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Embracing a New World of Excellence 三十而立 Celebrating Thirty Years 我們更美好 中期報告 2025 INTERIM REPORT 於香港註冊成立的有限公司 Incorporated in Hong Kong with limited liability 股份代號 Stock Codes : 00291; 80291 目錄 | CONTENTS 關於本集團 | ABOUT THE GROUP | 公司資料 | | --- | 財務概要 | Corporate Information | | --- | | Financial Highlights | | Analysis of Turnover and | | Earnings before Interest and Taxation | 營業額及未計利息及 稅項前盈利分析表 致我們的股東 | TO OUR SHAREHOLDERS 管理層討論與分析 Management Discussion and Analysis 5 財務資料 | FINANCIAL INFORMATION | 簡明綜合損益 ...

Summary of China Resources Beer Conference Call Company Overview - **Company**: China Resources Beer - **Event**: Asia Leaders Conference 2025 - **Date**: September 3, 2025 Key Points Industry and Market Trends - The company reported a steady volume trend and product mix in July-August 2025, similar to the first half of 2025, although the catering sector has not yet fully recovered from policy impacts [2][4] - There is significant potential for regional market expansion, particularly in Eastern China and Sichuan, with Guangdong identified as a key area for near-term development [2][8] Operational Efficiency - The management emphasized a continued focus on operating efficiency and cost-saving measures, particularly in selling expenses, which decreased by approximately 1 percentage point in the first half of 2025 [2][4] - Future operational expense (Opex) savings are expected to be less than 1 percentage point in 2026 [2][4] Financial Performance - Selling expenses in the beer segment decreased by 10.7% in the first half of 2025, attributed to a reduction in labor costs and more agile advertising and marketing investments [4] - Administrative expenses increased by 22% in the first half of 2025 due to one-off costs related to relocating headquarters from Beijing to Shenzhen, but this move is expected to create opportunities for future expense savings [4] Product Strategy - The company plans to focus on channel destocking, launching mass-market products, and continuing operational expense savings in the spirits segment [2][4] - Heineken's promotion levels are expected to remain steady in 2025, with Fujian, Zhejiang, and Guangdong accounting for 60% of total Heineken volume [5] Market Share and Competition - China Resources Beer holds approximately 20% market share in the high-end market of Guangdong, compared to 40-50% for the leading competitor [8] - The on-trade channel represents 34-35% of the total channel mix, while the off-trade channel accounts for about 65% [8] Risks and Valuation - The 12-month price target for China Resources Beer is set at HK$37.00, based on a valuation of 19.0x 2026E earnings, with risks including slower-than-expected premium volume growth, intense competition in the premium segment, and higher-than-expected cost pressures [10] Other Notable Information - The company has recently suspended shipments to an instant shopping platform in the Sichuan region to protect its pricing system, but there are no changes to its cooperation with other platforms [9] This summary encapsulates the key insights from the conference call, highlighting the company's operational strategies, market positioning, and financial outlook.

Group 1 - The event "China International Import Expo Goes to China Resources" was held in Huizhou, Guangdong, focusing on the health sector and attracting over 30 Fortune 500 companies [1] - The event aims to enhance cooperation between central enterprises and international partners, leveraging the opportunities in the Chinese health market [1] - China Resources Group's seven business units, including China Resources Pharmaceutical and China Resources Sanjiu, expressed import procurement needs during the event [1] Group 2 - European health companies reported that the China International Import Expo has significantly aided their market entry by connecting them with distributors, agents, and quality customers [2] - These companies are optimistic about the growth prospects in the Chinese market, citing its large scale advantage [2] - Some companies suggested that China should align its medical device market access standards more closely with international standards to facilitate broader consumer access [2]

Group 1: Industry Developments - The China Alcoholic Drinks Association is considering adjusting the alcohol content standards for high and low alcohol beverages, which could change the traditional perception of liquor in the industry and among the public [1][3] - The 23rd China International Wine Expo will be held from October 17 to 19 in Wuhan, featuring six themed exhibition halls covering various types of alcoholic beverages, with an exhibition area of 60,000 square meters [2] Group 2: Company Updates - Kweichow Moutai Group has received a loan commitment of up to 2.7 billion yuan from Agricultural Bank of China to support its stock buyback plan [6][7] - Moutai Group announced plans to buy back between 3 billion and 3.3 billion yuan worth of Kweichow Moutai shares within six months [7] - Guizhou Chuan plans to strengthen its market presence in Nantong, launching new products and upgrading its market positioning [9][10][12] - Tianyoude Wine has increased its investment in its U.S. subsidiary, raising its contribution to 16 million USD [17] - China Resources Beer appointed Zhao Chunwu as the new chairman of its board, following a brief transition period after the previous chairman's departure [18][19]

Core Viewpoint - China Resources Beer has appointed Zhao Chunwu as the new chairman of the board, marking a significant leadership change following the departure of founder Hou Xiaohai two months prior [1][2]. Group 1: Leadership Transition - Zhao Chunwu, aged 54, has been promoted from president to chairman and will also serve as the chairman of the finance committee [1]. - Zhao has extensive experience within the China Resources Beer system, having joined in 2003 and held various managerial positions across multiple regions [1]. - The board has expressed high regard for Zhao's management and leadership capabilities, believing he is the best candidate for the chairman role [2]. Group 2: Financial Performance - China Resources Beer reported a net profit of 5.789 billion yuan for the first half of 2025, representing a year-on-year increase of 23%, achieving a historical high [2]. - The company faces challenges, including intensified competition in the premium beer segment and a significant decline of over 30% in its liquor business revenue [2]. Group 3: Strategic Direction - During the transition period, Zhao will temporarily retain the responsibilities of president until a new president is appointed [2]. - Zhao has indicated that the management team has a strong consensus on future development strategies, primarily focusing on continuing and enhancing the strategies established during Hou Xiaohai's tenure [2]. - Analysts believe Zhao's appointment reduces uncertainty in the leadership, facilitating the ongoing implementation of the "dual empowerment" strategy for beer and liquor business synergy [2].

Group 1: Leadership Transition - Zhao Chunwu has been appointed as the Chairman of the Board and Chairman of the Finance Committee of China Resources Beer, succeeding Hou Xiaohai, who resigned for personal reasons [2][10]. - Zhao has a rapid career progression, moving from Vice President to President and now to Chairman within a span of three years, demonstrating his extensive experience within the company [3][5]. - The current management team has a strong consensus on continuing the existing strategic direction established under Hou Xiaohai, focusing on stability [2][12]. Group 2: Market Challenges - The Chinese beer market is facing limited growth, with a shift from volume expansion to value competition, as evidenced by a 0.3% year-on-year decline in beer production for the first half of the year [14][17]. - China Resources Beer is exploring new sales channels, including partnerships with instant retail platforms to enhance product sales and reach younger consumers [15][16]. - The company reported a revenue of 23.161 billion yuan in the first half of the year, reflecting a 2.6% year-on-year increase, indicating a slight growth in sales despite market challenges [17][20]. Group 3: White Wine Business - Zhao faces significant challenges in restructuring the white wine business, which has not met expectations since its expansion began in 2021 [18][19]. - The white wine segment reported a revenue of 781 million yuan in the first half of the year, down approximately one-third from the previous year [19]. - The strategy involves focusing on high-end products and leveraging existing beer distribution channels to improve sales in the white wine sector [19][21].

Summary of Key Points Core Viewpoint - The alcoholic beverage industry in China is undergoing a significant adjustment phase, with varying performance across different segments such as baijiu, beer, yellow wine, and wine. While some companies are experiencing declines, others are managing to maintain or grow their revenues through strategic adjustments and market focus [3][4][14]. Baijiu Industry - The baijiu sector is the most affected by the adjustment phase, with 13 out of 20 listed companies reporting declines in both revenue and net profit. Only 6 companies showed growth in both metrics [4][5]. - Major players like Kweichow Moutai, Wuliangye, and Shanxi Fenjiu have managed to maintain growth, while smaller companies face more significant declines [4][5]. - Companies are adopting strategies to address inventory issues and optimize product channels, attributing performance declines to proactive adjustments rather than market weakness [5][6]. Beer Industry - The beer industry is showing signs of recovery, with leading companies like China Resources Beer and Qingdao Beer reporting growth in both revenue and net profit. In contrast, foreign companies like Budweiser APAC are experiencing declines [6][7]. - The high-end segment continues to be a focal point, with companies competing in the premium market, while the 8 yuan price range is emerging as a new growth driver [7][8]. - Beer companies are also diversifying into other beverage sectors to seek new growth opportunities [8][9]. Yellow Wine Industry - The yellow wine sector is struggling to achieve collective growth, with only a few companies like Kuaijishan showing positive performance. The market remains heavily concentrated in the Jiangsu and Zhejiang regions [10][11]. - Despite the introduction of new products aimed at younger consumers, overall performance remains lackluster, with traditional products still driving most sales [10][11]. Wine Industry - The wine market is in a deep adjustment phase, with most companies reporting revenue declines. The market is heavily impacted by the increasing share of imported wines, which continue to challenge domestic brands [12][13]. - Companies are exploring new sales channels, such as live e-commerce, to boost performance and adapt to changing consumer preferences [13][14]. - The emotional value of wine consumption, such as "self-drinking" and "social drinking," is seen as a potential avenue for recovery in the domestic market [13][14].

Core Insights - The Chinese beer industry is undergoing significant transformation driven by changing consumer preferences, particularly among younger generations who favor unique and high-quality products over traditional mass-market options [3][4][16] - The market size for beer in China is projected to reach 180 billion yuan in 2024, with a year-on-year growth of 3.2%, while mid-to-high-end products are experiencing a notable increase in sales [3][4] Market Trends - Traditional economy beer sales are declining, while mid-to-high-end products have seen a 12.7% growth, and craft beer has surged by 31.4% [3] - The profit share of high-end product lines has increased from 28% in 2020 to 47% in the first half of 2025, indicating a shift from "scale victory" to "value supremacy" in the industry [3][4] Consumer Behavior - The Z generation is reshaping beer consumption, moving away from quantity to quality, with a preference for craft and flavored beers [4][5] - Data from Meituan shows a 143% increase in searches for craft and specialty beers in night-time orders during the first half of 2025 [4] - Consumers aged 25-35 contribute 62% of the growth in high-end beer, spending an average of 3,200 yuan annually, which is 2.3 times that of consumers aged 45 and above [4] Product Innovation - The era of industrial lagers is ending, with a focus on flavor diversification becoming mainstream [6][7] - Yanjing's U8 series generated 5.536 billion yuan in revenue in the first half of 2025, accounting for 70.11% of its total revenue, with a gross margin of 51.71% [6] - Jin Xing Brewery is innovating by integrating local resources, such as using Xinyang Maojian tea in their craft beer, which has gained significant consumer interest [6][7] Channel Evolution - The beer consumption landscape is shifting from traditional dining channels to diverse settings like craft beer bars and home consumption [5][10] - Instant retail is on the rise, with CR Beer reporting a nearly 50% year-on-year growth in instant retail GMV in the first half of 2025 [5][10] - E-commerce is evolving from mere sales to emotional connections, with Douyin live-streaming beer sales increasing by 83% during the "618" shopping festival in 2025 [10] Capital Dynamics - The beer market transformation is prompting a reconfiguration of capital strategies, with companies focusing on product structure and high-end market share [12][13] - CR Beer reported a revenue of 23.94 billion yuan in the first half of 2025, with a net profit of 5.789 billion yuan, highlighting a trend of "slight revenue increase but significant profit growth" [12] - International brands are deepening localization efforts, with Budweiser Asia Pacific launching 14 local flavor products in the first half of 2025 [12][13] Future Outlook - The future of the beer industry will focus on personalization, health, and premiumization, with low-alcohol beers expected to account for 25% of the market by 2030 [14][15] - Digitalization will permeate the entire industry chain, enhancing efficiency and product quality [14] - Sustainable development is becoming a consensus in the industry, with companies like Budweiser China reducing water and energy consumption significantly [14][15]