公开信息显示，孙进2006年加入新东方，为新东方教育科技集团副总裁、广州学校校长。 12月24日，有媒体报道称，新东方教育科技集团副总裁、广州学校校长孙进将担任东方甄选执行总裁， 预计近期将发布公告。对此，东方甄选方面向智通财经确认了该消息，回应称情况属实。 ...

12月24日，据鞭牛士爆料，直播电商平台东方甄选即将迎来管理层重要调整，新东方教育科技集团副总 裁、广州学校校长孙进将出任公司执行总裁，全面负责运营管理工作，相关任职公告预计近期正式发 布。 作为新东方转型直播电商的核心载体，东方甄选的成长离不开俞敏洪与孙东旭的关键推动。2021年"双 减"政策后，新东方面临业务转型重压，俞敏洪力排众议敲定助农方向，以"知识+农产品"为核心开创直 播新模式，亲自开启首场农产品直播，带领数千名离职教师转型主播队伍。 时任新东方在线CEO的孙东旭临危受命，主导搭建供应链体系与自有APP，发掘并提拔了董宇辉等核心 主播，推动"双语带货"模式爆火，助力东方甄选2022 年粉丝量从百万级飙升至千万级，2023财年实现 净利润5.85亿元的亮眼成绩。 2023年底，因"小作文"风波引发管理层调整，孙东旭卸任CEO后以顾问身份履职，俞敏洪兼任CEO并推 出"三角形战略"，强化自营产品与多渠道布局。今年11月，俞敏洪确认孙东旭因个人原因已正式离职， 此次孙进接任被视为新东方内部人才梯队的重要衔接。 俞敏洪确认孙东旭已离职 公开资料显示，孙进2006年加入新东方，从一线教师成长为集团副总裁，历 ...

Group 1 - The core point of the article is that Dongfang Zhenxuan is set to welcome a new leader, with Sun Jin, the Vice President of New Oriental Education Technology Group and Principal of the Guangzhou School, expected to take on the role of Executive President [1] - An official announcement regarding this leadership change is anticipated to be released soon, although there has been no response from Dongfang Zhenxuan as of the article's publication [1] - Sun Jin has been with New Oriental since 2006 and has extensive experience in overseas examination training and school management, indicating a strong background in teaching and operations [1]

根据公开信息，孙进是新东方教育科技集团副总裁、广州学校校长，2006年加入新东方，深耕出国考试培训与学校管理，教学与运营经验丰富。 早期主讲四六级、考研、托福、雅思等课程；2008年获集团优秀教师；后历任南京学校常务副校长、校长，再到广州学校校长与集团副总裁；同时担任广 州市新东方文化艺术发展有限公司等关联企业法人、董事长等职务。 天眼查信息显示，孙进在多家公司有任职，其中在多家新东方旗下子公司担任法定代表人和董事长。 12月24日消息，据鞭牛士报道，直播电商公司东方甄选即将迎来新任掌舵人，新东方教育科技集团副总裁、广州学校校长孙进将担任执行总裁，目前消息 尚未官宣，预计近期将发布公告。 ...

他提到，在员工抱怨加班问题后，新东方随即成立了劳动关系委员会，邀请了内部员工和外部人士加 入，甚至包括离职员工，以给员工一个抱怨渠道，"谁对谁错大家互相来判断"。 此外，俞敏洪还自嘲自己是"道歉哥"。"我个人做得不到位的地方，也许我会发一个'道歉声明'，所以现 在网络上把我叫做'道歉哥'，说俞敏洪动不动就道歉。" 12月15日，俞敏洪现身东方臻选直播间，做PPT回应南极游，表示明年将带10名网友前往。 "这些孩子们即使分开了，也能各自平稳地、安全地共同发展，而不是去做成一种你死我活的姿态。我 跟他们的年龄相比，我是长辈了，长辈更加需要有一种协调能力。所以，尽管后来出现了各种各样的事 情，但我对整体这个结果还是比较满意的。"俞敏洪说。 而针对此前身处南极发全员信引发的争议，俞敏洪也再次表达了自己的看法。 瑞财经 吴文婷12月21日，据媒体报道，新东方创始人俞敏洪在公开讲话中再度谈及董宇辉离职事件， 他仍亲切地喊董宇辉"孩子"，直言对当前结果"比较满意"。 截至发稿时，东方甄选收盘价报18.31港元/股，总市值为192.95亿港元。拉长时间线来看，较2023年1月 20日巅峰时的742.1亿港元市值，东方甄选近三 ...

他提到，在员工抱怨加班问题后，新东方随即成立了劳动关系委员会，邀请了内部员工和外部人士加 入，甚至包括离职员工，以给员工一个抱怨渠道，"谁对谁错大家互相来判断"。 "我个人做得不到位的地方，也许我会发一个'道歉声明'，所以现在网络上把我叫做'道歉哥'，说俞敏洪 动不动就道歉。有网友问我为什么总道歉，我说还是有做得不到位的（地方），我们道一下歉就行 了。"俞敏洪表示。 智通财经记者 | 宋佳楠 据中新网消息，12月21日，新东方创始人俞敏洪在公开讲话中再度谈及董宇辉离职事件。他以"孩子"相 称董宇辉，直言对当前结果 "比较满意"，还自嘲自己是"道歉哥"，频繁向员工和客户道歉。 "这些孩子们即使分开了，也能各自平稳地、安全地共同发展，而不是去做成一种你死我活的姿态。我 跟他们的年龄相比，我是长辈了，长辈更加需要有一种协调能力。所以，尽管后来出现了各种各样的事 情，但我对整体这个结果还是比较满意的。"俞敏洪说。 针对此前身处南极发全员信引发的"老板旅游员工加班"争议，以及近期员工对加班问题的吐槽，俞敏洪 也再次表达了自己的看法。 据他所述，那些在网上抱怨的员工没有受到任何影响，"他们该骂骂，骂完了继续工作。"俞敏洪 ...

Investment Rating - The report indicates a positive investment outlook for the online gastrointestinal health supplement and probiotic market, highlighting growth opportunities driven by increasing consumer demand and market expansion [2][16]. Core Insights - The online health supplement market reached over 87 billion yuan in the first three quarters of 2025, marking a nearly 19% increase compared to the same period in 2024. The gastrointestinal health segment showed signs of recovery with total sales nearing 3.9 billion yuan [2][16]. - The report emphasizes a dual growth trend in the gastrointestinal market, combining treatment and daily management, with a notable shift from reactive treatment to proactive health management [16][17]. - The increasing prevalence of gastrointestinal issues across all age groups, with over 120 million affected individuals in China, is driving demand for related health products [5][9]. Market Overview - The online gastrointestinal health supplement market saw sales of 3.88 billion yuan from January to September 2025, reflecting a year-on-year growth of 14.5% [16]. - The market is characterized by a competitive landscape where new entrants are gaining traction, while established brands are experiencing a slight decline in market share [17][20]. - Probiotics dominate the market, accounting for over 60% of the sales, although growth in this segment is slowing, indicating market saturation [20][29]. Consumer Trends - The report highlights a significant consumer focus on the effectiveness and safety of probiotic products, with concerns about adverse reactions and ingredient transparency being paramount [40][41]. - There is a growing trend towards flavor innovation in probiotic products, as taste becomes a critical factor for consumer acceptance, especially among younger demographics [47][50]. - The report notes that consumers are increasingly seeking multifunctional products that address both gastrointestinal health and oral care, particularly in social and work-related contexts [44][45]. Competitive Landscape - The top 10 brands in the gastrointestinal health market have seen a decrease in market share, with new players like Dongfang Zhenxuan and others leveraging e-commerce strategies to capture market attention [17][27]. - The report identifies a trend of increasing competition among brands, with a notable rise in sales for new entrants that effectively utilize social media and live-streaming platforms for marketing [17][29]. Product Development - The report discusses the emergence of innovative probiotic products that combine traditional Chinese medicinal ingredients with probiotics, catering to consumer preferences for natural and holistic health solutions [20][41]. - There is a notable shift towards developing probiotic products that can deliver additional health benefits, such as weight management and emotional regulation, indicating a diversification of the product offerings [41][51].

文 | C2CC新传媒 日前，《北京商报》报道的一则招聘信息引发行业关注。东方甄选正在为北京首家旗舰店招聘店长，优先锁定"餐饮+零售"复合业态管理人才。虽然该信 息目前已经更新为"旗舰店门店储备店长"招聘，但俞敏洪的东方甄选"全国线下百家门店"构想正式迈出了实质性的一步。 俞敏洪对东方甄选线下门店布局的构思由来已久。早在去年7月，俞敏洪就明确表示，希望依托新东方全国800个地面教学点，探索线上线下相结合的模 式，开设会员店、旗舰店等等。 近期，东方甄选前CEO孙东旭离职，公司也进行了工商变更，其经营范围新增了餐饮管理、餐饮服务及外卖递送服务等业务。 根据此前透露的信息，东方甄选首家旗舰店位于北京中关村，面积约400平方米，门店将融合生鲜、零食、日用百货等类目，同时，还有简餐与咖啡饮品 区。从业务组合上，东方甄选线下店融合了山姆会员店、盒马鲜生等会员制超市业态，小象超市、京东便利店等即时零售业态，以及便利蜂、罗森、7- ELEVEn等便利店业态。 俞敏洪意图是将东方甄选线下店打造成为一个更具沉浸式体验的消费空间，而非传统的零售门店。 2025年上半年，抖音平台直播带货GMV同比下降41%。冰冷的数据，撕开了直播 ...

Core Insights - The company is transitioning from an online-focused strategy to a physical retail model, driven by the saturation of online growth and internal challenges [2][9] - The company's gross merchandise value (GMV) from all sales channels dropped from 14.3 billion to 8.7 billion yuan in the 2025 fiscal year, with a significant decline in orders from Douyin [2][9] - The new flagship store in Beijing will feature a hybrid model combining retail and dining, aiming to enhance customer experience and brand recognition [3][10] Sales Performance - The company's GMV decreased from 143 billion yuan to 87 billion yuan year-on-year [2][9] - Orders from Douyin fell from 180 million to 91.6 million [2][9] - The company has launched 732 self-operated products, a 50% increase year-on-year, with self-operated products now accounting for 43.8% of GMV [2][9] Strategic Shift - The shift to physical stores is seen as a response to intense competition in online streaming and a need for new growth avenues [2][9] - The flagship store will not only sell groceries and daily necessities but also include a dining area, reflecting a new retail model [3][10] - The company aims to leverage its existing educational centers to create a membership system that converts foot traffic into loyal customers [11] Membership and Customer Engagement - As of the end of the 2025 fiscal year, the company had 264,300 paid members, a 33% increase [11] - The membership fee is set at 199 yuan, with a refund policy that aligns with consumer behavior in China [11] - The company has organized member events to enhance customer loyalty, including dinner gatherings [11] Competitive Landscape - The company faces significant competition from established players like Fudi, Hema, and Sam's Club in the physical retail space [12] - The shift to offline retail requires a different skill set, as consumer behavior in physical stores is more rational compared to impulsive online purchases [12] - Other live-streaming companies are also entering the offline market, indicating a broader industry trend [13] Industry Context - The company's move to physical retail aligns with a larger trend of integrating digital and physical commerce [14] - Instant retail GMV is growing at 19.5%, outpacing the overall online retail growth rate [14] - The rise of store broadcasting on platforms like Douyin is reshaping the retail landscape, with a significant increase in brand participation [14]

Core Insights - The article highlights the transformation of Dongfang Zhenxuan as it pivots towards instant retail, indicating a strategic shift in response to challenges in the live-streaming e-commerce sector [2][6][19] Company Developments - Dongfang Zhenxuan has updated its business scope to include restaurant management and delivery services, signaling plans for future instant retail expansion [2] - The company is reportedly hiring a store manager for its first flagship store in Beijing, offering a monthly salary of 15,000 to 30,000 yuan, with specific experience requirements [2] - The departure of key personnel, including co-founder Sun Dongxu, has led to a significant leadership change, with founder Yu Minhong taking over operational control [3][6] Financial Performance - The company's GMV dropped from 14.3 billion yuan to 8.7 billion yuan, a decline of 32.7%, indicating struggles in the live-streaming business [6] - Orders on Douyin halved from 180 million to 91.6 million, reflecting the impact of losing top streamers [6] Market Trends - The instant retail market is projected to grow significantly, with estimates suggesting it could exceed 1 trillion yuan by 2026 and reach 2 trillion yuan by 2030 [11] - The shift in consumer behavior towards instant retail is driven by increased living standards and changing consumption habits, particularly among younger demographics [12] Competitive Landscape - The instant retail sector is becoming increasingly competitive, with major players like Meituan and JD.com already established in the market [19] - Dongfang Zhenxuan's strategy includes leveraging its brand influence and loyal customer base to compete effectively in this space [16] Strategic Advantages - The company has a strong supply chain and quality control experience, which are crucial for success in the food and beverage sector [16] - Utilizing existing educational resources from New Oriental for store locations could reduce costs and enhance customer traffic [17] Challenges Ahead - Operating a hybrid retail and dining model presents management and operational challenges that need to be addressed for successful nationwide expansion [19] - The need for improved logistics and supply chain integration remains a critical hurdle for Dongfang Zhenxuan as it enters the instant retail market [19][24]