Core Viewpoint - The article discusses the business strategy of 361 Degrees in leveraging sports stars as brand ambassadors, highlighting the recent controversy surrounding the "fastest nurse" Zhang Shuihua and the company's response to her contract termination [2][3]. Brand Strategy - 361 Degrees has disclosed a total of 29 brand ambassadors in the first half of 2025, including international NBA stars, Olympic champions, and elite athletes, with 13 specifically in the running category [5][6]. - The company aims to enhance brand influence and sales through collaborations with professional athletes, often opting for short-term endorsement contracts during events [7]. Advertising and Promotion Expenditure - 361 Degrees has significantly increased its advertising and promotion spending, surpassing 1 billion yuan in both 2023 and 2024, with a ratio of 10.1% in the first half of 2025, reflecting a year-on-year growth of 6.4% [10][11]. - The brand's advertising expenditure has shown a consistent upward trend, with a notable increase from 4.95 billion yuan in 2020 to 10.72 billion yuan in 2023 [11]. Athlete Endorsement Impact - The choice of brand ambassadors is influenced by their commercial value, image alignment with the brand, reputation, and collaboration costs, with a focus on enhancing customer retention and attracting new clients [9][12]. - The strategy includes diversifying endorsements across various sports, such as swimming, gymnastics, and e-sports, to reach different consumer segments [8][9].

Core Points - The collaboration between the sports brand 361 Degrees and marathon runner Zhang Shuihua, known as the "fastest female nurse," has ended after a brief period due to public controversy [1][2] - The decision to terminate the partnership was mutual and reached after friendly negotiations between both parties [1] Group 1: Background and Performance - Zhang Shuihua achieved a remarkable time of 2 hours, 35 minutes, and 27 seconds, winning the women's group at the Harbin Marathon on August 31 [1] - Her performance was notable as she completed the race in adverse conditions, including running during her menstrual period [1] Group 2: Public Reaction and Controversy - Following the marathon, Zhang expressed her desire for her hospital leadership to support her in taking weekends off to participate in marathons, which sparked a heated online debate [2] - Supporters argued that employers should encourage employees' personal development, while critics contended that personal interests should not burden colleagues [2] - The controversy intensified when viewers noticed Zhang's affiliation with 361 Degrees, leading to a surge of comments in the brand's live stream, including jokes about the situation [2] Group 3: Company Response - In response to the public backlash, 361 Degrees decided to terminate its contract with Zhang Shuihua, although no formal announcement was made [2] - The change in partnership was subtly indicated during a live stream on September 3, where the host displayed a printed news report about the termination [2] - Zhang has since removed all references to her partnership with 361 Degrees from her social media accounts [2]

Core Insights - The innovative retail model "361° Super Product" has successfully integrated online and offline sales through Douyin's local life service platform, creating an efficient O2O shopping experience [2][6][7] Group 1: Store Opening Success - The first "361° Super Product" store opened in Shijiazhuang on December 27, achieving over 6,000 customer visits and sales exceeding 250,000 yuan on the opening day [3][6] - Prior to the opening, significant resources were allocated to Douyin for promotions, resulting in pre-sales of vouchers worth hundreds of thousands of yuan [6][7] - The store's opening attracted over 30% new customers through Douyin's local life services [7] Group 2: Marketing and Customer Engagement - The company utilizes high-density live streaming and influencer promotions to effectively communicate store opening information, contrasting with traditional marketing methods [6][12] - Monthly strategy meetings are held to review data and set future strategies, ensuring continuous engagement and promotional activities [12] Group 3: Operational Efficiency - The "361° Super Product" model transforms traditional retail by actively seeking customers online, thus reducing reliance on foot traffic [9][14] - The store operates efficiently with a small team, leveraging digital tools for customer engagement and reducing labor costs [14][16] - The introduction of a "zero commission" policy by Douyin has further incentivized retail operations, leading to significant growth in the number of apparel brands joining the platform [16]

Group 1: Event Overview - 361 Degrees has terminated its partnership with "fastest nurse" Zhang Shuihua, leading to significant public backlash and media coverage [2][3][11] - The termination was perceived by many as a result of Zhang's comments during a post-race interview, which sparked controversy regarding her work-life balance and the ethics of her dual career as a nurse and athlete [9][11] Group 2: Company Performance - As of June 30, 2025, 361 Degrees reported revenue of 5.705 billion RMB, an increase of 11% year-on-year, and a net profit of 858 million RMB, up 8.6% [12][14] - The company has a total of 5,669 stores, with 76% located in third-tier and lower cities, indicating a strong foothold in lower-tier markets but a need to enhance its presence in first and second-tier cities [12][14] Group 3: Research and Development - 361 Degrees has invested 2.8% of its revenue in research and development, with plans to increase this to between 3% and 4% in the current year [13][15] - The company has achieved 870 patents and employs 832 technical staff, focusing on innovative products such as running shoes and sports apparel [15] Group 4: Market Strategy - The company aims to expand its market share in both domestic mid-to-high-end segments and international markets, despite facing challenges [15][16] - The Chinese sports industry is projected to exceed 7 trillion RMB by 2030, presenting significant growth opportunities for companies like 361 Degrees [16]

Group 1 - ByteDance denies rumors of cutting its chip business, stating that the business entity has not changed and the claims are false [3] - The chip team is simply switching tenants on Feishu, and there are no layoffs or changes in business structure [3] Group 2 - Zhu Ling, former Vice President of Zeekr, has joined Volvo Cars as Chief Operating Officer for the Asia-Pacific region, effective September 1, 2025 [5] - Zhu has over 17 years of experience in the automotive industry and has worked in both China and the U.S. [5] Group 3 - Agricultural Bank of China has surpassed Industrial and Commercial Bank of China in total market capitalization for the first time, becoming the new "universe bank" [6] - As of September 4, Agricultural Bank's market capitalization is approximately 2.45 trillion yuan, slightly above ICBC's 2.44 trillion yuan [6] Group 4 - Huawei's smartwatch shipments have surpassed Apple's for the first time, becoming the global leader in Q2 2025 [8] - The overall smartwatch market saw an 8% year-on-year growth, with Chinese brands like Huawei driving this recovery [8] Group 5 - Xiaomi plans to expand its home appliance and new retail businesses overseas starting in 2025, with a goal of establishing 10,000 overseas stores by 2027 [8] - The company is also focusing on automotive exports in the coming years [8] Group 6 - WeRide has launched its Robotaxi GXR in Guangzhou, marking the start of 24-hour fully autonomous commercial operations [18] - This development highlights advancements in autonomous driving technology and its application in urban mobility [18]

Core Viewpoint - The incident involving the "fastest nurse" Zhang Shuihua highlights the tension between personal aspirations and workplace responsibilities, leading to significant public backlash and brand repercussions for 361° [3][18][23]. Group 1: Incident Overview - Zhang Shuihua, a marathon champion, faced public scrutiny after her comments about needing time off to participate in races, which many perceived as inconsiderate to her colleagues [3][4][7]. - The backlash was swift, with social media users criticizing her for prioritizing personal interests over team obligations, leading to a viral controversy [6][8][18]. Group 2: Brand Response - Following the public outcry, 361° quickly severed ties with Zhang Shuihua, announcing the termination of their contract during a live stream, which was a strategic move to mitigate potential damage to the brand [9][11][14]. - The brand's decision reflects the current market dynamics where companies must act rapidly to distance themselves from controversies involving their endorsers [14][16]. Group 3: Workplace Dynamics - The controversy underscores a broader issue within the healthcare sector, where nurses often face overwhelming workloads and limited flexibility, making requests for time off contentious [19][20]. - Zhang Shuihua's situation illustrates the delicate balance between individual pursuits and collective responsibilities in high-pressure work environments, particularly in healthcare [18][22]. Group 4: Social Commentary - The incident serves as a reminder of the societal expectations placed on individuals to conform to workplace norms, even when pursuing personal passions [25][28]. - It raises questions about the need for empathy and understanding in organizational cultures, especially in high-stress professions like nursing [27][30].

2025.09. 04 本文字数：1674，阅读时长大约3分钟 作者 | 第一财经 刘晓颖 在哈尔滨马拉松比赛赛后接受采访时向领导、同事喊话求支持的"最快女护士"张水华的言论日前引发争议。 张水华此前是本土体育品牌361°的签约选手。9月3日，有媒体报道，在361°官方旗舰店的直播间，正在带货的主播身前放着一张纸，其中写 道："361°与'最快女护士'马拉松跑者已解约。" 基于双方发展路径的调整，361°与张水华的合作已暂告一段落。目前，张水华的社交账号上已删除与361度签约的相关内容。 2023年下半年，361°曾经发布过一个草根马拉松大神激励机制，其中最高奖金100万元。今年1月开始，361°更新了奖励机制，规定达到男子2:14:30 和女子2:35:00的成绩后可以获得10万的奖金。 张水华此次虽以2小时35分30秒的成绩夺得国内女子冠军，但实际上，她在此次的哈尔滨马拉松总排名第九。因为哈尔滨马拉松赛事并不设国内特别 奖，所以张水华最终未能获得传言的高额奖金。 2025年哈尔滨马拉松设马拉松、半程马拉松两个项目，吸引3.5万人参加。今年的哈尔滨马拉松迎来重大升级，从一场普通城市马拉松，跃升为世界田 联金 ...

每经编辑｜程鹏 近日，"最快女护士"张水华因在夺得马拉松比赛冠军后哭诉"望领导支持调休跑马拉松"，持续引发关注。 9月3日，据智通财经，基于双方发展路径的调整，361度与张水华的合作已暂告一段落。知情人士向智通财经表示，361度在运动员合作中始终秉持长期发 展理念，此次调整系双方经过友好协商后的共同决定，不影响品牌与其他运动员的既有合作。 公开资料显示，张水华为福建医科大学附属第一医院护士，在近期的哈尔滨马拉松比赛中获国内女子组冠军。赛后，张水华情绪激动，哭着说作为护士工 作忙碌，参加马拉松比赛请假不易、调休困难，希望领导支持她周末调休。此番言论引发争议，不少网友涌向361度直播间，有网友表示让品牌方马上和 张水华解约，还有网友则称"换代言人马上买"。 9月3日，据南都N视频，在361度官方旗舰店的直播间，正在带货的主播身前放着一张纸，其中写道："361°与'最快女护士'马拉松跑者已解约。" 直播间有 网友提问："没有官方发布吗？"该主播回应称："我们是官方旗舰店的直播间，大家往我脸上看，这三个字的意思很明显了。" 直播间显示着"已解约，提倡运动，更热爱生活"彩色字样。 此前，张水华的个人短视频账号主页上标注 ...

Group 1 - The core viewpoint is that UBTECH Robotics has secured a record procurement contract worth 250 million yuan for humanoid robots, marking the largest single contract in the global humanoid robot market to date [1] - UBTECH's Walker series humanoid robots have achieved nearly 400 million yuan in contracts so far, including 50 million yuan in orders delivered in the first half of the year [1] - The company has also launched a full-size research and education humanoid robot in collaboration with the Beijing Humanoid Robot Innovation Center [1] Group 2 - Morgan Stanley's report predicts that China's robot market will double from 47 billion USD in 2024 to 108 billion USD by 2028, with an annual growth rate of 23% [2] - By 2030, the number of humanoid robots in China is expected to reach 252,000 units, increasing to 30.2 million units by 2050, which will account for 30% of the global humanoid robot stock [4] - In 2025, a milestone year for humanoid robot mass production is anticipated [4] Group 3 - In June, China's industrial robot production increased by 35.5% year-on-year, reaching 69,056 units, while service robot production grew by 13.8% to approximately 1.216 million units [4] - As of August 29, UBTECH reported a revenue of 621 million yuan for the first half of 2025, a year-on-year increase of 27.5%, with a narrowed loss of 440 million yuan [4] - The company has invested 218 million yuan in R&D, accounting for 35.1% of its revenue [4]

Core Insights - The article highlights the innovative retail model of 361° called "Super Products," which integrates online and offline shopping through Douyin's local life services, creating a high-density marketing network [1][2][10] Group 1: Retail Model and Performance - The first Super Products store opened in Shijiazhuang on December 27, 2022, attracting over 6,000 visitors and generating sales exceeding 250,000 yuan on its opening day [4][6] - The store's success was attributed to a strategic marketing campaign on Douyin, utilizing live streaming and influencer promotions to effectively reach target customers [5][6] - As of June 2023, the number of Super Products stores has expanded to 49, with a focus on creating a one-stop shopping experience for sports equipment [6][12] Group 2: Customer Acquisition and Engagement - The Super Products model emphasizes proactive customer engagement, transforming traditional retail from a passive "sitting merchant" to an active "walking merchant" by leveraging online platforms [8][10] - Over 30% of new customers were acquired through Douyin's local life services, showcasing the effectiveness of this approach in attracting a fresh customer base [6][12] - The company employs a combination of national promotions and localized marketing strategies to maintain high customer interest and engagement [9][11] Group 3: Operational Efficiency and Cost Management - The operational model allows for efficient management of large stores with a small team, significantly reducing labor costs while enhancing service quality [12] - The introduction of a "zero commission" policy by Douyin for quality retailers has further incentivized brands like 361° to expand their presence on the platform, leading to a 118% increase in the number of apparel brands joining [12] - The combination of high product quality and competitive pricing has positioned 361° favorably in the market, creating a positive feedback loop for the new retail model [11][12]