12月12日晚间，华润置地在港交所公告，截至2025年11月30日止一个月，集团实现总合同销售金额约人 民币230.0亿元，总合同销售建筑面积约113.5万平方米，分别按年减少10.8%及5.6%。2025年前11月累 计合同销售金额约人民币1926.0亿元，总合同销售建筑面积约754.5万平方米，分别按年减少15.9%及 24.8%。 ...

智通财经APP讯，华润置地(01109)发布公告，截至2025年11月30日止1个月，本公司及其附属公司(本集 团)实现总合同销售金额约人民币230亿元，总合同销售建筑面积约113.5万平方米，分别按年减少10.8% 及5.6%。2025年前11月累计合同销售金额约人民币1926亿元，总合同销售建筑面积约754.5万平方米， 分别按年减少15.9%及24.8%。 2025年11月，本集团经常性收入约人民币43.8亿元，按年增长7.1%，其中，经营性不动产业务租金收入 约人民币28.4亿元，按年增长15.0%。2025年前11月累计经常性收入约人民币458.6亿元，按年增长 7.2%，其中，经营性不动产业务租金收入约人民币299.3亿元，按年增长13.2%。 ...

Core Viewpoint - China Resources Land (01109) reported a decline in total contract sales for November 2025 and the first eleven months of 2025, indicating challenges in the real estate market [1] Group 1: Sales Performance - For November 2025, the company achieved total contract sales of approximately RMB 23 billion, representing a year-on-year decrease of 10.8% [1] - The total contract sales area for November 2025 was approximately 1.135 million square meters, down 5.6% year-on-year [1] - Cumulatively, for the first eleven months of 2025, the total contract sales amounted to approximately RMB 192.6 billion, reflecting a year-on-year decline of 15.9% [1] - The total contract sales area for the first eleven months of 2025 was approximately 7.545 million square meters, which is a decrease of 24.8% year-on-year [1] Group 2: Recurring Revenue - In November 2025, the company's recurring income was approximately RMB 4.38 billion, showing a year-on-year growth of 7.1% [1] - The rental income from operational real estate business for November 2025 was approximately RMB 2.84 billion, marking a year-on-year increase of 15.0% [1] - For the first eleven months of 2025, the cumulative recurring income was approximately RMB 45.86 billion, with a year-on-year growth of 7.2% [1] - The rental income from operational real estate business for the first eleven months of 2025 was approximately RMB 29.93 billion, reflecting a year-on-year increase of 13.2% [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發 表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承 擔任何責任。 （於開曼群島註冊成立的有限公司） (股份代號: 01109.HK) 截至2025年11月30日止一個月未經審核營運數據 華潤置地有限公司(「本公司」)董事會(「董事會」)謹此公佈，截至2025年11月30日止一個月，本 公司及其附屬公司(「本集團」)實現總合同銷售金額約人民幣230.0億元，總合同銷售建築面積約 113.5萬平方米，分別按年減少10.8%及5.6%。2025年前11月累計合同銷售金額約人民幣1,926.0 億元，總合同銷售建築面積約754.5萬平方米，分別按年減少15.9%及24.8%。 於本公告日期，本公司執行董事為李欣先生、張大為先生、徐榮先生、郝忠明先生、趙偉先生及陳偉先生； 本公司非執行董事為黃挺先生、魏成林先生及王宇航先生；以及本公司獨立非執行董事為鐘偉先生、孫哲先 生、陳帆先生、梁國權先生及秦虹女士。 2025年11月，本集團經常性收入約人民幣43.8億元，按年增長7.1%， ...

Investment Rating - The industry investment rating is "Buy" [2] Core Viewpoints - The Central Economic Work Conference emphasizes stabilizing the real estate market, focusing on risk resolution and encouraging the acquisition of existing properties for affordable housing [5][8] - The overall tone of the conference is the most positive of the year, indicating a responsive approach to the industry's downward trend [14] - The policy shift from "stimulating demand" to "digesting inventory and optimizing supply" reflects a strategic change in real estate policy [14] Summary by Sections Economic Work Conference Insights - The conference held on December 11, 2025, updated its stance on real estate, focusing on stabilizing the market and managing risks effectively [5][8] - Key measures include controlling new land supply, revitalizing existing land and commercial properties, and promoting the construction of quality housing [5][8] Policy Evolution - The shift in policy from "stimulating demand" to "controlling increment, reducing inventory, and optimizing supply" has been noted since April 2024 [14] - The emphasis on "risk prevention" suggests that 2026 may see intensified contradictions within the real estate sector [14] Company Valuation and Financial Analysis - The report includes a detailed valuation and financial analysis of key companies in the real estate sector, with several companies rated as "Buy" [6] - Notable companies include Vanke A, China Overseas Development, and Poly Developments, all showing potential for strong performance [6][17] Recommendations - The report recommends several A-share and H-share companies for investment, indicating a focus on both development and property management sectors [17]

摩根大通发表研报指，在近日举行的中央经济工作会议上，关于对房地产市场的表态与先前类似，但与 过去几次政府会议相比，今次关于房地产市场的着墨更多，显示稳定房地产行业仍是内地关键任务之 一。摩通表示，今次会议上未提及具体措施，但认为下一步的政策措施或推出旨在降低购房成本的措 施。该行首选股为华润置地、华润万象生活与中国金茂。 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate sector, indicating a positive outlook for the industry [2][4]. Core Insights - The Central Economic Work Conference emphasized stabilizing the real estate market and managing risks in key areas, with a focus on city-specific policies to control supply, reduce inventory, and improve quality [2][4]. - The report highlights two major opportunities: the rise of "good housing" policies and the potential for value reassessment in commercial real estate, particularly during a period of monetary easing [4][12]. - The report anticipates further supportive policies for both supply and demand in the real estate market, including potential reductions in mortgage rates and optimization of purchase restrictions [4][12]. Summary by Sections Macroeconomic Policy - The report underscores the implementation of more proactive macroeconomic policies to promote stable economic growth and achieve a good start for the 14th Five-Year Plan [4][6]. - It suggests that fiscal and monetary policies will become more aggressive, with expectations for further interest rate cuts [4][8]. Real Estate Market - The report notes that the emphasis on stabilizing the real estate market reflects a dual focus on halting price declines and addressing existing risks [4][12]. - It mentions the introduction of policies aimed at controlling supply, reducing inventory, and encouraging the acquisition of existing properties for affordable housing [4][12]. - The report also discusses the need for reform in the housing provident fund system and the promotion of high-quality housing development [4][12]. Investment Recommendations - The report recommends focusing on the value reassessment of shopping centers and the new "good housing" sector, maintaining a "positive" rating for real estate and property management [4][12]. - Specific companies to watch include: - Commercial real estate: China Resources Land, New Town Holdings, Kerry Properties, Longfor Group, with a focus on Hang Lung Properties and Swire Properties [4][12]. - Good housing companies: Jianfa International, Binjiang Group, Greentown China, China Jinmao [4][12]. - Undervalued companies: Jianfa Co., China Merchants Shekou, Yuexiu Property, China Overseas Development, Poly Developments [4][12]. - Property management: China Resources Vientiane, Greentown Service, China Merchants Jinling, Poly Property, China Overseas Property [4][12]. - Second-hand housing intermediaries: Beike-W [4][12].

Core Insights - Recently, China Resources Land achieved remarkable sales in two projects, generating over 15 billion in just two days, showcasing its strong market presence and operational capabilities [1][39] - The success is attributed to the high market recognition of its premium product line and effective marketing strategies [1][39] Group 1: Sales Performance - In Shanghai, the project "Lianqi Riverside" sold 122 units, generating 2.482 billion, marking it as the only successful launch in November [1][39] - In Shenzhen, the "Shenzhen Bay Lianxi" project set a new national record with sales exceeding 13 billion, including high-end units priced up to 330 million [1][39] - Overall, the two projects collectively sold over 15 billion within two days, highlighting the company's strong operational capabilities [1][39] Group 2: Marketing Strategy - China Resources Land held the first "Rui Partner Marketing Co-Creation Conference" in Sanya, indicating a significant marketing push [2][40] - The company is focusing on a co-creation model that involves customers deeply in the product development process, enhancing trust and collaboration [6][44] - The marketing strategy includes a new "City Channel Manager" team model, allowing partners to have a voice in the marketing process, thus creating a more collaborative environment [10][48] Group 3: Organizational Changes - The company has restructured its marketing teams, bringing in experienced professionals from other leading firms to enhance its marketing capabilities [17][56] - New management teams have been established for key projects, such as the newly formed Haitang Bay Company, which will focus on significant developments in Sanya [19][57] - The company is actively recruiting marketing talent across various regions, indicating a strong demand for skilled professionals in its marketing efforts [31][70] Group 4: Future Outlook - The "Rui Partner Marketing Co-Creation Plan" aims to expand its reach across the national real estate market, positioning it as a key player in the industry [13][52] - The company plans to make the co-creation conference an annual industry event, further solidifying its marketing strategy [13][51] - With a focus on performance-driven results, the company is poised for significant growth and transformation in the marketing landscape [32][72]

昨日（12月9日），2025年武汉规模最大的土拍拉开帷幕，27宗地块挂牌，26宗成功出让，总收金约86.55以元。 其中总价最高的一宗地被华润置地以8.95亿底价成功摘得，成交楼板价7200.32元/㎡，华润置地也由此再次落子武汉大光谷。 长江天际位于武昌滨江，仅有约67米的极近江距、坐拥约600米一线江岸，是华中首个采取国际竞赛落地规划方案的项目，也是华润置地内部首个「生机 之环」实践样本，以立体思维构建出了一个超级社区底盘。 作为华中首创的纯板式围合式商业大平层，以对江岸资源的独家占有，更以独梯独户、户户可瞰江、270度一体式不间断的观江视野，成功在今年的武汉 走出独立行情。 武汉今年的市场并不算好，热销的长江天际更称得上是非常另类的存在——把大平层最大做到799平、总价600万到-2000万的情况下，还在10个月内去化 了大约200套房源，并且还在持续推新中。 今年华润置地在多个城市的销售加足了码力，武汉就是其中之一。 据武汉克而瑞统计，今年前10月时，武汉的全口径、操盘、权益销售金额三榜中，华润置地均位列TOP2，唯一能压其一头的仅有本土国企武汉城建集 团。 | питания | | | HILLE ...

转自：推广 2025年12月4日至6日，聚焦住房品质升级的"好房子建设暨建材创新应用展"在宁波国际会议展览中心成功举办。展会通过政策解读、技术展示与实景体 验，全景呈现了"好房子"从国家战略到民生实践的落地路径，回应了社会对"安全耐用、健康舒适、绿色低碳、智能便捷"高品质居所的深切期待。 这场盛会不仅是一次行业成果的集中检阅，更引发了关于"何为好房子"、"谁来建好房子"的深层思考。 "好房子建设暨建材创新应用展"现场照 当市场还在探讨行业信心时，华润置地已用一场席卷全国的现象级豪宅热销给出答案：上海澐启滨江首开售罄、深圳湾澐玺首开揽金130亿、北京润园单 日热销35亿……顶序作品的集体爆发，不仅印证了"好房子"穿越周期的硬通货价值，更折射出华润置地强大的产品实力与品牌感召力。在宁波，这份实力 同样转化为深耕十九载的长期主义实践给出了"好房子"的理想答案。 "好房子建设暨建材创新应用展"现场照 "3+1"生态格局的可持续之道 自2006年进入甬温以来，华润置地宁波地区始终与城市发展脉动同频共振。 华润置地宁波地区聚焦城市核心需求，以大型城市地标、城市更新、大型场馆、TOD上盖综合体、城市生态圈五大领域的专业能力 ...