伴随华润置地、万科、中海、招商等头部房企在各区域多个纯新盘入市，成为2025年沈阳楼市强势复苏的生动注脚。第四代住宅理念带着高得房率颠覆性 革新，为沈城楼市注入一剂强心针。 市场激活 供需两端打破沉寂 2025年，高得房率好房子在沈阳楼市场掀起热潮。 2025上半年，沈阳东西南北多个新盘入市，润启·和平里、润澜庭、润熙墅、润熙府、万科·雲樾、中海·盛京玖章、招商·璀璨映澜、晋建投·云樾府等纯新 盘争相亮相，全域格局豁然开朗。 不仅全新项目密集入市，存量热盘亦争分夺秒推新。悦景新世界、嘉里雅颂阁、美的·君兰江山、中寰悦府等高端改善项目加速上新步伐，供应端呈现久 违的活跃态势。 市场的热度在需求端得到了最直观的印证。招商·璀璨映澜凭借其精准的"轻改善"定位和高性价比，开盘热销1.6亿，认筹客户数量超过首开房源数量；华 润中寰悦府以其高得房率的颠覆性设计，蓄客期就吸引了大量改善型买家的目光，入市9个月，连续霸榜沈阳楼市单盘销冠；悦景新世界两栋新品加推，5 月获得全沈销售金额排行榜首。 当前市场的热销是品质、产品稀缺性的兑现，众多新项目、新品通过产品革新激活了改善需求。前所未有的房地产市场大变革在多年的洗牌变化中，似 ...

Sales Performance - In the first half of 2025, the total sales amount of the top 30 real estate companies in Chengdu reached 99.82 billion yuan, with China Resources Land, China Railway Construction, and Poly Developments leading the sales at 7.66 billion yuan, 7.39 billion yuan, and 7.34 billion yuan respectively [10] - The total sales area for the top 30 companies was 4.337 million square meters, with Poly Developments, China Resources Land, and China Railway Construction achieving sales areas of 343,000 square meters, 329,000 square meters, and 314,000 square meters respectively [10] Market Trends - The new housing market in Chengdu saw a total of 5,982 new homes sold in June, representing a year-on-year decrease of 13.7% but a month-on-month increase of 2.1% [10] - The new residential price index in Chengdu increased by 0.1 percentage points in May, marking the seventh consecutive month of price increases since November 2024 [10] Policy and Development - On June 6, the Chengdu Housing and Urban-Rural Development Bureau issued the "Good House" construction action plan, which includes 18 key tasks aimed at improving residents' living quality and happiness [10] - Upcoming projects such as Jianfa Zhaoshang Yuanqi Jinsha and Green City Run Baihe are expected to bring renewed activity to the Chengdu new housing market in July [10] Secondary Market - In June, the secondary housing market in Chengdu recorded 19,214 transactions, showing a year-on-year increase of 14.4% and remaining stable month-on-month [11] Land Market - The land market in Chengdu is experiencing record-breaking floor prices, with the Jinniu District's land price exceeding 20,000 yuan per square meter for the first time [11]

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [2][36]. Core Insights - The report highlights a significant decline in both new and second-hand housing transactions, with new home sales in 34 key cities dropping by 50.1% week-on-week [2][3]. - The report anticipates further policy support to stabilize the real estate market, with potential measures including mortgage rate cuts and increased supply of quality housing [2][36]. Industry Data Summary New Home Transactions - New home sales in 34 key cities totaled 1.983 million square meters, a week-on-week decrease of 50.1% [2][3]. - Year-on-year, new home sales in July decreased by 16.0%, with first and second-tier cities down by 15.4% and third and fourth-tier cities down by 23.4% [4][11]. Second-Hand Home Transactions - Second-hand home sales in 13 key cities reached 1.078 million square meters, a week-on-week decline of 6.6% [11]. - Year-to-date, second-hand home sales have increased by 8.8% compared to the previous year [11]. Inventory and Supply - In 15 cities, 880,000 square meters of new homes were launched, with a sales-to-launch ratio of 0.71, indicating ongoing inventory reduction [20][21]. - The average months of inventory for new homes is 19.6 months, reflecting a slight increase [20]. Policy and News Tracking - The National Development and Reform Commission is increasing investment in key areas of new urbanization, indicating a proactive approach to stimulate the housing market [30][31]. - Local governments are implementing targeted policies, such as restrictions on the registration of small property rights houses in Guangdong and new housing subsidy programs in Wuxi [30][31]. Company Dynamics - Several real estate companies are actively engaging in financing and capital market operations, with notable activities including Shenzhen Tianjian Group's issuance of medium-term notes worth 650 million yuan [36]. - Companies like Beike-W are also engaging in share buybacks, indicating confidence in their market position [36]. Sector Performance - The real estate sector outperformed the market, with the SW Real Estate Index rising by 6.12% compared to a 0.82% increase in the CSI 300 Index [2][36]. - The average price-to-earnings ratios for major A-share real estate companies for 2025 and 2026 are projected at 14.7 and 13.1 times, respectively [2].

Core Insights - The total sales area of commercial housing in Changsha from January to June 2025 reached 2.1036 million square meters, with a total sales amount of 30.11 billion yuan [1] Group 1: Sales Performance of Top Real Estate Companies - The top 20 real estate companies in Changsha achieved a combined sales amount of 22.691 billion yuan and a total sales area of 1.4988 million square meters [2][3] - The top 10 companies had a sales threshold of 9.15 billion yuan and 6.90 thousand square meters, while the top 20 had a threshold of 4.44 billion yuan and 3.36 thousand square meters [2][3] - China Resources, China Merchants, and China State Construction ranked as the top three companies by sales amount, with China Resources leading at 2.881 billion yuan [4][6] Group 2: Project Sales Rankings - The top 10 projects in Changsha for sales amount totaled 9.229 billion yuan, with a threshold of 636 million yuan [7] - The project "Changsha Ruifu" topped the sales amount ranking with 1.711 billion yuan, followed by "Jianfa Guanyun" at 1.105 billion yuan and "Changsha Runfu" at 1.019 billion yuan [7][8] - In terms of sales area, the top 10 projects accounted for a total of 529,100 square meters, with "Changsha Ruifu" leading at 83,700 square meters [8]

| 六 克面瑞 · 研究中心 | | | | --- | --- | --- | | | 司司居地产企业 | | | | 代建品牌传播力TOP20 | | | 排名 | 企业简称 | 得分 | | 1 | 绿城管理 | 93. 85 | | 2 | 金地管理 | 93. 23 | | 3 | 一旭辉建管 | 92. 37 (1)) | | | 蓝城集团 | 91 48 | | 5 | 润地管理 | 91. 34 | | 6 | 而今管理 | 89. 50 | | 7 | 龙湖龙智造 | 89. 26 | | 8 | 招商建管 | 89. 21 | 1、上半年新增拓展增长超预期，超800万平方米企业共5家 ◎ 文/ 克而瑞研究中心 PART1 榜单发布 2、新拓规模TOP5集中度近五成，整体延续"集中度高企、内部分化"格局 3、TOP10新拓规模同比增三成，聚焦二线成为共识 4、品牌传播聚焦"好房子"，代建企业不断完善和构建产品线 | 9 | 蓝绿双城 | 88. 94 | | --- | --- | --- | | 10 | 新城建管 | 88. 39 | | 11-11 | 建发更新建设 | 87.99 | ...

Core Insights - The article discusses the competitive land auction in Shenzhen, highlighting the successful bid by China Overseas Land & Investment Limited for a residential land parcel in Longhua District, which sold for 2.37 billion yuan, reflecting a floor price of 27,566 yuan per square meter [7] - Shenzhen is set to auction five quality residential land parcels over the next month, indicating a strategic approach to balance market demand for commercial housing and the need for affordable housing [7][9] Group 1: Upcoming Land Auctions - The T201-0232 land parcel in Qianhai Cooperation Zone will be auctioned on July 14, with a starting price of 1.158 billion yuan and a building area of 25,600 square meters [8] - The A815-0036 land parcel in Longhua District will be auctioned on July 30, with a starting price of 1.906 billion yuan and a building area of 67,950 square meters [8] - The A319-1225 land parcel in Bao'an District will be auctioned on August 4, with a starting price of 1.09 billion yuan and a building area of 59,665 square meters [8] - The A815-0037 land parcel in Longhua District will be auctioned on August 8, with a starting price of 1.554 billion yuan and a building area of 51,070 square meters [8] Group 2: Land Auction Conditions - The five residential land parcels have optimized auction conditions, allowing for ordinary commercial housing without requirements for affordable housing or specific unit types [9] - The auction process will follow a "highest bidder wins" principle, with services such as "land transfer upon certificate issuance" and "housing transfer upon certificate issuance" [9] - The parcels are characterized by favorable locations, good amenities, beautiful landscapes, low plot ratios, and reasonable prices, aligning with Shenzhen's standards for quality housing [9][10]

July 3, 2025 09:00 AM GMT China Property | Asia Pacific Asia Summer School: China Property and Property Management – Capturing Alpha Opportunity on Commercial Players in Property Down-cycle While China housing market is still facing challenges, we see accelerating consolidation in shopping mall market providing alpha opportunities to commercial players. In this webcast, we will discuss the competitive landscape of shopping mall business and highlight the potential of key players. M Foundation Morgan Stanley ...

2025年07月07日 证券研究报告 | 房地产行业2025年中期策略 审慎观察，积极博弈 行业研究 · 行业投资策略 房地产·房地产开发 投资评级：优于大市（维持） 证券分析师：任鹤 010-88005315 renhe@guosen.com.cn S0980520040006 证券分析师：王粤雷 0755-81981019 wangyuelei@guosen.com.cn S0980520030001 证券分析师：王静 021-60893314 wangjing20@guosen.com.cn S0980522100002 请务必阅读正文之后的免责声明及其项下所有内容 核心观点 • 上半年回顾 当前"924"热度渐散，市场重回下行趋势，景气度回到了"924"之前。我们预计若无增量政策出现，短期内市场销售 端无自发修复的可能。 • 下半年展望 当前库存供需关系未明显好转，如回收存量土地计划全部落地，当前能消化约14%的超量闲置土地。如果不考虑增量政策， 我们预计2025全年销售额-5.8%，销售面积-3.6%，投资-9.3%，新开工-2%，竣工-26%。 请务必阅读正文之后的免责声明及其项下所有内容 目录 ...

Market Overview - The US 90-day exemption period is ending this week, leading to ongoing market focus on US tariff negotiations [1] - The Hang Seng Index closed down 0.12% at 23,887.83 points, with a total turnover of HKD 193.79 billion [1] - The Hang Seng Tech Index rose by 0.25% to 5,229.56 points, indicating mixed performance across indices [1] Blue Chip Performance - Sands China (01928) led blue-chip stocks, rising 3.85% to HKD 18.32, contributing 2.58 points to the Hang Seng Index [2] - Macau's June gaming revenue increased by 19% year-on-year to MOP 21.1 billion, exceeding market expectations [2] - Other notable blue-chip movements included China Resources Land (01109) up 3.45% and Ideal Automotive (02015) up 2.8% [2] Sector Highlights Stablecoin Sector - The stablecoin concept is gaining traction, with companies like Guotai Junan International (01788) rising 10.77% [3] - The Hong Kong Stablecoin Regulation is set to take effect on August 1, with limited licenses expected to be issued [3] Beverage Sector - Tea beverage stocks surged, with Cha Bai Dao (02555) up 11.04% amid a competitive delivery market [4] - The delivery battle between Alibaba and Meituan has significantly boosted tea beverage consumption [4] Real Estate Sector - The housing market is under scrutiny, with a focus on stabilizing expectations and activating demand [5] - Analysts suggest that the third quarter will be crucial for policy direction affecting the real estate market [5] Gaming Sector - Gaming stocks continued to rise, with MGM China (02282) up 2.38% and overall positive sentiment in the Macau gaming market [6] - Morgan Stanley forecasts a 10% year-on-year increase in Macau's July gaming revenue [6] Power Sector - Power stocks saw a general increase, driven by record electricity demand due to high temperatures [7] - The maximum national electricity load reached 14.65 billion kilowatts, marking a significant year-on-year increase [7] Gold Sector - Gold stocks faced pressure, with Shandong Gold (01787) down 5.96% as gold prices fell below USD 3,310 per ounce [7] - The decline in gold prices is attributed to reduced expectations for US interest rate cuts [7] Notable Stock Movements - H&H International Holdings (01112) issued a profit warning, falling 7.14% [8] - Jihong Co. (02603) saw a significant rise of 11.62%, with projected net profit growth of 97.25% to 108.21% for the first half of 2025 [9] - Lao Pu Gold (06181) reached a new high, reflecting strong growth potential compared to industry peers [10] - FWD Group (01828) debuted on the market, closing up 1.05% with a net fundraising of approximately HKD 29.53 billion [11]

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [5] Core Insights - The report indicates that the real estate market is still in a destocking trend, with new housing market conditions remaining challenging despite some policy support aimed at stabilizing expectations and promoting recovery [4][32] - The report highlights the importance of strong product capability and inventory management in identifying quality real estate companies for investment [5] Summary by Sections Industry Data - New housing transaction volume in 34 key cities decreased by 0.3% week-on-week, with first and second-tier cities seeing a 2% increase while third and fourth-tier cities experienced a 38% decline [6] - In July, the cumulative transaction volume for new homes in 34 cities dropped by 25% year-on-year, with first and second-tier cities also down by 25% [9][10] - The inventory of new homes in 15 cities decreased by 1% week-on-week, with a current available area of 88.85 million square meters [23] Policy and News Tracking - The Ministry of Housing and Urban-Rural Development emphasized the need for multi-faceted approaches to stabilize expectations and promote recovery in the real estate market [32][33] - Local policies include the expansion of housing provident fund loans in Nanjing and new policies in Hainan and Guangzhou to facilitate housing loans [32][33] Company Dynamics - Vanke has applied for a loan of up to 6.249 billion yuan from Shenzhen Metro Group, marking the sixth loan transaction this year [5] - Poly Developments reported sales of 29 billion yuan, down 31% year-on-year, while China Overseas Development reported 29.7 billion yuan, down 36% [5] - The report recommends focusing on quality real estate companies with strong product capabilities and inventory management, including companies like China Overseas Development and Poly Developments [5]