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双11的招真的用完了?
半佛仙人· 2025-09-15 04:45
这是半佛仙人的第1875篇原创 1 之前说过好几次了,阿里这次在商战中的表现,非常漂亮。 出招的时机漂亮,打的节奏也漂亮。 先 等 两 家 的 弹 药 耗 了 一 波 后 , 再 冲 进 去 , 集 中 资 源 提 升 对 抗 强 度 , 搞 得 对 手 只 能 被 动 迎 战。 上一个这么会抓节奏出招的阿里,还是拳王阿里。 阶段性的战果,大家也看到了,非常顶。 但,依然,还有更大的目标,战役还未停歇。 思考一个问题,如果只是外卖业务,值得投这么多吗? 对于阿里来说, 外卖就只是外卖吗?他们想要的是什么? 淘宝闪购月活破三亿,是什么了不起的事儿吗? 淘宝闪购日峰值订单过1 . 2亿,有什么好吹的吗? 这么大手笔,就是给你补贴喝奶茶吗? 不是。 是借着这阵仗,把外卖、电商、会员全部打通了,让你在同一个地儿就能买所有东西了。 当你想买任何东西的时候,第一反应都是打开淘宝。 买万物,只认这么一个入口。 这不是抢回用户,是重写用户的脑回路。 头等生意不是给消费者卖货,而是给消费者脑子里整出条件反射。 什么淘宝电商淘宝闪购的,什么这儿那儿的,都不重要。 我只知道,买东西,打开淘宝。 搞一个真正的全域大消费平台,这个才是 ...
【注意】实体京东E卡2025年6月~9月发货信息更新
半佛仙人· 2025-09-14 04:18
Core Viewpoint - The article discusses changes in the lottery participation process due to WeChat's new regulations, emphasizing the need for users to follow the updated procedures for claiming prizes. Group 1: Changes in Lottery Participation - The method of participating in the lottery has shifted from clicking a link at the end of the article to sending a code in the backend to receive the lottery link [2][4]. - Each article will provide a unique code at the end for participation, which can be used to access the lottery link [5][13]. - The lottery is available for every article, with each code being independent [23]. Group 2: Prize Claiming Process - Winners have a total of 5 days from the announcement to fill in their shipping address; failure to do so will result in forfeiting the prize [9][32]. - After the address is submitted, prizes will be shipped on Mondays, Wednesdays, and Fridays, with delivery taking approximately 8 to 12 days depending on the location [10][37]. - Winners can check their status through WeChat's service notifications or by using the provided code to access the mini-program [27][29]. Group 3: Customer Support and Queries - For any issues regarding the delivery of physical cards, users can contact the support assistant via the backend by sending specific keywords [30]. - It is crucial for winners to keep their phone lines open to avoid delivery failures [45].
西贝的公关并不傻
半佛仙人· 2025-09-14 04:18
Core Viewpoint - The article discusses the limitations and challenges faced by corporate public relations (PR) teams, emphasizing that the ultimate decision-making power often lies with the company owners rather than the PR professionals [3][6][12]. Group 1 - Many companies view PR as a secondary function, only valuable when crises arise, leading to a lack of respect for PR professionals [10][11]. - The perception that PR can control public sentiment is misguided; in reality, PR teams often have limited authority and must cater to the whims of their bosses [13][20][23]. - The primary role of PR is to manage the expectations and satisfaction of the company owner, rather than to enhance the company's public image [26][48]. Group 2 - PR professionals are often seen as mere conduits for the owner's messages, lacking the autonomy to implement their strategies [24][51]. - The article highlights that many PR teams are not engaged in genuine public relations but rather in managing upward to satisfy their employers [52][54]. - The irony is that while PR is expected to mitigate damage, they are also the first to be blamed when things go wrong, often becoming scapegoats for the owner's decisions [58][62].
多少年轻人沉迷在小样人生里
半佛仙人· 2025-09-13 04:09
Core Viewpoint - The article discusses the emerging consumption model known as "Sample Economy," where consumers prefer to try products before making a purchase, reflecting a shift in consumer behavior towards minimizing risk and maximizing value [3][5][10]. Group 1: Understanding Sample Economy - The essence of Sample Economy is not about being frugal but about making small investments to avoid larger pitfalls, acting as a "consumption radar" for consumers [3][7]. - Consumers are increasingly looking to expand their life experiences through purchases, often opting for non-essential items like skincare, cosmetics, and pet food, rather than just necessities [5][6]. - The challenge with consumable products is that their value is only realized after use, leading to a dilemma where consumers may regret purchases once they find the products unsuitable [6][7]. Group 2: The Role of Tmall U-First - Tmall U-First has emerged as a platform catering to the Sample Economy, offering low-cost trial products from major brands, allowing consumers to test before committing to full-size purchases [9][10]. - The platform features various promotional activities, such as "Super Deals," where consumers can access products at significantly reduced prices, enhancing the trial experience [9][10]. - Tmall U-First also offers a "Full-Size Repurchase Gift," where consumers can receive refunds on trial purchases if they decide to buy the full-size product, effectively reducing the cost of trying new items [10][12]. Group 3: Consumer Behavior Insights - The article highlights that consumers are willing to spend money but prefer to avoid the pain of making poor choices, leading to the popularity of the Sample Economy as a solution [7][10]. - The effort required to obtain samples can be significant, but the demand for trial products drives supply, creating a market for sample offerings [9][10]. - The relationship between consumers and Tmall U-First is characterized as a mutual growth opportunity, where discerning consumers help brands refine their offerings through feedback [18][20]. Group 4: Trust and Exploration - Tmall U-First fosters a sense of trust in a market filled with uncertainty, allowing consumers to explore new products without the fear of financial loss [20][21]. - The platform encourages consumers to maintain curiosity and a willingness to try new experiences, which is increasingly valuable in today's complex market landscape [20][21]. - Ultimately, the Sample Economy represents a shift towards a more thoughtful and risk-averse approach to consumption, where consumers seek to make informed choices [3][18].
不理解西贝招惹罗永浩干嘛?
半佛仙人· 2025-09-11 16:12
这是半佛仙人的第1872篇原创 1 这对企业来说都称不上是个事儿,不理会就好了,类似的讨论也不是一年两年了,又不是 食品安全卫生这种底线问题。 原本无事发生,结果今天,哦不对,昨天(11号),让人迷惑的事情发生了。 现在是凌晨,我躺在床上睡不着。 我现在充满了迷惑和不解,我翻来覆去像一个扭曲的鸡蛋卷在床上打滚。 为什么? 到底为什么? 西贝闲着没事儿招惹罗永浩老师干嘛?图啥? 事情是这样的。 首先,罗永浩老师发了个微博,做了一些抱怨。 (截图来自微博账号罗永浩的十字路口) 就这事儿,按照罗老师日常的攻击力,这个甚至都不叫有力度。 叫爱抚。 甚至他的语言重点都不是西贝,是冲着预制菜去的,顺道带了一下西贝。 观点不仅不新,还很旧。 (截图来自澎湃新闻) 西贝的反应之大,像是被按了按钮一样。 我都看傻了。 图啥啊这是? 本来没事儿,现在事情可大了,罗老师开始对线了。 罗老师论创业水准是行业冥灯,但论对线水准那是旋风冲锋龙卷风。 上一个让他这么高兴的是空调之虎,再往前是某德国冰箱超人。 好啦,这回罗老师可高兴啦。 这件事情上,西贝唯一正确的策略就是不理会。 不仅是因为对手是罗老师,而是这件事情对餐饮企业来说是没必要讨 ...
叫宝宝也没用,叫元宝真有用
半佛仙人· 2025-09-11 05:14
Core Viewpoint - The article discusses the overwhelming nature of information consumption in the digital age, highlighting the anxiety and pressure individuals feel to stay updated and relevant in a fast-paced environment [3][4][5]. Group 1: Information Overload - The author expresses frustration with the constant influx of information, feeling unable to enjoy content without analyzing it as part of work [3][4]. - There is a fear of missing out on important trends and discussions, leading to a sense of isolation from the community [4][5]. - The rapid pace of new information, such as trending topics and memes, creates a cycle of anxiety and the need to constantly refresh for updates [4][5]. Group 2: Seeking Solutions - The introduction of a tool or feature, referred to as "元宝," allows users to quickly summarize lengthy content, alleviating the burden of information overload [5][20]. - By using this tool, individuals can efficiently filter through content, saving time and reducing anxiety associated with information consumption [22][23]. - The tool provides a sense of connection and reassurance, enabling users to engage with content without feeling overwhelmed [20][21]. Group 3: Value of Time - The article emphasizes that saving time is not just about increasing productivity but about enhancing the quality of life [23]. - The ability to reclaim time allows individuals to engage in meaningful activities and enjoy life beyond the digital realm [23][24]. - The author concludes that the tool not only provides knowledge but also restores a sense of control over one's time and life [23][24].
新iPhone丑?苹果笑抽
半佛仙人· 2025-09-10 10:13
1 ----------------------- 感谢大家一直以来的阅读、在看和转发,由于微信官方变动,之后所有的抽奖都放置在后台,大 家可在公众号页面发送相关暗号关键词获取抽奖,每一篇文章会给到一个不同的暗号,对应的抽 奖都是独立的,此篇暗号为【 造型 】,在后台回复【 造型 】,即可点击进去参与抽奖!抽奖内 容、金额、个数等都无变化,在开奖前参与抽奖,操作均有效。 注意,后台(不是评论区,是后台)回复【 造型 】即可参与抽奖。 后台回复(不是评论区,是后台)即可参与抽奖。 后台回复(不是评论区,是后台)即可参与抽奖。 就像大家之前回复摸鱼一样。 老了老了,昨夜没看苹果发布会就睡着了。 起床补了一下内容,挺好的,这次果子难得的配置上向同行看齐了一下,把之前过于离奇 的东西补齐,不至于硬配置被同行比的没法看。 当然,这不代表他们好心,纯粹是哈耶克的大手给人正骨了。 虽然配置的诚意比之前好,但但很难说有啥特别新奇的东西,尤其是Pr o系列不止撞了很 多同行,还跨界撞了内裤。 但这就对了。 这种外形上的折腾,哪怕是丑,也是对的。 这说明苹果这么多年终于开始思考一个本质问题。 今年是2025年了。 【iPhone ...
小米虽然开除王腾,但给足了面子
半佛仙人· 2025-09-09 04:55
这是半佛仙人的第1869篇原创 炸裂,小米的大帝,陨落了。 (截图来自微博账号凤凰网科技) 1 这次的事情直接看双方的声明细节,就知道小米有多体面了。 两个细节。 第一个细节是,小米方发的通报,重点不是泄密,而是【利益冲突】。 且最终定性是【开除】。 这代表什么? 这基本代表了毁掉了大帝的职业生涯,毁掉了他的名声。 很严重吗? 不,很轻。 因为重点是事情等于到这里就结束了,这个处理,很轻。 一般企业内审如果发现重大利益冲突,就两种情况。 第一种是内部解决,利益吐出来,但最终给你辞职,表面和和气气,实则风起云涌。 第二种是,是要送进去的。 几乎没有中间态。 而小米这回是中间态。 不用辞职掩盖,用开除来通告,来警告所有人。 但,没有给人往里送,也没有起诉,也没有额外追究。 过去的功劳认了,但之后功过相抵。 再说一遍,不要看一个公司说什么,要看做什么。 哪怕是说的再难听,再开除,本质也是事情到此为止。 这种事情真要上称,那尺度全看小米要怎么追究。 所以目前看,小米真就是留了最后的温柔。 第 二 个 细 节 , 大 帝 本 人 的 微 博 姿 态 很 低 很 低 很 低 , 全 盘 接 受 , 认 怂 道 歉 , 承 ...
求求小米,快做婴儿车吧
半佛仙人· 2025-09-07 04:17
Core Viewpoint - The article discusses the potential for Xiaomi to enter the baby stroller market, emphasizing the technological advantages it could bring compared to existing products in the industry [3][5]. Group 1: Xiaomi's Technological Edge - Xiaomi is portrayed as having significant technological capabilities that could revolutionize the baby stroller market, with features far superior to current offerings [5][6]. - The proposed Xiaomi stroller could include advanced materials like carbon fiber and Kevlar, as well as integrated health monitoring systems for children [5][6]. - Features such as AI-driven noise reduction, sleep algorithms, and real-time health monitoring are highlighted as potential selling points for the Xiaomi stroller [6][7]. Group 2: Safety and Security Features - The article emphasizes the importance of safety for parents, suggesting that the Xiaomi stroller could include automatic following capabilities and emergency braking systems [7][8]. - Additional security features could involve advanced recognition systems and emergency alerts to nearby Xiaomi users, enhancing the safety of children [8][9]. - The narrative suggests that the stroller could act as a deterrent against potential threats, showcasing Xiaomi's commitment to child safety [8][9]. Group 3: Market Positioning and Pricing - The article argues that the introduction of a technologically advanced Xiaomi stroller could disrupt the current market pricing, potentially lowering prices across the board [9]. - It suggests that even if the initial price of the Xiaomi stroller is high, the overall market dynamics would shift, making it more accessible [9].
郁美净儿童霜,盘皮包的神
半佛仙人· 2025-09-04 04:15
Core Viewpoint - The article explores the unconventional use of a children's cream, specifically "Yumeijing," as a maintenance product for leather goods, highlighting its effectiveness and the absurdity of societal norms regarding product usage [3][8][10]. Group 1: Product Analysis - "Yumeijing" children's cream contains ingredients that are beneficial for both skin and leather, such as moisturizing agents and emulsifiers, making it a versatile product [10][11]. - The cream's formulation has been established for decades, indicating its reliability and effectiveness over time, with a history dating back to significant cultural events [10][11]. - The article suggests that the cream can effectively eliminate odors from leather goods, which is often a concern for consumers [9][10]. Group 2: Societal Commentary - The narrative critiques societal expectations and norms regarding product usage, questioning why a product designed for children cannot also serve other purposes [8][9]. - It reflects on the absurdity of consumer behavior, where individuals are more concerned about the appropriateness of a product rather than its effectiveness [8][9]. - The author uses humor and irony to convey the message that sometimes the best solutions come from unexpected places, challenging conventional wisdom [3][8].