Core Viewpoint - Red Star Macalline has upgraded its service steward platform in five home furnishing stores in Beijing, focusing on transparency, public accountability, and supervision to enhance consumer satisfaction and improve product and service quality [1][2][6]. Group 1: Service Upgrade and Consumer Transparency - The service steward platform publicly displays consumer complaints, brand satisfaction, and feedback, providing objective references for consumers and encouraging brands to improve their offerings [1][4]. - The customer service team emphasizes that the public disclosure of customer relations and brand satisfaction is based on a multi-dimensional design, ensuring real-time reflection of actual conditions for informed decision-making [2][6]. - The initiative aims to transform consumer complaints into opportunities for improvement, fostering a culture of accountability and quality enhancement within the home furnishing industry [3][6]. Group 2: Consumer Complaint Statistics - In 2024, the furniture complaint volume reached 33,822 cases, marking a year-on-year increase of 20.95%. In the first quarter of this year, complaints in the furniture category surged by 41.55% to 9,317 cases [4]. Group 3: Industry Impact and Future Directions - Red Star Macalline is recognized as a leader in service upgrades within the home furnishing market, implementing measures such as advance compensation and a five-fold price match guarantee to enhance consumer experience [6]. - The company leverages digital tools to convert consumer feedback into quantifiable management metrics, promoting a healthy ecosystem in the home furnishing industry and providing a model for other sectors [6].

Core Insights - Red Star Macalline has upgraded its service steward platform in five home furnishing stores in Beijing, focusing on transparency, public disclosure, and supervision to enhance consumer satisfaction and improve the quality of products and services [1][2] - The company has implemented a systematic design for publicizing consumer complaints, brand satisfaction, and consumer feedback, ensuring real-time reflection of actual conditions through a dynamic information tracking mechanism [1] - Following the implementation of the public disclosure system, the agreement rate increased by 3%, overall case closure rate improved by 5%, and the seven-day case closure rate rose by 7% [1] Company Initiatives - The service innovation emphasizes the importance of consumer perspectives and leveraging consumer power to drive improvements in the home furnishing industry [1] - Red Star Macalline's approach encourages brands to proactively enhance their service quality by using consumer feedback as a driving force for improvement [1] - The public disclosure of consumer satisfaction acts as a mirror for merchants, helping them identify service shortcomings and transition from passive responses to proactive optimizations [1] Industry Impact - Industry experts believe that Red Star Macalline's use of digital tools to convert consumer feedback into quantifiable management metrics can foster a healthy ecosystem in the home furnishing industry and provide a reference for physical retail [2]

Core Insights - The celebration marks the 23rd anniversary of Red Star Macalline's presence in Tianjin, highlighting the brand's evolution and its integration with the city [1][3][11] - The event featured brand ambassador Dilireba, who engaged with the audience, enhancing the brand's youthful image [5][9] - Red Star Macalline is shifting from a traditional home furnishing retailer to a lifestyle leader, focusing on scene-based, high-end, and intelligent strategies for future growth [11][13] Strategic Developments - The "3 + Star Ecosystem" strategy and the "M + Home Design Center" were key highlights, indicating a dual focus on high-end appliances and comprehensive design services [6][8] - The company plans to introduce 2,000 design studios and over 8,000 designers by 2025, aiming to create the largest home design service network in China [8] Brand Engagement - The celebration included interactive segments like the "Wishing Bottle" where audience members shared their hopes for the brand, showcasing community engagement [9] - The event concluded with a symbolic cake-cutting ceremony, emphasizing the brand's connection with its customers and the local community [9][13]

Red Star Macalline Group Corporation Ltd. 香港交易及結算所有限公司及香港聯合交易所有限公司對本通告的內容概不負責，對其準確性或完整性亦 不發表任何聲明，並明確表示，概不對因本通告全部或任何部份內容而產生或因倚賴該等內容而引致的任 何損失承擔任何責任。 紅星美凱龍家居集團股份有限公司 董事會秘書兼聯席公司秘書 中國上海 2025年6月13日 （一家於中華人民共和國註冊成立的中外合資股份有限公司） （股份代號：1528） 2025年第四次臨時股東大會通告 茲通告紅星美凱龍家居集團股份有限公司（「本公司」）謹訂於2025年7月4日（星 期五）上午十時三十分假座中國上海市閔行區申長路1466弄美凱龍環球中心B座南樓3 樓會議中心舉行2025年第四次臨時股東大會（「臨時股東大會」），以審議並酌情通過以 下決議案： 普通決議案 承董事會命 紅星美凱龍家居集團股份有限公司 邱喆 – 2 – 1. 除另有說明外，本通告內所用的詞彙與本公司日期為2025年6月13日的通函（「通函」）內所界定者 具有相同涵義。決議案的詳情載於通函。 2. 為舉行臨時股東大會，本公司將自2025年6月30 ...

此乃要件 請即處理 閣下如對本通函任何方面內容或應採取的行動有任何疑問，應諮詢股票經紀或其他註冊證券交易商、銀行 經理、律師、專業會計師或其他專業顧問。 閣下如已將名下的紅星美凱龍家居集團股份有限公司股份全部出售或轉讓，應立即將本通函連同受委代表 委任表格送交買主或承讓人，或經手出售或轉讓的銀行、股票經紀或其他代理人，以便轉交予買主或承讓 人。 香港交易及結算所有限公司及香港聯合交易所有限公司對本通函的內容概不負責，對其準確性或完整性亦 不發表任何聲明，並明確表示，概不對因本通函全部或任何部分內容而產生或因倚賴該等內容而引致的任 何損失承擔任何責任。 Red Star Macalline Group Corporation Ltd. 紅星美凱龍家居集團股份有限公司 （一家於中華人民共和國註冊成立的中外合資股份有限公司） （股份代號：1528） 建議為本公司子公司向金融機構的融資提供擔保 建議委任非執行董事 及 2025年第四次臨時股東大會通告 董事會函件載於本通函第3至6頁。本公司謹訂於2025年7月4日（星期五）上午十時三十分假座中國上海市 閔行區申長路1466弄美凱龍環球中心B座南樓3樓會議中心舉行臨時股 ...

Core Viewpoint - The company is holding a temporary shareholders' meeting to discuss financing guarantees for its subsidiaries, aiming to support their operational needs and ensure compliance with regulatory requirements [2][4][14]. Group 1: Financing Guarantees for Subsidiaries - The company proposes to provide a guarantee for its subsidiary, Suzhou Hongxing Meikailong World Home Plaza Co., Ltd., for a loan of RMB 180 million, which is part of a larger borrowing agreement with Industrial and Commercial Bank of China [6][7]. - The financial status of Suzhou Hongxing indicates a total asset of approximately RMB 512.31 million and a total liability of about RMB 601.24 million, resulting in a negative net asset of RMB 88.93 million and an asset-liability ratio of 117.36% as of April 30, 2025 [7][8]. - The company also plans to provide a guarantee for its wholly-owned subsidiary, Wuhan Hongxing Meikailong Global Home Plaza Development Co., Ltd., for a trust loan of RMB 550 million, with the subsidiary's property serving as collateral [10][11]. Group 2: Shareholder Meeting Procedures - The meeting will utilize a combination of on-site and online voting, with each share representing one vote, and shareholders must register to participate [3][4]. - The company emphasizes maintaining order during the meeting, with specific guidelines for speaking time and voting procedures to ensure efficient decision-making [3][4][5]. Group 3: Board of Directors Changes - The company is proposing to add Ms. Ye Yanliu as a non-executive director to its board, following a recommendation from Xiamen Jianfa Co., Ltd., and her qualifications have been reviewed and deemed suitable [14][15]. - Ms. Ye will not receive any remuneration for her role as a non-executive director, and her term will last until the current board's term ends [15][16].

证券代码：601828 证券简称：美凯龙 公告编号：2025-051 红星美凯龙家居集团股份有限公司 关于召开2025年第四次临时股东大会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、 召开会议的基本情况 (一)股东大会类型和届次 2025年第四次临时股东大会 (四)现场会议召开的日期、时间和地点 召开的日期时间：2025 年 7 月 4 日 10 点 30 分 召开地点：上海市闵行区申长路 1466 弄美凯龙环球中心 B 座南楼 3 楼会议 中心 股东大会召开日期：2025年7月4日 本次股东大会采用的网络投票系统：上海证券交易所股东大会网络投票 系统 (二)股东大会召集人：董事会 (三)投票方式：本次股东大会所采用的表决方式是现场投票和网络投票相结合的 方式 (五)网络投票的系统、起止日期和投票时间。 网络投票系统：上海证券交易所股东大会网络投票系统 网络投票起止时间：自2025 年 7 月 4 日 至2025 年 7 月 4 日 年 5 月 31 日披露的相关公告）。 公司第五届董事会第三十 ...

红星美凯龙家居集团股份有限公司 红星美凯龙家居集团股份有限公司 红星美凯龙家居集团股份有限公司 2025 年第四次临时股东大会 会议资料 二〇二五年七月 1 / 2 红星美凯龙家居集团股份有限公司 2025 年第四次临时股东大会会议须知 目 录 | 红星美凯龙家居集团股份有限公司 1 | 2025 | 年第四次临时股东大会会议须知 | | --- | --- | --- | | 红星美凯龙家居集团股份有限公司 3 | 2025 | 年第四次临时股东大会会议议程 | | 议案一：关于公司为子公司（苏州红星美凯龙世博家居广场有限公司）向金融机构的融资 | | | | 提供担保的议案 4 | | | | 议案二：关于公司为子公司（武汉红星美凯龙环球家居广场发展有限公司）向金融机构的 | | | | 融资提供担保的议案 7 | | | | 议案三：关于增补叶衍榴女士为公司第五届董事会非执行董事的议案 11 | | | 2 / 2 红星美凯龙家居集团股份有限公司 各位股东及股东代表： 为维护全体股东的合法权益，确保股东大会的正常秩序和议事效率，保证大 会顺利进行，红星美凯龙家居集团股份有限公司（以下简称"公司"）根据中 ...

Core Insights - Red Star Macalline is leading the home furnishing market in 2025 with unique strategic vision and strong execution capabilities [1] - The company has launched the "618 Life Renewal Season" to stimulate consumer demand and promote home consumption upgrades [3] Group 1: Policy Leverage - Red Star Macalline has seized the opportunity presented by the national "trade-in" policy, completing preparations in major cities like Beijing, Tianjin, and Hangzhou by mid-April [3] - During the "618 Life Renewal Season," the company collaborates with brand factories and distributors to offer trade-in activities, providing consumers with more discounts when purchasing new home products [3] Group 2: Ecosystem Collaboration - The company is enhancing home furnishing ecosystem collaboration by partnering with real estate firms and platforms like Xiaohongshu and Douyin to build an omnichannel marketing network [3] - Online, Red Star Macalline leverages the traffic advantages of platforms like Douyin and Xiaohongshu, while offline, it integrates resources through the "Last Mile" service plan [3] Group 3: Market Activation - To activate consumer purchasing potential in the existing market, Red Star Macalline has introduced a home service system, offering services like appliance cleaning and air quality management [3] - The company aims to provide comprehensive home decoration services from design to construction for property owners through partnerships with real estate developers [3] Group 4: Sustainable Development - The ongoing "618 Life Renewal Season" showcases Red Star Macalline's leadership and innovation in the home furnishing industry, injecting new momentum into sustainable development [5] - The company plans to continue leveraging national policy benefits to drive industry growth [5]

Core Viewpoint - The "old-for-new" policy in the building materials industry aims to stimulate consumption, enhance living conditions, and promote the upgrade of home furnishings through subsidies and incentives, benefiting both consumers and companies [1][2][3]. Group 1: Policy Impact - The "old-for-new" policy is crucial for stabilizing growth in the building materials sector, effectively stimulating consumer demand and revitalizing the renovation market for existing homes [2][3]. - The government has introduced a series of supportive measures, including subsidies for home renovation and the promotion of smart home products, to encourage the replacement of old materials [2][3]. - The subsidy standards for home renovation products are set at a maximum of 15% of the actual sales price, with higher rates for energy-efficient products and those aimed at elderly-friendly modifications [2][3]. Group 2: Industry Response - The building materials industry has actively responded to the "old-for-new" initiative, with 43 key enterprises participating and implementing diverse service offerings across various sales channels [3][4]. - Notable achievements include a 60% increase in retail performance for Dongpeng Group in specific regions and significant sales figures from Red Star Macalline, indicating the effectiveness of the initiative [3][4]. Group 3: Consumer Trends - There is a growing consumer preference for health, sustainability, and smart features in building materials, with products like smart toilets and anti-bacterial materials gaining popularity [5][6]. - The demand for comprehensive renovation services is increasing, with consumers favoring all-in-one solutions that minimize disruption to their daily lives [6]. Group 4: Future Developments - The 2025 plan aims to expand the range of building materials eligible for subsidies, focusing on high-demand products such as ceramic tiles and energy-efficient materials [7][8]. - Companies are enhancing service efficiency through integrated online and offline platforms, aiming to streamline the "old-for-new" process for consumers [8].