2025 年 10 月 18 日 四川长虹电器股份有限公司 关于证券事务代表辞职的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大 遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 四川长虹电器股份有限公司（以下简称"公司"）董事会于 2025 年 10 月 17 日收到公司证券事务代表杨柳絮女士的书面辞职函，杨柳絮女士因工作调动，申 请辞去公司证券事务代表职务。根据《公司法》《公司章程》等相关规定，杨柳 絮女士的辞职申请于送达公司董事会之日起生效。杨柳絮女士辞去证券事务代表 职务后，仍继续在公司担任其他职务。 杨柳絮女士的辞职不会影响公司相关工作的正常开展。根据《上海证券交易 所股票上市规则》等相关规定，公司董事会将尽快聘任符合任职资格的人员担任 证券事务代表职务，协助董事会秘书开展工作。 证券代码：600839 证券简称：四川长虹 公告编号：临 2025-082 号 特此公告。 四川长虹电器股份有限公司董事会 杨柳絮女士在担任公司证券事务代表期间恪尽职守、勤勉尽责，公司董事会 对杨柳絮女士在任职期间所做的工作表示衷心感谢！ 1 ...

Core Points - Sichuan Changhong announced the resignation of Ms. Yang Liuxu as the securities affairs representative due to job transfer, effective upon delivery to the board of directors [1] - Ms. Yang will continue to hold other positions within the company [1]

Market Overview - The black home appliance sector experienced a decline of 3.2% on October 17, with Skyworth Digital leading the drop [1] - The Shanghai Composite Index closed at 3839.76, down 1.95%, while the Shenzhen Component Index closed at 12688.94, down 3.04% [1] Stock Performance - Key stocks in the black home appliance sector showed varied performance, with notable declines including: - Skyworth Digital down 5.24% to 12.85 [1] - Sichuan Changhong down 3.22% to 9.92 [1] - Zhaochi Co. down 4.23% to 5.88 [1] - Conversely, *ST Gauss saw a slight increase of 1.19% to 8.47 [1] Capital Flow - The black home appliance sector saw a net outflow of 338 million yuan from institutional investors, while retail investors contributed a net inflow of 210 million yuan [1] - The capital flow for individual stocks indicated significant outflows for: - Zhaochi Co. with a net outflow of 82.17 million yuan [2] - Hisense Visual down 54.72 million yuan [2] - Skyworth Digital down 24.44 million yuan [2] - Retail investors showed a net inflow into Sichuan Jiuzhou of 15.38 million yuan [2]

Core Viewpoint - The 138th Canton Fair showcases the integration of advanced manufacturing, quality home furnishings, and a better life, highlighting the appeal of Chinese brands like Changhong in the global market [1][4]. Group 1: Changhong's AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from product output to technology leadership and emotional empowerment in the home appliance sector [4][12]. - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [4][10]. - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with features like AI wall art and conversational capabilities in their TV products [6][10]. Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances are designed to meet user demands for functionality, aesthetics, and emotional value, gaining recognition from a growing audience [14][17]. - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship and interactive experiences [14][17]. - The appliances utilize innovative technologies to simulate the panda's natural habitat, enhancing user experience through emotional engagement [14][17]. Group 3: Global Sports Partnerships - Changhong has expanded its global presence through partnerships with top sports events, aligning with the theme of "better life" at the Canton Fair [18][21]. - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences [21][23]. - By integrating AI home appliances with sports marketing, Changhong addresses quality upgrades, emotional connections, and brand recognition, transitioning from product sales to lifestyle offerings [23].

Core Insights - The 138th China Import and Export Fair (Canton Fair) showcases a flexible 3D display screen that attracts many overseas buyers, reflecting the growth of Chinese display screen companies in foreign trade [1][3] - Key export products, such as LCD flat panel display modules, have seen a year-on-year increase in exports during the first three quarters of this year, driven by technological innovation and global market strategies [1][4] Group 1: Market Trends - The display screen market is experiencing significant growth, with companies focusing on customized solutions to meet diverse market demands, particularly in regions like South America [3][4] - The demand for LED display screens is rapidly increasing in Brazil and Turkey, attributed to local climate considerations and the implementation of localized sales strategies [3][4] Group 2: Company Performance - Sichuan Changhong reported a revenue of approximately 56.7 billion RMB in the first half of 2025, marking a 10.28% year-on-year increase, with significant growth in overseas markets [4] - TCL Technology's subsidiary, Maojia Technology, showcased three core product categories at the fair, emphasizing the importance of quality in visual and audio experiences for consumers [4] Group 3: Future Outlook - The export of display screens is expected to maintain rapid growth, with significant potential for electronic transformation in outdoor advertising [5] - Future trends in display products will focus on technological diversity, affordability of high-end products, and improvements in picture quality and screen size, with a notable shift towards larger screens in both domestic and international markets [5]

Market Overview - The black home appliance sector experienced a decline of 0.98% on October 16, with Tongzhou Electronics leading the drop [1] - The Shanghai Composite Index closed at 3916.23, up 0.1%, while the Shenzhen Component Index closed at 13086.41, down 0.25% [1] Stock Performance - Sichuan Changhong (600839) rose by 1.49% to close at 10.25, with a trading volume of 1.9085 million shares [1] - Chuangwei Digital (000810) increased by 1.19% to 13.56, with a trading volume of 299,700 shares [1] - Other notable declines include: - Tongzhou Electronics (002052) down 4.17% to 16.10, with a trading volume of 417,600 shares [1] - Hisense Visual (600060) down 2.54% to 24.56, with a trading volume of 181,000 shares [1] Capital Flow - The black home appliance sector saw a net outflow of 155 million yuan from institutional investors, while retail investors contributed a net inflow of 1.25 million yuan [1] - Notable capital flows include: - Non-Chi Co. (002429) had a net inflow of 28.38 million yuan from institutional investors [2] - Sichuan Jiuzhou (000801) experienced a net outflow of 6.49 million yuan from institutional investors [2] - Tongzhou Electronics (002052) had a net outflow of 48.62 million yuan from institutional investors [2]

Group 1 - The core stock price of Sichuan Changhong increased by 2.18% on October 16, reaching 10.32 CNY per share, with a trading volume of 1.045 billion CNY and a market capitalization of 47.64 billion CNY [1] - Year-to-date, Sichuan Changhong's stock price has risen by 7.50%, but it has seen a decline of 3.37% over the last five trading days and a slight decrease of 0.67% over the last 20 days [1] - The company has appeared on the "Dragon and Tiger List" once this year, with the most recent occurrence on February 7 [1] Group 2 - Sichuan Changhong, established on April 8, 1993, and listed on March 11, 1994, is based in Mianyang, Sichuan Province, and its main business includes consumer electronics, ICT services, and electronic manufacturing [2] - The revenue composition of Sichuan Changhong includes 34.75% from ICT products and services, 20.46% from air conditioning, and 12.44% from televisions, among other segments [2] Group 3 - As of June 30, the number of shareholders for Sichuan Changhong was 757,100, a decrease of 9.80% from the previous period, while the average circulating shares per person increased by 10.87% to 6,095 shares [3] - For the first half of 2025, Sichuan Changhong reported a revenue of 56.705 billion CNY, a year-on-year increase of 10.28%, and a net profit attributable to shareholders of 500 million CNY, reflecting a significant year-on-year growth of 78.60% [3] Group 4 - Since its A-share listing, Sichuan Changhong has distributed a total of 2.846 billion CNY in dividends, with 646 million CNY distributed in the last three years [4] - As of June 30, 2025, the second-largest circulating shareholder is Hong Kong Central Clearing Limited, holding 81.434 million shares, an increase of 8.4824 million shares from the previous period [4]

Core Viewpoint - The 138th Canton Fair showcases the integration of advanced manufacturing, quality home furnishings, and the concept of a better life, with a focus on AI-driven home appliances from Chinese brand Changhong, highlighting the emotional connection technology can create for users [1][4]. Group 1: Changhong's AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from product output to technology leadership and emotional empowerment in the home appliance industry [4][12]. - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [4][10]. - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with features like AI wall art and conversational capabilities in their TV products [6][10]. Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances are designed to meet user demands for functionality, aesthetics, and emotional value, gaining recognition globally [14][17]. - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship, while the refrigerator and air conditioner utilize AI technology to create optimal living environments [14][17]. - The interactive experience with Panda-themed appliances adds a playful and engaging element to daily life, enhancing the emotional connection users have with technology [17]. Group 3: Sports Marketing and Global Engagement - Changhong has partnered with top-tier sports events, enhancing its global reputation and aligning with the theme of "better life" at the Canton Fair [18][21]. - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences and promote its brand [21][23]. - By addressing quality upgrades through AI technology and emotional connections through Panda culture, Changhong effectively communicates its brand identity and lifestyle offerings to a global audience [23].

Core Viewpoint - The 138th Canton Fair showcases the integration of advanced manufacturing, quality home products, and the concept of a better life, highlighting the deep dialogue between technology and daily living [1] Group 1: Company Overview - Changhong has established itself as a leader in AI home appliances, focusing on AI, high-end products, and global outreach [4] - The company has transitioned from product output to technology leadership and emotional empowerment in the home appliance sector [4][14] Group 2: Product Innovations - Changhong's AI home appliances have evolved from basic functionalities to emotional resonance, exemplified by the introduction of generative AI technology in their TV products [8] - The AI air conditioner can achieve up to 42% energy savings through AI cloud energy-saving and voice control technologies [11] - The AI refrigerator automatically adjusts its operation based on food types, quantities, and environmental conditions, showcasing self-learning capabilities [11] Group 3: Cultural Integration - The panda-themed AI appliances combine functionality with emotional value, appealing to users' desires for aesthetically pleasing and emotionally engaging products [15] - The interaction with the panda-themed appliances offers a unique cultural experience, blending technology with Eastern aesthetics and wisdom [15] Group 4: Marketing and Brand Strategy - Changhong's collaboration with top sports events enhances brand recognition and emotional connection with diverse consumer demographics [16] - The company's strategy has shifted from merely selling products to promoting a lifestyle, gaining widespread attention and recognition from global users [16]

Core Insights - The 138th Canton Fair showcases themes of "Advanced Manufacturing," "Quality Home," and "Beautiful Life," highlighting the integration of technology and daily living [1] - Changhong, a representative of Chinese brands, emphasizes emotional technology in its AI home appliances, aligning with the fair's core theme of creating a "Beautiful Life" [1] Group 1: AI Home Appliances - Changhong has adopted strategies of AI, high-end, and globalization, transitioning from "product output" to "technology leadership" and "emotional empowerment" in the home appliance sector [2] - The company has launched a full range of AI home appliances, including AI TVs, air conditioners, refrigerators, and washing machines, showcasing smarter, more comfortable, and greener living solutions [2] - Changhong's AI appliances have evolved from basic functionalities to emotional resonance, with the AI TV featuring generative AI technology and various interactive functions [2][3] Group 2: Panda-Themed AI Appliances - The Panda-themed AI appliances have gained global recognition, addressing user demands for functionality, aesthetics, and emotional value [4] - The AI TV features a personified intelligent agent, "Panda Xiaobai," providing 24/7 companionship, while other appliances utilize AI technology to enhance user experience [4] - Changhong's integration of emotional culture into technology aims to create a unique brand identity that resonates with global consumers [4] Group 3: Sports Marketing and Global Engagement - Changhong has partnered with top sports events to enhance its global reputation, leveraging AI as a tool and Panda culture as a unique selling point [5][6] - The company sponsors various international sports events, including the FIS Ski World Cup and tennis tournaments, to engage with diverse audiences and promote its brand [6] - By addressing quality upgrades through AI technology and emotional connections through Panda culture, Changhong has successfully transitioned from selling products to promoting a lifestyle [6] Group 4: Advanced Manufacturing and Core Competitiveness - The ultimate goal of advanced manufacturing is to enhance the quality of life, with Chinese manufacturing focusing on understanding daily life through technology [7] - Changhong's approach combines technological innovation with emotional warmth, positioning itself as a leader in the evolving landscape of smart home appliances [7]