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从直播到品牌IP:MCM携手京东数字人开启创意新纪元
Zhong Jin Zai Xian· 2025-11-12 02:22
Core Insights - The collaboration between MCM and JD's digital humans marks a new reality in brand storytelling, transforming traditional marketing into immersive experiences [1][2] - Digital humans are evolving from mere sales tools to independent brand IPs, enhancing emotional connections and storytelling capabilities [5][9] Group 1: Digital Human Evolution - Initially, digital humans focused on product demonstration and conversion, significantly increasing user engagement in MCM's live streams by three times [3] - The upgrade of digital humans to brand-customized IPs allows for creative expressions that transcend physical limitations, enabling unique visual narratives for brands [5][6] Group 2: Industry Trends - The trend of digital humans transitioning from standardized tools to personalized, asset-like IPs is gaining traction, allowing brands to create distinctive digital personas [9] - Successful case studies, such as Enya Music's digital ambassador Aura, demonstrate the potential for digital humans to drive significant sales and enhance brand identity [9][11] Group 3: Broader Applications - Digital humans are not only effective in sales but also serve as key figures in brand advertising, social media content, and cultural storytelling, broadening their value [13] - The future of digital humans lies in their ability to foster emotional connections and creative expressions, positioning them as core assets in brand development [13]
“智”力超凡!AR导览、AI数字人、巡逻机器人……科技加持为十五运会添活力
Yang Shi Wang· 2025-11-11 07:02
Core Insights - The current National Games not only serve as a sports competition but also showcase various technological innovations that enhance the event experience for both participants and spectators [1] Group 1: Venue and Infrastructure - The Shenzhen Bao'an Sports Center can accommodate approximately 40,000 people and hosts the men's U20 and U18 football matches for this year's National Games [3] - No new large venues were constructed for this edition of the National Games, with over 90% of the competition venues being renovated from existing facilities [3][8] - The sports venues have undergone significant upgrades, focusing on digitalization and intelligence, including the establishment of a smart operations center utilizing big data, cloud computing, and IoT technologies [5] Group 2: Technological Integration - The upgraded venues feature AR navigation systems and AI digital assistants, allowing spectators to easily access information about venue layouts, match schedules, and ticket purchasing through interactive methods [5] - Robots have been integrated into various aspects of the event, from torch relay participants to performers at the opening ceremony, enhancing the overall experience [5] - The Shenzhen Public Security Bureau deployed various types of robots for security purposes, including patrol robots equipped with 5G, AI, IoT, cloud computing, and big data technologies to assist in maintaining safety [6] Group 3: Regional Innovation and Future Potential - The successful application of technology at the National Games highlights the potential of the Guangdong-Hong Kong-Macao Greater Bay Area as a global hub for technological innovation, attracting more global tech talent [8] - The transformation of older venues into modern facilities demonstrates the region's commitment to revitalizing existing infrastructure while embracing new technologies [10][12]
2025年世界互联网大会|数字人闪耀乌镇峰会 中国电信以技术+场景能力竞逐产业赛道
Sou Hu Cai Jing· 2025-11-10 17:33
Core Insights - The 2025 World Internet Conference has recognized Baidu's "script-driven multi-modal collaborative high-fidelity digital human technology," highlighting advancements in digital human capabilities [1][3] - Digital human technology is rapidly penetrating various fields, showcasing significant potential in commercial value transformation and cultural innovation [4][10] - China Telecom is leveraging its AI technology to drive innovation and development in the digital human industry, establishing a comprehensive support system for its growth [5][6] Technology Advancements - Baidu's technology has achieved breakthroughs in real-time multi-modal collaboration and complex dynamic interactions, enhancing the quality and interactivity of digital human content [3] - China Telecom has developed a high-performance digital human technology foundation, optimizing domestic computing power and launching the DeepSeek integrated computing machine for low-latency, reliable support [6] - The self-developed trillion-parameter Star Model by China Telecom enables multi-modal capabilities, improving semantic understanding and reducing "hallucination rates" by 40% [6] Industry Applications - Digital humans are being integrated into various sectors, including cultural dissemination, commercial live streaming, and service scenarios, enhancing user experience and engagement [4][8] - China Telecom's digital human "Sulin," based on a real panda, won recognition for its high-quality performance in tourism services, showcasing the potential for personalized and interactive experiences [8] - The digital human "Gulitu" served as a host in a library event, demonstrating the innovative use of digital humans in public service and cultural activities [9] Ecosystem Development - China Telecom is expanding its ecosystem through open collaboration, establishing the Star AaaS and TaaS systems to standardize digital human technology interfaces and services [7] - The company is fostering innovation through partnerships and competitions, such as the "Tianyi Cloud Xirang Cup" AI competition, to cultivate talent and facilitate technology exchange [7] - A comprehensive ecosystem is being built to support the entire process from technology research and development to application in the industry [7]
广州安居集团发行全国首单数字人民币托管CMBS
Xin Hua Cai Jing· 2025-11-10 09:35
Core Insights - Guangzhou Anju Group has successfully issued its first CMBS (Commercial Mortgage-Backed Securities) on the Shanghai Stock Exchange, marking the lowest interest rate for CMBS projects in the national affordable housing sector and in South China [1] Group 1 - The CMBS project incorporates innovative elements by introducing the concept of "digital renminbi" during the transaction process [1] - This initiative aligns with the strategic goals of building a digital financial innovation center in the Guangdong-Hong Kong-Macao Greater Bay Area and establishing a benchmark city for digital finance [1] - The issuance highlights the innovative steps taken by enterprises in the capital market [1]
冠捷科技:旗下AOC推出的AI新品包括AIGC拍照机、AI数字人等,但目前业务在整体业务中占比较小
Mei Ri Jing Ji Xin Wen· 2025-11-10 07:14
Group 1 - The core viewpoint is that AOC, a subsidiary of the company, has launched several AI products, including an AIGC camera, AI digital human vending terminals, AI digital humans, and AI subtitle sound screens, although these products currently represent a small portion of the overall business [1] Group 2 - The company has received inquiries from investors regarding its involvement in VR products, indicating interest in expanding its product offerings [3]
2025中国国际智能传播论坛-AI数字人论坛在无锡举办
Jiang Nan Shi Bao· 2025-11-10 07:01
Core Insights - The 2025 China International Smart Communication Forum - AI Digital Human Forum was held in Wuxi, focusing on building an innovative ecosystem for the digital human industry, attracting hundreds of participants from government, industry experts, and investment institutions [1] Group 1: Industry Development Direction - Wuxi has established a comprehensive policy support system for the AI industry, covering key technology breakthroughs, application scenarios, and enterprise cultivation [2] - Jiangsu Province is implementing a "Digital Economy Development Strategy," with a focus on AI innovation to empower economic and social development [2] - The core question of AI digital human development has shifted from "how to create" to "why to create," with a focus on integrating media, culture, and ecosystem [2] Group 2: Achievements and Collaborations - Multiple achievements were announced at the forum, including the launch of a science popularization channel by CCTV, which aims to create an authoritative science ecosystem [4] - A partnership was formed between CCTV International Network Wuxi Co. and Qingdao Chenyuan Technology to release the "Meta V" platform, which efficiently processes video data without relying on GPU computing [4] - Five agreements were signed to promote digital upgrades and establish a comprehensive industrial investment system [4][5] Group 3: Educational Initiatives - The forum initiated the "Artificial Intelligence Empowering High-Quality Education Development in the Yangtze River Delta" action, aiming to integrate resources from research institutions, enterprises, and universities [5][6] - Collaboration projects between universities and enterprises were established, including the creation of an AIGC comic creation practice base [4][6] Group 4: Industry Insights and Future Directions - The forum featured the release of the "2025 China Digital Human Industry Development Report," providing an in-depth analysis of the market [7] - Discussions highlighted the application of digital human technology in governance and services, emphasizing a shift from pilot scenarios to systematic empowerment [7] - The integration of digital humans and AIGC in cultural and technological sectors presents both challenges and opportunities for the industry [7] Group 5: Ecosystem Building - New institutions were established to enhance the industry ecosystem, including the "Yangtze River Delta AI Digital Human Industry Alliance" and various training bases [5] - The forum concluded with a visit to relevant industry parks to explore the practical applications of digital media [8] - The successful hosting of the forum is seen as a significant step towards making Wuxi a hub for AIGC and digital human industries in the Yangtze River Delta [8]
数字人民币,跨境支付新消息!
Sou Hu Cai Jing· 2025-11-09 23:54
Core Insights - The digital RMB has made significant progress in the cross-border payment sector, with recent developments including the launch of merchant payment services in Hong Kong by Hang Seng Bank in collaboration with China Construction Bank [1][2] Group 1: Market Developments - Hang Seng Bank and China Construction Bank have introduced digital RMB merchant payment services in Hong Kong, allowing consumers to use digital RMB wallets at over 100 local merchants [1][2] - The digital RMB International Operations Center in Shanghai has commenced operations, alongside the establishment of a digital RMB Operations Management Center in Beijing, aimed at facilitating cross-border applications and international development of the digital RMB [1][6] Group 2: Strategic Initiatives - The People's Bank of China (PBOC) is focusing on enhancing cross-border payment cooperation with Hong Kong, exploring various financial technology innovations to promote economic integration [3][4] - The PBOC has outlined principles for the infrastructure of digital currencies, emphasizing compliance, interoperability, and non-disruption [3] Group 3: Infrastructure Development - The Shanghai digital RMB International Operations Center has launched three major platforms: a cross-border digital payment platform, a blockchain service platform, and a digital asset platform, all aimed at addressing traditional cross-border payment challenges [6][7] - The Beijing digital RMB Operations Management Center is tasked with the construction and maintenance of the central bank's digital RMB system, promoting a secure and efficient digital RMB ecosystem [6][7]
高拟真数字人直播带货有多强
Ke Ji Ri Bao· 2025-11-09 23:41
Core Viewpoint - The article discusses the advancements in digital human technology developed by Baidu, particularly in the context of e-commerce live streaming, highlighting its potential to enhance user engagement and reduce operational costs [1][2][3]. Group 1: Digital Human Technology - Baidu has created digital human hosts using script-driven multimodal collaborative technology, which won the Leading Technology Award at the 2025 World Internet Conference [1]. - This technology allows businesses to conduct live streaming without significant investments in manpower and resources, thus reducing costs related to venue rental, equipment purchase, and personnel training [1]. - Digital humans can stream 24/7, increasing product exposure and sales opportunities, thereby enhancing economic benefits [1]. Group 2: Script and Interaction - The foundation of the digital human's performance is the script, which must align with the host's persona and language style, ensuring personalized and consistent expression [2]. - The script includes "visual tags" and "voice tags" to guide the digital human's actions during the live stream [2]. - Naturalness in voice synthesis is crucial for user immersion, with Baidu's "text-controlled voice synthesis" model designed to produce emotionally resonant speech [2]. Group 3: Advanced Interaction Capabilities - The high-consistency ultra-realistic digital human long video generation technology analyzes various multimodal signals to create expressive segments and complex interactions [3]. - This technology ensures synchronization of voice, lip movements, expressions, and actions over extended periods [3]. - The commercialization of digital humans is accelerating, with expectations for their increased presence in daily life [3]. Group 4: Regulatory Considerations - Experts emphasize the need for clear boundaries to prevent fraud or false advertising using high-fidelity technology [4]. - The draft regulations require that AI-generated images and videos used in live marketing must be clearly labeled to distinguish them from real individuals [3][4].
全球数字人才教育联盟落户红山新城
Xin Hua Ri Bao· 2025-11-09 20:18
Core Insights - The "Chain Movement Xuanwu Gathering New Silk Road" cross-border e-commerce salon was held in Hongshan New City, marking a significant step in building the cross-border e-commerce industry ecosystem and digital talent cultivation [1] Group 1: Digital Talent Education Alliance - The Global Digital Talent Education Alliance, launched in 2018, has developed a comprehensive curriculum system covering new retail, smart logistics, and digital marketing [1] - The core advantage of the alliance lies in its integration of China's digital economy practices and ecological resources, providing a full chain of services from training and certification to employment connections [1] - The Nanjing Strategic Development Center of the alliance will leverage global cross-border e-commerce infrastructure to connect quality educational and industrial resources, creating a digital trade talent hub in East China [1] Group 2: Cross-Border E-Commerce Development - Cross-border e-commerce is a key industry focus for Hongshan New City, which has been actively attracting high-end talent in cross-border trade and digital technology [1] - The local government has strengthened policy support and service guarantees to foster industrial development and assist companies in their international expansion [1] Group 3: Platform Upgrades and Solutions - Jiangsu Suhao Cloud Business Co., Ltd. launched the Suhao Cloud Platform 2.0, detailing upgrades in cross-border supply chain integration and digital operations [2] - Global Search Jiangsu's regional head shared a one-stop digital export solution, providing practical guidance for companies looking to expand into international markets [2]
十大典型案例——百度:数字人提升商家效益
Jing Ji Ri Bao· 2025-11-09 05:49
Core Insights - Huibo Star is the first AI full-stack digital human solution under Baidu, leveraging multiple generative AI technologies to empower various scenarios such as live commerce, lead collection, and content broadcasting [1] - The solution enables businesses across industries to achieve low-threshold, round-the-clock live commerce, driving efficiency growth [1] - In the AI video sector, Baidu's Huibo Star has launched an end-to-end one-stop AI video generation platform, allowing users to quickly capture real-time trends and automatically generate video scripts for efficient digital human video creation [1]