Core Insights - The strong sales performance of China Resources Land in major cities like Shenzhen, Beijing, and Shanghai reflects a significant trend in the high-end real estate market, driven by brand strength, prime locations, product innovation, and exceptional service [1][21] Brand Strength - China Resources Land has established a deep-rooted presence in urban development over the past 20 years, enhancing its brand value through significant contributions to city planning and infrastructure [2][4] - The company's projects are seen as integral parts of urban development, fostering a sense of trust and value among customers [6] Location Advantage - The strategic positioning of high-end properties in exclusive areas is crucial, with China Resources Land focusing on unique natural, commercial, and cultural resources to create irreplaceable value [6][8] - Key projects like Shenzhen Bay and Beijing Runyuan are situated in prime locations that offer both luxury and accessibility to essential amenities [8][9] Product Innovation - The company emphasizes a customer-centric approach in product development, prioritizing understanding client needs before design [10][11] - Innovative features such as the "Five Unique Systems" in Beijing Runyuan cater to diverse family needs, enhancing the living experience [11] Cultural Integration - Projects like Shanghai Shilin Runyuan are designed to harmonize with historical urban landscapes, fostering a sense of cultural belonging among residents [12][14] Service Excellence - China Resources Land offers a comprehensive, high-end service model that extends beyond property delivery, ensuring ongoing value for homeowners [17][19] - The service framework includes personalized assistance, community engagement, and exclusive access to high-end events, enhancing the overall living experience [20] Conclusion - The collective success of China Resources Land's high-end projects is attributed to its commitment to quality, urban integration, and customer respect, setting a benchmark for the real estate industry [21]

2025年12月5日，华润置地旗下高端项目——北京润园正式开盘。当天即发布红色海报："首开劲销35亿"。这个数字不是偶然，而是稀缺资源、产品力与市 场信心共振的结果。 开盘当日已有2套院墅完成网签，合计建面960㎡，成交均价达9.45万元/㎡。要知道，这还是在预售价基础上打了约93折！一套顶配建面990㎡户型、一套建 面905㎡户型，总价轻松突破8000万。 为什么高净值人群愿意为它买单？答案藏在四个关键词里：央企背书、超低密规划、四代墅产品、温榆河头排。 北京润园位于顺义后沙峪镇，属于传统"中央别墅区"核心板块，紧邻温榆河生态走廊。这里不仅是北京最早形成的国际化居住区，更拥有顺义国际学校、友 谊医院顺义院区、中粮·祥云小镇等顶级配套。 项目容积率仅1.01，堪称"北京容积率最低的宅地之一"。总规划111栋住宅楼，仅483户，密度极低。这种土地稀缺性，在当前北京严控低密用地供应的背景 下，几乎不可复制。 产品线也极具辨识度： 值得一提的是，室内使用率高达112%–137%，二百七十度转角窗、围合式空中庭院、花园式地下会所等设计，让"可使用面积超值"成为真实体验。 院墅：建面700–990㎡，总价6000万起， ...

里昂发布研报称，预测香港楼价2026年上升5%，内地一线城市表现将显著跑赢大市。首选股份华润置 地(01109)、希慎兴业(00014)、领展房产基金(00823)。 报告指，香港楼价在美国连续减息、利率下行的带动下，已自今年3月低位反弹6.4%，同时租金收益率 上升，反映租务需求强劲，加上发展商及业主抛售压力显著减轻，即供需关系明显改善。内地一线城市 的二手住宅成交量已同比上升，显示一线城市置业需求正在企稳。同时，一线城市库存已重返正常水 平，土地市场火热，土地出让金同比上升，主要受优质地块供应所推动。 ...

报告指，香港楼价在美国连续减息、利率下行的带动下，已自今年3月低位反弹6.4%，同时租金收益率 上升，反映租务需求强劲，加上发展商及业主抛售压力显著减轻，即供需关系明显改善。内地一线城市 的二手住宅成交量已同比上升，显示一线城市置业需求正在企稳。同时，一线城市库存已重返正常水 平，土地市场火热，土地出让金同比上升，主要受优质地块供应所推动。 智通财经APP获悉，里昂发布研报称，预测香港楼价2026年上升5%，内地一线城市表现将显著跑赢大 市。首选股份华润置地(01109)、希慎兴业(00014)、领展房产基金(00823)。 ...

里昂发表报告，香港楼价在美国连续降息、利率下行的带动下，已自今年3月低位反弹6.4%，同时租金 收益率上升，反映租务需求强劲，加上发展商及业主抛售压力显著减轻，即供需关系明显改善。该行预 测香港楼价2026年将上升5%。另外，内地一线城市的二手住宅成交量已按年上升，显示一线城市置业 需求正在企稳。同时，一线城市库存已重返正常水平，土地市场火热，土地出让金按年上升，主要受优 质地块供应所推动。该行首选股份包括华润置地、希慎兴业和领展。 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry [5] Core Insights - Recent "14th Five-Year Plan" proposals from various regions emphasize the need for "good housing" and a "market + guarantee" supply-side policy, aiming for high-quality urban renewal and improved housing supply for low-income families [1][10] - The real estate sector is under pressure, with a significant year-on-year decline in new home sales, indicating a challenging market environment [2][22] - The report suggests that the policy environment is expected to strengthen, with a focus on improving the competitive landscape, particularly benefiting leading state-owned enterprises and quality developers [3] Summary by Sections 1. "14th Five-Year Plan" Proposals - Multiple regions have released proposals highlighting the importance of quality housing and a balanced supply system, focusing on urban renewal and affordable housing for disadvantaged families [1][10] 2. Market Review - The Shenwan Real Estate Index decreased by 2.2% this week, underperforming the CSI 300 Index by 3.43 percentage points, ranking 30th among 31 Shenwan primary industries [11] - A total of 30 stocks rose, while 82 stocks fell, indicating a challenging market sentiment [11] 3. New and Second-Hand Housing Transactions - New home sales in 30 cities totaled 176.6 million square meters this week, down 6.5% month-on-month and 47.7% year-on-year [2][22] - Second-hand home sales in 14 cities amounted to 190.7 million square meters, reflecting a 5.3% decrease from the previous week and a 40.8% decline year-on-year [33] 4. Credit Bond Issuance - This week, 9 credit bonds were issued by real estate companies, totaling 6.568 billion yuan, a decrease of 11.272 billion yuan from the previous week, with a net financing amount of -2.132 billion yuan [3][42]

每经记者｜陈荣浩 每经编辑｜陈梦妤 近日，上海联合产权交易所信息显示，华润置地（西安）商业物业管理有限公司与华润置地（贵阳）有限公司100%股权同步挂牌转让，挂牌底价合计约 20.78亿元，截止日期均为2025年12月26日。 上述两家公司分别是位于西安、贵阳的万象系商业运营主体子公司，前者的核心资产包括西安西咸万象城和华润国际广场，后者的核心资产为贵阳万象汇。 12月5日，上海易居房地产研究院副院长严跃进在接受《每日经济新闻》记者（以下简称每经记者）微信采访时表示，华润置地处置万象系资产，本质是 其"轻重分离"战略的深化实践。从行业背景看，房地产行业深度调整要求房企以现金流为导向，尤其是央国企，最关注这一点，要在现金流和保利润等方面 有动作。 再处置万象系资产 此次挂牌转让的两家公司均为华润置地旗下商业资产的核心运营主体。 其中，成立于2012年的华润置地（西安）商业物业管理有限公司，注册地位于西安市西咸新区三桥新街139号华润国际广场，核心资产包括西安西咸万象城 及华润国际广场，业务涵盖商业地产运营及办公物业租赁。 财务数据显示，2025年前三季度，该公司营收约1.98亿元，净利润约229.54万元；截至 ...

核心内容 合约销售 30家重点上市房企有7家单月销售环比增长 1、合约销售：30家重点上市房企有7家单月销售环比增长 2、企业拿地：头部央国企核心城市补仓，整体投资保持谨慎 3、企业融资：单月总量环比回升，成本持续走低 4、组织动态：龙湖华发等多家房企精简层级，提升效能 ◎ 文 / CRIC研究中心 0 1 | 企业简称 | 2025年11月 | 車月环比 | 2025年1-11月 | | | --- | --- | --- | --- | --- | | | 車月金额 | | 累计金额 | 月均销售金额 | | 保利发展 | 179.5 | -15. 0% | 2408. 0 | 218.9 | | 中海地产 | 221. 4 | 18. 6% | 2113.0 | 192. 1 | | 未润量瓶 | 230. 0 | 51. 3% | 1926. 0 | 175. 1 | | 招商蛇口 | 144.5 | -6. 0% | 1705. 2 | 155.0 | | 绿城中国 | 125.0 | 0. 0% | 1329.0 | 120. 8 | | 万科地产 | 94.2 | -34. 4% | 1240. ...

智通财经APP获悉，克而瑞地产研究发布的月报显示，2025年11月，30家重点上市房企实现销售全口径金额1623.6亿元。累计业绩来看，30家重点上市房 企实现销售全口径金额19811.3亿元。从单企业表现来看，2025年11月30家重点上市房企中有7家单月业绩环比增长，包括华润置地、龙光集团、中海地 产、融创中国、滨江集团、远洋集团和新城控股，其中华润置地的单月业绩环比增幅最大。整体来看，30家重点上市房企前11月累计全口径销售金额有中 国金茂和绿地控股实现了增长。 | | | | 企业简称 | 2025年11月 | 車月环比 | 2025年1-11月 | | | --- | --- | --- | --- | --- | | | 車月金额 | | 累计金额 | 月均销售金额 | | 保利发展 | 179.5 | -15.0% | 2408. 0 | 218.9 | | 中海地产 | 221. 4 | 18. 6% | 2113.0 | 192. 1 | | 未润置所 | 230. 0 | 51. 3% | 1926. 0 | 175. 1 | | 招商蛇口 | 144.5 | -6. 0% | 1705. ...

核心内容 ◎ 文 / CRIC研究中心 | 企业简称 | 2025年11月 | 車月环比 | 2025年1-11月 | | | --- | --- | --- | --- | --- | | | 車月金额 | | 累计金额 | 月均销售金额 | | 保利发展 | 179.5 | -15.0% | 2408. 0 | 218.9 | | 中海地产 | 221. 4 | 18. 6% | 2113.0 | 192. 1 | | 未润置矩 | 230. 0 | 51. 3% | 1926. 0 | 175. 1 | | 招商蛇口 | 144.5 | -6. 0% | 1705. 2 | 155.0 | | 绿城中国 | 125.0 | 0. 0% | 1329. 0 | 120. 8 | | 万科地产 | 94.2 | -34. 4% | 1240. 8 | 112.8 | | 建发房产 | 60. 0 | -45. 2% | 1125. 1 | 102. 3 | | 中国金茂 | 80. 0 | -33. 3% | 1006. 8 | 91.5 | | 越秀地产 | 51.0 | -58. 5% | 972. 0 ...