记者丨许婷婷 见习记者林健民 编辑丨叶映橙 10月25日， 多家黄金珠宝品牌公布的境内足金首饰价格较昨日变动不大，周大福足金、六福 珠宝足金999克价均为1232元。 图：腾讯理财通 随着国际金价趋涨，连日来，21财经·南财快讯记者走访和致电了北上广深等地多家金店， 发 现多家金店素金戒指热销断码 ，"性价比"金饰更受消费者青睐。 老铺黄金广州工作人员向记者证实： "戒指缺货有一段时间了，就是国际金涨的时候没几天就 断货。" 周大福北京门店也面临同样状况，店员表示："它（素金戒指）现在有的号不全，现 在有一个24号的，其他的就没有了。"周大生上海门店的工作人员也表示，暂时店里素金戒指 最大只有15号，并坦言下一批货什么时候来也不清楚。 老铺黄金工作人员指出："目前（短缺的品类）看起来还是以素金类的为主，消费者可能对购 买一些客单价相对较低的素金产品的热情更高一些。" 出品丨21财经客户端 21世纪经济报道 编辑丨刘雪莹 黄金结束九周连涨 金价巨震，一口金迎来涨价潮，有商品涨幅35% 黄金以旧换新爆火，60克三金可省6000元 SFC 21君荐读 2 智能 悦 读 · 权 威 . ry S 扫码点击下载 ...

Group 1 - The core viewpoint of the article highlights that gold jewelry, particularly plain gold rings, is experiencing a surge in demand across major cities in China due to rising international gold prices, leading to stock shortages in various stores [1][2] - Several gold retailers, including Lao Pu Gold and Chow Tai Fook, have reported that they are facing inventory shortages, with specific sizes of rings being sold out [1][2] - The Guangzhou store of Lao Pu Gold confirmed that the shortage has persisted for some time, occurring shortly after the increase in international gold prices [1][2] Group 2 - Chow Tai Fook's Beijing store indicated that only one size (size 24) of rings is available, with all other sizes out of stock [1][2] - The Shanghai store of Zhou Dazheng mentioned that the largest available size of plain gold rings is currently size 15, and they are uncertain when the next shipment will arrive [1][2]

10月16日，国际金价连续4个交易日创下新高，历史上首次冲破4250美元/盎司，年内至今已上涨超60%。国内黄金现货价格也继续走高，收盘报价967.29元/ 克，涨幅1.79%。 老铺黄金则金发布调价预告称，将于10月26日进行产品价格调整。产品调价详情，以线上线下门店实际标价为准。 这将是老铺黄金今年以来进行的第三次调价，前两次分别是在2月和8月。据了解，老铺黄金每年会进行2-3次价格调整，也符合其调价策略。而且老铺黄金 走的是"黄金奢侈品"路线，类似于周大福对"一口价"黄金产品进行调价。 有媒体报道称，从周大福获悉，考虑到金价持续上涨对成本的影响，计划在10月底提高定价黄金产品的零售价格，大多数产品的提价幅度预计在12%-18%。 而且广州多家周大福门店表示，已经收到了调价通知，但本次调价主要针对"一口价"产品，其他金饰跟随每日金价变动。 在黄金价格持续上涨之际，也推动了多家黄金珠宝品牌旗下的黄金产品价格水涨船高，周大福珠宝和老铺黄金分别于近日宣布了涨价通知。 据周大福珠宝发布的截至2025年9月30日三个月未经审核主要经营数据显示，零售值同比增长4.1%。老铺黄金发布的截至2025年6月30日止六个月中 ...

10月24日金价速报，国内金店黄金首饰价格出现整体回升，其中周生生涨幅最大，每克上涨25元，报价 达1236元/克，再度成为目前价格最高的金店。上海中国黄金不涨不跌，报价1125元/克，仍为目前最 低。今日黄金市场高低价差进一步扩大至111元/克。 老庙黄金价格 1227 元/克 5 以下是各大品牌金店详细报价： 今日金价 单位 变动幅度 涨跌 9 涨 涨 涨 周大福黄金价格 1232 元/克 六福黄金价格 1232 元/克 9 元/克 19 涨 今日金店黄金价格一览（2025年10月24日） 金店报价 金至尊黄金价格 1232 元/克 9 涨 老凤祥黄金价格 周六福黄金价格 1164 涨 周生生黄金价格 1236 1228 元/克 6 涨 潮宏基黄金价格 1232 元/克 9 元/克 25 涨 菜百黄金价格 1172 元/克 0 平 上海中国黄金价格 1125 元/克 0 平 元/克 今日金店铂金价格继续上涨，拿周生生黄金来说，铂金饰品价格上涨17元/克，报660元/克。如需了解 其他品牌铂金价格，欢迎留言，我们将及时汇总更新。 此外，今日黄金回收价格上涨6元/克。不同品牌回收价差较大，以下为部分金店回收参 ...

Core Insights - The recent increase in gold prices has sparked discussions among consumers, particularly those looking to invest or purchase gold jewelry [1] - Brand pricing for gold jewelry varies, with major brands like Chow Tai Fook and Luk Fook offering prices around 1262 RMB per gram, while more affordable options like Caibai and China Gold are around 1202 RMB per gram [2] - The rise in gold prices is attributed to global economic uncertainties, inflation, currency depreciation, and increased demand for gold as a safe-haven asset [4] Pricing Trends - Major brands are pricing their gold between 1258 to 1262 RMB per gram, with slight variations based on brand reputation and associated costs [2] - The price difference among brands is primarily due to brand premiums, with well-known brands charging more for their perceived value and service [2][8] Market Dynamics - The demand for gold has surged due to economic instability, leading to higher prices as consumers seek security in gold investments [4] - Central banks, particularly in Asia, are accumulating gold, further tightening market supply and maintaining elevated prices [4] Consumer Behavior - Consumers are debating whether to purchase gold jewelry or gold bars, with the choice depending on individual needs—jewelry for personal use and bars for investment [5] - For those with immediate needs, such as weddings or anniversaries, purchasing gold is recommended despite current high prices [7] Investment Strategies - The market is characterized by short-term price fluctuations, making it challenging to time purchases perfectly; a dollar-cost averaging approach is suggested for investors [7] - Regular, smaller purchases of gold can help mitigate risks associated with price volatility, allowing for gradual accumulation of assets [7] Brand Positioning - Brands like Caibai and China Gold focus on transparency and lower costs, appealing to budget-conscious consumers, while premium brands emphasize design and customer experience [8][9] - The distinction between "value-oriented" and "experience-oriented" brands caters to different consumer segments based on budget and preferences [9]

Core Viewpoint - The recent updates on gold and platinum prices reveal significant variations among different brands, influenced by brand positioning and market demand, highlighting the importance of price comparison for consumers [1][2][13]. Gold Prices Overview - On October 22, 2025, gold prices from various brands were reported, with most brands like Liufu Jewelry, Xie Rui Lin, and others priced around 1292 CNY per gram, while China Gold offered a lower price of 1175 CNY per gram [1]. - The price differences among brands are primarily due to brand premiums, with high-end brands commanding higher prices compared to more affordable options [2]. Platinum Prices Overview - Platinum prices were noted to be lower than gold, with major brands like Liufu Jewelry and others maintaining a price of 661 CNY per gram, while more affordable options like Cai Bai offered prices as low as 508 CNY per gram [4]. - Consumers are advised to consider both price and purity when purchasing platinum jewelry [4]. Gold Bar Prices - Gold bar prices are generally more stable, with major brands like Liufu and others priced at 1146 CNY per gram, while Cai Bai offered a lower price of 1078 CNY per gram [5]. - Banks typically offer slightly lower prices for gold bars, making them suitable for investment or long-term value retention [5][6]. Recovery Prices - The recovery prices for gold and platinum jewelry are significantly lower than retail prices, with gold jewelry recovery at approximately 953 CNY per gram and platinum at 331 CNY per gram [8]. - This price disparity indicates that many consumers purchase gold jewelry for wearing and collecting rather than for short-term investment [8]. Purchasing Guidelines - Consumers should clarify their purpose for buying precious metals, whether for investment or personal use, and choose accordingly [10]. - Attention should be paid to the purity of the metals, with 99.9% gold or 950 platinum being ideal for long-term value [11]. - Price comparison among different brands is crucial, as significant price differences exist for the same purity levels [12]. - Market fluctuations, particularly in international gold prices, can impact domestic prices, making it essential to time purchases wisely [13].

一路高歌猛进的贵金属价格掉头向下。 10月22日，伦敦现货黄金盘中最低报4002美元/盎司，白银报47美元/盎司。受此影响，国内黄金资产也 全线跳水，A股黄金股开盘重挫，老庙足金饰品报价一夜下调83元/克，周大福、周生生挂牌价亦下调 50~60元/克，沪金、沪银开盘跳水，盘中跌超5%，截至发稿，沪金期货最低报933元/克。 这缘于10月21日晚，伦敦现货黄金盘中突然暴跌，最低触及每盎司4086美元，跌幅6.18%，创下2013年 4月以来最大单日跌幅。伦敦现货白银盘中一度下跌8.72%，失守每盎司50美元。 宏观面上，贸易摩擦缓和、地缘政治出现缓和叠加美元指数反弹都令金价"过热"快速切换至"急冻"的模 式。 行业人士认为，国际金价短线暴跌尚未撼动品牌既定的10月涨价表，若金价开启震荡调整模式，叠加消 费行业促销季来临，品牌或考虑到消费情绪，通过"工费优惠""克重返现"等促销方式修正终端价格，涨 价持续性仍待市场检验。 贵金属"打折季"开启，投资心态分化 国际金价经历黑色星期二后，22日国内市场开盘，黄金资产全面暴跌。 10月22日，黄金ETF大幅低开，截至收盘，普遍跌幅超过4%；上海黄金交易所黄金9999盘中 ...

22日，记者走访多家商场发现，金店客流稀少，销售人员对进店的记者十分热情。有金店还推出了预定保价服务，支付定金后，即可在实际购买时以预定日 和成交日中更低的价格成交。 专家认为，本轮下跌是地缘政治、技术面、美元走势等多重因素共振的结果。但中长期来看金价支撑因素仍在，未来走势看好。 ▲10月22日，在江苏省连云港市赣榆区一家黄金店，工作人员在展示黄金饰品。 图据视觉中国 大涨后遭遇大跌 金价迎来过山车 国际金价在经历了连续数周的大涨后，10月21日遭遇大跌，22日继续下跌。截至发稿时，伦敦金价格在4030美元/盎司附近徘徊。国内黄金股同步全面下 跌，金饰价格也大幅下调。 国内金饰价格同步大幅下调，周大福22日报价1235元/克，较昨日下跌57元/克；周六福报价1145元/克，下跌74元/克；老庙黄金报价1211元/克，下跌83元/ 克；老凤祥报价1229元/克，下跌61元/克。 记者走访： 金店客流稀少 有店铺推出保价服务 2025年以来，国际金价总体呈上涨趋势，经历了5月到8月较为平稳的阶段后，从9月份再度迎来大涨。伦敦金价格从9月初的3384美元/盎司一度最高涨至 4381美元/盎司，一个半月时间涨了约10 ...

一路高歌猛进的贵金属价格掉头向下。 10月22日，伦敦现货黄金盘中最低报4002美元/盎司，白银报47美元/盎司。受此影响，国内黄金资产也 全线跳水，A股黄金股开盘重挫，老庙足金饰品报价一夜下调83元/克，周大福、周生生挂牌价亦下调 50~60元/克，沪金、沪银开盘跳水，盘中跌超5%，截至发稿，沪金期货最低报933元/克。 这缘于10月21日晚，伦敦现货黄金盘中突然暴跌，最低触及每盎司4086美元，跌幅6.18%，创下2013年 4月以来最大单日跌幅。伦敦现货白银盘中一度下跌8.72%，失守每盎司50美元。 宏观面上，贸易摩擦与地缘政治出现缓和迹象，叠加美元指数反弹，都令金价"过热"快速切换至"急 冻"的模式。 永赢黄金股ETF基金经理刘庭宇告诉第一财经记者，当前黄金期权的隐含波动率处于历史高位水平，资 产的拥挤度较高，短期需要注意风险、理性投资。随着市场风险偏好提升，带来的黄金溢价短期消退， 回调后或让价格更多回归理性及合理区间。 消费者"买涨"情绪仍浓 国际金价经历黑色星期二后，22日国内市场开盘，黄金资产全面暴跌。 黄金市场骤然"降温"，国内黄金零售市场却十分热闹，呈现出"冰火两重天"的景象。 10月2 ...

Core Viewpoint - Despite recent price fluctuations, gold prices have risen significantly this year, with a year-to-date increase of over 50% [1][4]. Gold Price Trends - As of October 22, 2023, the spot gold price was reported at $4046.97 per ounce, reflecting a decrease of 1.89% from the opening price [1]. - Domestic gold brands have seen significant price drops, with brands like Zhou Shiliu and Laomiao experiencing declines of 5.29% and 6.41%, respectively [2]. Consumer Behavior - The "old for new" gold exchange program has gained popularity, with many consumers, especially young and older women, participating in this trend to acquire new and valuable gold jewelry [4][6]. - Consumers are utilizing social media and e-commerce platforms to find discounts, with some reporting savings of up to 6000 yuan through "克减" (weight reduction) promotions [14]. Market Dynamics - Major gold retailers have announced price increases for gold jewelry, with typical price hikes exceeding 10% [4]. - The "免折旧" (no depreciation) policy for exchanging old gold has attracted consumers, allowing them to trade in old pieces without losing value [6]. Investment Considerations - The gold market is experiencing heightened interest, but there are warnings about potential investment risks, including scams related to gold leasing and virtual investments [17][18]. - Experts suggest that while the gold bull market may experience short-term fluctuations, the long-term fundamentals supporting gold prices remain intact, advising investors to adopt a cautious and strategic approach [18].