Core Insights - The 2026 Consumer Trends Conference hosted by Zhimeng in Beijing highlighted the evolution of consumer trends over the past decade and identified structural opportunities for brands in 2026 [1][3] - Zhimeng Consulting presented ten key consumer trends for 2026, emphasizing the shift from capturing attention to building public value consensus among consumers [5][8] Group 1: Consumer Trends - The ten consumer trends identified include: rational-emotional coexistence, quality calculation, spiritual nomadism, daily highlights, empathetic experiences, local trends, insiderism, health tuning, brand consensus, and AI scenario power [5] - Brands are urged to focus on creating public recognition and emotional resonance rather than merely competing for attention in a saturated market [5][10] Group 2: Market Dynamics - The market is experiencing an overload of choices, with over 20 million new consumer products introduced in 2024 alone, leading to a challenge for brands to differentiate themselves [8][10] - The proliferation of short video accounts and content has resulted in a noisy environment where consumers struggle to discern valuable information, leading to a sense of brand indifference [10][11] Group 3: Brand Consensus - Brand consensus is defined as a multi-layered process that includes cognitive consensus, value consensus, emotional consensus, and experiential consensus [12][13] - Cognitive consensus refers to the unique position a brand holds in consumers' minds, often encapsulated in a memorable phrase or symbol [13] - Value consensus focuses on the brand's value stance and lifestyle proposition, exemplified by brands like Bosideng, which connects its products to broader public values [15][17] - Emotional consensus is about the stable emotional experiences a brand evokes in consumers, often stemming from relatable stories or experiences [18][20] - Experiential consensus occurs when consumers instinctively associate a brand with specific situations, as demonstrated by Vivo's focus on concert photography [20][22] Group 4: Role of Centralized Media - Centralized platforms like Weibo are crucial for building brand consensus, as they facilitate public discussions and shared memories [25][28] - The process of creating brand consensus involves multiple stakeholders, including media, KOLs, and consumers, contributing to a collective understanding of the brand [26][28] - Successful brands become part of the social narrative, transcending individual marketing efforts to establish a lasting presence in consumers' minds [26][28]

Group 1 - The forum focused on "AI Empowering Educational Innovation to Promote High-Quality Development in Higher Education" and featured discussions from over a hundred universities [1] - Key representatives from prestigious universities emphasized the importance of AI in educational reform and the collaboration between academia and industry to cultivate innovative talents [2][4] - The event highlighted the role of technology in education, advocating for AI to evolve from a tool to a collaborator in the teaching process [4][6] Group 2 - The company, Xiwo, presented its AI teaching space, which supports classroom transformation through intelligent teaching aids and assessment systems [4] - Xiwo's Vice President emphasized the need for deep collaboration between enterprises and universities to reconstruct curricula and enhance teaching innovation [4][8] - The company has initiated projects to improve digital capabilities among teachers, supporting national educational initiatives [4][6] Group 3 - The forum included discussions on the development paths and models for talent cultivation in the AI era, stressing that digitalization should empower rather than diminish core teaching capabilities [5] - Xiwo's product development principles focus on human involvement, ensuring that AI tools assist rather than replace educators [5][6] - The company showcased its AI solutions for higher education, including quality assessment systems and teaching supervision platforms, which attracted significant interest [9][10] Group 4 - Xiwo's collaboration with universities, such as the establishment of an AI college with Nanning Normal University, aims to integrate industry projects into educational curricula [8][14] - The company has developed a curriculum for embodied intelligent robots, focusing on practical skills in AI and robotics, aligned with industry needs [12][14] - Xiwo has been active in the education sector for 16 years, serving over 10 million teachers and collaborating with more than 2,600 higher education institutions across China [14]

Core Viewpoint - SF Express City has launched the second part of a rider-themed short drama series titled "The Day the System Took Effect, I Turned the World Upside Down" in collaboration with Changsha Yunshe Cultural Media Co., Ltd, highlighting the lives of delivery riders and enhancing public understanding of this new employment group [1][3]. Group 1: Company Overview - SF Express City is the largest third-party instant delivery service platform in China, covering four major scenarios: food delivery, urban retail, near-field e-commerce, and near-field services [3]. - The collaboration with Changsha Yunshe, known for producing high-viewership short dramas, aims to leverage their expertise in content planning and production [3]. Group 2: Content and Impact - The first part of the series was the first short drama in China featuring delivery riders as protagonists, achieving over 10 million views on WeChat Video Account and generating widespread discussion on social media [3]. - The second part integrates SF Express City's deep understanding of the rider community with Changsha Yunshe's production expertise, aiming to create relatable rider characters and convey a message of sincerity and kindness [3]. - The increasing attention on delivery riders in artistic works reflects a growing public interest in their lifestyles and spirit, with multiple platforms releasing similar short dramas this year [3].

Core Viewpoint - Nanchang O-Film Tech Co., Ltd., a subsidiary of O-Film Group, won the third prize in the "Jiangxi Provincial Standard Project Award" for its camera module enterprise standard, highlighting its contributions to standard formulation and innovation [1][3]. Group 1: Award Details - The "Jiangxi Provincial Standard Project Award" is part of the upgraded Jiangxi Provincial Governor's Quality Award, aimed at recognizing outstanding achievements in the field of standards [2]. - This year's competition was intense, resulting in 5 first prizes, 10 second prizes, and 15 third prizes being awarded after multiple rounds of rigorous evaluation by the judging panel [2]. Group 2: Standard Specifications - The awarded standard is "Q/360111OFW 001-2020 'Camera Module'," which outlines technical requirements, testing methods, inspection rules, and regulations for labeling, packaging, transportation, and storage [3]. - The standard formulation process incorporated international advanced experiences and industry practices, along with O-Film's long-term technical expertise, ensuring its forward-looking and practical nature [3]. Group 3: Company Profile and Future Outlook - O-Film is a leading enterprise in the optical and optoelectronic field, focusing on smartphones, smart vehicles, and new business areas, with a strong industrial foundation in optical imaging, fingerprint recognition, and intelligent driving technologies [3]. - The award serves as recognition of the company's commitment to high standards and quality-driven development [3]. - Looking ahead, O-Film plans to deepen its standardization efforts, actively participate in the formulation of more domestic and international industry standards, and promote technological innovation for intelligent and green development [3].

Group 1 - The global market is entering a phase of "normalized volatility," with increased frequency and amplitude of fluctuations in exchange rates, interest rates, commodities, and equity assets, leading to more "tradable trend segments" and "structural mispricings" [1] - Macro hedge funds are believed to be in a stronger performance window since 2008, as macro uncertainty rises and cross-asset correlations change, creating fertile trading conditions for macro and systematic strategies [1] - Systematic capabilities are transitioning from being exclusive to hedge funds to becoming a core allocation for asset management giants, exemplified by BlackRock's efforts to reshape its flagship quantitative/systematic platform [1] Group 2 - In overseas markets, ARK Innovation ETF (ARKK) recorded over 150% annual returns in 2020 but faced approximately -60% annual drawdown in 2022, highlighting that while "high returns" are not rare, the true scarcity lies in controllable drawdowns and risk exposure [2] - In the Chinese market, "≥50%" return samples are more concentrated in index enhancement and quantitative long/combined quantitative systems, with reports indicating that several quantitative private funds achieved over 50% performance in certain samples [2] - In 2021, statistics showed that the number of quantitative products with annual returns exceeding 50% reached double digits, with notable firms like Jiankun Investment and Ningbo Huansheng Quantitative appearing on the billion-yuan private equity earnings list [3] Group 3 - A new generation of systematic teams emphasizing "risk engineering" is emerging, focusing on lower drawdowns and higher quality returns, rather than creating hype through extreme single-year performances [4] - Qi Chen Quant (QC Quant) emphasizes a strategy framework that is "institutionally understandable," aiming for smoother return curves through disciplined position management and execution optimization, achieving a 90.66% return in the first half of 2025 [4] - The combination of "low drawdown + high return" is a highly sought-after attribute by institutions when selecting systematic managers, indicating that the true rarity lies in achieving smoother and more sustainable return curves under controllable drawdowns and explainable risk exposures [4]

近期，骆驼获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)授予的"户 外厚底碳板跑鞋开创者"市场地位确认。 户外功能鞋服市场迎来专业细分时代 随着慢跑、越野跑、山系生活等细分场景的持续火热，消费者对装备的专业性诉求已超越基础防护，转 向对"场景化高性能"的极致追求。传统户外鞋款侧重稳健保护，却在复杂地形下的动态效率上存在局 限；而竞速碳板跑鞋虽能提供卓越回弹，其户外适配性与防护性又显不足。这一市场断层清晰表明，行 业下一个增长点必然在于深度整合尖端材料、结构设计与运动科学，催生真正针对户外复杂环境的功能 革新。 与此同时，鞋服行业的竞争轴线已从材质与营销，全面转向以自主研发为核心的硬科技创新。碳板科技 作为近年来最具颠覆性的运动装备成果之一，其与户外场景的结合被视为技术"无人区"。如何让碳板的 推进力与户外所需的稳定性、抗扭性及地形适应性完美共存，是横亘在整个行业面前的高难度课题。这 不仅要求品牌具备强大的跨学科研发能力，更需要对户外运动者的真实痛点有深刻洞察。因此，能够率 先在此领域取得系统性突破的品牌，将不仅推出一款新产品，更可能重新定义户外专业鞋履的科技标 准， ...

时隔多年，致力于用科技让孩子的童年更加精彩的小天才与国民级少儿音综《中国新声代》再度携手， 以《中国新声代2026》的回归为契机，续写"守护童真、鼓励表达"的成长篇章。 其实双方这次的合作，并非偶然的商业联动，而是基于过往默契合作理念的延续。从2018年《中国新声 代》第五季的携手同行，到如今再度并肩，小天才和《中国新声代》始终坚信：孩子的成长不该被功利 绑架，每一份本真的表达都值得被珍视，每一次勇敢的尝试都值得被全力支持。 巧的是，《中国新声代2026》聚焦的阿尔法世代同样是生而数字的一代，他们习惯了通过科技实现自我 表达与独立探索。小天才的产品设计始终遵循"消费者导向"，儿童手表不做"单向定位器"，而是加入全 球通讯、全球定位、天才兔AI语音助手功能，鼓励孩子去探索世界。同时，小天才还推出了柯南、大 黄蜂等联名设计款，让科技产品化身孩子爱不释手的成长伙伴，真正践行"科技让童年更精彩"的品牌初 心。 一个优秀的儿童品牌，不只是给孩子最好的产品，还要给孩子适合的支持。就像《中国新声代2026》节 目守护孩子的音乐梦想一样，小天才守护孩子的每一次自主尝试，让他们在尊重与信任中，勇敢表达自 我，独立走向属于自己的 ...

Core Insights - The forum focused on building a sustainable entertainment ecosystem and the core issue of discovering and nurturing new talent in the increasingly competitive content landscape [1][2] Group 1: Industry Collaboration - The music performance industry has shifted from isolated breakthroughs to collaborative efforts across the industry chain, emphasizing the importance of ecosystem co-construction [1] - Tencent Music Entertainment Group's strategy involves a "dual-wing" approach of content and platform integration, highlighting the role of data insights and platform collaboration in nurturing new talent [1][4] - Other industry representatives shared their practices, such as Damai's extension into upstream content, Modern Sky's international dual layout, and SM China's systematic producer-centered approach [1] Group 2: New Talent Development - The forum delved into how new artists can establish themselves and achieve sustainable growth amidst a vast amount of content and fierce competition [2] - Tencent Music's initiatives, like the "Nayun Plan," provide new artists with targeted exposure and fan accumulation pathways through cross-platform collaborations [2] - The platform's responsibility extends beyond visibility to helping new artists build a genuine audience and transition from short-term popularity to long-term value [2] Group 3: International Market Trends - The discussion highlighted the trend of the overseas market as a new growth engine, with a consensus that Chinese music's international dissemination has entered a phase of "two-way flow" and "local adaptation" [3] - Weibo's significant growth in overseas active users provides a fertile ground for content to go global [3] - Tencent Music plays a crucial role in connecting Chinese musicians with international markets and assisting international artists in understanding Chinese audience preferences [3] Group 4: Future Outlook - The rise of technology and innovative models is expected to continue stimulating the industry's imagination, with AI creating new possibilities for quality IP development and immersive online experiences [4] - The traditional concept of scheduling is being weakened by the quality of content itself, necessitating more flexible operational strategies from content providers and platforms [4] - The core conclusion of the discussions pointed towards "open cooperation and ecological co-prosperity," with Tencent Music planning to deepen strategic collaborations with industry partners in data sharing, artist cultivation, and IP co-creation [4][5]

Core Insights - JD's government and enterprise business won the first prize in the "Outstanding Achievements in Reform and Development of Chinese Enterprises" evaluation, highlighting its innovative practices in digital transformation and supply chain innovation [1] - The award reflects JD's unique position as the only private enterprise among the top award winners, emphasizing its leadership in the procurement industry [1] Group 1: Concept of "Industry-Purchase Integration" - The concept of "Industry-Purchase Integration" aims to break down barriers between business systems and procurement systems, transforming procurement from a cost center to a strategic value center [2] - This new management model leverages digital technology to create a procurement ecosystem, facilitating deep collaboration between procurement and core business functions [2] - The integration focuses on unifying information flow, business flow, logistics, and capital flow, achieving synergy across research, production, marketing, organization, and finance [2] Group 2: Practical Applications and Industry Impact - JD's government and enterprise business has implemented "Industry-Purchase Integration" across various key sectors, collaborating effectively with major state-owned and private enterprises [5] - In the automotive sector, JD partnered with Changan Automobile to develop customized, intelligent procurement solutions, enhancing the integration of procurement with business operations [5] - In the mining sector, JD provided a tailored solution for the international mining company Jinchengxin, streamlining procurement processes and improving operational efficiency through its digital platform [6] Group 3: Market Trends and Growth - The digital procurement market in China is experiencing significant growth, with a projected total of 21.7 trillion yuan in 2024, reflecting a 16.2% year-on-year increase [6] - The digital penetration rate in procurement has risen from 5.3% in 2017 to 11.5% in 2024, indicating a robust market development [6] - JD has served over 8 million government and enterprise clients, including more than 30,000 large clients, covering over 90% of Fortune 500 companies operating in China [6]

亚洲户外产业的风向标ISPO BEIJING 2026即将于2026年1月9日至11日在北京国家会展中心盛大启幕。 届时，深耕户外22年的专业品牌思凯乐(SCALER) 将在 E2.236展位，以一场融合动态新品秀场、新品装 备首发与年度赛事激情开局的沉浸式体验，点燃现场氛围，带大家提前领略2026户外趋势。 本次展会，思凯乐将围绕四大核心看点，向业界与户外爱好者呈现其最新的技术成果与战略布局。 全地形徒步场景深化 思凯乐2026春夏新品亮相 思凯乐将以动态T台秀结合静态陈列的方式，展示其全新"全地形"徒步系列产品。该系列专为应对复杂 多变的山野环境设计，深度融合了品牌在材料科技与人体工学上的创新突破。从应对湿滑岩面的顶级抓 地力大底，到适应骤变气候的智能防护面料，再到高度模块化的轻量背负系统，每一件产品都旨在重新 定义"全能"徒步标准。观众可在精心打造的山野氛围场景中，近距离感受从山脚到峰顶的全方位防护科 技。 重装开局：标志性"重装徒步挑战赛"新赛季正式启动 作为思凯乐连接核心用户的重要IP，备受瞩目的 "重装徒步挑战赛" 将于展会现场正式宣告2026新赛季 的全面开启。新赛季在赛制、路线与奖励体系上均有 ...