文 | 酒讯 子煜 编辑 | 方圆 现如今的酒类跨界令人眼花缭乱，黄酒企业更是频频出新。近期，古越龙山与华润啤酒联名的"越小啤"正式亮相，成为黄酒龙头探索品类跨界的最新尝 试。 卖黄酒的思路相比过去，的确打开了，但古越龙山交出的业绩答卷仍不尽如人意——三季报营收、净利润双降的同时，"黄酒一哥"的位置被会稽山取而代 之。与华润的这场"啤"化演进，是否能为古越龙山挽回丢失的江山也成为市场关注的焦点。 图片来源：华润啤酒公众号 01 "越"界推新 "越小啤"，顾名思义，是一款结合了古越龙山黄酒和啤酒元素的"小酒"，是名副其实的跨界混搭产品。 近日，2025中国国际黄酒产业博览会暨黄酒嘉年华启幕，古越龙山与华润啤酒联名产品"越小啤"在活动上正式发布，包含青梅气泡岛（鲜活沁爽）、陈皮 柚子铺（暖意回甘）两款口味，产品酒精度控制在≥3.7%vol，基酒均为拉格啤酒+黄酒。 图片来源：古越龙山公众号 图片来源：古越龙山公众号 到了夏天啤酒旺季，赶在"618"前夕，古越龙山继续加码"啤"化，推出新品状元红"冰彫气泡黄酒"，该产品在古越龙山天猫旗舰店销量超300，算是店内热 销产品。 从口味到包装，古越龙山醉翁之意都在年轻化。 ...

Group 1 - The core viewpoint of the report is that China Resources Beer (00291) is expected to outperform its peers, with projected sales and adjusted EBITDA growth in Q3 2025 showing low single-digit and double-digit increases, respectively [1] - The beer industry is currently experiencing a polarization trend, characterized by both premiumization and downgrading [1] - Despite ongoing pressures in the liquor business, there has been improvement compared to the summer, which may lead to goodwill impairment, but this will not affect dividends [1] Group 2 - The dividend payout ratio for China Resources Beer is expected to increase from 52% in 2024 to 60% in 2025, and further rise to 70-80% by 2027-2028 [1] - Following changes in the management team, the business has maintained resilience and steady development [1] - The management has reiterated its full-year targets for 2025, expecting adjusted profit growth (excluding special income related to the relocation agreement with joint ventures in the first half of 2025) to be in the range of low single-digit to double-digit year-on-year growth, with sales growth projected at low single-digit [1]

Core Viewpoint - Morgan Stanley's report predicts that China Resources Beer (00291) will achieve low single-digit sales growth and double-digit adjusted EBITDA growth by Q3 2025, outperforming Qingdao Beer (600600) and Budweiser APAC (01876) [1] Company Summary - The beer industry is currently experiencing a polarization trend, characterized by both premiumization and downgrading [1] - Despite ongoing pressure in the liquor business, there has been improvement compared to the summer, which may lead to goodwill impairment, but this will not affect dividends [1] - The dividend payout ratio for China Resources Beer is expected to increase from 52% in 2024 to 60% in 2025, and further rise to 70-80% by 2027-2028 [1] - Following changes in the management team, the company's business remains resilient and its development pace is steady [1] - The management has reiterated its targets for 2025, expecting adjusted profit (excluding special income related to the relocation agreement with joint ventures in the first half of 2025) to grow by low single-digit to double-digit year-on-year, with sales growth projected at low single-digit [1]

Core Viewpoint - Morgan Stanley forecasts that China Resources Beer (00291) will achieve low single-digit sales growth and double-digit adjusted EBITDA growth by Q3 2025, outperforming Qingdao Beer (00168) and Budweiser APAC (01876) [1] Industry Summary - The beer industry is currently experiencing a polarization trend, characterized by both premiumization and downgrading [1] - The white liquor business continues to face pressure, although there has been some improvement compared to the summer [1] Company Summary - China Resources Beer plans to increase its dividend payout ratio from 52% in 2024 to 60% in 2025, with further increases to 70-80% expected in 2027-2028 [1] - Following changes in management, the company's business remains resilient and its development pace is steady [1] - The management has reiterated the full-year targets for 2025, expecting adjusted profit (excluding special income related to the relocation agreement with joint ventures in the first half of 2025) to grow by high single digits to double digits, with sales growth projected at low single digits [1]

Group 1: Core Insights - The food and beverage sector, particularly the liquor segment, has been undergoing adjustments since 2021, with the white liquor sector experiencing significant changes since May 2025, leading to a market sentiment shift [5][7][40] - The white liquor industry is expected to continue its adjustment phase into 2026, with a focus on left-side allocation opportunities as the sector's average dividend yield is around 3.5% and the price-to-earnings ratio is below 20 times [5][40] - The beer industry is shifting towards scenario-based expansion, with a focus on non-consumption channels and cross-category growth as the market matures [5][56][74] Group 2: White Liquor Sector - The white liquor sector has faced a negative revenue growth rate of 4.9% in Q2 2025, with a further decline of 18.4% in Q3 2025, indicating a significant pressure release in the industry [13][19] - Major brands like Guizhou Moutai and Wuliangye have reported declining revenues, with Moutai's TTM revenue at 178.6 billion and a growth rate of 8.1%, while Wuliangye's revenue has decreased by 10% from its peak [20][23] - The next high-end liquor brands are also experiencing substantial revenue drops, with brands like Jiu Gui Jiu and She De Jiu Ye seeing declines of 77% and 36% respectively from their peak revenues [27][32] Group 3: Consumer Goods Sector - The consumer goods sector, particularly in beer, is witnessing a slowdown in the high-end market, with companies focusing on expanding their distribution channels and product categories to seek growth [5][56] - The condiment market is facing weak demand in the B-end restaurant sector, while the C-end is showing a clear trend towards health and convenience, with companies like Yihai International focusing on high dividend yields and overseas market expansion [5][80][90] - The dairy sector is seeing a gradual improvement in sales, particularly in low-temperature products, with companies like Yili and New Dairy focusing on enhancing their operational performance [92][94]

Core Insights - At the 8th China International Import Expo, China Resources Group and its subsidiaries signed 103 procurement or cooperation agreements with representatives from 29 countries and regions, with a total procurement amount of $1.913 billion, representing a year-on-year increase of 26.3% [1] Group 1 - China Resources Group engaged with companies from the United States, Australia, Germany, Singapore, and other countries [1] - The total procurement amount reached $1.913 billion [1] - The year-on-year growth in procurement agreements was 26.3% [1]

Group 1: Core Insights - The report emphasizes a turning point in supply and demand equilibrium, particularly in the liquor industry, with a focus on the accelerated clearance of inventory in the baijiu sector [3][15][21] - The report suggests that the liquor industry is transitioning from a "U-shaped adjustment" to a "V-shaped adjustment," indicating a potential for recovery as market pessimism is already reflected in stock prices [15][25] - The report highlights the resilience of consumer staples, particularly in the beverage and snack sectors, which are expected to show strong growth despite the challenges faced by the liquor industry [3][12] Group 2: Baijiu Industry Analysis - The baijiu sector is experiencing a significant adjustment, with sales and inventory levels rapidly clearing, particularly in the high-end and mid-range segments [3][15][21] - The report notes that the current adjustment cycle has a longer duration compared to previous cycles, with a single-quarter decline exceeding previous lows, indicating a deeper market correction [15][25] - Key companies to watch in the baijiu sector include Shanxi Fenjiu, Gujing Gongjiu, and Moutai, with a focus on both growth and stable performers [3][21][28] Group 3: Beer and Beverage Sector Insights - The beer industry is characterized by stable pricing and sales, with a recommendation to focus on regional leaders that have competitive advantages [3][41] - The beverage sector is noted for its structural growth, with leading companies like Dongpeng Beverage and Nongfu Spring expected to perform well [3][41] - The report indicates that the beer industry's profitability is improving due to cost advantages and a stable competitive landscape, despite facing demand pressures [41][42] Group 4: Consumer Goods and Snacks - The consumer goods sector is showing signs of recovery, with food raw materials and health products still in a growth phase, indicating high elasticity in certain categories [3][12] - The snack industry is highlighted for its innovation and growth potential, with companies like Three Squirrels and Wei Long expected to drive future growth [3][12] - The report suggests that the overall consumer goods market is stabilizing, with a focus on companies that demonstrate strong innovation and channel expansion capabilities [3][12]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 華潤啤酒(控股)有限公司 呈交日期: 2025年11月3日 I. 法定/註冊股本變動 不適用 FF301 第 1 頁 共 10 頁 v 1.1.1 FF301 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | 股份類別 | | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00291 | | 說明 | | | | | | | 多櫃檯證券代號 | 80291 | RMB 說明 | | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | | 3,244,176,905 | | 0 | | 3,244,176,905 | | 增加 / 減少 (-) | | | | | ...

Core Viewpoint - China Resources Beer has become the market leader in the Chinese beer industry with a revenue of 23.942 billion yuan in the first half of 2025, surpassing Budweiser APAC, but faces a stark contrast in performance between its beer and liquor businesses, with the latter experiencing a significant decline of over 30% in revenue [2][6][8]. Group 1: Company Performance - In the first half of 2025, China Resources Beer achieved a total revenue of 23.942 billion yuan, a year-on-year increase of 0.83%, and a net profit attributable to shareholders of 5.789 billion yuan, up 23.04% [6][8]. - The beer segment generated revenue of 23.161 billion yuan, reflecting a growth of 2.6%, with a gross margin increase of 2.5 percentage points to 48.3% [6][8]. - Conversely, the liquor segment reported revenue of 781 million yuan, a decline of 33.7%, with a loss before interest and tax of 152 million yuan, marking the first half-year loss since the consolidation of Jinsha Liquor [6][12]. Group 2: Management Changes - A significant management transition occurred in October 2023, with Jin Hanquan appointed as the new president, following the departure of former chairman Hou Xiaohai [3][4]. - The new leadership, consisting of Chairman Zhao Chunwu and President Jin Hanquan, is expected to navigate the company through its strategic crossroads [4][9]. - Jin Hanquan's background in auditing and supervision suggests a potential shift towards enhanced risk control and cost optimization within the company [9][21]. Group 3: Strategic Challenges - The company is at a strategic crossroads, debating whether to continue investing in the liquor business or refocus on its core beer operations after facing challenges with its "dual empowerment" strategy [2][12]. - The liquor business has not yet become a second growth engine despite significant investments exceeding 10 billion yuan in acquisitions [8][10]. - The "dual empowerment" strategy has not met expectations, with the integration of beer and liquor sales proving to be limited in effectiveness [12][13]. Group 4: Market Competition - The beer industry is experiencing intensified competition, not only from traditional rivals like Tsingtao and Budweiser APAC but also from new entrants, including liquor companies venturing into the beer market [16][18]. - The overall beer production in China has been declining, with a reported production of 35.213 million kiloliters in 2024, down 0.6% year-on-year [19]. - The rise of craft beer is noted as a growing segment, with predictions indicating that craft beer sales will increase from 6.8% in 2020 to 17.2% by 2025 [19][21].

Investment Rating - The report provides a positive outlook for the Hong Kong food and beverage sector, indicating potential investment opportunities in resilient companies within the industry [2][9]. Core Insights - The report outlines six phases of the Hang Seng Consumer Staples Index, highlighting the cyclical nature of the industry and the impact of external factors such as economic conditions and policy changes on consumer demand [3][4][28]. - The analysis emphasizes the importance of identifying resilient stocks in the food and beverage sector, particularly in the upstream farming and downstream dairy product industries, as they are expected to benefit from market dynamics and policy support [6][7][53]. Summary by Sections Phase Review of the Hang Seng Consumer Staples Index - Phase 1: Downward trend due to slowing GDP and reduced consumer demand, leading to a decline in the index [3]. - Phase 2: Strong recovery driven by global economic recovery and improved earnings of leading consumer staples companies [3]. - Phase 3: Period of volatility influenced by trade tensions and tightening global liquidity [3]. - Phase 4: Rapid increase in the index due to the rigid demand for essential consumption during the pandemic [3]. - Phase 5: Continuous decline influenced by repeated pandemic disruptions and rising raw material costs [4]. - Phase 6: Valuation recovery initiated by domestic consumption policies and inflow of long-term capital [4][28]. Investment Opportunities in the Food and Beverage Sector - Upstream farming opportunities are highlighted, with a focus on the dairy and beef sectors, where prices are expected to stabilize and rise due to supply constraints and recovering demand [6][44]. - Downstream dairy product opportunities are supported by recent policies aimed at boosting demand and improving market competition, which will benefit leading companies in the sector [7][53]. Investment Recommendations - Companies such as Yurun Agriculture (09858.HK) and Modern Farming (01117.HK) are recommended for their strong cash flow and potential to benefit from the anticipated recovery in raw milk prices [9][57]. - The report suggests that policy support will create upward momentum for companies like Mengniu Dairy (02319.HK) and H&H International Holdings (01112.HK), which are positioned to capitalize on market opportunities [10][57]. - The potential for industry restructuring and the emergence of leading companies is noted, particularly in the coconut water segment, with recommendations for IFBH (06603.HK) [11][58].