Core Viewpoint - Feike Electric's performance has significantly declined in 2024, with both revenue and net profit experiencing substantial drops, marking the lowest levels in nearly a decade [3][4][8]. Financial Performance - In 2024, Feike Electric reported revenue of 4.147 billion yuan, a year-on-year decrease of 18.03%, and a net profit attributable to shareholders of 458 million yuan, down 55.10% year-on-year [4][8]. - The company's personal care appliance business generated revenue of 3.956 billion yuan, a decline of 17.05%, with a gross margin of 55.35%, down 1.81 percentage points year-on-year [8]. Market Dynamics - The electric shaver market is becoming saturated, leading to increased competition and a decline in market share for Feike Electric. The company's online market share for its flagship brand dropped from 54.7% in 2017 to below 44% in 2020 [12][13]. - The overall online retail sales of electric shavers decreased by 8.1% in 2024, with retail volume down by 9.5% [12]. Diversification Efforts - Feike Electric's attempts at diversification through investments in kitchen appliances have not yielded significant results, with revenue from lifestyle appliances dropping over 30% in 2024 [9][10]. - The company reduced its stake in Pure Rice Technology from 14.18% to 13.79% in 2024, resulting in an investment gain of 7.54 million yuan [9]. Marketing and R&D Expenditure - The company has focused heavily on marketing, with advertising expenses amounting to 1.185 billion yuan, which is over ten times its R&D expenditure of 96.42 million yuan, representing only 2.32% of total revenue [14]. - The shift towards a dual-brand strategy has not met expectations, leading to a significant impact on overall performance [11]. Shareholder Returns - Feike Electric has maintained a high dividend payout, distributing 2.18 billion yuan in cash dividends in 2024, which accounts for 47.57% of its net profit [15]. - The wealth of the company's founder, Li Gaiteng, has significantly decreased from 305 billion yuan in 2022 to 155 billion yuan in 2024, despite the company's consistent dividend policy [15][16].

Investment Rating - The report assigns a "Buy" rating to the company, with a target valuation of 24 times earnings for 2025, reflecting a positive outlook for recovery in performance [1][6]. Core Insights - The company is expected to see a turnaround in its performance, with projected net profit of 700 million yuan in 2025, following a stabilization in revenue in Q1 2025 after a challenging 2024 [1][6]. - The dual-brand strategy is showing early signs of effectiveness, particularly with the increase in the mid-to-high-end segment of electric shavers and the iterative upgrades in high-speed hair dryers [1][6]. Financial Performance Summary - In 2024, the company reported total revenue of 4.147 billion yuan, a decrease of 18.03% year-on-year, and a net profit of 458 million yuan, down 55.10% year-on-year [5][6]. - The Q4 2024 results showed a revenue of 826 million yuan, a decline of 22.47% year-on-year, marking the first quarterly loss in net profit at -6.736 million yuan [5][6]. - For Q1 2025, revenue showed a slight decline of 1.5% year-on-year, with a marginal increase in net profit of 0.5% [5][6]. Product and Brand Strategy - The main brand, Feike, saw a revenue decline of 22% in 2024, while the sub-brand, Borui, experienced a revenue growth of 1.55% [5][6]. - The company is focusing on product innovation to drive premiumization, with mid-to-high-end products accounting for 60.78% of sales, an increase of 9.83 percentage points year-on-year [5][6]. - The introduction of differentiated products, such as the "dual electric drive" portable shaver, aims to enhance the brand's image in the high-end market [5][6]. Financial Projections - The company is projected to achieve net profits of 660 million yuan in 2025, 839 million yuan in 2026, and 997 million yuan in 2027, with corresponding PE ratios of 24, 19, and 16 respectively [6][14]. - Revenue is expected to recover to 5.002 billion yuan in 2025, with a growth rate of 21% compared to 2024 [6][14].

Core Viewpoint - The company reported a significant decline in revenue and net profit for 2024, with a slight recovery in Q1 2025, indicating ongoing challenges in the competitive landscape and pressure on profitability [1][2][3]. Financial Performance - In 2024, the company achieved revenue of 4.15 billion, a year-on-year decrease of 18%, and a net profit of 460 million, down 55.1% [1]. - For Q4 2024, revenue was 830 million, a decline of 22.5%, with a net loss of 6.736 million, a decrease of 103.5% [1]. - In Q1 2025, revenue was 1.16 billion, a slight decrease of 1.5%, while net profit increased by 0.5% to 180 million [1]. Product and Regional Performance - In 2024, revenue from personal care appliances, household appliances, and other products was 3.96 billion, 60 million, and 110 million respectively, with year-on-year declines of 17.1%, 38.7%, and 36.3% [2]. - Domestic revenue was 4.13 billion, down 18.2%, while international revenue was 4.516 million, a decrease of 26.8% [2]. - Direct sales and distribution channels generated revenues of 2.16 billion and 1.97 billion respectively, with declines of 16.8% and 19.6% [2]. Profitability and Cost Structure - The company's gross margin decreased by 2.5 percentage points to 54.6% in 2024, with specific margins for personal care appliances, household appliances, and other products at 55.4%, 38.5%, and 32.8% respectively [3]. - The expense ratios for sales, management, finance, and R&D were 35.8%, 4.4%, -0.1%, and 2.3%, reflecting increases in sales expenses due to intensified competition [3]. - In Q1 2025, gross margin slightly decreased by 0.9 percentage points to 56.2%, while net margin improved by 0.3 percentage points to 15.6% [3]. Earnings Forecast - The company forecasts EPS for 2025, 2026, and 2027 to be 2.03, 2.43, and 2.76 respectively, maintaining a "hold" rating [4].

飞科电器 2024 年年度股东会会议资料 上海飞科电器股份有限公司 上海飞科电器股份有限公司 2024 年年度股东会 会议资料 2025 年 5 月 2024 年年度股东会会议 目 录 | 2024 | 年度股东会会议议程 3 | | | --- | --- | --- | | 2024 | 年年度股东会会议须知 | 5 | | 议案一 | 公司 2024 年度董事会工作报告 | 6 | | 议案二 | 公司 年度监事会工作报告 2024 | 12 | | 议案三 | 公司 2024 年度财务决算报告 15 | | | 议案四 | 关于公司 2024 年度利润分配预案的议案 25 | | | 议案五 | 关于修订公司《章程》及其附件的议案 | 26 | | 议案六 | 关于修订公司《独立董事工作制度》的议案 | 27 | | 议案七 | 关于修订公司《关联交易管理制度》的议案 | 28 | | 议案八 | 关于修订公司《会计师事务所选聘制度》的议案 | 29 | | 议案九 | 关于修订公司《对外担保管理制度》的议案 | 30 | | 议案十 | 关于修订公司《对外捐赠管理制度》的议案 | 31 | | 议案 ...

Core Viewpoint - The company reported significant declines in revenue and net profit for 2024, but showed signs of recovery in Q1 2025, with improvements in net profit margin and cost management [1][2][3] Financial Performance - 2024 revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 4.1 billion, 460 million, and 360 million yuan, representing year-on-year declines of 18%, 55%, and 60% respectively [1] - Q4 2024 figures were particularly poor, with revenue, net profit attributable to shareholders, and net profit excluding non-recurring items at 800 million, -70 million, and -180 million yuan, showing year-on-year declines of 22%, 104%, and 111% respectively [1] - Q1 2025 showed improvement with revenue, net profit attributable to shareholders, and net profit excluding non-recurring items at 1.2 billion, 180 million, and 160 million yuan, with year-on-year changes of -1%, +49%, and -80% respectively [1] Product and Brand Performance - All product categories faced significant pressure in 2024, with personal care appliances, household appliances, and other products generating revenues of 3.96 billion, 60 million, and 110 million yuan, reflecting year-on-year declines of 17%, 39%, and 36% respectively [1] - The Broye brand generated 880 million yuan in revenue for 2024, a year-on-year increase of 2%, but saw a 24% decline in H2 2024 due to strategic adjustments [1] Cost Management and Profitability - Gross profit margins for 2024 and Q1 2025 were 54.6% and 56.2%, with year-on-year changes of -1.91 and -0.57 percentage points, attributed to competitive pricing pressures [2] - The company improved its sales and management expense ratios in Q1 2025 to 33.0% and 3.4%, down from 35.8% and 4.4% in 2024, indicating better cost management [2] Future Outlook - The company is positioned as a leader in the domestic personal care appliance market, focusing on upgrading product structure, optimizing channels, and enhancing marketing strategies [3] - Expected net profits for 2025 and 2026 are projected at 640 million and 720 million yuan, with corresponding EPS of 1.5 and 1.7 yuan, leading to PE ratios of 24.6 and 21.9 times [3]

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, with a slight improvement in Q1 2025, while maintaining a stable cash dividend policy [1][2][4] Financial Performance - In 2024, the company achieved total revenue of 4.1 billion (YoY -18%) and net profit attributable to shareholders of 500 million (YoY -55%) [1] - For Q1 2025, revenue was 1.2 billion (YoY -1%), with net profit around 180 million (YoY +0.5%) [1] - The cash dividend for 2024 is set at 0.5 per 10 shares (including tax), with a cash dividend rate of 48% [1] Product and Brand Analysis - Revenue from personal care appliances, life appliances, and other products in 2024 was 3.96 billion, 60 million, and 110 million respectively, with declines of 17%, 39%, and 36% [2] - The Broye brand showed resilience with a revenue of 880 million in 2024 (YoY +2%), increasing its share of total revenue by 4.2 percentage points to 21.4% [2] Cost and Profitability Metrics - The gross margin for 2024 and Q1 2025 was 54.6% and 56.2% respectively, with slight year-on-year declines [3] - The sales expense ratio increased significantly in 2024, attributed to higher promotional costs and employee compensation [3] - The net profit margin improved in Q1 2025 to 15.6% (YoY +0.3 percentage points) [3] Cash Flow and Inventory Management - Operating net cash flow for 2024 and Q1 2025 was 300 million and 320 million respectively, down from 1.31 billion and 240 million in the previous year [3] - Inventory turnover days increased to 106 and 96 days for 2024 and Q1 2025, indicating a reasonable inventory level [3] Profit Forecast and Valuation - The company revised down its net profit forecasts for 2025 and 2026 to 680 million and 760 million, reflecting a 13% and 12% reduction respectively [4] - The current stock price corresponds to a price-to-earnings ratio of 23, 20, and 19 for 2025, 2026, and 2027 respectively [4] - The company is positioned as a leader in the personal care small appliance industry, focusing on "R&D innovation" and "brand operation" as core competitive advantages [4]

Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company's performance in 2024 was significantly under pressure, with a revenue of 4.147 billion yuan, a year-on-year decline of 18.03%, and a net profit of 458 million yuan, down 55.10% year-on-year [2][3] - In Q1 2025, the company reported a revenue of 1.157 billion yuan, a slight decline of 1.47% year-on-year, but a net profit of 181 million yuan, showing a year-on-year improvement of 0.49% [2][4] - The company is focusing on a dual-brand strategy, with the "FLYCO" brand emphasizing high-end products through innovation and design, while the "POREE" brand targets high-quality, cost-effective products [3] Summary by Sections Financial Performance - In 2024, the company achieved a gross margin of 54.58%, a decrease of 1.90 percentage points year-on-year. The gross margins for personal care, household appliances, and other products were 55.35%, 38.46%, and 32.76%, respectively [4] - The net profit margin for 2024 was 11.04%, while in Q1 2025, it improved to 15.64% [4] Revenue and Profit Forecast - The revenue forecast for 2025-2027 is adjusted to 4.5 billion, 4.9 billion, and 5.1 billion yuan, respectively, with net profits expected to be 750 million, 860 million, and 980 million yuan [5][8] - The earnings per share (EPS) for the same period is projected to be 1.72, 1.97, and 2.26 yuan, respectively [5] Market Position and Strategy - The company is experiencing a shift in sales structure, with mid-to-high-end products accounting for 60.78% of sales, an increase of 9.83 percentage points year-on-year [3] - The sub-brand "POREE" achieved a sales revenue of 882 million yuan in 2024, up 1.55% year-on-year, with its sales proportion increasing to 21.36% [3]

上 市 公 司 家用电器 2025 年 04 月 30 日 飞科电器 (603868) ——2024 年年报及 2025 年一季报点评：25Q1 净利率 环比显著修复，品牌出海蓄势待发 报告原因：有业绩公布需要点评 增持（维持） | 市场数据： 2025 年 04 月 29 日 | | | --- | --- | | 收盘价（元） | 33.95 | | 一年内最高/最低（元） | 52.88/32.00 | | 市净率 | 4.9 | | 股息率%（分红/股价） | - | | 流通 A 股市值（百万元） | 14,789 | | 上证指数/深证成指 | 3,286.65/9,849.80 | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 03 月 31 日 | | --- | --- | | 每股净资产（元） | 7.38 | | 资产负债率% | 16.51 | | 总股本/流通 A 股（百万） | 436/436 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： 04-29 05-29 06-29 07-29 08-29 09-2 ...

本人黄培明，女，1976 年出生，中国国籍，美国伊利诺伊理工大学国际法 与跨国法专业法学硕士、中国政法大学诉讼法学硕士。曾任上海市鸿祥律师事务 所和上海市沪中律师事务所律师、上海市勋业律师事务所、上海铭森律师事务所 和上海正策律师事务所合伙人、江苏雅克科技股份有限公司独立董事、江苏微 导纳米科技股份有限公司独立董事。现任上海市金石律师事务所高级合伙人、 上海罗曼科技股份有限公司、江苏中设集团股份有限公司和本公司独立董事。 上海飞科电器股份有限公司 2024年度独立董事述职报告（黄培明） 本人黄培明作为上海飞科电器股份有限公司（以下简称"公司"）独立董事， 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司治理准则》 《上海证券交易所股票上市规则》《上海证券交易所上市公司自律监管指引第1 号——规范运作》《上市公司独立董事管理办法》等相关法律法规和《公司章程》 《公司独立董事工作制度》等规定，在2024年履职期间，恪尽职守、勤勉尽责， 积极参与公司决策，出席相关会议，认真审议各项议案，充分发挥独立董事的参 谋与监督作用，为保证股东利益、提升公司价值发挥了重要作用。现就2024年度 工作情况报告如下： ...

上海飞科电器股份有限公司 会计师事务所选聘制度 上海飞科电器股份有限公司 会计师事务所选聘制度 第一章 总则 第二条 公司聘任会计师事务所对财务会计报告发表审计意见、出具审计报 告的行为，应当遵照本制度履行选聘程序。聘任会计师事务所从事除财务会计报 告审计之外的其他法定审计业务，视重要性程度可比照本制度执行。 第三条 公司选聘会计师事务所应当经董事会审计委员会（以下简称"审计 委员会"）全体成员过半数审议同意后，提交董事会审议，并由股东会决定。 第四条 公司控股股东、实际控制人不得在公司董事会、股东会审议前，向 公司指定会计师事务所，不得干预审计委员会、董事会及股东会独立履行审核职 责。 第二章 会计师事务所的执业质量要求 第五条 公司选聘的会计师事务所应当具备下列条件： （一）具有独立的法人资格，具备国家行业主管部门和中国证券监督管理委 员会（以下简称"中国证监会"）规定的开展证券期货相关业务所需的执业资格； （二）具有固定的工作场所、健全的组织机构和完善的内部管理和控制制度； （三）熟悉国家有关财务会计方面的法律法规、规章和政策； （四）具有完成审计任务和确保审计质量的注册会计师； 1 第一条 为进一步完 ...