulatory Context - The inspections were conducted in accordance with the Food Safety Sampling Management Measures as mandated by the National Market Supervision Administration [2][3]. - The report serves as a public disclosure of food safety standards and compliance in the Yuexiu District, reinforcing the importance of regulatory oversight in food safety [2][3].
山东省莱阳市2025年食品安全监督抽检信息通告
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-10 09:01
| 索引号: | 11370682358626358U/2025-03210 | 成文日期: | 2025-12-09 | | --- | --- | --- | --- | | 发布机构: | 莱阳市市场监管局 | 组配分类: | 抽检信息 | | 食品抽检不合格产品信息表 | | | | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | | 标 | 标 | | | | | | | | | | | 任 务 | | | | | | | 标称 | 标称 | | | | 称 | 称 | 标 | 标称 | 不合 | | | | | 食 | 公 | 公 | 来 | | | | | 抽样编号 | 序 | 生产 | 生产 | 被抽样单 | 位 | 被抽样单位地 | 食 | 规 | 称 | 生产 ...