Investment Rating - The industry investment rating is "Positive" and maintained [12] Core Insights - The beer industry in China has transitioned from a volume-driven growth phase, which peaked in 2013, to a focus on premiumization and diversification due to weakening demand in on-premise consumption and slowing price increases [2][5][29] - Since 2018, beer companies have been optimizing product structures and launching premium products, leading to a sustained increase in average prices and profitability [5][21] - As of 2023, beer companies are actively exploring diversification strategies to adapt to changing market conditions [29][40] Summary by Sections Industry Overview - The beer industry's growth phase driven by volume has ended, with companies now focusing on premiumization and product optimization [2][5] - The average price of beer has been increasing due to the rising share of mid-to-high-end products [21] Company Strategies - **China Resources Beer**: Initiated a dual-growth model by entering the liquor market, acquiring several liquor brands, and leveraging its management experience [6][29] - **Tsingtao Brewery**: Engaged in strategic restructuring with local beverage companies to expand into new beverage and biotechnology sectors, including a new production base for biotechnology [7][30] - **Yanjing Beer**: Developed a significant beverage and health product line, including a successful natto series, and launched a new soda brand to synergize with its beer business [8][32][36] - **Chongqing Beer**: Expanded its product range to include non-beer beverages, leveraging its parent company's product matrix to enhance sales channels [9][40]

FF301 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | 股份類別 | | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00291 | | 說明 | | | | | | | 多櫃檯證券代號 | 80291 | RMB 說明 | | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | | 3,244,176,905 | | 0 | | 3,244,176,905 | | 增加 / 減少 (-) | | | | | | | | | | 本月底結存 | | | | 3,244,176,905 | | 0 | | 3,244,176,905 | 第 2 頁 共 10 頁 v 1.1.1 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 截至月份: | 2025年12月31日 | 狀態: 新提交 | | ...

Core Insights - The relocation of China Resources Snow Beer headquarters to Shenzhen is viewed as a strategic move amid a significant industry adjustment, marking a shift from "scale expansion" to "value competition" in the Chinese beer market [1][10] Industry Overview - The Chinese beer industry has entered a prolonged period of declining production, with national beer output in November 2025 at 1.596 million kiloliters, a year-on-year decrease of 5.8%, indicating the end of the "volume growth" era and a shift towards "price growth" as a survival strategy for market participants [2][4] Company Performance - China Resources Snow Beer reported a slight revenue increase of 0.8% to 23.942 billion yuan in the first half of 2025, with a significant profit growth of 23% to 5.789 billion yuan and a record high gross margin of 48.9%, driven primarily by high-end product sales, which grew over 10% year-on-year [4] - Other companies in the industry, such as Qingdao Beer and Yanjing Beer, also reported revenue growth, with Qingdao Beer achieving 29.37 billion yuan in revenue, a 1.4% increase, and Yanjing Beer’s mid-year report showing a 9.32% increase in revenue from mid-range products [4] Market Dynamics - The relocation of the headquarters to Shenzhen is part of a broader strategy to optimize resources and align with national strategies, while also reflecting a changing market landscape, with the eastern region contributing over 40% of revenue and showing the highest profit growth [6] - The South China market is becoming increasingly competitive for high-end beer consumption, with major players like Budweiser and Qingdao Beer making significant investments in the region [6] Channel Transformation - The beer industry is experiencing a profound transformation in distribution channels, with traditional retail and dining channels growing steadily, while online platforms for instant retail are rapidly expanding, becoming a new engine for reaching younger consumers [7][9] - Companies are leveraging consumer data to drive product development, with China Resources Snow Beer launching an exclusive product in collaboration with Meituan, and other brands like Qingdao Beer and Budweiser enhancing their online presence and delivery efficiency [9]

Core Viewpoint - The consumer sector has faced significant challenges in the past year, with many sub-sectors experiencing declines despite overall market growth. The focus on domestic demand and consumption has not translated into positive performance for many consumer-related industries [1][5]. Consumer Sector Performance - In the first half of the year, 10 out of 16 declining industries were from the consumer sector, indicating a broader trend of underperformance [1]. - The white liquor sector, a key component of the consumer market, has seen a year-to-date decline of 12.44%, with major brands like Wuliangye experiencing significant drops in revenue and profit [6][9]. - The professional chain sector has been particularly hard-hit, with a year-to-date decline of 14.72%, exemplified by the struggles of companies like Renrenle [16][20]. White Liquor Sector - The white liquor industry is facing its eighth consecutive year of production decline, with both volume and price dropping simultaneously [10]. - Wuliangye reported a 10.26% decline in revenue and a 13.72% drop in net profit for the first three quarters, marking its first negative growth in a decade [9]. - The industry is shifting from a growth-driven model to one focused on consumer choice, with a need for companies to adapt to changing consumer preferences [15]. Professional Chain Sector - The professional chain sector is experiencing a crisis, with many physical stores closing and traditional business models failing [16][20]. - Renrenle, once a leading private supermarket, has seen its market value plummet and is now facing delisting due to ongoing financial struggles [21][24]. - The shift towards online shopping and personalized consumer demands has further exacerbated the challenges faced by traditional retail chains [24][25]. Non-White Liquor Sector - The non-white liquor sector, including beer and wine, has also faced declines, with the beer segment seeing a notable drop in sales and profits [27][32]. - Budweiser APAC reported an 8.2% decline in domestic sales and a 24.4% drop in net profit, reflecting broader industry challenges [32][33]. - The market is witnessing a trend of cross-industry competition, with liquor companies diversifying into new beverage categories [34]. Publishing Sector - The publishing industry has shown resilience despite a 10.4% decline in the overall market for printed books, with listed companies managing to increase net profits by 14.65% [43][44]. - However, leading companies like Zhongwen Media are struggling, with significant revenue and profit declines due to changes in educational material procurement policies [45][48]. Seasoning Sector - The seasoning industry has faced a 6.04% decline, with companies like Qianhe Flavor struggling due to falling revenues and a loss of consumer trust [51][55]. - The industry is experiencing a shift in consumer preferences and increased competition, necessitating a reevaluation of business strategies [60]. Traditional Chinese Medicine Sector - The traditional Chinese medicine sector is facing challenges, with companies like Pian Zai Huang reporting significant declines in revenue and profit due to rising costs and regulatory pressures [61][66]. - The industry is undergoing a transformation as companies seek to innovate and diversify their product offerings [70]. Digital Media Sector - The digital media industry has seen a 4.95% decline, with companies like Mango TV reporting significant drops in revenue and profit due to changing consumer behaviors and market dynamics [71][74]. - The sector is grappling with the need to adapt to new content consumption trends while facing pressure from traditional advertising models [75]. Kitchen and Bathroom Appliances Sector - The kitchen and bathroom appliance sector has experienced a 4.11% decline, largely due to reduced demand from the real estate market [78][79]. - Companies like Boss Electric are facing revenue declines for the first time in years, highlighting the challenges of adapting to a changing market landscape [79][80]. White Goods Sector - The white goods sector has seen a 2.02% decline, with major players like Gree Electric facing significant revenue and profit pressures due to increased competition and market saturation [83][84]. - The industry is shifting towards a focus on product quality and brand strength as external stimuli diminish [88]. Hotel and Restaurant Sector - The hotel and restaurant sector has faced a 1.37% decline, with revenue pressures stemming from changing consumer spending habits and increased competition from online platforms [89][92]. - Companies are beginning to adopt more refined operational strategies to navigate the challenging market environment [96].

Core Viewpoint - The article discusses the significant downturn in various consumer sectors, particularly the liquor and retail industries, highlighting the challenges and potential opportunities for recovery amidst changing consumer behaviors and market dynamics [2][4][43]. Group 1: Liquor Industry - The liquor sector, especially the white liquor segment, has faced substantial declines, with the overall white liquor market down by 12.44% this year [9][15]. - Major brands like Wuliangye have reported significant drops in revenue and profit, with a 10.26% decline in revenue and a 13.72% drop in net profit for the first three quarters [17]. - The white liquor industry is experiencing a shift from a growth-driven model to one focused on consumer preferences, with a need for companies to adapt to changing consumption patterns [26][27]. Group 2: Retail Industry - The professional chain sector has seen a dramatic decline of 14.72%, with many traditional retail models struggling to survive [28][30]. - Companies like Renrenle have faced severe financial difficulties, leading to a significant reduction in store numbers and ultimately triggering delisting procedures [34][35]. - The shift towards online shopping and changing consumer preferences have forced traditional retailers to innovate or face extinction [36][39]. Group 3: Non-White Liquor Sector - The non-white liquor sector, including beer and wine, has also suffered, with a reported decline of 11.61% this year [40]. - Major players like Budweiser APAC have experienced significant sales drops, with a 9.5% revenue decrease and a 24.4% decline in net profit [46]. - The industry is witnessing a trend of cross-industry competition, with liquor companies diversifying into other beverage categories to adapt to market changes [51][56]. Group 4: Publishing Industry - The publishing sector has faced a 7.22% decline, with the overall market for printed books down by 10.40% [60]. - Despite the downturn, some publishing companies have managed to increase profits through cost control and operational efficiency, with a 14.65% rise in net profit for listed companies [61][62]. - The industry is undergoing significant transformation, moving from traditional sales models to more dynamic content management and IP development strategies [70][71]. Group 5: Seasoning Industry - The seasoning sector has seen a 6.04% decline, with companies like Qianhe Flavor struggling due to a drop in revenue and profit [74]. - The industry is facing challenges from both market saturation and changing consumer preferences, necessitating a shift in strategy for many companies [81]. Group 6: Traditional Chinese Medicine - The traditional Chinese medicine sector has experienced a 5.02% decline, with companies like Pian Zai Huang facing significant revenue and profit drops [86]. - The industry is under pressure from regulatory changes and increased competition, pushing companies to innovate and diversify their product offerings [91][92]. Group 7: Digital Media - The digital media sector has reported a 4.95% decline, with traditional advertising models struggling to adapt to new market realities [97][100]. - Companies like Mango TV have seen significant revenue drops, highlighting the challenges of maintaining profitability in a rapidly changing landscape [101][104]. Group 8: Kitchen and Bathroom Appliances - The kitchen and bathroom appliance sector has faced a 4.11% decline, with major players like Boss Electric experiencing revenue drops for the first time in years [112]. - The industry is grappling with reduced demand due to a slowdown in the real estate market, necessitating a shift towards innovation and international expansion [117][118]. Group 9: White Goods - The white goods sector has seen a 2.02% decline, with companies like Gree Electric facing significant challenges due to market saturation and increased competition [126][129]. - The industry is shifting towards a more rational consumer base that prioritizes product quality and brand reputation over traditional growth drivers [133]. Group 10: Hotel and Restaurant Industry - The hotel and restaurant sector has experienced a 1.37% decline, with many businesses struggling to convert increased tourism into profits [140][141]. - The industry is witnessing a shift towards more refined operational models, with companies focusing on member engagement and digital transformation to enhance profitability [142][143].

Group 1 - The "2025 Securities Market Annual Conference" was successfully held in Beijing, focusing on the theme of "Reform and Innovation in Capital Markets" [1] - The conference awarded the "Golden Horse ESG Sustainable Development Pioneer Enterprise" award to China Resources Beer Holdings Co., Ltd. for its outstanding contributions to the healthy development of the capital market [1] - China Resources Beer has implemented key technological breakthroughs in environmental governance, such as "lightweight glass bottles" and "washable non-dry adhesive labels," which reduce carbon emissions and resource consumption [1] Group 2 - In the area of social responsibility, China Resources Beer launched the "National Barley Revitalization" initiative in 2023, focusing on upgrading the quality of domestic barley from planting to brewing [2] - The company successfully introduced its first 100% domestically brewed beer, "Ken Fourteen," in December 2024, breaking the reliance on imported barley and enhancing the self-sufficiency of China's beer industry [2] - China Resources Beer was recognized in the "China ESG Listed Company Pioneer 100 (2025)" list, improving its ranking by 20 places compared to the previous year, and ranked 34th in the newly established "China ESG Listed Company Central Enterprise Pioneer 100 (2025)" list [2]

Group 1 - Guangdong Province is a major destination for foreign investment in China, with over 370,000 foreign enterprises established and actual foreign investment exceeding $600 billion since the reform and opening up [1] - The province's actual foreign investment is projected to grow by 9.2% in 2025, outperforming other major economic provinces in China [1] - The provincial government has implemented 25 special policies to attract and utilize foreign investment during the 14th Five-Year Plan period, with significant policies introduced annually since 2018 [1] Group 2 - Walmart (China) Investment Co., Ltd. and China Resources Vanguard are among the 56 multinational companies recognized as regional headquarters in Guangdong [1] - Amway (China) has been operating in Guangdong for 30 years, contributing over 100 billion yuan in taxes and becoming the largest market for Amway globally for 22 consecutive years [2] - Andritz (China) has established a significant presence in Foshan for over 28 years, developing a comprehensive production, sales, and service network across China [1]

Core Viewpoint - The recent appointment of Han Yuguo as the Vice General Manager and General Manager of the Marketing Center at Jinsha Liquor indicates a strategic shift in management aimed at revitalizing the company's performance amid declining sales figures [1][3]. Group 1: Management Changes - Han Yuguo has been with Jinsha Liquor since 2007, starting as a grassroots salesperson and progressing through various management roles, demonstrating extensive experience in liquor marketing [3]. - Under Han's leadership, the sales in the Zunyi market increased from 4.18 million to approximately 100 million over five years, and in the Hubei market, sales rose from 15 million to 160 million in three years [3]. - Following the acquisition of Jinsha Liquor by China Resources Beer in 2022, there have been multiple changes in key management positions, with executives from the China Resources system taking significant roles [3]. Group 2: Financial Performance - Jinsha Liquor's revenue decreased from 3.64 billion in 2021 to 2.067 billion in 2023, indicating a significant decline in performance [3]. - In the first half of 2023, the revenue from China Resources Beer's liquor business fell by 33% year-on-year to 780 million, reflecting poor performance in the liquor segment [3]. - The appointment of Han Yuguo is seen as a response to the underperformance in the liquor sector, with expectations for him to leverage his frontline experience to address the challenges faced by Jinsha Liquor [4].

Core Viewpoint - The company Baina Qiancheng plans to acquire 100% of Zhonglian Century through a combination of share issuance and cash payment, aiming to enhance its digital marketing capabilities and achieve synergy in operations [2][4][11]. Group 1: Acquisition Details - Baina Qiancheng intends to issue shares and pay cash to acquire 100% of Zhonglian Century, along with raising matching funds from no more than 35 specific investors [2][4]. - The transaction's final price will be based on an evaluation report from a qualified asset appraisal agency, which is still pending completion [4]. Group 2: Zhonglian Century Overview - Zhonglian Century is a digital marketing service provider leveraging AI and big data, focusing on one-stop digital marketing solutions for industries such as telecommunications, finance, and e-commerce [2][4][5]. - The company has developed a robust R&D system and core technologies, including various intelligent marketing systems and algorithms, aimed at enhancing customer acquisition and operational efficiency [5]. Group 3: Financial Performance - In the first three quarters of the current year, Zhonglian Century reported a net profit of 178 million, surpassing its total net profit for the previous year [7]. - Financial data indicates that Zhonglian Century's total assets reached approximately 102.14 billion, with total liabilities of about 56.07 billion, and owner’s equity of around 46.07 billion as of September 30, 2025 [8]. Group 4: Strategic Rationale - Baina Qiancheng aims to enhance its competitive edge by integrating Zhonglian Century's advanced digital marketing technologies with its existing media resources and brand services [11]. - The acquisition is expected to optimize Baina Qiancheng's business structure and improve its overall competitiveness in the market [11].

Group 1 - The company Baina Qiancheng plans to acquire 100% of Zhonglian Century's shares through a combination of issuing shares and cash payments, and will raise supporting funds from no more than 35 specific investors [2][4] - This transaction is expected to constitute a major asset restructuring and an associated transaction, but will not change the actual controller of the listed company [4] - Baina Qiancheng's stock will resume trading on December 26 [4] Group 2 - Baina Qiancheng primarily engages in multi-format film and marketing businesses, including movies, series, short videos, and various entertainment formats, generating revenue through copyright sales and content marketing [6] - Zhonglian Century is a comprehensive digital marketing service provider, known for its self-developed marketing technology service system, and has expanded its services into finance and e-commerce [6] - In 2023, 2024, and the first three quarters of 2025, Zhonglian Century achieved revenues of 736 million yuan, 1.382 billion yuan, and 1.003 billion yuan, with net profits of 151 million yuan, 177 million yuan, and 177 million yuan respectively [6] Group 3 - The acquisition is expected to enhance Baina Qiancheng's marketing business layout, integrating into China's mainstream digital advertising and cloud computing ecosystem, thereby improving its competitive strength [7] - Following the acquisition, the company's total assets, net assets, revenue, and net profit are anticipated to increase, further strengthening its operational capabilities [7] - Recently, Baina Qiancheng underwent a leadership change, with the resignation of the former chairman and the appointment of a new chairman and general manager [7]